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Start 2024 on the right track!Save this to equip yourself with all the essential resources to become a top-notch market ...
01/04/2024

Start 2024 on the right track!

Save this to equip yourself with all the essential resources to become a top-notch market researcher in 2024! With access to events, podcasts, videos, and reports, you're bound to achieve success!

The Exchange → https://youtube.com/playlist?list=PLs-scPJH3foasGgaiY34epBN4ko5sqLFR&feature=shared

Greenbook Podcast → https://www.greenbook.org/podcast

GRIT Reports → https://www.greenbook.org/grit

Expert Channels → https://www.greenbook.org/insights/channels

IIEX Health → https://hubs.ly/Q01Vklnn0

IIEX APAC → https://hubs.ly/Q01XX5yC0

IIEX North America → https://hubs.ly/Q0299dnh0

IIEX Europe → https://hubs.ly/Q0299h7L0

IIEX LATAM → https://events.greenbook.org/iiex-latam

Tech Showcases → https://events.greenbook.org/tech-showcase

Newsletter → https://marketing.greenbook.org/newsletter-sign-up?utm_source=greenbook&utm_medium=LinkedIn

Don't miss out on this essential opportunity!Join us at IIEX Health to listen to top industry leaders and explore the la...
01/04/2024

Don't miss out on this essential opportunity!

Join us at IIEX Health to listen to top industry leaders and explore the latest advancements in traditional healthcare, telehealth, behavioral health, alternative medicine, and wellness offerings.

It's a critical chance for professional growth and business development that you won't want to miss! → https://hubs.ly/Q02dzCvs0


Looking to innovate market research as an Insights professional? IIEX APAC is the solution!Join us for a conference that...
01/03/2024

Looking to innovate market research as an Insights professional? IIEX APAC is the solution!

Join us for a conference that gathers industry leaders such as data scientists, marketers, brand managers, and business leaders to cultivate a dynamic community focused on cutting-edge technology and new perspectives.

Register now → https://hubs.ly/Q02f9k8Y0


Anna Conte, Associate Director of Human Insights at Clorox Canada, joins us for an insightful discussion designed for ma...
01/02/2024

Anna Conte, Associate Director of Human Insights at Clorox Canada, joins us for an insightful discussion designed for market research professionals.

Anna's walks us through her extensive background in psychology and her influential work with well-known brands such as Glad Waste, Burt's Bees, and Brita.

Listen now! → https://hubs.ly/Q02dzJ_60

In an increasingly competitive landscape, it is essential for brand growth to master improved brand health-tracking meth...
01/01/2024

In an increasingly competitive landscape, it is essential for brand growth to master improved brand health-tracking methods to secure your brand's future.

Join Greenbook and quantilope on January 11, 2024, at 1 pm ET. to uncover the latest principles on mental availability that brands should track in order to measure their success! → https://hubs.ly/Q02dztZM0

Calling all healthcare practitioners and insights partners! Join us at  , the premier conference exploring the newest te...
12/26/2023

Calling all healthcare practitioners and insights partners!

Join us at , the premier conference exploring the newest technology-driven insight innovations. Learn how these advancements are empowering healthcare stakeholders to develop more effective, patient-centered solutions.

Don't pass up this special chance for collaboration and advancement. → https://hubs.ly/Q02dzrbz0


Explore the new principles around category entry points and mental availability that brands should be tracking to measur...
12/25/2023

Explore the new principles around category entry points and mental availability that brands should be tracking to measure their success.

Join Greenbook and quantilope for a free webinar on Thursday, January 11, 2024 at 1 pm ET!

Register now! → https://hubs.ly/Q02dzrcg0

Continuing with our 2023 wrapped, let's take a look at the episodes that attracted the highest number of listeners on Th...
12/22/2023

Continuing with our 2023 wrapped, let's take a look at the episodes that attracted the highest number of listeners on The Greenbook podcast!

