Bridget Marmion Book Marketing

11/25/2024

Why is Bluesky gaining a million new users a day post-election? Kevin Roose of The New York Times revisits it and finds something surprising: freedom!

Bluesky has a hint of the old Twitter magic, but the feeling of freedom it offers might be even better.

09/30/2024

Via Jane Friedman writer/editor/writing coach Allison K Williams outlines the three P’s of the “Lived Platform” every writer should cultivate: Publication, Projects, and Personal Connections. (Two other P’s show up in the comments: Performance and Public Speaking). Key takeaway: use social media to support these P's.

We best create an audience of readers by publishing our work, carrying out projects we care about, and making personal connections.

09/23/2024

Everything you must know about GEO. Christina Adame of Intero Digital dives into GEO: Generative Engine Optimization on Search Engine Land and explains what it is, how GEO differs from SEO, why it’s important, how it works, and how your approach to content creation needs to change to work in GEO.

“Gartner predicts a significant drop in traditional search volume by 25% by 2026, with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

Additionally, 79% of consumers are expected to use AI-enhanced search within the next year and 70% already trust generative AI search results.”

Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.

09/21/2024

09/14/2024

A fan of SHAKESPEARE IN THE PARK? If you’re in NYC on Monday night, plan to join us at Joe’s Pub!b

Selections from David Amram’s music for 25 productions of Shakespeare in the Park, as well as selections from his opera Twelfth Night which he composed to Papp’s libretto

09/14/2024

New Yorkers, take a look…

“We have public libraries. Why not public theaters?” said Joseph Papp, facing down Robert Moses, New York City’s infamous “power broker,” when the New York Theater Workshop was just two years old. This year marks the 70th birthday of what became Shakespeare in the Park, which we celebrate ...

09/09/2024

In Vanity Fair, Kase Wickman profiles 831 Stories, the new romance fiction startup being launched this fall by retail shop/newsletter/podcast entrepreneurs Erica Cerulo and Claire Mazur

A book start-up wants sexy reading to be guilt-free (no dragons, either).

08/28/2024

08/27/2024

Len Riggio opened bookstores with big sections for readers of fantasy, romance, mystery books, whatever sort of book you wanted. B&N stores didn't promise booksellers willing/eager to hand-sell you that perfect book. Instead the stores offered plenty of space, shelves to browse, no MFA required. Here's to you and yours, Len Riggio. Rest in peace.

A seminal figure in the industry, he transformed the company into what was once the country’s largest publicly traded bookstore chain.

08/24/2024

Want to find a book agent? Don’t miss this tips-filled series of posts by agent Donya Dickerson on LinkedIn!
https://www.linkedin.com/feed/update/urn:li:activity:7230201777659211777/
“This is the final post in my 8-part series on nonfiction book proposal pet peeves. … Up until now I’ve said that these are pet peeves only…but today’s pet peeve might actually be a red flag for many editors... Today’s pet peeve: sending out your proposal before it’s truly ready..."

This is the final post in my 8-part series on nonfiction book proposal pet peeves. So these are the things that would-be authors often put in their proposals…

08/23/2024

I always celebrate more bookstores and shelves for readers' delight. At the same time, I recognize some of those cities as homes of independent booksellers which have supported authors for years.

It's my fervent hope that a B&N opening in any city already home to a bookstore translates into an even more vibrant neighborhood for book buyers, much as once having different shoe stores alongside each other on 14th Street pulled in more shoppers for each store.

And some good news for all who value p-books and bookstores:

"...physical books and bookstores have both proven surprisingly durable in the era of social media, aided by passionate online communities, Facebook-driven book clubs, and TikTok’s ever-popular hashtag..."

National bookseller chain Barnes and Noble plans to open 58 stores this year, the most in a single year since at least 2009.

08/22/2024

With Association of Writers & Writing Programs – I just made it onto their weekly engagement list by being one of their top engagers! 🎉

08/21/2024

Discoverability: Get Your Content/Services in Front of Your Target Audience! Join us SEPT 19 on Zoom for an hour filled with tips to help potential clients, customers find your website, book, service in this crowded, busy world. https://www.womensmediagroup.org/event-5835394
EVERYONE IS WELCOME TO REGISTER/ATTEND, WMG member or not. Non-techies, you'll understand our conversation, too!

Join us for a tips-filled hour about improving the discoverability of your books, media, services, websites, or other content in a modern, noisy AI-powered marketplace.

08/21/2024

Open Road Integrated Media has launched a new series of podcasts about publishing, Open Book with David Steinberger, in which the Open Road CEO interviews industry leaders. The first three episodes are now available and feature Grove Atlantic publisher Morgan Entrekin; Lisa Lucas, former publisher of Pantheon Books and Schocken Books and former executive director of the National Book Foundation; and former Macmillan Publishers CEO John Sargent. https://openroadintegratedmedia.com/podcast/

Featured guests on future episodes include Macmillan CEO Jonathan Yaged; Penguin Publishing Group president (at Penguin Random House) Allison Dobson; CEO Madeline McIntosh; City Lights Booksellers & Publishers chief buyer Paul Yamazaki; 37 INK publisher and former Bon Appétit Magazine editor-in-chief Dawn Davis; and literary agent and Writers House president Simon Lipskar; among others.

Get a behind-the-scenes look at books and publishing with David Steinberger, CEO of Open Road Integrated Media. Guests include Morgan Entrekin, Lisa Lucas, and more.

08/19/2024

Converse with an expert while you read. Two university professors, John Kaag and Clancy Martin, have launched a new publishing venture Rebind AI in which they enlist marquee authors and AI to help readers engage in conversations about classic works of literature. Steven Kurutz reports for The New York Times

Margaret Atwood and John Banville are among the authors who have sold their voices and commentary to an app that aims to bring canonical texts to life with the latest tech.