IdeaRocket

09/06/2024

Maximize your video impact with key YouTube metrics.

Improve your video marketing strategy by tracking and enhancing performance on these five YouTube channel analytics.

09/05/2024

AI video creation faces significant hurdles before it's ready for the pros.

Video production experts weigh in on how video creation AI needs to improve before they'll trust it to work on their creative projects.

09/04/2024

Discover our top tips for engaging mobile audiences and boosting your social media presence.

Achieve vertical video success on every social media platform with this guide to vertical video dimensions.

09/03/2024

Stand out at your next trade show with smart video strategies.

Discover trade show video best practices to help you prepare booth displays and presentations that wow event attendees.

08/28/2024

How long should your business video be to achieve maximum impact? Learn the ideal length and enhance your strategy.

Plan the best video length for different social media platforms and hosting situations. Plus, get the highlights in a handy infographic.

08/27/2024

Boost credibility and connect with your target audience by partnering with industry experts.

Done right, B2B influencer marketing can deliver big results for brands. Here's how marketers are making it work for them.

08/23/2024

The story you tell is built around your hero.

Every story starts with a hero. In any video marketing narrative, there are six general types of hero that you can choose from.

08/21/2024

Increase job applications by 36% with a video-powered hiring strategy. 📈

Recruiting videos can attract top candidates and support employer branding efforts at the same time. See how they work.

08/20/2024

Here's everything you need to know about video compression and
encoding.

What is a codec? Here's everything you need to know about these tools for compressing visual information in a video file.

08/14/2024

Looking to amplify your brand’s presence? Explore the advantages of buying advertising space on streaming services.

More streaming services are offering ad-supported tiers than ever before. Now is the time to learn how to advertise on streaming services.

08/09/2024

Kickstart your business on YouTube with these 8 key steps.

Brands succeed on YouTube when they set up their channel for maximum discovery and ease of navigation. Here's how to do it step-by-step.

08/08/2024

Integrating video onto your page can boost SEO and improve website ranking.

Use these 7 strategies to maximize video SEO on your website and improve your ranking on search engine results pages.

08/07/2024

Here's how to succeed with video email marketing.

Video email marketing is easier and more effective than ever. It’s time to make video email marketing part of your content strategy.

08/06/2024

Develop a video style guide to keep your brand's look, voice, and feel seamless across all your video content.

Video brand guidelines help your brand stay consistent, be recognized and work with creators. Here's how to make a useful video style guide.

08/05/2024

Skipping the RFP could help you find a better video production partner—find out how!

Writing a video production RFP can actually slow down the process. Here's what to do instead (and how to succeed if you must have one).

08/02/2024

Boost your B2B strategy by teaming up with industry influencers to boost credibility and reach.

Done right, B2B influencer marketing can deliver big results for brands. Here's how marketers are making it work for them.

08/01/2024

A well-produced animated MOA video can help make complex data more accessible and engaging.

This step-by-step guide walks account managers and producers through the process of producing an MOA video for pharma clients.

07/30/2024

Separate fact from fiction in video marketing stats for informed decision-making.

A lot of the Video marketing statistics that pop up in a quick web search may not be accurate. Here's how to find reliable ones.

07/26/2024

Here's how to select the best video hosting platform for businesses based on features, pricing, and integration capabilities.

Choosing the best video hosting site can make all the difference in how you share, use, and benefit from your business videos.

07/23/2024

Video lead generation is a powerful tool for expanding your clientele.

Video lead generation turns visitors into leads by building trust and sharing information in an entertaining way. Here's how to use it.

07/22/2024

Explainer videos are essential for brands with complex stories, simplifying big ideas into engaging formats. Here are 12 notable examples.

These explainer video examples will help you get inspired before you create the next great asset for your brand's marketing strategy.

07/18/2024

With viewers moving to streaming platforms like Netflix and Amazon Prime, advertisers are using data-driven ads to reach their audience. Learn how to make your brand shine across multiple screens.

More streaming services are offering ad-supported tiers than ever before. Now is the time to learn how to advertise on streaming services.

07/17/2024

The best ROI comes from placing the right video ad content on the right platform.

Where to advertise is one of the first questions you should ask when planning an ad campaign. Here's what you need to make the best choice.

07/12/2024

Learn how to set clear objectives that align with your goals for impactful video production. Hint: Start with the ‘Why?’s

Defining a video objective is important for its success. A video objective should be specific, contextualized, measurable, realistic, and time-based.

07/11/2024

Choosing the right music for your marketing videos is key to enhancing emotional impact and brand coherence.

Pick the right music for marketing videos to make your message feel more coherent and emotional. Here are our favorite sources of music.

07/10/2024

A video landing page engages visitors quickly, communicates your brand's value, and boosts conversion rates significantly compared to text-based pages.

A video landing page helps you hold a customer's attention long enough to make a conversion. Here's how to make landing page videos work.

07/09/2024

Here's how to cut lengthy videos into engaging social media snippets.

Design videos that are easy to cut down for social media use so your video shines on any platform. Here's how to do it.

07/08/2024

These are the steps to casting a compelling video spokesperson that resonates with your brand and engages your audience.

Follow these four steps to recruit the right video spokesperson to be the voice, and face, of your brand. Hire the right talent.

07/04/2024

Happy 4th of July! Here's to celebrating freedom, creativity, and the spark that ignites every great animation.

07/02/2024

Captivate viewers with precise, engaging content. Discover the optimal video length for every platform and audience.

Plan the best video length for different social media platforms and hosting situations. Plus, get the highlights in a handy infographic.