Greenbook

Greenbook Greenbook connects marketers and insights professionals with people, information, and ideas

🚨 Don’t miss out! The Early Bird Deadline for the 2025 QRCA Annual Conference is January 8th!Whether you're deep into qu...
01/03/2025

🚨 Don’t miss out! The Early Bird Deadline for the 2025 QRCA Annual Conference is January 8th!

Whether you're deep into qualitative research or simply eager to learn more, this conference is a must-attend for discovering the latest tools and trends. With 200+ attendees and exhibitors showcasing the newest innovations, it's the perfect setting to make authentic business connections while learning in a low-pressure, engaging environment.

📍 Held in Philadelphia this year—a city famous for its rich history, arts, and culinary scene—you’ll have the chance to expand your knowledge and network in a vibrant location.

Secure your spot and save today! → https://hubs.ly/Q0318fGz0

2025 is Going to Change Market Research – Are You Ready? 🚀Outdated processes are out. AI, humanized experiences, and dat...
01/03/2025

2025 is Going to Change Market Research – Are You Ready? 🚀

Outdated processes are out. AI, humanized experiences, and data breakthroughs are in. But what does this mean for your strategy next year? 🤔

Join Karen Lynch, Mike Stevens, Crispin Beale, Simon Po***ck, and Kim Krone as they predict the future of market research in a FREE webinar. →

🔮 Will AI become a permanent fixture?
💡 How will we humanize insights in a digital-first world?
📊 Can we master the chaos of data sprawl?
The answers are closer than you think.

🔗 Register Now! → https://hubs.ly/Q0315fMz0

Brands that tap into Brazil's cultural buzz can drive visibility, boost engagement, and attract international investment...
01/02/2025

Brands that tap into Brazil's cultural buzz can drive visibility, boost engagement, and attract international investment. 💡

Brazil’s vibrant online culture isn’t just about likes—it’s a business opportunity. Case in point: Fernanda Torres’ potential Oscar nomination ignited 800,000 comments on a single post, dwarfing global stars. 🔥

Explore how Brazil's unique digital landscape can propel your brand’s growth and why it’s a strategy worth investing in! → https://hubs.ly/Q030xtGQ0

Isabela Sangiorgi, 10k Humans



Ready for 2025? The world is about to change in ways we never expected. 🌍AI, climate change, and sociopolitical shifts a...
01/02/2025

Ready for 2025? The world is about to change in ways we never expected. 🌍

AI, climate change, and sociopolitical shifts are dramatically reshaping the future. Here's your chance to catch a glimpse of what’s coming and how it will impact society, conversations, and consumer behavior. 🚀

Ready to dive deeper? Read the full article now and get ahead of what’s next! → https://hubs.ly/Q030xsc80

Luis Carlos Chacón J., BusinessCase




Imagine stepping inside the exam room and truly understanding the heart of healthcare—the patient-provider conversation....
12/30/2024

Imagine stepping inside the exam room and truly understanding the heart of healthcare—the patient-provider conversation.

It’s not just about gathering insights; it's about transforming patient outcomes, shaping commercial strategies, and elevating the entire healthcare experience.

We're entering a new era where these critical dialogues offer unmatched insights—data that can inform everything from pharmaceutical messaging to treatment innovations.

Dive into the future of healthcare insights—where every conversation counts! → https://hubs.ly/Q030xxPc0

Nicole Garberg, KJT



Want to Know What Really Drives Your Customers? It’s Not What You Think… 🔥While everyone’s chasing data and quick insigh...
12/28/2024

Want to Know What Really Drives Your Customers? It’s Not What You Think… 🔥

While everyone’s chasing data and quick insights, the real magic happens beneath the surface. 💡 Your customers’ true motivations are hidden, often unknown even to them—until you uncover their subconscious goals.

Ready to dive deeper and find what truly fuels their decisions? Unlock the secrets now and transform your research approach → https://hubs.ly/Q030xj9h0

William Leach, Mindstate Group



2025 is fast approaching, and the industry is about to change forever. The past year has seen the elimination of outdate...
12/27/2024

2025 is fast approaching, and the industry is about to change forever. The past year has seen the elimination of outdated processes, but what does the new market research landscape look like?

