It’s not easy to grab attention at AWS re:Invent, but Aviatrix did just that with their recent brand activation.
The 4-day campaign raked in 5M impressions swarming The Venetian and the Vegas Strip during peak conference hours. The campaign also featured in-car tablets for heightened brand engagement with passengers inside the cars — meanwhile, everyone on the street took notice.
#ooh #oohadvertising #brandactivation #eventmarketing #awsreinvent2024
The 2024 New York City marathon saw about 2 million spectators across the city — talk about a great time to launch a brand activation.
@klarna ran a two-day BLITZ campaign that swarmed the Javits Center during the expo, and on race day, the cars over NYC while it was inundated with spectators and fans. The campaign brought in 17M impressions and piqued interest in Klarna and those eye-catching pink cars.
#ooh #oohadvertising #eventmarketing #brandactivation #nycmarathon
Someone said there was a car race happening, but we were too busy watching Kraken’s brand activation take over the Circuit of the Americas.
The awareness campaign saw a fleet of 50 wrapped cars taking over Austin TX, culminating in the BLITZ activation on race day. The month-long campaign brought in 24.2M impressions.
#ooh #oohadvertising #eventmarketing #rideshareadvertising @krakenfx
Levi’s is seeing great results in CDMX, and we were excited to launch a third campaign for Levi’s Footwear.
This time the campaign run-time was a little shorter at 4 weeks, but the larger wrapped car count actually brought in their best impressions yet — clocking in at 18.8M for the campaign.
If you’re interested in what @mobilads.mx has got going on, reach out!
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Levi’s está obteniendo excelentes resultados en CDMX y fue un gusto lanzar una tercera campaña para Levi’s Footwear.
Esta vez, la duración de la campaña fue un poco más corto, 4 semanas, pero el mayor número de autos rotulados en realidad generó las mejores impresiones hasta el momento: registrando 18.8 millones para la campaña.
Si estás interesado en lo que @mobilads.mx tiene en marcha, ¡comunícate!
#ooh #oohadvertising #rideshareadvertising #carwraps #publicidad #publicidadexterior #publicidadrideshare
Hands-down of the coolest gigs we’ve done to date.
This massive promotional activation for Netflix’s limited series #Senna took over Las Vegas during the F1 race, bringing the spirit of the series to life not only on the raceway but across Vegas leading up to the premiere.
Mobilads coordinated the two-part campaign. First, we wrapped the 10 McLarens you might have seen in the promotional cuts — they BLITZed the raceway for 240 hours and pulled in 28M+ impressions.
In addition, we wrapped 100 rideshare cars that spent a week driving through the Vegas Strip drumming up hype for the series (and the F1 race). This awareness portion of the campaign clocked in at 18,115,000 impressions.
#mobilads #eventmarketing #oohadvertising #rideshareadvertising @netflix
Mega Alimentos S.A. de C.V. launched a 20-car mass awareness campaign across CDMX, advertising for their hot sauce and giving away free samples to passengers. The campaign performed so well over the summer that two additional cities (Monterrey and Guadalajara) were added.
The three city locations — and 45 wrapped cars in total — left their mark across Mexico and pulled in 80.7M impressions.
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Mega Alimentos S.A. de C.V. lanzó una campaña de concientización masiva con 20 autos en CDMX, publicitando su salsa chamoy y regalando muestras a los pasajeros. La campaña tuvo tan buenos resultados durante el verano que se agregaron dos ciudades más (Monterrey y Guadalajara).
Las tres ubicaciones en la ciudad (y 45 autos rotulados en total) dejaron su huella en todo México y generaron 80,7 millones de impactos.
#ooh #oohadvertising #rideshareadvertising #carwraps #publicidad #publicidadexterior #publicidadrideshare #mobiladsMX #chamoymega
Need a ride? 🔥
Workday for Healthcare’s brand activation recently took over a leading industry conference in Ohio. The 10-car campaign fleet offered free VIP rides to and from the conference, and spent 40 hours swarming the event venue — in addition to making an impression on event-goers.
#ooh #oohadvertising #rideshareadvertising #WDAY @workday
Wonderful Pistachio got crackin’ with a mass awareness campaign that brought in 57.8M total impressions.
Breaking it down, the campaign featured 83 360-wrapped cars blowing through Detroit, Ann Arbor, Boston, Worcester, Philadelphia, Wilmington, Atlanta, Dallas, Denver, and Colorado Springs for two full months. The wrapped cars choreographed with other OOH media in the campaign, and raised the “WOW factor” for the brand.
The campaign also had a social media post showcasing the car wraps go viral. These earned media impressions topped 3M views and drummed up interest in the medium in addition to lots of comments about seeing the wrapped cars for weeks in their area — which in itself proved the impact.
@wonderfulpistachios #ooh #oohadvertising #rideshareadvertising
This one’s for you, drivers! 👀🚗📝 #mobilads #rideshareadvertising
How to use a BLITZ campaign for hyper-focused promotion and awareness 👇
Sony Music promoted Kenshi Yonezu’s latest release with branded rideshare cars that swarmed the Pepsi Center WTC in Mexico City. The BLITZ campaign mobilized while J-pop fans were waiting in line outside the venue for the Atarashii Gakko concert, and caused quite a stir with fans. The campaign pulled in 755K impressions.
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Cómo utilizar una campaña BLITZ para promoción y concientización híper centradas 👇
Sony Music promocionó el último lanzamiento de Kenshi Yonezu con autos rideshare brandeados que invadieron el Pepsi Center WTC en la Ciudad de México. La campaña BLITZ se movilizó mientras los fanáticos del J-pop esperaban en fila afuera del lugar para el concierto de Atarashii Gakko, y causó un gran revuelto entre los fanáticos. La campaña obtuvo 755.000 impactos
#ooh #oohadvertising #rideshareadvertising #carwraps #publicidad #publicidadexterior #publicidadrideshare
One way to steal attention (and 12.6M impressions) at the U.S. Open? Take over Gansevoort Plaza in NYC during a special pop-up event with wrapped Teslas that look like this👇
#ooh #oohadvertising #BLITZcampaign #brandactivation
@evianwater
15.9 million impressions.
7 days.
15 360-wrapped cars.
Heads turned by booking.com cars? *still counting*
#ooh #oohadvertising #BLITZcampaign #transitOOH @bookingcom
We turn wrapped rideshare cars into moving billboards that amplify your brand. We leverage the rideshare economy and put extra cash in the pockets of drivers.
