Taboola

Taboola helps publishers to drive engagement, advertisers to surface their content to the right audie

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In

sider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

11/08/2024

💪 Want to enhance your team's performance?

Our Tracks methodology fosters cross-functional collaboration, leading to significant business results. 🌍

Our engineering blog shows you how Tracks creates a culture of ownership and accountability. Read it: https://ow.ly/SrSG50TPLpv

Discover how Taboola’s Tracks methodology fosters cross-functional collaboration, innovation, and business impact, as we celebrate the success of...

11/07/2024

Is your strategy prepped for 2025? Our Playbook will teach you:
🌐 Key trends featuring authority figures and breaking news
📊 Expert market analysis and readership data
🚀 Strategies to structure content

Download free: 💰https://ow.ly/JIg350TQhN4

11/07/2024

🤖 AI vs. Human Connection: Do we have to choose?

At this year’s DMEXCO conference, Taboola CEO Adam Singolda and Nestlé’s Head of Communication & Media Maike Abel unpacked this dilemma.

Read our blog to see them reveal how to stay innovative while staying human. 💡https://ow.ly/aIF250TPPr4

At DMEXCO 2024, Taboola's Adam Singolda and Nestlé's Maike Abel discussed AI’s role in marketing, balancing brand performance with consumer...

11/06/2024

From developing Taboola’s NLU solution to leading the team behind them, Allen Chang shares his story, starting as a Data Scientist in LA to now leading an R&D team in Taiwan.

Allen, thank you for everything you do to inspire your team and drive impactful results for publishers!

Read Allen’s full story here: https://ow.ly/F6vo50TZpeN

11/06/2024

🎄Want to make the most of the season? Our blog helps you plan, optimize, and maximize campaigns! 📈

🛍️ Download our free checklist for targeting, creative tips, and budgeting advice.

Make your holiday campaign a win—download our checklist now! ✨ https://ow.ly/tF2B50TSJEM

Maximize your holiday sales with Taboola’s checklist. Plan, optimize, and execute your holiday ad campaigns for success before the holiday rush...

11/05/2024

Ready to take your holiday campaigns to the next level? 🎁

Don’t miss out on our free Holiday Campaign Checklist! 📝 Our guide is filled with best practices to maximize your ad efforts and achieve great results during the busy shopping season.

👉 Download our free checklist and start planning for success! 📈 https://ow.ly/cgf850TZGbh

11/05/2024

🚗 Discover how Wybór Kierowców boosted their revenue by 97% with Taboola Feed! 📈

By replacing their old widget with personalized recommendations, they boosted RPM and saw a 67% increase in organic traffic! 🌟

Want to know their secret to engaging content and improved CTR? Check out our case study: https://www.taboola.com/resources/case-studies/wyborkierowcow.pl

Wyborkierowcow.pl Achieves 97% Increase in RPM with Taboola Feed & Explore More

11/05/2024

Is your ad spend going to quality placements? 💡

At Advertising Week NY, experts explored media buying and "gotcha moments" from low-quality sites.

Our blog covers their tips on transparency, partnerships, and balanced reach.

Read: 💻 https://blog.taboola.com/media-buying/

Explore how industry experts tackle media buying challenges and offer actionable tips to balance quality and scale while avoiding low-quality MFA...

11/04/2024

Maximize your real estate advertising campaigns with insights from Piramal Realty and Realatte Ventures LLP.

Swipe to see our strategies and how we achieved a +30% boost in high-quality leads.

Don’t miss out on these valuable strategies. 📖 Read the full case study: https://ow.ly/3Y7l50TQhVP

11/04/2024

🎉 We did it - Taboola Israel has been named a top tech employer again, moving up to #11 on Duns 100 - דירוג החברות המובילות בישראל !

🌟 With standout scores in diversity, resilience, and community impact, we’re proud to be a place where people thrive.

Huge thanks to our amazing team for making this happen! 💙

11/04/2024

🎄 'Tis the season to amp up your holiday campaigns!

