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03/12/2024
Want top notch where we come to you? Or we create the set.
Themanifest.com/company/dreamitreel
Agency-like approach to video creative, delivering crushing ROI on video ads designed to fit the full
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DreamItReel is a global video content & production company built for brands, agencies, and content creators looking to create high-quality videos at scale. Specializing in producing videos using live-action production, product photography, custom animation, stock photos/footage, existing assets, motion graphics, 3D and more. Our full-service approach ensures that our clients receive the best possible video content to help them achieve their objectives.
Want top notch where we come to you? Or we create the set.
Themanifest.com/company/dreamitreel
Want created in 72 hours?
Helping brands share their messages is what we do. Start by telling us yours.
Ready for some fresh air? DreamItReel is ready to get started on your next video project, donβt take our word for it - hear it straight from our clients!
A Russian filmmaker from the beginning of the 20th century by the name of Vsevolod Pudovkin said, "the foundation of film art is editing." Like every artist, there are techniques to follow in editing to help creating an interesting final video.
Besides the standard cut (when you simply move from the end of one clip to the beginning of another) here are five types of film editing cuts:
Match Cut: when the action, colors, subject(s) of one shot are continued forward into the next clip
Jump Cut: when you move forward in time within a clip to speed things up, keeps your viewer's attention better than watching a scene play out in real time
J Cut: when the audio from the next clip is played over the video of the current clip on your timeline
Cutting On Action: when the clip cuts from one scene to the next in the middle of action occurring on camera
Montage: utilizes clips from a variety of different shots & scenes to create narrative
While we work in a digital marketing space, our team loves to source inspiration from a variety of materials - especially books. π Here are a few of our team's favorites!
Comment below any you recommend we should read next! β¨
You have your video marketing campaign ready to launch, other than views, what else should you be looking out for?
1. Attract new members to your brand or service with your videos! Pay attention to views, impressions, & unique users in your metrics!
2. Looking to keep your current audience engaged? Check out the metrics for view-through-rate and watch times. The more time they spend on your content, the more likely you are to turn a sale or interest.
3. Convert those views into action item! Want to know how successful your campaign is? Pay attention to clicks, calls, signups, and sales!
You obviously know marketing is important, but do you understand video marketing needs to be its own branch? People today are spending a third of their time watching online video content. Whether that be social media or streaming platforms - where the views go, ad dollars should follow! If you want to stand out from the competition, truly attract, engage, & convert new customers, then you need to create a video marketing strategy.
Not convinced yet? Here are some stats:
+ 7 out of 10 YouTube viewers bought something from a brand they saw on
+ 68% users watch videos to make purchasing decisions on
+ Nearly 50% of shoppers will potentially buy from a new brand they discovered on
+ 68% of marketers are using Linkedin Video in their 2023 strategy
This month, learn how you can use to create and launch your own video marketing strategy!
The minute TikTok stepped up to the plate, it has been a large influence on the changes in culture, viral moments, and conversational shifts. Here are a few headlining impact the little "dancing" app has on society and marketing today:
Moments: Creative prompts that quickly gain traction are the hot second content to get you noticed. Through popular sounds, hashtags & formats that everyone is suddenly using - these hot moments only last a few days to weeks.
Signals: Don't get these new content patterns crossed - shifting behaviors within specific categories or verticals reveal emerging behaviors & interest in the TikTok audience & take months to years to develop.
Forces: With the quick transfer of knowlege these days, social media can start and spread large-scale behavioral transformations. Major cultural shifts, such as how communities form, where people discover new products, and how Creators wield influence are not to be reckon with.
TikTok SEO is different from traditional SEO - here are a few of the main differences:
Video versus text: TikTok is a visual platform, so TikTok SEO involves optimizing videos & visual content, while traditional SEO involves optimizing text-based content such as blog posts, articles, & web pages.
Hashtags versus keywords: On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos with relevant & popular hashtags. In contrast, traditional SEO involves optimizing content with keywords that are relevant to the content and are likely to be used by users when searching for information.
Engagement versus ranking: Success is also measured in different ways! On TikTok, success is based on the level of engagement that content receives (such as the number of likes, comments, and shares.) In contrast, traditional SEO is more focused on ranking, with the goal of appearing as high as possible on search engine results pages.