Exploring The Role of Generative AI and Synthetic Audiences with Isaac Rogers
https://www.greenbook.org/insights/podcasts/qualitative-20-exploring-the-role-of-generative-ai-and-synthetic-audiences-with-isaac-rogers

Watchers on the Wall: Grant McCracken & Dave McCaughan
https://www.greenbook.org/insights/podcasts/watchers-on-the-wall-grant-mccracken-amp-dave-mccaughan

The Tapestry of Insights: Embracing Generative AI For The Next Era of Market Research with Larry Friedman
https://www.greenbook.org/insights/the-prompt/the-tapestry-of-insights-embracing-generative-ai-for-the-next-era-of-market-research-with-larry-friedman

Insights Alchemy: Refining the Craft of Research with Sarah DaVanzo
https://www.greenbook.org/insights/podcasts/insights-alchemy-refining-the-craft-of-research

Digging Deeper: Behavioral Science & the Future of MRX with Leigh Caldwell
https://www.greenbook.org/insights/podcasts/digging-deeper-behavioral-science-amp-the-future-of-mrx

As 2023 draws to a close, we're excited to present our 2023 highlights! 🎉Get ready to see your favorite webinars, podcas...
12/22/2023

As 2023 draws to a close, we're excited to present our 2023 highlights! 🎉

Get ready to see your favorite webinars, podcast episodes, events, and much more. Stay tuned for a look back at our top moments!

Let's begin with the top webinars of 2023!

(Hint: You really loved AI this year! 👀 )

How Generative AI is Reshaping Insights
https://app.livestorm.co/p/82d9b51c-e623-497a-be68-d3e9bcd2d763
Kathryn Topp, Yabble
Gary Ellis, remesh
Vivek Bhaskaran, QuestionPro
Lenny Murphy, GreenBook
Scott Litman, Lucy

Generative AI in Practice: How Cereal Partners Worldwide is Transforming its Insight Capabilities with Intelligent Solutions
https://app.livestorm.co/p/f86eba59-0150-4921-a76b-497a27582082
Matt Hay, Juan Planillo, Nina Glynn, Bulbshare
Eliana Wahnon, Nestlé CPW

Human-Centric Innovation: How to Combine Generative AI and Anthropology for Groundbreaking Insights
https://app.livestorm.co/p/1f10f6ff-32c0-4804-8d82-8410c1fea8a8
Ujwal Arkalgud, Lux Research

AI-Powered Insights: How to Maximize the Impact of Open-End Responses
https://app.livestorm.co/p/afa04f05-cbfb-4741-84e2-9121a666c1a8
Pascal de Buren, Caplena AG

How to Mine and Analyze Data 50x Faster Using Generative AI with Microsoft and Bulbshare
https://app.livestorm.co/p/fb268afb-97cd-4c3f-87c0-c520938e53c6
Matt Hay, Juan Planillo, Kim Krone, Bulbshare
Alexandra Mihaylova, Microsoft for Startups
Claudio Mirti, Microsoft

This feedback can be used to mold marketing strategies…Come together with Greenbook and Rival Technologies on Thursday, ...
12/21/2023

This feedback can be used to mold marketing strategies…

Come together with Greenbook and Rival Technologies on Thursday, January 18th at 1 pm ET to discover the effective ways of utilizing these powerful tools for obtaining real-time, comprehensive feedback from specific audiences.

Register Now! → https://hubs.ly/Q02d6p630

Listen in to the Greenbook podcast, where Lauren Isaacson, the president of the QRCA, leads us through the changing worl...
12/18/2023

Listen in to the Greenbook podcast, where Lauren Isaacson, the president of the QRCA, leads us through the changing world of qualitative research in the era of AI.

Lauren talks about the essential role of qualitative researchers in capturing insights that AI cannot, the collaboration between UX and qualitative research, and the effects of AI on industry positions.

Listen Now! → https://hubs.ly/Q02d6g0T0

12/18/2023

Marketing Futures coming with our closing Lead Talk from great global speakers. Stay tuned.

