The NYLON Project

04/22/2021

with
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Dutch fashion designer .timmer graduated from school and started up his own outdoor clothing line—a line he originally envisioned being high-fashion and high-priced. Everything changed when his friend’s father, who was homeless at the time, died from hypothermia. Timmer couldn’t justify continuing on with his expensive clothing line while so many people suffered and were unable to afford the basic necessities for survival. He rebranded his line to create , an organization that has helped protect thousands of people experiencing homelessness—all while upcycling and reducing waste. Visit link in bio to learn more about the products, how they’re providing jobs, and their collaboration with .

04/20/2021

Braylen Brooks, founder of is one of the wonderful influencers featured in our book It Can Be You. He speaks about when he took matters into his own hands to reach his goal. “I took matters into my own hands and said to myself ‘You know what? If no one is going to give me the opportunity, I’ll give myself the opportunity.’ I think my main purpose is to inspire, empower, and encourage people who share similar interests and have been through trials and tribulations.”

04/12/2021

How can we help?
There are many ways that you can help out the homeless population in your town. Some simple and practical ways to help are donating clothes to your local shelters, most people are actually looking for socks because they are the least donated clothing item. Another big way that you can help is by volunteering your time at shelters for community outreach.
Here our some resources:

04/10/2021

One of our featured influencers in the book is Beatriz Adrianna from the blog Live Love Wear It. She shares in the book her decision to stop everything and give her full effort to one thing, “I felt overwhelmed and wasn’t succeeding in any of the things in which I was pursuing. This was going on for several months before I made a big decision: focus my complete attention and give one hundred percent of myself to just one thing, in order to truly grow and succeed.”

04/07/2021

Who is Jordana?
Meet Jordana Guimaraes, founder of The NYLON Project and author of upcoming book It Can Be You. Born and raised in Brazil Jordana grew up surrounded by economic inequality. In 2016 she launched The NYLON Project to raise awareness and humanize homelessness. This business endeavor would eventually lead to this book It Can Be You. She now resides in Florida with husband and business partner Marcelo and their two young children.

04/06/2021

What’s the book about?

Author Jordana Guimaraes’s compassion for the homeless, combined with her experience in the fashion industry, inspired her to tell these stories to decrease the stigma surrounding homelessness. Life’s circumstances have the power to uplift us or, just as easily, sink us. It Can Be You takes a transparent look into the lives of fashion influencers and homeless individuals who, when placed side by side, turn out to have many common struggles. Coming soon, available wherever books are sold from Mascot Books!

08/17/2020

Thrilled to feature incredible brands like Syd + Pia Jewelry 💙❤️

For the second post in the series I had the pleasure of chatting with Fernanda Medina, the creative behind the Syd & Pia Jewellery brand.

04/17/2019

https://omny.fm/shows/american-fashion-podcast/fashinnovation-fashiontech-conference-co-founder-j

HAPPY to share this podcast interview I did with American Fashion Podcast 🎤

Fashinnovation is a conference series covering trendy topics at the intersection of fashion, technology, and compassion. Jordana Guimarães, a fashion publicist, is the co-founder, along with her husband, who has a background in technology entrepreneurship. https://fashinnovation.nyc/ https://aclbyj...

04/16/2019

The official promo for “It Can Be You” (the book) ❤️

04/04/2019

Book is OUT! ❤️

02/01/2019

Episode #11: Jordana Guimaraes

In this episode we speak with Jordana Guimaraes, co-Founder and PR director of FASHIONNOVATION, a startup that is the fashion world’s version of TED. An intersection between the fashion industry and the technology industry.

Jordana is fearless, she calls herself a “wild-spirit”. After high-school she decided not to take the college path and started experimenting with different jobs. For each job she figured out what the rules of the game are and then reached a level of performance that got her praises. But she was bored quickly.

At the age of 23 she wanted to find a job that would “stick” and she’d be passionate about. She went to Barnes & Noble, found an encyclopedia of “all jobs” and stumbled upon PR. It resonated and so she bought and read “PR for dummies”. She tells us how from that starting point she landed a dream PR internship working with tier-1 brands, and how as soon as she understood the PR world’s basic she proceeded to opening her own PR firm. In addition, she’s a philanthropist. She’s publishing her first book this month. It’s called “It can be you” and the goal of it is to give a face to homelessness. All profits from the book will go to charity.

Jordana is a real inspiration. She provided TONs of self fulfillment tips and tips on how to turn dreams into a reality.

She says that getting the right person on the phone and then creating rapport with them is like a game. She says you can’t speak to everybody in the same way. You have to adapt their energy into yours and you have to do the research before, in order to be able to conduct an informed conversation. Then, once you get the job (or close the sale for that matter), even if you don’t know exactly how to deliver, you can learn along the way as all knowledge is out there for you to google.

It’s all about humanizing situations.

We discuss the power of persistence, the importance of not being afraid of getting turned down, how failure is inevitable, the importance of having “life cheerleaders” and much much more.

Be sure to checkout the full interview.

iTunes: https://itunes.apple.com/il/podcast/real-life-superpowers/id1414219439?mt=2

SoundCloud: https://soundcloud.com/noa-eshed-86002925/real-life-superpowers-episode-11-jordana-guimaraes-fashinnovation

In this episode we speak with Jordana Guimaraes, co-Founder and PR director of FASHINNOVATION, a startup that is the fashion world’s version of TED. An intersection between the fashion industry and th

05/31/2018

Throwback to when we launched & were featured in 👏🏻👏🏻👏🏻 much more to come - STAY TUNED ✌🏻

04/03/2018

Linh Dao of speaks of being a part of our mission & of being featured in our upcoming book titled: - stay tuned ❤️

03/30/2018

of & speaks of being a part of our mission & of being featured in our upcoming book titled: - stay tuned ❤️

03/30/2018

Singer/Songwriter speaks of being a part of our mission & of being featured in our upcoming book titled: - stay tuned for the launch❤️

03/29/2018

: trainer & motivational speaker (finalist on ) - speaks of being a part of our mission & of being featured in our upcoming book titled: - stay tuned ❤️”It’s Miracle Season” 🙌🏻

03/28/2018

Sierra Lorenzini of speaks of being a part of our mission & of being featured in our upcoming book titled: - stay tuned ❤️