Corona: A New Visual Story
Immerse yourself in the vibrant world of Corona's first animated campaign, directed and produced by the award-winning directorial collective Aggressive! In collaboration with the talented animation studio Rocketpanda, they've created four unique videos bursting with color and energy.
Each video showcases a perfect Corona moment, from block parties to BBQs. Experience the joy and spirit of "La Vida Más Fina" in every frame of this stunning animation.
Want to see how the campaign came to life? Explore the creative process behind the scenes, from concept to completion. Discover the artistry, technical expertise, and dedication that went into crafting these captivating videos. Visit https://brandsawesome.com/project/coronas-la-vida-mas-fina/ to uncover the full story.
Creative Agency: MullenLowe
Production Company: Aggressive
Animation Studio: Rocketpanda Studio
Client: Corona USA
#corona #animation #illustration #2d #3d #characterdesign #brandsawesome_com
Pepsi Unveils Bold New Look and Visual Identity
Pepsi Unveils Bold New Look and Visual Identity
Directed and Produced by FutureDeluxe
Pepsi marks a new era with a complete brand refresh, the first major update to its iconic globe logo in 14 years. This bold move signals a future-focused vision for the brand.
A Moving Logo for a Moving Brand
The revitalized design embraces movement and animation, injecting fresh energy into the brand system. This flexibility allows Pepsi to seamlessly collaborate with partners and create engaging experiences.
Celebrating Heritage and Looking Forward
To commemorate Pepsi's 125th anniversary and the North American launch of the new identity, Pepsi partnered with FutureDeluxe to craft a cutting-edge, motion-driven brand experience. The unique anamorphic billboard in Times Square, New York City, pays tribute to Pepsi's rich history while encouraging fans to embrace moments of joy.
Unapologetically Bold Visuals
The new look is undeniably bold and graphic. It features a modern typeface, a dynamic "pulse" effect, and an updated color palette. FutureDeluxe used fast-paced cuts and confident visuals to create a playful and energetic brand language. The logo serves as the heart of the "pulse," radiating motion outwards to subtly reinforce the pulsating motif.
Credits
Directed and Produced by FutureDeluxe
Executive Creative Director: Ant Baena
Producer: Angel Hu
Art Directors: Garett Gioia, Stefan Kang
CG Lead: Nick Scarcella
Design & Animation: Steven Dvornik, Michael Kim, Matt Taylor, Stefan Kang, Sam Cividanis, Andrew Hahn, Alvaro Navarro, Jake Wyand, Martin Cusano, Bryant Nichols, Christoph Strohfeld, Pablo Lozano
Videographer (New York City): Brian Chu
Videographer (Toronto): Jose Garcia
Billboard Edit: Matt Cronin
Music by: Take Your Medicine
See project → https://brandsawesome.com/project/pepsi-unveils-bold-new-look-and-visual-identity/
#2D #3D #advertising #advertisingdesign #anamorphic #animation #billboard #brandidentity #CGI #commercial #graphicdesign #motiondesign #p
Mercedes-Benz: Land, Sea, Air Campaign by Builders Club
Mercedes-Benz Reimagines Its Star: Land, Sea, Air Campaign by Builders Club explores the brand's connection to each element & its iconic logo. Powerful storytelling & visuals showcase a sustainable future for luxury mobility.
Credits
Digital Art, Design and Animation: Builders Club
VFX: Builders Club
Production Company: Radical Media
Creative Agency: Antoni Berlin
Additional 3D, VFX & Post Production: Spellwork
Sound Design: Wearefather
Creative Direction: Julien Simshauser
Production: Sophie Gunn Lauren Egen
See project → https://brandsawesome.com/project/mercedes-benz-land-sea-air-campaign-by-builders-club/
#2D #3D #advertising #advertisingdesign #animation #brandidentity #CGI #commercial #graphicdesign #logo #motiondesign #storytelling #vfx #car #nature #mercedes #mercedesbenz #brandsawesome_com
Unveiling the New Mercedes-Benz Land, Sea, Air Campaign
Mercedes-Benz tapped Builders Club to create their new Land, Sea, Air Campaign, highlighting how these elements – land, sea, and air – have always been core to the brand, each represented by a point in their iconic star logo. Witness the power of this vision for yourself – see the full campaign on the BrandsAwesome website: https://brandsawesome.com/project/mercedes-benz-land-sea-air-campaign-by-builders-club/!
