Definition 6

07/15/2024

Just a quick reminder that DEFINITION6 is now Bridgenext!

We have a brand new website where you can find the latest information about our agency services and newly expanded digital service offerings. Be sure to bookmark the new site and head over to https://hubs.ly/Q02GhSV00 the next time you visit! ➡️

Don't forget to also follow us on LinkedIn at Bridgenext for the latest updates!

02/01/2024

The time is now! We are thrilled to Introduce Bridgenext, a New Digital Consultancy focused on delivering Digital Realization. Bridgenext unifies our trusted brands Emtec, Emtec Digital, Wave6, and DEFINITION 6. https://hubs.ly/Q02jpz_80

11/29/2023

Attending Salesforce World Tour Chicago? Join us next Wednesday as we dive into the potential of Salesforce for the Transportation & Logistics industry. With the discussion led by industry expert, Bob Hitt, who is bringing 30 years of experience to the conversation. RSVP at the link below.
https://hubs.ly/Q02bp2CP0

11/06/2023

Four key customer experience (CX) benefits of predictive analytics for transportation and logistics companies:

1️⃣ Streamlined Communication
2️⃣ Personalized Services
3️⃣ Dynamic Pricing
4️⃣ Enhanced Issue Resolution

These aren't just tech buzzwords--they're opportunities for measurable revenue growth for your logistics operations. Let data do the heavy lifting for you. 🏗️

👉 Find out more: https://hubs.ly/Q027q4Bb0

11/03/2023

3 major features of broadcast media tours:

🎤 Engage in back-to-back, time-efficient interviews with influencers and media outlets
🤝 Benefit from customizable options like co-ops for budget efficiency
📻🎥 Use Audio or Video News Releases for a controlled, impactful message

Intrigued? Learn all about the power and flexibility of broadcast media tours: https://hubs.ly/Q027J_gx0

11/02/2023

Are routine tasks creating misalignment and inefficiency in your hospitality enterprise? 📥

With Salesforce, you can create more time for teams to focus on guests both in person and via digital touchpoints, leading to greater customer satisfaction and loyalty.

👉 Discover the power of automation: https://hubs.ly/Q027zXs80

11/01/2023

Imagine forecasting demand with pinpoint accuracy, managing inventories effectively, and personalizing customer experiences in real-time.⏱️

It's time to revolutionize your logistics customer experience (CX) with AI-driven predictive analytics.

👉 Learn how this toolkit can drive your logistics CX transformation. https://hubs.ly/Q027q5mJ0

10/30/2023

🛠️ Thinking about implementing Salesforce Service Cloud? Start here. 🛠️

Laying a strong foundation for your Salesforce Service Cloud implementation is crucial. 📌 One crucial step: user input at this stage helps in creating a framework that is user-centric from the get-go.

👉 Read the full blog post for all 9 best practices that will set you up for success: https://hubs.ly/Q0277C8K0

10/27/2023

🍁🎃 'Tis the season...for a Harry Potter marathon. As the weather cools off and the holidays approach, we're revisiting our work with Syfy + USA.

🎥 Our 80+ pieces of content developed for this timeless franchise led to 15.6 million views in a single month and garnered a Promax nomination.

View featured pieces from our work and experience the magic of the Wizarding World: https://hubs.ly/Q026Z4m90

10/26/2023

Are you making the most of Broadcast Media Tours? 🚀 These tours are a game-changer for brands seeking to connect with diverse audiences across the nation in a single day.

Discover how broadcast media tours can amplify your message and establish your brand as an industry thought leader. 🌟

Read more ➡️ https://hubs.ly/Q026VvB90

10/25/2023

🌐 The Future of is Here 🌐

In an era where personalization is key, Salesforce is transforming the game for hotels. How? Through unified guest profiles, enabling hyper-personalized services right from room upgrades to spa vouchers. 🛎️

👉 Click through to read how Salesforce is changing the hospitality industry: https://hubs.ly/Q024bw1H0

10/18/2023

We're thrilled to be a Platinum Sponsor of the 12th Next Generation Manufacturing Annual Signature Event. This event brings together industry leaders to share cutting edge processes, products and services while connecting with peers.