Join Karen Lynch (Greenbook), Mike Stevens (Insight Platforms), Crispin Beale (Insight250), Simon Po***ck (Kellanova), and Kim Krone (Bulbshare) for a FREE webinar that takes a sneak peek into what 2025 holds for the market research industry. 🌍

✅ Get insider perspectives from the thought leaders shaping the future of insights
✅ Discover how AI and humanized experiences will revolutionize your research strategies
✅ Learn how to overcome the complexities of data in the age of big data

💥 This is your chance to stay ahead of the curve. Don't miss out on what could be the most important conversation of 2024! → https://hubs.ly/Q030x3RR0

12/26/2024

The AI Takeover is Here. Is Your Research Ready? 💥

In episode 65 of The Exchange, Karen Lynch and Lenny Murphy explore the seismic shifts happening in market research. From Gen Z's cultural revolution to AI’s rapid evolution, they break down the trends that could change everything.

What you’ll learn:
⚡ GRIT insights on how to spark real audience engagement
⚡ Why SAS’s Hazy acquisition is a game-changer for AI and synthetic data
⚡ Gen Z’s cultural force and its impact on your research
⚡ How challengers like Perplexity are shaking up Google’s search dominance

Plus, get the inside scoop on Spotify’s AI DJ, flawed polling methods, and the critical thinking you need to stay ahead. → https://hubs.ly/Q030xpxQ0

Tap into the power of data and unlock actionable insights to drive success!In today’s fast-paced world, data analytics i...
12/24/2024

Tap into the power of data and unlock actionable insights to drive success!

In today’s fast-paced world, data analytics is more than just a buzzword—it’s your secret weapon for staying ahead of the competition. From predicting market trends to understanding consumer behavior, data analytics is reshaping how businesses operate and succeed.

Don’t get left behind—read on to transform your approach to market trends and consumer engagement! → https://hubs.ly/Q030xvJh0

Favour Efeoghene, Digital Marketing PR & Content Writer




Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competitiveness.

What happens when you combine cutting-edge AI with the evolving world of B2B research? You get a glimpse into the future...
12/24/2024

What happens when you combine cutting-edge AI with the evolving world of B2B research? You get a glimpse into the future of insights!

🎧 Listen to our latest podcast episode as Karen Lynch sits down with Barry Jennings, Director of Cloud and Commercial Business Planning Insights at Microsoft, to uncover how AI, cloud solutions, and research are transforming the way businesses make smarter decisions.

If you're a researcher or marketer looking to stay ahead of the curve in the AI age, this conversation is a must-listen! 🧠 → https://hubs.ly/Q030xh3b0

Can new research technologies replace home visits? Let's find out!Is observing consumers in their natural environment wo...
12/23/2024

Can new research technologies replace home visits? Let's find out!

Is observing consumers in their natural environment worth the extra cost, or can innovative alternatives offer the same depth of insight? In the fast-paced world of market research, finding the right balance between face-to-face engagement and cost-effective methods is a game-changer.

🛋️ Home visits: Offer unmatched, authentic insights but are resource-intensive.
🌐 Alternative methods: Virtual platforms, online communities, and AI open doors to broader, scalable insights at lower costs.

Discover the latest on blending both methods for deeper, actionable insights → https://hubs.ly/Q030xq-v0

Ruth Stanat, SIS International




IIEX Europe 2025 is fast approaching, and it's the must-attend event for anyone in market research, analytics, and insig...
12/20/2024

IIEX Europe 2025 is fast approaching, and it's the must-attend event for anyone in market research, analytics, and insights!

This is your chance to be at the forefront of innovation, technology, and future-defining developments in the industry.

Why Attend IIEX Europe?
🔍 Discover Cutting-Edge Innovations
🤝 Network with the Best
📈 Prepare for Future Success

Don't miss your chance to be at the forefront of the insights revolution! Register now for IIEX Europe 2025 and take advantage of exclusive early bird savings. Secure your spot today! → https://hubs.ly/Q030lvzb0

2024 in Review: Celebrating Your Favorite Greenbook Events! 🎉As we reflect on an incredible year, we are deeply grateful...
12/19/2024

2024 in Review: Celebrating Your Favorite Greenbook Events! 🎉

As we reflect on an incredible year, we are deeply grateful for the 15,000+ attendees who joined us in 2024! Whether in-person or virtual, you were with us every step of the way. 🌍✨

And let’s not forget—our attendees made over 20,000 Klik connections this year, forming powerful networks that will drive insights forward. 💡🤝

A huge thank you to our amazing community! We can’t wait to see you in 2025 for even more innovation and connection. 🚀

IIEX APAC → https://hubs.ly/Q030g67-0
IIEX North America → https://hubs.ly/Q030g4rv0
IIEX Europe → https://hubs.ly/Q030fY6z0

Steven Snell, Rep Data → https://hubs.ly/Q030fXdC0
Aneesh Dhawan, Knit → https://hubs.ly/Q030g0YH0

Is Humor the Secret Ingredient Missing in Research?Humor boosts marketing results—so why aren’t we using it in research?...
12/19/2024

Is Humor the Secret Ingredient Missing in Research?

