PRovoke Media

PRovoke Media PRovoke Media produces content across multiple platforms, focused on two critical objectives.

PRovoke Media provides global PR news, insights & intelligence to public relations professionals globally through its website, weekly newsletter, analysis of the PR agency business, industry-leading events and SABRE Awards competitions. First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainabl

e competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions. Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards. Previously known as The Holmes Report, PRovoke Media was founded by Paul Holmes in 2000 who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. Key products include:

Provoke Media website- https://www.provokemedia.com, which provides an unparalleled range of knowledge, analysis and insight into the public relations industry. The Global PR Summit, the premier annual event for the global PR industry. Annual Agencies of the Year research in North America, EMEA and Asia-Pacific, providing credible, independent profiles of more than leading 400 public relations firms each year. The world’s largest and most sought-after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA, Africa, South Asia, Latin America and the Asia-Pacific region. The World PR Report, the only benchmark of global PR industry size and trends, which also includes a ranking of the world's top 250 PR firms and a survey of key trends affecting the PR consultancy sector. The PRovoke Summit and channel, focusing on the future of influence and engagement. The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year

The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world. The Innovator 25, which identifies, researches and profiles the 25 marketing and communications innovators across North America, EMEA and Asia-Pacific. The Agency Playbook, the industry's premier showcase of PR agency leadership

Our weekly PRovoke Podcast.

01/24/2025

The fast-growing Dublin and London-based social media specialist has hired former Coolr leader Lucy Allen.

01/24/2025

We continue our countdown of 2024's biggest corporate crises, from 21 to 15, looking at cases from Jaguar, TotalEnergies, Petrobras, PwC, Unilever and Ben & Jerry's, Chiquita and Zelle.

01/24/2025

This year's global Crisis Review weighs in at 28 cases, which we've ranked and will be counting down from 28 to 1 in four instalments. We kick off with Harrods, Planet Fitness, Wisetech, Baidu, SingPost, G4 Educação and Samherji.

01/24/2025

The final part of our countdown covers the top seven corporate crises of 2024, featuring United Healthcare, TikTok, Boeing, Ticketmaster, McDonald's, Crowdstrike and Starbucks.

01/23/2025

Healthcare communicators say the Trump administration is putting public health at risk by prohibiting public communications from federal health agencies.

01/23/2025

The third part of our countdown of 2024's biggest corporate crises, from 14 to 8 in our ranking, covers Google, Heinz, OpenAI, VW, Qantas, AstraZeneca and Starbucks.

01/23/2025

Sentiments of conversations about the Japanese TV network has plummeted from 17.6% positive and 28.2% negative to 6.5% positive and 40.1% negative.

01/23/2025

The crisis of trust in institutions, and capitalism itself, could be exacerbated by AI. Upskilling will be key to rebuilding trust and optimism.

01/23/2025

Redfern joins the agency after more than a decade in in-house leadership roles, latterly as communications director for UK telecoms regulator Ofcom.

01/23/2025

The agency’s new hub will deliver AI consulting and services for client as well as accelerating its AI innovation and expertise.

01/22/2025

Dave Whiting joins Weber Shandwick from Edelman, where he most recently served as global COO of Edelman Business Marketing.

01/22/2025

the initiative comes as the US faces a looming shortage of more than 40,000 primary care physicians by 2036.

01/22/2025

Citizen Relations was named Nespresso Canada's agency of record following a competitive review.

01/22/2025

Amit will report to Publicis Groupe Singapore & Southeast Asia CEO, Amrita Randhawa.

01/22/2025

Murphy, who joined Bolt in 2022, most recently served as the agency's managing director.

01/22/2025

Chang will report to Warren Johnson, founder and chief executive officer of the agency in his new role.

01/21/2025

“The degradation of social media discourse is a decade in the making, cultivating a political climate that has alleviated some of the brand safety requirements. At the same time, brands cannot afford to omit social advertising from their plans."

