Gender Fair

Gender Fair We leverage data to accelerate equality and eradicate the fairness gap. Women don’t want to wait another hundred years for equality.

So we built the world’s first and only market-based solution for achieving it now.

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New York, NY

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And support companies that support women.

77% of consumers say they prefer to buy products from a company that practices gender equality. Do You? Gender Fair informs consumers which companies demonstrate a real and substantial commitment to women’s equality as employees, consumers, and citizens. Companies are analyzed on metrics derived from the UN Women's Empowerment Principles and a small portion are certified and awarded the Gender Fair Mark. Does your company meet the standard? Does your shopping cart?

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