Our attendees love IIEX APAC as it is the leading platform for networking and uncovering fresh perspectives in market re...
12/15/2023

Our attendees love IIEX APAC as it is the leading platform for networking and uncovering fresh perspectives in market research!

Come be a part of this advanced conference that brings together data scientists, marketers, brand managers, and business leaders, creating a dynamic community at the forefront of groundbreaking technology.

Register now! → https://hubs.ly/Q02cnN3h0

Testimonial: https://hubs.ly/Q02cnS5F0


Join us on this episode of the Greenbook podcast as take a deep dive into the GRIT report to reveal important insights a...
12/13/2023

Join us on this episode of the Greenbook podcast as take a deep dive into the GRIT report to reveal important insights about the future developments in MRX.

Manny Rodriguez and Anthony Samarasekera from Forsta, provide a comprehensive discussion on market research trends and challenges highlighted in the report.

Tune in! → https://hubs.ly/Q02cnlrV0

Achieving success at events involves three key steps: planning, on-site ex*****on, and strategic follow-up!Join us for a...
12/13/2023

Achieving success at events involves three key steps: planning, on-site ex*****on, and strategic follow-up!

Join us for a free webinar on February 7th, where we will explore the aspects of exhibiting, networking, and speaking, and provide guidance on effectively preparing for IIEX, boosting engagement during the event, and optimizing ROI afterwards.

https://hubs.ly/Q02cnpTY0

Uncover the effectiveness of detailed descriptions in capturing the interest, approval, and application of your target a...
12/11/2023

Uncover the effectiveness of detailed descriptions in capturing the interest, approval, and application of your target audience, drawing on marketing expertise.

Dave McCaughan, BIBLIOSEXUAL

https://hubs.ly/Q02cnt-60




Join us at  , the premier conference exploring the newest tech-driven insight innovations!Learn how these advancements e...
12/07/2023

Join us at , the premier conference exploring the newest tech-driven insight innovations!

Learn how these advancements empower healthcare stakeholders to develop more effective, patient-centered solutions. Don't pass up this chance for collaboration and advancement.

Register now! → https://hubs.ly/Q01VkjLZ0



For more than ten years, Insight Innovation Exchange events have led the way in establishing the benchmark for best prac...
12/06/2023

For more than ten years, Insight Innovation Exchange events have led the way in establishing the benchmark for best practices in the insights industry!

Get ready for IIEX Europe 2024, the crucial meeting for industry visionaries, brand leaders, and market research and consumer insights trailblazers.

Secure your spot now! → https://hubs.ly/Q02bqdws0





Testimonial: https://hubs.ly/Q02bq5ps0

Have you secured your FREE ticket to  ?Join us today at 10:00am ET to glean invaluable insights from pioneers in behavio...
12/06/2023

Have you secured your FREE ticket to ?

Join us today at 10:00am ET to glean invaluable insights from pioneers in behavioral science, unravel the mysteries behind consumer behavior, and wield the power to mold your business strategies.

Don't miss out! → https://hubs.ly/Q0298nFG0

Day 1 of   has come to an end!It was a day full of in-depth exploration of consumer behavior and insight innovation, del...
12/05/2023

Day 1 of has come to an end!

It was a day full of in-depth exploration of consumer behavior and insight innovation, delving into the intricate biological, cognitive, and psychological elements that influence your audience's behavior.

Don't miss out on day 2! Register for a FREE ticket to hear from industry leaders at The Coca-Cola Company, Quantilope Inc., Unilever, and many other prominent organizations! → https://hubs.ly/Q0298nFG0

Join us for a free webinar this Thursday, December 7th at 1 pm ET, featuring TextUs and Benenson Strategy Group!We will ...
12/05/2023

Join us for a free webinar this Thursday, December 7th at 1 pm ET, featuring TextUs and Benenson Strategy Group!

We will be taking a deep dive into the TextUs SMS Engagement Report, which showcases consumer text messaging trends that can help guide your strategic decisions for the future, including as far ahead as 2024.

Register now!
https://hubs.ly/Q02bpRzW0

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