Social Media Week

04/21/2022

Join us at as we bring together our coast-to-coast network of forward-thinking leaders, social media practitioners and platforms for insights into how brands are navigating new opportunities in social and what’s next for the industry!

Register now: https://buff.ly/38dNhX6

Social Media Week is back! Join alongside a coast-to-coast network of brand leaders as they share insights, opportunities and best emerging practices for creating stand-out social content.

04/21/2022

Some brands seek pregnant creators, while others are quick to dump them, saying they’re less relatable to customers. https://buff.ly/3Opojou

Influencers who became pregnant during campaigns have found themselves dropped by companies or 'ghosted'

01/04/2022

Adweek's 🌟 Creator Visionary Awards 🌟 honor the remarkable individuals who have made an indelible mark on the world by unlocking the creative potential of the digital space.

Nominate yourself or your favorite creators today! Deadline: 1/31 👉 https://adweek.it/3o6k8Sh

11/03/2021

ACADEMIES | Hootsuite's Sarah Zengers explores the tips and tricks for navigating the social media value chain and the new, evolving social consumer. Key insights:

• Customer engagement vs. customer care: The main difference lies in the customer's expectations. When a customer engages on social, they may not expect an answer. When someone inquires about your product or service, they expect an answer.

• Engagement is the brand's perspective, and care is the customer's perspective. It's important to deliver care and quality on social media and messaging channels.

• People today prefer messaging instead of calls for customer care.

• Roles are increasingly blurred between social marketing and customer care teams, but both play a vital role at every step of the customer journey.

• Happy customers make maintaining positive brand sentiment on social media much easier. Imagine spending less time dealing with crises by monitoring brand sentiment via social listening.

• While the world is becoming more digital, it doesn't mean we can't be personal anymore. That's why messaging can be a game-changer for many brands today.

https://adweek.it/3GPsF4D

11/03/2021

Last chance to tune into the Hootsuite Academy session. Hear from Customer Success Manager, Sarah Zengers on why brands need an all-encompassing, social media x customer care strategy, open to Premium Pass holders only. Join on Day Two at 3:25 p.m. GMT (11:25 a.m. ET). Get your pass! https://adweek.it/3mF25mq

11/03/2021

See what's in store for Day Two of . Tune in virtually to hear how Gymshark has built brand loyalty, how Condé Nast keeps users engaged in TikTok and Instagram challenges, how to navigate web 3.0 and the metaverse and more! Get your pass: https://adweek.it/2Yahphx

11/02/2021

Expanding your campaign efforts across social and messaging channels can give your brand a nice added boost. Learn how you can marry social media and customer care in Adweek's Academy session with Hootsuite Customer Success Manager Sarah Zengers. Join on Day Two at 3:25 p.m. GMT (11:25 a.m. ET). Get your pass! https://adweek.it/3w8vCZ0

11/02/2021

At , Hootsuite's Maggie Lower covered how Gen Z uses social media, how to tap into the crator economy and the drive toward social commerce. Key insights:

• Now more than ever, we need content and connection that feels authentic and resonant.

• Gen Z is 42% more likely to discover new brands via endorsements from celebrities and influencers.

• "Creators hold the key to getting community right." Creators are the next iteration of influencers. Creators tap into online spaces and create content for them. Influencers are the content, but in the creator economy, the content is made to add value to the community.

• 52% of marketers said their biggest challenge is consistently producing creative social content.

• 50 million people around the world consider themselves creators, and kids in the UK are more 3x likely to want to be YouTubers than astronauts.

• Brands that have mastered creator content relationships: AdoreMe + body positive content, e.l.f. & Chipotle with its makeup partnership, Starface and its relationship with Charli D'Amelio

• "When running creator-led campaigns, be unconstrained, be unexpected and take risks."

Thank you and Maggie Lower for the helpful tips on tapping into the growing Gen Z creator economy. Tune in for more sessions today, tomorrow and Thursday!

https://adweek.it/SMWLDN21

11/02/2021

Don't miss exclusive insights into the Gen Z creator economy. Hootsuite Chief Marketing Officer Maggie Lower, is talking to Adweek about effective strategies for growing social commerce in the Gen Z digital space. Tune in at 12:25 p.m. GMT (8:25 a.m. ET). Get your pass! https://adweek.it/3bwuZz1

11/02/2021

Staying up-to-date on social media can be a struggle. Adweek and our guest industry leaders can help—join us virtually for Day One of , starting at 11 a.m. GMT (7 a.m. ET), as we dive into the strategies that are proving most successful. Hear from Pinterest, Hootsuite, Saatchi & Saatchi, Innersloth and more.

Get your pass: https://adweek.it/3vGC9d2

11/01/2021

Tomorrow kicks off Adweek's Social Media Week London live virtual summit. Tune in starting at 11 a.m. GMT (7 a.m. ET) for a professionally enriching experience. Learn, network and rejuvenate your social campaign with insights from the same leaders who are landing billions of views.

Get your pass to : https://adweek.it/3bvZfKb

11/01/2021

If you feel like Gen Z is taking over—well, you're not wrong. As Gen Z is entering the workforce and reshaping the digital world, they're becoming a critical market to tap into. CMO of Hootsuite Maggie Lower is joining on 2 Nov. at 12:25 p.m. GMT (8:25 a.m. ET) to offer her advice on how to pivot your social strategies to engage the Gen Z creator economy. Get your pass now: https://adweek.it/3bzZyUc

10/29/2021

Happy Friday! Before you dive into the weekend, get set for next week by getting your pass now. The summit kicks off on Tuesday, 2 Nov. at 11 a.m. GMT (7 a.m. ET) and will welcome over 40 social media experts. It's your chance to leverage their insights to build your business. Register now: https://adweek.it/3CrDvLy

08/06/2021

According to Getty Images’ Visual GPS survey, 76% of boomers who have felt discriminated against said it was due to age. In this episode, Kirstin and her guest will discuss how brands can better connect with consumers over 50 by showcasing depictions of older people living full and meaningful lives.

06/25/2021

In the LGBTQ+ community, where many have faced discrimination and bias, it’s important to connect through imagery that feels real. In this episode, Kirstin and her guests will discuss how LGBTQ visual representation has evolved and how brands can keep up the momentum.

06/11/2021

In this 10th episode of You're Probably Wrong, Neil and Aoife are joined by William Ritchie, Founder and Partner of WY Partners. They discuss the world of mergers and acquisitions (M&A). M&A has many of the elements that are at the heart of advertising and marketing, such as human motivations and decision making, and the worlds of finance of creativity. So how much is it mergers and acquisitions and how much is it madmen vs accountants? And how much does the reality of M&A tell us about other realities in the industry today?

06/04/2021

In this episode, Getty Images’ Creative Insights experts will help lay the groundwork for the series, outlining the research behind realness, and what inclusivity and empathy looks like in visuals. They will also discuss the juxtaposition of Instagram “aspirational” realness with true authentic representation, and touch on race/ethnicity and other categories of realness.

05/14/2021

This week on B2B: Boring to Better, Adam welcomes Jess Williams, Senior Director of Global Brand and Strategy at Visa to explore how B2B brands can infuse storytelling into their marketing. In this episode, we’ll learn about Jess’ unique career path, how she’s bringing humanity to the financial services sector, and how marketers can transform creative for social into compelling, people-led stories. Tune in!