Taboola

Taboola helps publishers to drive engagement, advertisers to surface their content to the right audie

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In

sider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

12/02/2024

This holiday season, make your ads stand ount! 🎯 Dive into Vertical-Specific Holiday Creative Ad Strategies and discover tailored playbooks for beauty, fashion, auto, and more.

Get ready to sleigh your ads here: 🌟 https://blog.taboola.com/holiday-advertising-strategies/

Boost your Q4 holiday ad campaigns with vertical-specific creative tips from Taboola's 2024 Holiday Playbook. Discover data-backed strategies for...

12/02/2024

✨ Looking for ways to increase sales and build customer loyalty in the ever-changing eCommerce world?

Our updated blog highlights 9 proven strategies that will set your business up for success. 🛍️

Ready to dive in? Get started here: https://blog.taboola.com/ecommerce-marketing-and-promotion/

Discover proven e-commerce marketing strategies. Optimizing the website, content marketing, social media marketing, and many more e-commerce...

11/29/2024

✨ Mentorship + Coffee = Magic!

☕ We launched Sip & Share: Taboola Mentor Café, pairing women across EMEA to foster career growth and meaningful connections. With drink vouchers, participants took their chats beyond the screen, creating a space to pause, engage, and grow.

Huge thanks to everyone who joined—together, we thrive! 💪

11/28/2024

🌱 Nutrientes VidaLabs’ journey shows how quality tools and strategy lead to real growth!

With Taboola, they scaled their reach and boosted sales across e-commerce platforms.

Read how our GenAI Ad Maker enabled them to produce compelling images and connect with new users: https://www.taboola.com/resources/case-studies/nutrientes-vidalabs 📈

Nutrientes VidaLabs Reaches New Users at a Lower CPA with Taboola Maximize Conversions

11/28/2024

Don’t wait until the last minute—early planning leads to BIG results. 🌟 Our guide walks you through everything from leveraging Cyber Monday to reaching last-minute shoppers. 🎁

📖 Discover how to craft campaigns that resonate, drive results, and keep your budget in check.

Read: https://blog.taboola.com/holiday-marketing-guide/

Master your holiday marketing with these essential strategies. Boost your festive season sales and engagement with expert tips and actionable...

11/28/2024

Crucial Memory and Spark Foundry used Taboola’s GenAI Ad Maker to create tailored, data-backed ads. The result? 🧠

📊 200% higher vCTR
📈 150% of planned clicks with
💡 8% lower CPS

Dive into this case study to see how AI-driven content can outshine traditional creatives. 🎮 https://ow.ly/HfLB50UcOIT

Crucial & Spark Foundry Drive 200% Higher vCTR Than Benchmark with Taboola’s GenAI Ad Maker

11/27/2024

With:
💡 Creative ads,
🏆 Dynamic keyword insertion, and a
📊 Maximize Conversions bidding strategy, Amplifon Hearing Health Care achieved…
+29% conversions and -50% CPL! 💸

Learn how Amplifon optimized their hearing care campaigns: https://ow.ly/EIKS50U5zmz

Case Study Amplifon Amplifon Achieves 29% Increase in Conversion Rate with Taboola Native Ads & Maximize Conversions Home › Resources › Case...

11/27/2024

The holiday season is here - are you ready to stand out?

Our updated Vertical-Specific Holiday Creative Ad Strategies blog is packed with vertical-specific creative advice to boost engagement and hit your KPIs.

Read: 🎄 https://blog.taboola.com/holiday-advertising-strategies/

Boost your Q4 holiday ad campaigns with vertical-specific creative tips from Taboola's 2024 Holiday Playbook. Discover data-backed strategies for...

11/27/2024

📊 Discover what products and tactics won big on Prime Day and how you can apply these insights to 2024’s holiday season!

With insights on top shopping categories and products, our blog equips you with the strategies needed for success this holiday season.

Read: 🎯https://ow.ly/AqP750U5cfl

Discover how Amazon Prime Day's data reveals consumer trends that advertisers and publishers can use to optimize their campaigns and content for...

11/26/2024

Curious about HuffPost Korea’s strategy for driving reliable, engaged traffic? In our latest case study, you’ll learn about:
🌐 How HuffPost Korea increased page views by 18% with our tools
📊 Boosting engagement and revenue with data insights
🔥 Leveraging Taboola for reliable traffic

Dive in to discover their full story here: https://ow.ly/iQQZ50U4xvF

HuffPost Korea Drives 18% of Page Views with Taboola for Audience Solutions

11/26/2024

Ready to maximize your holiday sales? Our updated blog shows you how to:

🎄 Align ads with holiday shopping phases for impact.
🎁 Optimize ad spend with vertical-specific insights.
✨ Use creative strategies to engage and convert in Q4.

Start planning smarter today! ➡️ https://blog.taboola.com/holiday-advertising-timeline/

Optimize your holiday ad campaigns with Taboola's 2024 Q4 Holiday Creative Playbook. Get insights on consumer behavior, trending topics, and ad...

11/26/2024

🎄This holiday season, capturing attention is key! ✨ Our GenAI Ad Maker pairs seamlessly with Carousel Ads to deliver a premium ad experience. Together these tools:

💡 Maximize visibility &
💡 Boost engagement for your campaigns

Swipe to elevate your holiday marketing and learn more tips and tricks here: https://ow.ly/szli50U37KX

11/25/2024

Want to engage a global audience through impactful video storytelling? abrdn investment trusts & Starcom Worldwide did just that with Bloomberg Media and Taboola Video Ads! 🌎

💼 Their micro-documentary series made a real impact with +283% CTR and +51% VTR than a popular video platform.

Dive into the case study! 🎬 https://ow.ly/8MBj50U6nb1

abrdn Investments & Starcom Global Launch Campaign Powered by High Quality Taboola Video Ads

11/25/2024

📈 This holiday season, get ready to level up your eCommerce business!

Our latest blog covers top marketing strategies to boost sales and loyalty, from native ads to social media.

Check it out: 📲 https://blog.taboola.com/ecommerce-marketing-and-promotion/

Discover proven e-commerce marketing strategies. Optimizing the website, content marketing, social media marketing, and many more e-commerce...

11/24/2024

🎉 We’re thrilled to announce that Taboola Budapest has won the Lovable Workplace 2024 award! Thank you to everyone who makes this such an incredible place to work.

Do you want to be part of the winning team? We’re hiring! https://ow.ly/yVK950UaYoq

💙

11/24/2024

🌟 Celebrating in the UK by hosting a powerful public speaking workshop led by Believe in Greatness, the TED Talk coaching team!

In partnership with B-Digital, we're building a stronger, inclusive network, amplifying voices, and driving change.

Thank you to everyone who joined us to celebrate culture, skill-building, and unity. 💫

11/22/2024

🎄 Give your holiday campaigns a boost with insights from our article with The Drum !

We cover everything from capturing attention with sustainable messaging to aligning offers with shopper behavior.

Whether you’re prepping for Black Friday or Boxing Day, our guide has you covered! 🎁Read: https://ow.ly/iOpI50TXzcU

This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.

11/22/2024

How did Crucial Memory and Spark Foundry achieve a 200% higher vCTR than their benchmark?
Taboola’s GenAI Ad Maker helped create tailored gamer assets 🎮, delivering more clicks at lower costs. 💡

Explore the insights in our case study: https://ow.ly/faWz50UcOAO 📈

Crucial & Spark Foundry Drive 200% Higher vCTR Than Benchmark with Taboola’s GenAI Ad Maker

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Our Story

Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.