With fresh insights from Taboola’s Creative Shop, our latest article in The Drum uncovers the insights to make your 2024 holiday ads a hit. Discover the top:
🎁 Strategies,
🎁 Timelines, and
🎁 Shopping Behaviors

… You need to know to connect with consumers all season long! https://ow.ly/Zwkq50TXyU1

This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.

11/01/2024

IAB Intersections was a blast! Here are some highlights from our speaking slot and our incredible conversations at Booth 10.

Thank you for making it such a success! If you’d like to continue the conversation, contact your AM or comment below!

11/01/2024

🗞 Our team understands the critical need for news publishers to diversify their traffic sources.

Through real-world examples, our blog explores how news aggregators and data-informed editorial choices are creating pathways to sustainable audience growth. 🧠

Read to gain a deeper understanding of these impactful strategies: https://ow.ly/rNTj50TLMoO

Discover how publishers can build loyal news audiences by attracting, engaging, and re-engaging readers with personalized experiences and...

11/01/2024

We're thrilled to sponsor Media Fight Night on November 7th, backing Hannah Marshall from our client Kinesso Global as she steps into the ring for charity! With 1,200+ industry leaders joining in, it’s an exciting night of competition and giving back.

Taboola is proud to support Carneys Community and Off The Ropes —let’s make this an unforgettable evening! 👊 See more: https://mediafightnight2024.com/home_page

11/01/2024

Elevate your campaigns with our expert-approved checklist! Download to learn how to:

📊 Set up and optimize holiday campaigns.
🎯 Target strategies to boost sales.
🎁 Maximize performance with creative tips.

Boost sales or stand out this holiday season here: https://blog.taboola.com/holiday-marketing-checklist/

Maximize your holiday sales with Taboola’s checklist. Plan, optimize, and execute your holiday ad campaigns for success before the holiday rush...

10/31/2024

💥 Meet : the AI sidekick every advertiser needs!

Imagine creating powerful ad campaigns with ease, all thanks to Taboola’s newest AI tool. Abby helps you master the complexities of online advertising—no experience required!

Want to know more? Our new blog tells you how Abby makes advertising accessible for everyone. 📊 https://ow.ly/VUro50TMwje

Meet Abby, Taboola's AI tool that simplifies ad creation for everyone, making it easy to drive results effortlessly, whether you're new or...

10/31/2024

🎃 Halloween is here, and is on top of the trends! 👻 Curious about the top costumes of 2024?

We've got insights straight from The Smithsonian Magazine and Rolling Stone on the outfits making a splash this season. 🧛‍♂️

10/31/2024

🎃 Spooktacular times at our London office!

Our UK team pulled out all the stops to host an incredible Halloween-themed cocktail happy hour. With devilishly delicious drinks and snacks, it was a fantastic way to celebrate the season together.

Big thanks to everyone who brought the Halloween spirit to life! 👻🍸

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http://www.taboola.com/

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🎃 Halloween is here, and #TaboolaNewsroom is on top of the trends! 👻 Curious about the top costumes of 2024? We've got insights straight from The Smithsonian Magazine and Rolling Stone on the outfits making a splash this season. 🧛‍♂️ #Halloween2024 #ConsumerTrends #TrendingNow #Halloween

We’re having a fantastic time at IAB Intersections! 🎉 Don’t miss our speaking slot on: How Gen AI Can Help Boost Your Ad Attention! Join us at Booth 10 for coffee and engaging conversations! Schedule a meeting with us: https://events.taboola.com/taboolaiabforum2024 #IABIntersections #Networking

Taboola green flags, as told by Taboolars: ✅ Ability to make an impact ✅ The people bring magic to work ✅ You can be bold here Congrats to our US team for being recognized by Fortune and Great Place to Work US as one of the best workplaces in the advertising and marketing industry! Discover your moment with #TaboolaLife https://ow.ly/qqc250TUJPk

🎉 Amanda is closing out our #TaboolaHolidayHustle Series by breaking down the Q4 Holiday Timeline. Don’t worry - she’s got you covered with expert strategies for every stage of the season. Watch to get the insights you need to maximize your holiday campaigns! Got questions? Drop them in the comments or send us a message! 🌟 #HolidayMarketing #OnlineAdvertising #Q4Marketing #CreativeStrategies