Our own Jason Rockman will be leading a panel on ESG initiatives in manufacturing. We look forward to sharing the D6 story of CX technology in manufacturing--learn more here, and join us *tomorrow* for this event! https://hubs.ly/Q025sZ5_0

10/17/2023

📚 Harness the Power of Knowledge Licenses & Experience Cloud 📚

Maximize your Salesforce Service Cloud capabilities with Knowledge Licenses and Experience Cloud. These tools allow you to build a library of helpful content, extend self-help utilities to end-users, and even prototype with minimal risk.

📌 Key Takeaway: Leverage the free tier of Experience Cloud to set up a public self-help library.

👉 Don’t miss out on the full guide to Salesforce Service Cloud implementation: https://hubs.ly/Q025bfm40

10/16/2023

Our work with Claire's transformed digital experiences and revenue outcomes--and it was just plain fun. Armed with a fresh brand, D6 got to work transforming the corporate and consumer websites into touchpoints that seamlessly integrated with the in-store experience.

As we round the corner into the holiday shopping season, take a look at how we elevated Claire's for a Gen Z audience: https://hubs.ly/Q025Hv_F0

10/13/2023

We're thrilled to be a Platinum Sponsor of the 12th Next Generation Manufacturing Annual Signature Event. This event brings together industry leaders to share cutting edge processes, products and services while connecting with peers. Learn more here, and join us October 19th in Atlanta! https://hubs.ly/Q025sVwC0

10/11/2023

🛠️ Building a strong foundation for Salesforce Service Cloud? Start here. 🛠️

Are you in the planning or early stages of a Salesforce Service Cloud implementation? Laying a strong foundation is crucial. Identify your KPIs, gather user requirements, and plan your project timeline for a seamless roll-out.

📌 Key takeaway: User input at this stage helps in creating a framework that's user-centric from the get-go.

👉 Read the full blog post for all 9 best practices that will set you up for success: https://hubs.ly/Q025bbtH0

10/10/2023

🎙 How do you make your brand message heard across a truly diverse set of platforms and markets? Broadcast media programs.

✨ Some key benefits of broadcast media tours:

- Engage in back-to-back interviews with influencers and media outlets 🎤
- Benefit from customizable options like Co-Op Media Tours for budget efficiency 🤝
- Use Audio or Video News Releases for a controlled, impactful message 📻🎥

Learn more about the power and flexibility of broadcast media in our blog.

https://hubs.ly/Q0252cZQ0

10/09/2023

📊 AI-Driven Decision-Making for Hotels 📊
In today's hyper-competitive market, hotels need more than just data; they need actionable insights. With Salesforce's advanced analytics, make data-driven decisions that elevate guest satisfaction and loyalty. 🌟

🔗 Dive into our blog to explore how Salesforce provides a competitive edge with AI-driven insights. https://hubs.ly/Q024bvNC0

10/05/2023

"'Set it and forget it' syndrome is a chronic problem, as marketers often acquire technologies but fail to adjust how they use them over time to maximize their value.

"Often it's not because the tool doesn't work, it's because you don't have the right way of thinking about how that tool could be leveraged to make it useful," says Curtis Cochran, SVP of analytics and data science at DEFINITION 6, a customer experience agency whose clients include Claire's, The Home Depot, and Nickelodeon."

Click through to read more managing marketing data: https://hubs.ly/Q024cNjT0

Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams n...

10/04/2023

"As the logistics sector evolves, so do its challenges. Salesforce’s robust platform adapts and scales as per the industry’s needs, ensuring businesses remain at the forefront of service delivery."

Take a look at these and other keys to unlocking revenue with Salesforce for logistics 👉🔗 https://hubs.ly/Q024bymy0

10/03/2023

⚙️ Operational Efficiency Meets ⚙️

Salesforce is more than a CRM—it’s the backbone for seamless hotel operations. From breaking down departmental silos to faster service resolutions, Salesforce is a hub of productivity. 🏨

👉 Learn more: https://hubs.ly/Q0249--20

10/02/2023

🌟 Be part of something big! DEFINITION 6 is seeking an Account Director skilled in tech and client management.

