Tinderbox

11/16/2021

“Fan engagement with Call of Duty has never been higher. Not only can we count on the brand releasing a yearly blockbuster game, but the mobile game and have led to Call of Duty becoming an evergreen property, resonating with fans all year round.”

Catherine Hupin, Associate Director, Brand Management at Tinderbox, spoke to Licensing Source Book / LicensingSource.net about the growing strength of Call of Duty’s programme, and the exciting products that will be launching soon.

Check out page 85 of Licensing Source Book’s Autumn Edition to read more.

https://issuu.com/maxpublishing/docs/lsb_autumn_2021

Read Licensing Source Book Autumn 2021 by Max Media Group on Issuu and browse thousands of other publications on our platform. Start here!

11/15/2021

Beanstalk's Katie Hall, Associate Director in Brand Management, took part in a panel titled "Licensing U: The Key to Successful Partnerships & Collaborations." Aside from the products and brands themselves, the success of a licensing programme is determined by how it’s brought to market. This session will examine some of the forces at play, and how licensing executives create strategies to give them the best chance to succeed.​

The panel is available to watch on demand via BLE's virtual platform. Please register here: https://registration.gesevent.com/survey/2vnx82wea3ppb/register

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11/12/2021

“Our long-term clients are hugely important to us, and we are excited to grow these partnerships, brokering new opportunities across expanded territories, categories, and experiences. The franchises are only growing, and we are excited to be joining them on their journey.”

The Tinderbox team caught up with Total Licensing Ltd in the run-up to to discuss all things Tinderbox, from some of our most exciting licensing partnerships to what we are looking forward to in the future. Check out pages 24-25 to find out more!

https://issuu.com/totallicensing/docs/total_brand_licensing_autumn_21?fr=sOTZjZDE3OTA5MTk

The magazine for the brand and brand extension industries.

11/12/2021

Interested in licensing digital brands? Tinderbox - Digital Brand Licensing is Beanstalk Licensing Agency’s Digital Media Division that specialises in extending digital properties into the world of consumer products - from leading video game franchises, esport leagues and apps to content creators and platforms. To explore opportunities with Tinderbox, email [email protected] or visit www.beanstalk.com.

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11/11/2021

“Nearly 20 years after the launch of the first Xbox console, the brand has become a household name. With the recent launch of its next generation console, the Xbox Series X was the bestselling console launch in Xbox history and with Xbox Game Pass, players can access a selection of more than 100 games and exclusive titles on console, PC, and mobile. Tinderbox worked with Microsoft to launch the European licensing programme for Xbox in 2019, and has supported the Halo licensing programme since 2015, and as it looks forward to the 20th anniversary celebrations, the programmes are evolving, seeing strength across an extremely wide demographic.”

Congratulations to Tinderbox client, Microsoft on their cover and exclusive piece in Total Licensing Ltd's Total Brand Licensing Autumn Edition. Check out pages 26-27 to find out how Halo and Xbox’s licensing programmes are supporting the brands’ 20th anniversaries.

https://issuu.com/totallicensing/docs/total_brand_licensing_autumn_21?fr=sOTZjZDE3OTA5MTk

The magazine for the brand and brand extension industries.

11/10/2021

Primark’s latest collection of gaming garms, inspired by your favourite and , is the perfect excuse for you and your gaming crew to coordinate. Level up your wardrobe with the Xbox White Crew Neck Jumper (£10) or the Halo White Short Sleeved Tee (£6), available at your local Primark store now.

https://www.primark.com/en/the-edit/kids/gaming-garms-from-6/a/a01fe19e-12f9-40ba-af6f-33c1d66bd5e1?category=Kids&type=Static

11/10/2021

Brand Licensing Europe is only one week away! To schedule an appointment with Tinderbox, email [email protected], and visit our website www.beanstalk.com to learn more about our clients and services.

You can register to attend here: https://www.brandlicensing.eu/en/home.html.

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10/28/2021

The “Halo” x King Ice collaboration intersects the worlds of streetwear fashion and gaming.

10/26/2021

Congratulations to Tinderbox client, Xbox on their latest partnership.

Halloween is just around the corner and to celebrate, Xbox has teamed up with M·A·C Cosmetics for a new . “The brands enlisted makeup artists to create four looks based on characters from Xbox “Halo” “Sea of Thieves” and “Psychonauts.”

Check out MAC Cosmetics’ social media pages for your 2021 inspiration and let us know what you will you be going as this year.

https://www.glossy.co/beauty/mac-cosmetics-collabs-with-xbox-to-reach-gamer-and-cosplay-communities/

One of the earliest brands to get into gaming, MAC Cosmetics is teaming up with Xbox for the first time this Halloween.

10/21/2021

10/21/2021

As part of the Develop Conference, Head of Tinderbox, Dave Tovey, and Ben Roberts, Senior Content Editor, License Global, will discuss how powerful can be for and their fans in the session, “How Your World Builds Fans (and How Fans Build Brands)”.

The session will take place on October 28th at 12:15 BST in room 1. Register here to attend: https://developconference.ecreg.uk/reg/Booktype1/Booking1.asp

10/15/2021

Arcade1UpOfficial have officially revealed plans for a trio of arcade machines, including a Killerinstinct cabinet.

“Perhaps one of the most-requested cabinets to hit the market thus far, Killer Instinct will bring the ’90s action to home arcades with Killer Instinct, Killer Instinct 2, and the arcade version of Battletoads packed inside one sleek machine.” - The Pop Insider

The cabinet will be available to pre-order from the 19th of November.

https://thepopinsider.com/news/arcade1up-tron-killer-instinct-ridge-racer/

Killer Instinct, TRON, and Ridge Racer join the home arcade lineup for the holidays!

08/27/2021

08/05/2021

Beanstalk is pleased to announce our partnership with Ubisoft! Ubisoft has appointed Tinderbox, Beanstalk’s digital media division, to represent their top selling gaming franchises, Just Dance® and ® for licensing across Europe. Tinderbox will support both franchises, Just Dance and Far Cry, by expanding the European consumer products footprint into new categories and channels, pursuing opportunities across fashion, collectibles, home, gifting and novelty, consumer electronics and more.

https://licensinginternational.org/news/ubisoft-partner-with-beanstalk-to-extend-gaming-brands-into-new-categories/

French video game company, Ubisoft, are partnering with Tinderbox – the digital division of Beanstalk, to represent their top selling gaming franchises, Just Dance® and

07/27/2021

The gin company is getting a new cake thanks to Finsbury.

07/21/2021

We are excited to announce that our client, Xbox, has been nominated for Best Food or Beverage product at The Licensing Awards 2021! “The Licensing Awards have truly become accolades to strive for; their integrity is unquestioned and unparalleled as an endorsement of excellence.” and Xbox.

07/20/2021

Congratulations to Lucy Williamson, Coordinator, Brand Management, on being nominated for 2021 UK Rising Star! The award is designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35. The finalist will be announced during The Licensing Awards event on the 14th of September.