Sofia Hernandez, Global Head of Business Marketing for TikTok said: "2022 was the year people realized they didn't have to live their lives as they always have done - with different points of view and ideas transcending cultures on TikTok. Next year we're going to see more of this - as our communities get more confident and inspire positive change together... people will be seeking new ways to achieve success, happiness and wellbeing - and TikTok will be a tool to help them find it."
We have seen the dances, heard about the crazy challenges, but how can TikTok push your brand or company to the next level in marketing? This month we are breaking down the doors of the quick to fame social media app - showcasing how DreamItReel can make your next video a viral trend!
There are three stages of that are vital to be successful. π€ Here are the breakdowns:
Pre-Production - This step involves all of the planning to make your live action shoot successful. From gathering the brand details and assets, developing storyboards & scripts, casting talent, designing the sets, wardrobe, hair, make up, & props, preparing equipment, and securing the necessary locations.
Production - Lights, camera, action! This is where the magic happens! This step is the actual shoot days, capturing the talent, spaces, and products needed for the final video. Usually 8 hours, with a lunch break - most shoots can happen in one to days depending on the intricacy of the asks!
Post-Production - Now the final step is all about putting together everything you have designed and collected over pre-production and production! This is where editing, sound design, graphics, and animations are added for the final video!
On a Live-Action Production, there are many people on set - the higher the budget and creative asks, the more expertise is needed and welcomed on the production to make sure the video is captured to the creative brief, looks visually amazing, and that the shoot goes smoothly.
Here are a few behind the scenes captures of a recent shoot with Brand Sync to give you an idea of the amount of work that goes into a Live-Action production!
Just like live action, our team is taking care of your projects out on our own "sets" - calling the office a variety of coffee shops, living rooms, co-working spaces, and more. Here are a few of the 's team desks!
You have heard the phrase "just sketch it out on paper first" when developing new ideas - the same goes for any video project you will create with ! From Live-Action Production to Animation (and everything in between,) storyboards are used to map out expectations of your video scene by scene. This not only helps our creative teams, but makes sure the video is illustrating your brand's vision.
Take a look at a few screenshots from a storyboard created to produce a video with Krowdvertise! With this , we were able to script and create a full length video without missing any detail.
A is a graphic representation of how your video will unfold - down to the details of each shot. Made up of a number of squares with illustrations or pictures representing each shot, notes are added to describe what is going on in the scene and whatβs being said in the script during that shot. Think of it as sort of a comic book version of your script! π―οΈ
A storyboard is your roadmap when you make a video and guides you through the production process. Getting feedback and making changes to the storyboard early on, helps make sure your shoot days goes smoothly, productively, and with an outcome exactly what is needed!
Lucky for you, we LOVE storyboarding here at & cannot wait to make one for your next project.
What is Live-Action Production? The simple definition is, it involves live actors - real people, animals, and settings. In our world, it means lots of camera gear, lighting, settings, props, hair and wardrobe, talent, scripts, storyboards, weather watch, permits, transportation, on set snacks, and many hours of footage. π¬
No matter the size - commercial, full length film, or social media ad - it can showcase your brand and product in real life. Live-Action Production may sound intimidating, but with 's white-glove service, we have the talent and expertise to make sure your video is handled with care through pre-, pro-, and post-production.
Audio plays a huge part in the success of your content of Instagram and TikTok. With video content more popular than ever, brands of all sizes can now share their work, products, and events to a whole new audience very quickly. Itβs important to choose an enticing audio that hooks your viewers in and makes them want to stick aroundβ¦ picking the right trending tune can make the difference between having no views and a viral video! πΊ
TikTok recently said that 9 out of 10 users view sound as being vital to the platform's experience. And its research has shown that brand linkage and recall increased by over 8x when distinctive and trending sounds are leveraged in ads, compared to other elements like slogans and logos. So while it is always good to try to set your brand apart, using audio that everyone is jumping on the band wagon with will be beneficial in getting your content spread like a wildfire. π₯
Not sure what is trending? Stay tuned as we are putting together a playlist for all your viral social needs! π€π»
Introducing the πΊπͺ©β¨ Kicking off with a collaborative playlist featuring the favorites from our team! Follow us on spotify or click the link in the story!
When you listen to an audiobook, the voice of the person reading to you can drastically change how you feel about the novel or the characters. This same feeling can be evoked in video using voiceover instead or in addition to music.
Voiceover is an audio production technique where an off-camera actor or person records dialogue for use in a film, announcement, or commercial - later added during the post-production process. This audio provides additional context to the visuals or as a form of guided narration.
