PRovoke Media

PRovoke Media PRovoke Media produces content across multiple platforms, focused on two critical objectives.

PRovoke Media provides global PR news, insights & intelligence to public relations professionals globally through its website, weekly newsletter, analysis of the PR agency business, industry-leading events and SABRE Awards competitions. First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainabl

e competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions. Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards. Previously known as The Holmes Report, PRovoke Media was founded by Paul Holmes in 2000 who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. Key products include:

Provoke Media website- https://www.provokemedia.com, which provides an unparalleled range of knowledge, analysis and insight into the public relations industry. The Global PR Summit, the premier annual event for the global PR industry. Annual Agencies of the Year research in North America, EMEA and Asia-Pacific, providing credible, independent profiles of more than leading 400 public relations firms each year. The world’s largest and most sought-after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA, Africa, South Asia, Latin America and the Asia-Pacific region. The World PR Report, the only benchmark of global PR industry size and trends, which also includes a ranking of the world's top 250 PR firms and a survey of key trends affecting the PR consultancy sector. The PRovoke Summit and channel, focusing on the future of influence and engagement. The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year

The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world. The Innovator 25, which identifies, researches and profiles the 25 marketing and communications innovators across North America, EMEA and Asia-Pacific. The Agency Playbook, the industry's premier showcase of PR agency leadership

Our weekly PRovoke Podcast.

The 2026 EMEA & North America SABRE Awards Are Now Open for Entries!Entries are open for the 2026 EMEA and North America...
11/13/2025

The 2026 EMEA & North America SABRE Awards Are Now Open for Entries!

Entries are open for the 2026 EMEA and North America SABRE Awards, celebrating Superior Achievement in Branding, Reputation and Engagement.

-Early Deadline: December 19, 2025

-Final (Late) Deadline: January 30, 2026 (late fees apply)

Day 2 of our 15th Global Summit in Chicago. Thank you to all of our sponsors, attendees and speakers for making our on...
11/06/2025

Day 2 of our 15th Global Summit in Chicago.

Thank you to all of our sponsors, attendees and speakers for making our one to remember.
global .chemistry

#2025

It’s been an incredible start to PRovoke Media’s 15th Global Summit.Leaders from across the world came together to explo...
11/04/2025

It’s been an incredible start to PRovoke Media’s 15th Global Summit.

Leaders from across the world came together to explore the future of communications - from cultural fluency and creativity to leadership and purpose.

A huge thank you to our brilliant speakers for making Day 1 unforgettable.



11/03/2025

2025 PRovoke Media Global Summit is here.

The world’s leading minds in communications are gathering for two days of powerful conversations, bold ideas, and game-changing insights.

From global thought leaders to rising voices, this summit is where the future of PR and communications takes shape - and where we celebrate the very best of the industry at the Global SABRE Awards.

Ahead of the PRovoke Global Summit in Chicago, which will be happening from 3-4 November, our editor, Maja Pawinska Sims...
10/30/2025

Ahead of the PRovoke Global Summit in Chicago, which will be happening from 3-4 November, our editor, Maja Pawinska Sims, sat down with our four Young Changemakers for 2025 and We. Communications global CEO Melissa Waggener Zorkin for a new episode of the Provoke Podcast.

The Young Changemakers lineup this year features four amazing young women from underrepresented backgrounds around the world who have been recognised as future leaders of the communications industry.

Hear more about who they are and what drives them ahead of the summit in this new podcast episode: https://bit.ly/3JxHA9H

If you haven't gotten your tickets for the summit yet, there's still time. Get them here: https://bit.ly/3cGLj4a

FTI Consulting’s strategic communications segment has seen revenues rise 7.4% year-over-year to $89.4 million, driven la...
10/30/2025

FTI Consulting’s strategic communications segment has seen revenues rise 7.4% year-over-year to $89.4 million, driven largely by “steady growth” in its corporate reputation and crisis communications work.

The segment’s growth was modest compared to the second quarter of 2025, when the business consultancy saw strategic communications grow by more than 20%, with revenues up by $17.7 million to $102.7 million.

Read more here: https://bit.ly/3LeBYSj

As the world advances with new media, India is considering a 26% increase in print media advertisement rates to bolster ...
10/29/2025

As the world advances with new media, India is considering a 26% increase in print media advertisement rates to bolster the struggling print media sector and mitigate potential job losses as the industry adapts to changing dynamics.

Could raising prices really encourage more advertisers to invest in print?

Publicis Groupe has entered into a definitive agreement to acquire South East Asia’s preeminent influencer agency Hepmil...
10/29/2025

Publicis Groupe has entered into a definitive agreement to acquire South East Asia’s preeminent influencer agency Hepmil Media Group.

It will give the Groupe’s clients access to a creator practice that can unite social and audience strategy, influencer management, and data-led content creation at a time when the Southeast Asia marketplace is asking for social-first capabilities, it said.

In today’s fast-paced digital landscape, creating a sense of community is more vital than ever for brands looking to mak...
10/24/2025

In today’s fast-paced digital landscape, creating a sense of community is more vital than ever for brands looking to make a mark and carve out a niche for themselves.

This was a key topic of discussion that ran through the entirety of the week-long SXSW Sydney 2025 conference last week. In particular, discussions among various industry leaders highlighted how effective community engagement can be achieved through a blend of digital and physical events and how today's audiences are craving a return to analog experiences.

Click the link to find out what influencers Belinda Lee Mills, Tatum Neill, and David Mannah had to say on the topic: https://bit.ly/4qoqf3p

PRovoke Media launches first-ever MENAT SABRE Awards -
10/14/2025

PRovoke Media launches first-ever MENAT SABRE Awards -

Entry form and Categories.  Deadline: November 10 We’re excited to launch our first-ever Middle East, North Africa, and Turkey (MENAT) SABRE Awards, recognizing the region’s most innovative, strategic, and impactful public relations campaigns of the past year.

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