Craft the PERFECT video for your organization!
Planning your next video project? Here’s a tip!! 👇
A successful video starts with one simple question: "What do we want people to know?"
Whether it’s about your brand, your mission, or a new performance, creating a clear narrative helps you connect with your audience and drive impact.
At NSP, we believe in the power of collaboration to make *every* video a success!!!
👉 Want to learn more about crafting the perfect video for your organization?
We shared more on Capacity Interactive - Digital Marketing Consulting for the Arts's blog!!
Read more → https://bit.ly/40ftiij
#VideoStorytelling #ArtsMarketing #DanceFilm #NSP #CreativeStorytelling #ArtsBranding #CreativeProcess #DanceVideography #NYVideographer
Dance Theatre of Harlem dancing Christopher Wheeldon's "This Bitter Earth"
The Power of Storytelling through Video! 💪✨
Whether you're announcing a new season or capturing the magic of a live performance, video storytelling is a game changer for arts marketers.
At NSP, we specialize in bringing the heart of your organization to life.
From b-roll to interviews, every moment matters!!!
👉 Want to dive deeper into how video can elevate your marketing?
We shared more on Capacity Interactive - Digital Marketing Consulting for the Arts's blog!!
Read more → https://bit.ly/40ftiij
🎥 Amanda Smith & Elias Re of Dance Theatre of Harlem dancing Christopher Wheeldon's "This Bitter Earth" at Jacob's Pillow (2023); video Nel Shelby Productions. Watch the full dance video excerpt on Jacob's Pillow Dance Interactive (JPDI) at [https://danceinteractive.jacobspillow.org/]!
#VideoStorytelling #ArtsMarketing #DanceFilm #CreativeStorytelling #JacobsPillow #CreativeProcess #DanceVideography #NYVideographers #DanceTheatreOfHarlem
Vertical Video is a Game-Changer!!
If you’re an artist hoping to expand your reach, vertical video is a game-changer! 📱✨
With platforms like Instagram and TikTok prioritizing vertical video, it’s no surprise that 69% of U.S. consumers prefer watching videos on their smartphones.
Fun fact: Instagram Reels have been generating 2X as much reach compared to other post types. And we’re here to help you tap into that potential!!!
At NSP, we’ve embraced the vertical format in everything we film, edit, and produce—because it’s the way people are watching, and it’s how we can help you connect with your audience on a whole new level. 🫂
I’ll be honest, as a filmmaker, I was initially resistant to the idea of vertical. Horizontal was my world for 25 years, and framing is everything to me. But once I realized this is how people engage with content, I was sold. Now, I love the challenge of vertical and what it can do for my clients' stories and messages.
Read more of our thoughts on creating and using vertical video → https://www.nelshelby.com/video-storytelling-for-arts-marketers/
🎥 ZviDance at New York Live Arts
#VerticalVideo #DanceOnFilm #SocialMediaMarketing #InstagramReels #VideoContent #DanceMarketing #DanceReels #NYVideographers
Dominic Moore-Dunson's The Remember Balloons Live!
"There aren't lots of folks out there who 'get it' like you all."
We were honored to film Dominic Moore-Dunson's The Remember Balloons Live! at Alden Theatre, capturing the beauty and emotion of this moving production. 🎈🌟
Dominic shared with us:
"My work is highly theatrical, and I needed someone who understood the body as a moving work of art but also captured the story unfolding on stage."
It’s moments like THIS that remind us why we’re so passionate about documenting dance and theater!!! Being trusted to capture both artistry and storytelling means the world to us!! 💜
#TheRememberBalloons #DanceForAwareness #AlzheimersAwareness #FamilyStories #ArtsInEducation #DominicMooreDunson #ChildrensBook #DanceVideoProduction #DanceOnFilm
How have new roles or experiences in YOUR life shaped the way you navigate group dynamics or personal relationships?
So much love for Hélène Simoneau Danse!!! Watch the full “Inside the Pillow Lab” film co-produced by us & Jacob's Pillow → https://bit.ly/4fNkPbN
🎥 Inside the Pillow Lab with Hélène Simoneau Danse (excerpt)
#PillowLab2024 #DanceResidency #MovementResearch #DanceResearch #LateBloomer #DanceVideography #ᴅᴀɴᴄᴇʀᴇᴇʟs #ContemporaryDance
Last month, we had the profound honor of live-streaming the celebration of the life and legacy of Alvin Ailey American Dance Theater’s Artistic Director Emerita, Judith Jamison, at New York City Center.