Exciting Opportunity in Budapest! 🚀 Our Budapest office is looking for a dynamic Project Manager to join our growing team. If you're passionate about leading innovative projects, driving results, and working with cutting-edge technology, we'd love to hear from you! 🌟 See more: https://ow.ly/jxYG50TR4BY #TaboolaLife #Hiring #ProjectManager #TechJobs #JoinOurTeam

🎄Continue diving into our #TaboolaHolidayHustle Series! From October's early planning to December's last-minute shopping, Nedgie’s giving you the lowdown on the Q4 Consumer Timeline and how to optimize your holiday marketing. 🎥 Follow along for our final episode on top holiday strategies, or read: https://blog.taboola.com/holiday-advertising-timeline/?utm_source=facebook&utm_medium=social&utm_campaign=holiday_hype_reels #HolidayMarketing #DigitalMarketing #OnlineAds #Q4Strategy

🌟 Meet Abby, your new ad campaign co-pilot! Powered by our AI, Abby makes launching ads a breeze.

From creating eye-catching creatives to optimizing performance, Abby simplifies every step of the #DigitalMarketing process. Say goodbye to guesswork and hello to results! Watch our full video here: 🎯 https://www.youtube.com/watch?v=oayMIQLGEbA&t=50s #TaboolaAbby #AdTech #MarketingTools #AI #OnlineAdvertising #PerformanceMarketing

🎁 Amanda, Our Senior Marketing Manager, is back with another episode of our Holiday Hustle Series!

Today, she’s sharing essential Q4 strategies for value gifts. 💥 Stay tuned for more insightful episodes or read our blog: https://blog.taboola.com/holiday-advertising-strategies/?utm_source=facebook&utm_medium=social&utm_campaign=holiday_hype_reels #TaboolaHolidayHustle #Q4Marketing #AdStrategies #HolidayMarketing

Say goodbye to wasted ad spend and hello to precision targeting with SpendGuard & Custom Rules from Taboola! 💰

With our tools, you can: 📈 Maximize your ROI 🎨 Customize your ad campaigns for success with automated optimization 🛡️ Shield your ad budget from underperforming supply Get ready to elevate your #DigitalMarketing game with ease. Learn more: 🎯 https://blog.taboola.com/reduce-ad-waste/?utm_source=facebook&utm_medium=social&utm_campaign=spendguard_campaign #DigitalMarketing #AdvertisingSolutions #MarketingAutomation #TaboolaCustomRules #TaboolaSpendGuard

🎁 #DidYouKnow that according to @PYMNTS, 83% of consumers prefer personalized ads?

Today’s #TaboolaHolidayHypeHacks with Nedgie can show you how to: 1️⃣ Utilize dynamic content personalization 2️⃣ Encourage customer engagement 3️⃣ Use self-assessment tools Stay tuned for our next episode or read more expert insights here: https://blog.taboola.com/holiday-marketing-guide/?utm_source=facebook&utm_medium=social&utm_campaign=holiday_hype_reels #HolidayMarketing #Q4Strategy #Personalization #ConsumerBehavior #TaboolaHolidayHustle

Tired of 💰 Wasted Ad Spend, 🔧 Manual Optimization, and 🔄 Uncertain Ad Performance?

With SpendGuard & Custom Rules, you can say goodbye to wasted ad spend and hello to optimized budgets and saved time. ⏳ Learn more: https://blog.taboola.com/reduce-ad-waste/?utm_source=facebook&utm_medium=social&utm_campaign=spendguard_campaign #DigitalMarketing #MarketingAutomation #TaboolaCustomRules #TaboolaSpendGuard #OnlineAds

🌟 We're hiring! Join us as an Advertiser Sales Manager and help drive growth by building strong partnerships with top advertisers. If you're a sales pro with a passion for the advertising industry, we want you on our team! Apply now and shape the future of advertising with us. 💼 https://ow.ly/asVz50Tuqe6 #SalesJobs #HiringNow #AdvertisingCareers #AdTech #SalesManager

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Our Story

Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.