Humor boosts marketing results—so why aren’t we using it in research? It can ease tough conversations, build connections, and make insights more memorable.

💡 Learn how humor can elevate your research and how to use it effectively, even on sensitive topics! → https://hubs.ly/Q030bXqf0

Jack Miles, HarrisX


Humor in marketing boosts connection, eases awkward conversations, and drives impactful campaigns. Learn why it's underused in research and how to leverage it.

2024 in Review: A Look Back at Your Favorite Episodes of The Exchange! 🔥You tuned in with Karen Lynch and Lenny Murphy f...
12/18/2024

2024 in Review: A Look Back at Your Favorite Episodes of The Exchange! 🔥

You tuned in with Karen Lynch and Lenny Murphy for 45 episodes, totaling over 18,000 minutes of insightful conversations. We’re highlighting some of the most popular episodes—and a few personal favorites from Karen and Lenny!

Stay tuned throughout the week to discover more of the top Greenbook content you loved this year!

Episode 39: https://hubs.ly/Q0305tQv0
Episode 52: https://hubs.ly/Q0304Tw30
Episode 34: https://hubs.ly/Q0305fkH0
Episode 30: https://hubs.ly/Q0305hqt0
Episode 41: https://hubs.ly/Q0304-br0

⭐️ Karen's Favorite Episodes
44 Featuring Timothy Lynch: https://hubs.ly/Q0304VBy0
Episode 62: https://hubs.ly/Q0305hQP0

⭐️ Lenny's Favorite Episodes
51 Featuring Kerry Hecht: https://hubs.ly/Q0304__N0
Episode 29: https://hubs.ly/Q0305cHT0

Join us this Friday at 12 PM for Episode 67! → https://hubs.ly/Q0304Xpy0

Subscribe to our Youtube Channel → https://hubs.ly/Q0305ghr0

It’s time to accelerate your career! You can do that at IIEX North America 2025.Join us in Washington, D.C. to hear from...
12/18/2024

It’s time to accelerate your career! You can do that at IIEX North America 2025.

Join us in Washington, D.C. to hear from industry leaders who are driving change, sparking innovation, and tackling the toughest challenges in insights.

📢 Get inspired, connect with top experts, and gain strategies that will future-proof your approach to research.

Don’t wait—check out the full speaker lineup and secure your spot at the forefront of insights innovation today! → https://hubs.ly/Q0301CDS0

2024 in Review: A Look Back at Your Favorite Greenbook Articles! 👏 As the year comes to a close, we’re taking a moment t...
12/17/2024

2024 in Review: A Look Back at Your Favorite Greenbook Articles! 👏

As the year comes to a close, we’re taking a moment to highlight some of the top content YOU loved in 2024. Next up: the most-read articles of the year!

It’s always tough to choose just four, but these pieces made the biggest impact. A huge congratulations to the brilliant contributors behind them for reaching the top of the charts!

If you haven't yet, make sure to dive into these standout reads—and explore all the other insightful articles we shared this year.

💡 Stay tuned all week as we continue to showcase more of your favorite Greenbook content from 2024!

How to Interpret Standard Deviation and Standard Error in Research
Karen Lynch, Greenbook
https://hubs.ly/Q02_YZ1p0

8 Examples of Qualitative Research
Ashley Shedlock, Greenbook
https://hubs.ly/Q02_Z9rr0

How Does Culture Affect International Business
Language Insight
https://hubs.ly/Q02_YPpd0

How Brands Can Thrive by Going beyond Gen Z
Kurt Stuhllemmer & Suzanne Carbonell, Hall & Partners
https://hubs.ly/Q02_Z1fZ0

Is programmatic sampling broken? JD Deitch explains! 🎙️In this episode, JD Deitch dives into the challenges of programma...
12/17/2024

Is programmatic sampling broken? JD Deitch explains! 🎙️

In this episode, JD Deitch dives into the challenges of programmatic sampling, AI’s growing role in research, and ways to improve data quality. He covers the “ensh*ttification” of sampling, polling representivity, and how AI is reshaping research methods.

JD also discusses balancing client demands for speed and price with maintaining high-quality data. If you’re looking to stay ahead in market research, this episode is a must-listen!

🎧 Listen now! →

Join JD Deitch as we explore the challenges in programmatic sampling, AI’s role in research, and innovative strategies for better data quality.

Address

251 W. 30th Street
New York, NY
10001

Alerts

Be the first to know and let us send you an email when Greenbook posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

Share

Category