It was an evening filled with love and admiration—a heartfelt tribute to an extraordinary life. 💜
The event featured deeply moving speeches and a captivating journey through her remarkable career with slideshows of iconic dance photos, interviews, and video excerpts of classes, rehearsals, and performances.
Ailey dancers graced the stage with works that held deep connections to Ms. Jamison, making the evening even more unforgettable.
Documenting this celebration was one of the greatest honors of my life, and I’m thrilled to share that Ailey is offering a special rebroadcast of the livestream for those who missed it…
✨ The rebroadcast of “Judith Jamison Dancing Spirit: A Celebration of Life” will be available for one night only—Monday, January 13, from 6pm to 12am EST.
Ms. Jamison was truly a gift, and this livestream is both emotional and inspiring. I hope you’ll take a moment to tune in and experience her legacy. 🫶
Learn more → https://bit.ly/409X8F2
🎥 an excerpt from a film we made for The Ailey School in 2023 (Watch the full film here → https://bit.ly/4c5d805
#JudithJamison #AlvinAiley #AileySchool #DanceLegend #DanceHistory #DanceVideography #CelebrationOfLife #DancingSpirit #NYDance
We Love New York Live Arts!!
This week, we’re at New York Live Arts, filming Faustin Linyekula with a two-camera setup and diving into editing. Next week, we’ll be back to capture Miguel Gutierrez’s work!!!
Our team has always believed that high-quality video documentation is vital to a choreographer’s success—preserving their artistry for grant-makers, audiences, presenters, future generations, and beyond. ✨
We’re proud to work closely with New York Live Arts and the Jerome Robbins Dance Division at the New York Public Library for the Performing Arts —the largest dance archive in the world—ensuring dance history is documented and shared.
🎥 filming Ashley RT Yergens at New York Live Arts in 2024
#DanceVideoProduction #DanceDocumentation #JeromeRobbinsDanceDivision #NewYorkLiveArts #PreserveDance #PerformingArtsVideo #NewYorkPublicLibrary
Are you ready for APAP 365!?
APAP - Association of Performing Arts Professionals is almost here!! Are your videos ready? 🎥✨
From promo trailers to showcase footage, great video is key to making a lasting impression.
✔️ Share promo trailers in your invites
✔️ Capture footage of your newest work at APAP
✔️ Prep full & excerpted videos for quick follow-ups
Whether it’s a studio showing or a full-tech performance, we’ll help you film and deliver exactly what you need to keep your work in the spotlight. Let’s make this APAP season your best yet!
Get our guide to getting ready for APAP → https://www.nelshelby.com/contact/
🎥 The Dalton School
#APAP2025 #APAPNYC #ArtsMarketing #VideoProduction #NYDance #ContemporaryDance #DanceVideography #DaltonSchool
Social Media Content for Dance Artists!
Here at Nel Shelby Productions, we know how important dance video content is for social media—it’s one of the most powerful ways to connect with audiences!! ✨
This year, we had the joy of creating and sharing some truly memorable clips. 🥹
Watch more of our INCREDIBLE clients on the Nel Shelby Productions blog!! → https://www.nelshelby.com/social-media-recap/
🎥 Nel Shelby Productions
#DanceVideography #DanceVideo #DanceVideoContent #NelShelbyProductions #DanceVideoForSocial #DanceContent #DocumentYourPerformance #NewYorkDance
Arts marketers, does this sound like you? 👇
✅ Fundraising campaigns
✅ Season announcements
✅ TikTok, Reels, PMax… oh my!!!
And let’s not forget—capture attention in the first 3 seconds, or else!! 🤪
With 25+ years of experience, we have insights on how to make video work for your organization.
From budgeting to balancing authenticity with ROI, check out our top tips for creating videos that inspire. → https://bit.ly/4iqT6Ae
🎥 Unity Phelan & Joseph Gordon dancing George Balanchine’s “Apollo” at Vail Dance Festival
#ArtsMarketing #VideoProduction #StorytellingForImpact #NYDance #DanceMarketing #BalletVideos #VideoStorytelling
