Taboola

01/14/2026

We’re live at Affiliate Summit West 2026 in Las Vegas!

Visit the Taboola team at booth #323 in Caesars Forum and discover how to Realize What’s Yours.

Meet with our sales team to learn how to take your performance beyond search and social. And while you’re here, enjoy some high-quality event swag to take home!

If you’re at ASW, stop by and say hello. Let’s build what’s next together.

01/14/2026

Clicks but no conversions? 🤔 You’re not alone!
Our blog with Xevio shows how Realize can diagnose funnel issues step by step 📊. Learn exactly where your ads are falling short and how to fix them.
Get expert tips from Xevio CEO Nadim Kuttab on optimizing images, headlines, and hooks for maximum engagement.
Read the full blog here: https://www.taboola.com/marketing-hub/improve-creative-conversions-realize/

Having issues with your ads? Use Realize to identify and fix low-conversion creative elements, with this expert insight from Xevio’s Nadim...

01/14/2026

From social-first to open web success! 🌐

Ströer partnered with Realize and used Maximize Conversions to connect with high-intent audiences across premium German publisher sites. 🇩🇪

The results? Incredible performance gains:
💥 3X reach
📈 13% more page views per session
💰 2X revenue per click

Discover how helped Ströer expand beyond social and unlock new growth opportunities: https://www.taboola.com/resources/case-studies/stroer

01/14/2026

Holiday success isn’t just about creative, it’s about timing.

Realize data reveals exactly when consumers start shopping for every major holiday. 📊 Use these insights to plan smarter, capture attention, and boost sales at the perfect moment.

See the full guide here 👉 https://www.taboola.com/marketing-hub/realize-data-backed-holiday-peaks/

Take the guesswork out of holiday ad campaign timing with this Realize data on consumer behavior, which will help you to identify engagement peaks...

01/13/2026

When diminishing returns slow growth, diversification becomes essential.

Ypê partnered with Zmes to use Realize and Yahoo Mail to reach high-intent users beyond search and social.

The result was a 📩 65% lower CPA on Yahoo Mail and sustained performance at scale. See their strategy here: https://www.taboola.com/resources/case-studies/ype-zmes

Ypê and Zmes cut CPA 49% below target with Realize

01/13/2026

What an incredible week at ! 🌟

Adam Singolda joined James Kotecki on stage at CES to spotlight how Taboola is shaping the future of discovery. The conversation was packed with insights and forward-thinking ideas - from CTV to GenAI.

Our partners LG Ad Solutions and Paramount Advertising are helping to bridge the gap between the big screen and measurable results on the open web.

📺 Full session: https://bit.ly/4529uSQ

01/12/2026

The holiday rush isn’t over. Q5 is here! 🛍️
It’s the post-holiday shopping window where consumers shift from gifting to self-investment and fresh starts.

From health and wellness to home goods and everyday upgrades, this high-intent period is packed with opportunity for advertisers.

See which product categories are winning and how to reach shoppers driven by “new year, new you” goals:
https://www.taboola.com/marketing-hub/q5-advertising-top-products/

Discover which products are likely to perform best in Q5 advertising, from fitness and home goods to beauty, subscriptions, and post-holiday...

01/12/2026

🧠 Between December 26 and mid-January, advertising behavior changes in a big way. Costs drop, intent rises, and audiences finally have mental space to think about what they want next.

We broke down the most effective Q5 creative strategies across wellness, shopping, and finance. This is required reading for advertisers planning a strong start to the year. https://www.taboola.com/marketing-hub/q5-creative-ad-trends/

Discover the top Q5 creative trends and messaging themes driving ad performance between Christmas and mid-January, plus tips for building momentum...

01/12/2026

💡 Ask a Taboolar: Trends Edition
“What trends surprised you the most this year, and how did you use them to help clients?” 🤔

Amanda, our Advertising Account Manager for Large Enterprise, dives into how vertical videos and TikTok-inspired creative are changing the game across the open web.

Learn more here: https://discover.taboola.com/realize-whats-yours/?utm_source=facebook&utm_medium=social&utm_campaign=realize_for_advertisers_a

01/09/2026

From 46K to 1M push subscribers in just 7 weeks: The Independent’s growth story is one every publisher should read.

By expanding its partnership with Taboola Push, The Independent unlocked personalized, automated notifications at massive scale.

The result was deeper engagement, faster growth, and less manual work for editorial teams.

Dive into the full case study to see how AI-powered personalization drives real audience loyalty: https://www.taboola.com/resources/case-studies/the-independent

The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

01/09/2026

: Connected TV is becoming a true ad performance engine?

Realize For Advertisers is helping major CTV platforms bridge the gap between big-screen impact and measurable conversions across the open web. 📺 With cross-screen attribution and audience retargeting, CTV partners can finally compete with the walled gardens for performance budgets.

See how platforms like Paramount and LG are doing it: https://www.taboola.com/?post_type=taboola-updates&p=21376&preview=true

CTV is evolving from awareness to performance. Learn how Realize helps CTV platforms drive measurable conversions, ROAS, and new ad spend.

01/09/2026

Ever wonder why copied ads never perform like the originals? 🤔

Our latest blog breaks down how algorithms reward innovation, relevance, and testing… not imitation.

With real-world examples and insights from Xevio CEO Nadim Kuttab, discover how bold visuals and creative freedom can drive lower CPCs and higher-intent traffic.

Outperform your top winners. Start here 👉 https://www.taboola.com/marketing-hub/innovation-vs-imitation-for-ad-creatives

Copying ad creatives kills performance. Here’s why originality, continuous testing, and bold visual ideas are the easiest way to win the click, and...