01/14/2025
Like many mall brands in recent years, Pacsun has found its way back into the good graces of consumers. In part, nostalgia and social media are to thank for the brand's resurgence. But, according to CEO Brieane Olson, over the last 24 months, the brand has implemented an aggressive, calculated growth strategy to chart its path toward profitability.
Like many mall brands in recent years, Pacsun has found its way back into the good graces of consumers. In part, nostalgia and social media are to thank for the brand's resurgence. But, according to CEO Brieane Olson, over the last 24 months, the brand has implemented an aggressive, calculated growt...