PRovoke Media

PRovoke Media PRovoke Media produces content across multiple platforms, focused on two critical objectives.

PRovoke Media provides global PR news, insights & intelligence to public relations professionals globally through its website, weekly newsletter, analysis of the PR agency business, industry-leading events and SABRE Awards competitions. First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainabl

e competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions. Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards. Previously known as The Holmes Report, PRovoke Media was founded by Paul Holmes in 2000 who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. Key products include:

Provoke Media website- https://www.provokemedia.com, which provides an unparalleled range of knowledge, analysis and insight into the public relations industry. The Global PR Summit, the premier annual event for the global PR industry. Annual Agencies of the Year research in North America, EMEA and Asia-Pacific, providing credible, independent profiles of more than leading 400 public relations firms each year. The world’s largest and most sought-after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA, Africa, South Asia, Latin America and the Asia-Pacific region. The World PR Report, the only benchmark of global PR industry size and trends, which also includes a ranking of the world's top 250 PR firms and a survey of key trends affecting the PR consultancy sector. The PRovoke Summit and channel, focusing on the future of influence and engagement. The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year

The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world. The Innovator 25, which identifies, researches and profiles the 25 marketing and communications innovators across North America, EMEA and Asia-Pacific. The Agency Playbook, the industry's premier showcase of PR agency leadership

Our weekly PRovoke Podcast.

06/25/2025

South Africa's official tourism marketing arm awarded Accenture Song a three-year contract.

06/25/2025

At the APRA conference in Mombasa, conversations — backed by new research — pointed to six defining forces shaping the future of African PR.

06/24/2025

A MikeWorldWide report finds marketers are prioritizing visibility over relevance — and missing the deeper connections fans are looking for.

06/24/2025

Paul Holmes ranks the eight Gold Lu\ions winners, and identifies the most critical trends in this year's PR competition.

06/24/2025

Connell succeeds longtime acting president Angela Carmichael, who left the agency in May.

06/24/2025

The former Ketchum global CEO joins the real estate group most recently from Morrow Sodali.

06/24/2025

Axicom will handle PR for the smart lighting company in the US and Germany.

06/24/2025

In the final part of the PRovoke Cannes daily briefing, Paul Holmes is joined by Ketchum chief client officer Cheryll Forsatz to discuss her first Cannes, the work and more.

06/24/2025

On day 4 of the PRovoke Cannes daily briefing, Paul Holmes is joined by Tamara Norman, US CEO of Ketchum, to discuss the PR Lions results and more.

06/24/2025

On day 3 of the PRovoke Cannes daily briefing, Paul Holmes is joined by Ketchum chief innovation officer, Rob Bernstein to discuss innovation, AI as a copilot, immersive storytelling, and more.

06/24/2025

Paul Holmes is joined by Ketchum UK Chief Creative Officer Indy Selvarajah to discuss highlights from Cannes so far, including AI, creativity and more.

06/24/2025

In the first installment of the 2025 Cannes Daily Briefing, PRovoke Media founder Paul Holmes is joined by Jo-Ann Robertson, CEO of Global Markets at Ketchum to discuss the week ahead.

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