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Videos

#YoungChangemakers APAC/MEA winner, Mei Lee, on how agencies need to leverage the younger voices and bringing more diversity into conversations. Hear more from the 2024 Young Changemakers winners at the 2024 hashtag#PRovokeGlobal summit in Washington, D.C next week. Listen to the full podcast episode here: https://bit.ly/48hBm5L Register for the PRovokeGlobal Summit here: https://bit.ly/3tC6Y2R

#YoungChangemakers North America winner, Paula Chirinos, on how agencies need to leverage the voices of their young diverse talent much more. Hear more from the 2024 Young Changemakers winners at the 2024 hashtag#PRovokeGlobal summit in Washington, D.C next week. Listen to the full podcast episode here: https://bit.ly/48hBm5L Register for the PRovokeGlobal Summit here: https://bit.ly/3tC6Y2R

#YoungChangemakers UK/Europe winner, Adina James, shares the importance of amplifying the next generation of voices in the PR/Comms industry. Hear more from the 2024 Young Changemakers winners at the 2024 #PRovokeGlobal summit in Washington, D.C next week. Listen to the full podcast episode here: https://bit.ly/48hBm5L Register for the PRovokeGlobal Summit here: https://bit.ly/3tC6Y2R

Podcast clip: How DEIB Fuels Creativity
Podcast clip: How DEIB Fuels Creativity

Gen Z will make up 27% of the workforce by 2025. The One Club for Creativity’s Adrienne Lucas and Day One Agency’s Randi White dive into the importance of recruiting talent from different backgrounds. Watch the full episode here: https://www.provokemedia.com/latest/article/podcast-how-deib-fuels-creativity

Randi White from Day One Agency highlights how DEIB connects to the kind of work brands are doing and how brands can authentically target BIPOC groups. Watch the full episode featuring The One Club for Creativity's Adrienne Lucas here: https://www.youtube.com/watch?v=sMpWGcxZ1kk

Adrienne Lucas, who leads DEI and partnerships for The One Club for Creativity dives into recruiting and developing black talent in PR/Advertising industry. Listen to the full episode also featuring Day One Agency SVP Randi White here: https://bit.ly/4di1SgI

2023 #YoungChangemakers winner Kandace Williamson shares advice for future changemakers + her hopes for the future of the industry. Today is the deadline to submit free entries for 2024 Young Changemakers Awards. Enter now before it's too late! Learn more: https://bit.ly/3Hcm8TA

Taking Action While Navigating Public Opinion And Political Rhetoric
Taking Action While Navigating Public Opinion And Political Rhetoric

The social and business environment has changed drastically over the past few years. But, that doesn’t mean companies need to turn their communications or operations upside down. GSG's Tanya Meck emphasizes the importance of taking a stand on things that directly relate to your business, employees or communities. https://bit.ly/459ztFp

Cannes Podcast: 2023 Festival Retrospective
Cannes Podcast: 2023 Festival Retrospective

In the ever-evolving landscape of technology, we've seen trends come and go, including the metaverse and more. John Wilkinson from W Communications discusses brands use of the metaverse and how the future of AI will compare. More from the final #PRovokeCannes episode featuring John Wilkinson and Jess O'Donohoe here: https://bit.ly/3QieCeK

Cannes Podcast: The Case Against Creative Supremacy
Cannes Podcast: The Case Against Creative Supremacy

W Communications Founder Warren Johnson joins Arun Sudhaman to discuss the relationship between agencies and clients, risk and more. Listen to the full episode here: https://bit.ly/3NnitnW

Cannes Series: The Case Against Creative Supremacy
Cannes Series: The Case Against Creative Supremacy

Arun Sudhaman interviews W Communications Founder, Warren Johnson, in Cannes to discuss the importance placed on creative ownership, lead roles, and the trending fluidity between PR and Advertising.

Natalie Boden On Latina Moms’ Challenges & Opportunities
Natalie Boden On Latina Moms’ Challenges & Opportunities

Natalie Boden, founder and CEO of Boden Agency, discusses her efforts to support working moms and “The Power of the Mamiverse.”

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