A Voiceover for a Timeless Vision
The initial focus for the film was the voiceover, crafting a script that would capture the essence of the campaign and its story.
Elemental Focus
Each section of the film delves into one of the three elements, showcasing how Mercedes embraces each environment. The campaign concludes with a powerful statement delivered by the voiceover: "It's more than a star, It's a sign of new times." – Builders Club
Credits
Digital Art, Design and Animation: Builders Club
VFX: Builders Club
Production Company: Radical Media
Creative Agency: Antoni Berlin
Additional 3D, VFX & Post Production: Spellwork
Sound Design: Wearefather
Creative Direction: Julien Simshauser
Production: Sophie Gunn Lauren Egen
Stay tuned! We'll be sharing the full video in our next post.
#2D #3D #advertising #advertisingdesign #animation #brandidentity #CGI #commercial #graphicdesign #logo #motiondesign #storytelling #vfx #car #nature #mercedes #mercedesbenz #brandsawesome_com
Oreo x The Batman: The Video Arrives
Oreo x The Batman: The Video Arrives
Creative Agency: Saatchi & Saatchi
Client: Mondelez International
Calling all Batfans and cookie lovers! Saatchi & Saatchi Agency crafted an epic collaboration between Oreo and The Batman. Their limited-edition cookies celebrated the release of the film starring Robert Pattinson. Dive into the playful yet cinematic motion design video and see how these two pop culture legends united.
Credits
Production Company: Prodigious
Production Studio: Sehsucht
Director: Hans-Christoph Schultheiss
Music Editing & Sound Design: Pink Factory
See project → https://brandsawesome.com/project/oreo-x-the-batman-a-collaboration-in-dark-chocolate/
#advertising #advertisingdesign #animation #CGI #commercial
#design #motiondesign #Oreo #batman #darkknight #wearesaatchi #brandsawesome_com
Burger King: Using Street View to Prove Whopper Cravings
Burger King: Using Street View to Prove Whopper Cravings
Agency: Wolf BCPP
Client: Burger King
How do we show the irresistible power of the Whopper? Wolf BCPP agency scoured Google Street View, uncovering 100% real moments of people devouring Whoppers right outside Burger King restaurants. These folks ordered to go, but the Whopper's deliciousness proved too tempting to wait. Burgers meant for home, work, or school never made it far.
The proof is in the pixels: Whoppers are so irresistible, you might order to go, but Wolf BCPP agency can't guarantee they'll stay uneaten for long.
Don't believe it? Plug the coordinates into Street View and see for yourself!
See project → https://brandsawesome.com/project/burger-king-using-street-view-to-prove-whopper-cravings/
#advertising #advertisingdesign #branding #brandingdesign #branddesign #brandidentity #illustration #visualidentity #packaging #packagingdesign #BurgerKing #brandsawesome_com
Barilla Reimagines Sustainable Pasta Cooking: A Brand Story
Barilla Reimagines Sustainable Pasta Cooking: A Brand Story
Agency: Publicis Groupe Italy
Brand: Barilla
Faced with the energy crisis, Barilla revived a forgotten Italian method: Passive Cooking, saving up to 80% of energy! This innovative campaign reintroduced a classic with a sustainable twist. Explore how Barilla partnered with Toiletpaper magazine for surreal tutorials and leveraged influencer marketing with Italian chefs. They even created the Passive Cooker, a sustainable and open-source smart device! Discover Barilla's successful brand storytelling through a unique approach to eco-friendly cooking.
See project → https://brandsawesome.com/project/energy-pasta-barillas-sustainable-kitchen-hack/
#advertising #advertisingdesign #barilla #brandsawesome_com
Styleframe Studio Creates Teaser for rabbit r1: The AI Companion
Styleframe Studio Creates Teaser for rabbit r1: The AI Companion
Styleframe Studio was tasked with creating a reveal teaser for the rabbit r1, a first-of-its-kind device designed by rabbit inc. and teenage engineering.
