mobilads

Hands-down of the coolest gigs we’ve done to date. This massive promotional activation for Netflix’s limited series #Senna took over Las Vegas during the F1 race, bringing the spirit of the series to life not only on the raceway but across Vegas leading up to the premiere. Mobilads coordinated the two-part campaign. First, we wrapped the 10 McLarens you might have seen in the promotional cuts — they BLITZed the raceway for 240 hours and pulled in 28M+ impressions. In addition, we wrapped 100 rideshare cars that spent a week driving through the Vegas Strip drumming up hype for the series (and the F1 race). This awareness portion of the campaign clocked in at 18,115,000 impressions. #mobilads #eventmarketing #oohadvertising #rideshareadvertising @netflix

Mega Alimentos S.A. de C.V. launched a 20-car mass awareness campaign across CDMX, advertising for their hot sauce and giving away free samples to passengers. The campaign performed so well over the summer that two additional cities (Monterrey and Guadalajara) were added. The three city locations — and 45 wrapped cars in total — left their mark across Mexico and pulled in 80.7M impressions. ————————— Mega Alimentos S.A. de C.V. lanzó una campaña de concientización masiva con 20 autos en CDMX, publicitando su salsa chamoy y regalando muestras a los pasajeros. La campaña tuvo tan buenos resultados durante el verano que se agregaron dos ciudades más (Monterrey y Guadalajara). Las tres ubicaciones en la ciudad (y 45 autos rotulados en total) dejaron su huella en todo México y generaron 80,7 millones de impactos. #ooh #oohadvertising #rideshareadvertising #carwraps #publicidad #publicidadexterior #publicidadrideshare #mobiladsMX #chamoymega

Need a ride? 🔥 Workday for Healthcare’s brand activation recently took over a leading industry conference in Ohio. The 10-car campaign fleet offered free VIP rides to and from the conference, and spent 40 hours swarming the event venue — in addition to making an impression on event-goers. #ooh #oohadvertising #rideshareadvertising #WDAY @workday

Wonderful Pistachio got crackin’ with a mass awareness campaign that brought in 57.8M total impressions. Breaking it down, the campaign featured 83 360-wrapped cars blowing through Detroit, Ann Arbor, Boston, Worcester, Philadelphia, Wilmington, Atlanta, Dallas, Denver, and Colorado Springs for two full months. The wrapped cars choreographed with other OOH media in the campaign, and raised the “WOW factor” for the brand. The campaign also had a social media post showcasing the car wraps go viral. These earned media impressions topped 3M views and drummed up interest in the medium in addition to lots of comments about seeing the wrapped cars for weeks in their area — which in itself proved the impact. @wonderfulpistachios #ooh #oohadvertising #rideshareadvertising

This one’s for you, drivers! 👀🚗📝 #mobilads #rideshareadvertising

How to use a BLITZ campaign for hyper-focused promotion and awareness 👇 Sony Music promoted Kenshi Yonezu’s latest release with branded rideshare cars that swarmed the Pepsi Center WTC in Mexico City. The BLITZ campaign mobilized while J-pop fans were waiting in line outside the venue for the Atarashii Gakko concert, and caused quite a stir with fans. The campaign pulled in 755K impressions. —————————— Cómo utilizar una campaña BLITZ para promoción y concientización híper centradas 👇 Sony Music promocionó el último lanzamiento de Kenshi Yonezu con autos rideshare brandeados que invadieron el Pepsi Center WTC en la Ciudad de México. La campaña BLITZ se movilizó mientras los fanáticos del J-pop esperaban en fila afuera del lugar para el concierto de Atarashii Gakko, y causó un gran revuelto entre los fanáticos. La campaña obtuvo 755.000 impactos #ooh #oohadvertising #rideshareadvertising #carwraps #publicidad #publicidadexterior #publicidadrideshare

One way to steal attention (and 12.6M impressions) at the U.S. Open? Take over Gansevoort Plaza in NYC during a special pop-up event with wrapped Teslas that look like this👇 #ooh #oohadvertising #BLITZcampaign #brandactivation @evianwater

15.9 million impressions. 7 days. 15 360-wrapped cars. Heads turned by booking.com cars? *still counting* #ooh #oohadvertising #BLITZcampaign #transitOOH @bookingcom

We never pick favorites, but one of our favorite clients — @cohesity — came back for another BLITZ campaign, this time taking over DC just in time for the AWS Summit. The 2-day BLITZ swarmed the Walter E. Washington Convention Center for 40 hours and pulled in just over a million impressions. Cohesity has been super present at high-profile tech conferences, and it’s hard not to be impressed. #ooh #oohadvertising #BLITZcampaign #brandactivation

80 BLITZ hours. 1,053,268 impressions. All eyes on Personify. Personify Health (previously Virgin Pulse) got their name out there with a 3-day BLITZ campaign in Vegas. The fleet of 10 cars was hard to miss — especially for attendees of the leading healthcare conference that was taking place at the Wynn Resort. #ooh #oohadvertising #transitooh

Sony Music took to the streets to promote #LISAxROCKSTAR across CDMX. The wrapped cars scoured the city for two weeks, pulling in 11.2M impressions. And thanks to the QR code, riders were able to quickly play the song from their phones 🎶 #ooh #oohadvertising @sonymusicmexico

Taking over National Harbor in style. Pigment’s recent BLITZ campaign at the Gartner CFO & Finance Executive Conference owned National Harbor for a full 4-day campaign. With sleek 360 wraps, and in-car streaming entertainment via tablets, Pigment was top-of-mind, well, everywhere. #ooh #oohadvertising #transitOOH #BLITZcampaign @gopigment