What is the most famous voiceover in history? In 1963, Don LaFontaine recorded three historic words. *cue ominous music* π¦π¦ "IN A WORLD..." quickly became an iconic start to movie trailers and is still quoted in LaFontaine's thundering deep voice to this day.
Put on your headphones, plug in your stereo and turn it up to 11 ( anyone?) because this month, we are talking all about !
Whether they be feature length films or quick social videos, audio plays an important role in creating a successful video. From setting the place and mood, telling a story, getting your audience's attention, and evoking emotion - audio helps narrate the story and guides the audience through the visual experience.
The three essential categories of audio are dialogue or voiceover, sound effects, or music. A perfect combination of these different forms of audio will hook the audience and create a memorable viewing experience - and is ready to help mix together the perfect recipe for your next video!
This is why we do what we do! is not just a production company, we're your partner in creating impactful video content that will help your company reach its goals - not to mention we are a pretty fun bunch! π€
Colors can elicit specific emotions & stir us in many different ways as they have the ability to create specific moods. When creating content for your brand, utilizing a color palette is an easy & effective way to keep multiple videos or photos in sync.
Introducing π A monthly exploration of how we utilize color in the content we create. First up, a screen grab from one of the ads created for Serenity Kids π₯
Traditionally used in the fashion industry, lookbooks have strutted right off the runway & into 2023's top lists of what need to have in their rolodex. π
A is a blend of a product catalog & magazine that includes high-quality photos or short form videos displaying a select grouping of a brand's (usually new) items. Lookbooks are a way for brands to gain excitement with their new collections while promoting it in a cohesive, intriguing way.
Back in the day, these were printed & distributed, but with the introduction of technology - the lookbook is now widely shared as a carousel post on instagram or a quick slideshow tiktok. You donβt have to have a tangible product to create one either - your ideas & services are just as valuable to showcase as a pair of new shoes! βΌοΈ
New year, new team member! π
Jason Ertrachter, Senior Buisness Development Associate
What do Bad Bunny, Love Island UK, and a bear waving its paw have in common? π€ They were all named the most popular gifs of 2022!
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Since their creation 30 years ago, the looping clips have taken the internet by storm! Whether you love them or don't get their appeal, itβs impossible to go long without seeing them on the news, social media, or even in office Slack channels. With the humble GIF, no emotions are too big or small to capture in animated image form - especially in for your brand! β¨ Break down a longer video, animate a photo, or have a fun text loop across the screen - gifs are easy ways to generate playful content.
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Strong enough to start a civil war over how to pronounce (is it Gif or Jif?), do not count these little loopers out for your marketing campaigns this year. (oh btw, are experts at making them π)
Performance-driven, custom made scripted voiceover, resourceful motion graphics made from exciting photos & videos, to keep 's advertisement as fresh & shiny as their hair care products!
doesn't always have to be brand new content! Bring us your old files that are beautiful & collecting dust - will rinse, blow dry, & give your content some new highlights.
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Want #videos created in 72 hours? Helping brands share their messages is what we do. Start by telling us yours.
Performance-driven, custom made scripted voiceover, resourceful motion graphics made from exciting photos & videos, to keep @Salonary's advertisement as fresh & shiny as their hair care products! #ContentMarketing doesn't always have to be brand new content! Bring us your old files that are beautiful & collecting dust - #DreamItReel will rinse, blow dry, & give your content some new highlights. #newyearnewme
Take elegance, add a dash of creativity, shake it, and edit it in a catchy, mouth-watering way as we did with this Grand Marnier advert. π₯ β Do you have a #product waiting to be discovered? #DreamItReel is your video solution. β To learn more, tap the link in our bio.
#DreamItReel helped Grey Goose get πππ¦π§ππ©π π β We casted a hand model, filmed the #liveaction, then mixed the video footage with #photoelements. The curtain, tray, and glasses are all photo elements! β Plenty more where this came from - click the link in our bio to see for yourself!
The key to successful #digitalcontent is to create personalized stories and videos that capture attention, reach audiences across multiple channels, and deliver a relevant experience at every touch point to ultimately drive long-term #brandloyalty and engagement. π€³π½ β Let our teams create snackable content with a stylistic choice that hooks usersβ attention for conversion for your brands!