Join us and shape the future of digital marketing 💪

Based in Atlanta/NYC. Apply here ⬇️
https://hubs.ly/Q023rW8G0

Definition 6, an Emtec company, is a nimble full-service agency with 20 years of experience across multiple disciplines including marketing strategy, visual design, user experience, technology development, video concepting/filming/post production, media and digital PR, social storytelling and more.....

09/29/2023

From personalized experiences to creating valuable loyalty programs, there's no one-size-fits-all approach to brand loyalty. 🤝

But one thing is universally true: turning your customers into brand evangelists can have dramatic payoffs.

In fact, 83% of shoppers are influenced by friends and family. 🛒

Check out our blog to find out how to make the most of your brand's relationship with customers.

https://hubs.ly/Q022jXt70

09/28/2023

🌐 Navigating the New Norm in Travel and Hospitality 🛎️

In an era where customer expectations are soaring, how can the travel and hospitality industry keep up? The answer: Salesforce Travel and Hospitality solutions. Gain an edge by offering personalized experiences tailored to each individual guest. 🧳

👉 Learn how Salesforce is redefining the game: https://hubs.ly/Q023HwYh0

09/27/2023

📣 We’re Hiring: Account Director!

Join DEFINITION 6, a powerhouse in marketing and tech, in this role where you would lead digital engagements for top clients. Atlanta/NYC based. Apply now ➡️ https://hubs.ly/Q023s2RX0

Definition 6, an Emtec company, is a nimble full-service agency with 20 years of experience across multiple disciplines including marketing strategy, visual design, user experience, technology development, video concepting/filming/post production, media and digital PR, social storytelling and more.....

09/25/2023

"Often it's not because the tool doesn't work, it's because you don't have the right way of thinking about how that tool could be leveraged to make it useful," says Curtis Cochran, SVP of analytics and data science at DEFINITION 6. [...] "The audience is the most important part of the equation."

See what Curtis and other leaders in the data space have to say about addressing the 'set it and forget it' syndrome that plagues marketers. ⬇️🔗

https://hubs.ly/Q023jR020

Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams n...

09/22/2023

We're delighted to spotlight "Life & Work with YiJun Jiang," one of our gifted graphic designers here at D6. 🎨

Hailing from Taiwan, YiJun has a decade-long journey in the creative industry. She's a SCAD scholarship recipient, an International Design Awards bronze winner, and a master at turning challenges into stepping stones. 🌱

📝 Get to know YiJun's insights on design, resilience, and her passion for impactful creativity in this feature from Voyage ATL.

https://hubs.ly/Q02315N-0

09/21/2023

By 2026, millennials and Gen Z will dominate the decision-making landscape in both B2B and B2C sectors. 📊 Is your business prepared for this seismic shift?

👉 Read our latest blog post to find out more. https://hubs.ly/Q0230Y7q0

09/20/2023

Did you know that 82% of consumers engage more with brands that resonate with their values?

What's your "why" behind what you do? Stand up, make a statement, and let your audience connect with your brand's core beliefs.

Dive into our blog on building brand loyalty and see how values play a pivotal role.

https://hubs.ly/Q022k0Fp0

09/18/2023

We're so excited to share 2 Minutes With Andrea Allen, our own VP, Head of Production.

As an Emmy-nominated producer, Andrea is a leading creative who's worked with folks like CBS Sports, NBC Universal, Oxygen, Discovery, ESPN and many more. 🎥 Plus, she's beloved by D6 and client teams alike.

🌇 See what she has to say about Cher, collaboration and sunsets on Love Island in this latest piece from The Muse by Clio.

https://hubs.ly/Q022Clkj0

On her work for CBS Sports, being a good listener and all things Harry Potter

09/14/2023

🤝 Connect through conversation.
👩‍💻 Personalize their experiences.
🌍 Stand for something meaningful.
📈 And, yes, loyalty programs do make an impact.

Building trust and connection with your audience is more important than ever as first-party data becomes more valuable and competition becomes more fierce. Dive deeper into these 4 building blocks to find out how to turn your customers into brand evangelists. 🔗https://hubs.ly/Q022j_2c0

09/13/2023

Ready to elevate your business strategy with automation?

🌟 With data, analytics and accurate forecasting at your fingertips, the path to growth is clearer than ever. Click through to see the roadmap: https://hubs.ly/Q0218GPD0