The rabbit r1 is a revolutionary AI companion that lets you do it all: order food, book Ubers, stream music, and much more. It uses voice commands and a 360-degree camera to assist you effortlessly.
See project → https://brandsawesome.com/project/styleframe-studio-creates-teaser-for-rabbit-r1-the-ai-companion/
#ai #cgi #cinema4d #3ddesign #rabbitr1 #brandsawesome_com
Domino's Logo Becomes Braille Menu: Design for Inclusion
Brand designers, this is inspiring!
See how Domino's turned their logo into the world's first Braille pizza menu for visually impaired customers. This video dives into their innovative campaign:
From Logo to Braille: Discover how Domino's recognized the potential of their logo design to create a more inclusive dining experience.
Beyond Domino's: Explore how they used their logo to design Braille menus for competitor brands, promoting accessibility across the industry.
This campaign is a powerful example of design for good. See project → https://brandsawesome.com/project/dominos-logo-transforms-braille-menus-for-world-braille-day/
#logo #logodesigner #logodesigns #industrialdesign #packaging #packagingdesign #packagingdesigner #branding #brandidentity #brandidentitydesign #dominos #brandsawesome_com
DADA PROJECTS Designs for Nike's "Her Rise" Event: Empowering Women in Sports
DADA PROJECTS Designs for Nike's "Her Rise" Event: Empowering Women in Sports
Join DADA PROJECTS, a female-led design studio, as they showcase their impactful visuals for Nike's "Her Rise" event! This video dives into the creation of:
- Motion graphics celebrating sports and female athletes
- A playful face filter to engage the audience
- Eye-catching event visuals and an inspiring on-stage video
DADA PROJECTS championed gender equality through a "work-in-progress" design language, reflecting the ongoing journey of empowering women in sports. This is a must-see for designers and anyone passionate about women's athletics!
See project → https://brandsawesome.com/project/empowering-women-in-sports-dada-projects-visual-identity-for-nikes-event/
#animation #cinema4d #3d #4d #design #graphicdesign #identitydesign #nike #brandsawesome_com
"Mmmmmm" Speaks Volumes: Design by Disruption's Clever Twist on McDonald's Branding
"Mmmmmm" Speaks Volumes: Design by Disruption's Clever Twist on McDonald's Branding
See how McDonald's turned their simple logo into a powerful marketing tool! This video explores how the Golden Arches became:
• Playful patterns across ads & packaging
• Eye-catching visuals for all marketing channels
• A subtle reminder of their famous "Mmmmmm"
Learn how a logo can become a brand's voice → https://brandsawesome.com/project/mcdonalds-stands-out-design-by-disruptions-bold-visual-identity-with-golden-arches/
#branding #packaging #packagingdesign #illustration #illustrationartists #icondesign #socialmedia #mcdonalds #brandsawesome_com
New Get Up, Same 7UP
New Get Up, Same 7UP
Revamping a beloved brand’s identity is no small feat, but that’s exactly what 7UP and PepsiCo Design tackled. Inspired by the citrusy beverage’s uplifting spirit, they aimed for a fresh look capturing its effervescent essence for today’s audience. The result? The biggest makeover for 7UP in over seven years.
7UP’s identity has always mirrored its history – the original lemon-lime soda that united people with moments of joy. These “uplifting” moments became the design’s guiding principle, leading to a bold and modern vision for the future.
The redesign focuses on upward mobility, envisioning a look that resonates with today’s consumers. The iconic 7UP green remains the foundation, accented with citrusy hues that echo the drink’s crisp taste. The angled logo adds dynamism, while an adaptable “UP” ensures consistent branding across languages and cultures. This high-energy visual identity seamlessly bridges 7UP’s heritage with its bright future.
Bursting with bold contrast, the redesign has garnered global recognition. 7UP’s refresh reflects a sparkling future that’s anything but flat.
See project → https://brandsawesome.com/project/7up-new-brand-identity/
#industrialdesign #packaging #packagingdesign #packagingdesigner #branding #brandidentity #brandidentitydesign #7up #brandsawesome_com