Absolutely Gluten Free needed our help showing how you can enjoy your favorite holiday snacks - gluten free! β We started with casting, pre-production, then shooting, editing and voiceover. During the editing process, we augmented the footage by adding the small orange line art. β Whatβs your opinion on this?
DreamItReel filmed over 3 days on the streets of #NYC - documenting the creation of a mural for the Audible original #audiobook, "Impact Winter" βοΈ β The goal of the video was to showcase art activation to excite those in the area to visit. On top of filming, our job was to edit the video to be quick, digestible, and engaging - that way viewers watch until the end to see the final reveal/product. π₯ β Tap the link in our bio to learn more!
Creative has the power to improve long-term brand health, support sales spikes, change consumer behavior or #brand perception, and even to endorse pricing power and elasticity over the long-term. π― β 70% of campaign success relies on creative quality, relevancy, and personalization, yet marketers still underestimate the role of creative effectiveness. π Google Media Lab
"DreamItReel is great to work with and takes a true partnership approach to help in creating great video content. They are great to collaborate with, with very quick turn around times. Felt like the whole team was involved from start to finish." β The Solution β‘οΈ DreamItReel was able to use our key visuals BTL to create dynamic videos β Brittany OβBright, Senior Shopper Marketing Manager Bacardi Grey Goose Bombay Sapphire β Client Success β β‘οΈ β https://dreamitreel.com/success/bacardi/
Bacardi trusted us with showcasing the star β of their #halloween themed #cocktailsπΉ- the limited edition Superior BACARDΓ bottle. β We helped them πππ’πͺ β They gave us still images and we combined those assets with stock #video of smoke π¨ and motion #graphic animation. We highlighted the glowπ―in the dark feature with an animation of lightning that 'turns off the lights' and leaves the green bats on the bottle. β Still deciding on a partner? This should #helpβ¦
Check this outβοΈ- "The Making Of" for Mighty Sesame β Our goal π₯ for this #video was to keep the focus on the message. The best way to do this is with quick, clean transitions and text #animations - paired with masks and keying techniques to show all of the footage. π₯ β Lastly, we made sure to show the #product one more time β° and end with the client's logo. β Want to learn more about our process? Of course you do - go ahead and #book a meeting π€πΎ with us today!
What Happens on the Internet Every Minute β° β Itβs amazing to consider the amount of connected activity these days, as we become increasingly reliant on the #internet for social connection, #entertainment, #work π’ , #shopping π , etc. β Thatβs become even more evident in recent years, with the pandemic sparking π₯ a new shift to #WFH π» , which means that more and more people are reliant on the web π for virtually everything they do. β We shoutout Domo, Inc. who published their annual "Data Never Sleeps" overview.
Serenity Kids Baby Food teamed up with us for 5 different adsβ β They needed us to shed light on other #baby πΆ #food #products that are made with too much sugar - negatively affecting 'the flavor window.' β How did we #help? We took care of casting, pre-production, shooting π₯ , voiceover, #editing and motion graphics. Then, during the editing process we added text graphics and motion graphics to emphasize the voiceover.π β Let's set time π to speak.
#TikTok Announces a ππ¨ππ Increase π to its #Video Descriptions as it Leans into Discovery! β TikTok has expanded the post description field β¨οΈ from 300 characters #to 2,200 β a 730% increase in the space available to outline your clip.
Would you believe us if we told you this #video consists only of elements repurposed from a poster? β High Road Spirits π₯ provided an image and copy and we went to #work separating the images into layers then animating individually. Our teams created an #animation of the falling flower petals πΈ and applied a #green background. β There's plenty more where this came from - join us on Google Meets π©π½βπ» to see what else we can do!
COCCI's mission is to improve the quality of #life for BIPOC who are affected by IBD, Digestive Disorders and associated Chronic Illnesses; through #community π« , research, #education π and advocacy. β COCCI turned to us for an educational #video. β First, we filmed scenes with professional #athlete π Erron Maxey. His scenes were then used as a transition to 2D #animation. We developed β¨οΈ the script, created the #illustration and put together a storyboard of the animated scenes. Lastly, we created a full animation mixed with the #production footage π₯ and b-roll from a COCCI #event. β What message can DreamItReel help #you spread?
Existing footage, #photos from our client and stock came together to create this Dorot Gardens masterpiece.β¨ β Footage π₯ was augmented by adding the small white line #art animations and transitions. Other scenes are animated photographs - created by masking out different elements like packaging, the background and animating them individually.