Adweek

01/31/2025

SUPER BOWL | Glen Powell is...Goldilocks?

The red-hot action star sets up a manly retelling of The Three Bears in a sneak peek from GSD&M

01/31/2025

SUPER BOWL | So..no Beyoncé?!?!

Rather than compete against the noise of 59 ads, Verizon is debuting its new campaign, which stars Buzz Aldrin alongside the return of its original “Test Man,” Paul Marcarelli, during the 67th Grammys on Sunday.

Instead of Beyoncé and the Big Game, Verizon looks to make music during Grammys with its Test Man and Buzz Aldrin.

01/31/2025

Former Dell and Indeed head marketer Paul D’Arcy has joined advertising solutions provider Moloco as chief marketing officer.

D’Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020.

Paul D’Arcy joined machine learning-based advertising solutions provider Moloco earlier this month as CMO.

01/31/2025

Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing “Body Confident Sport” program.

Honor Dayagaö’ Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of the March issue from February 13.

Partnership with Sports Illustrated magazine celebrates girls in sports.

01/31/2025

The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce.

The cuts come after the publisher failed to meet its 2024 financial goals

01/31/2025

SUPER BOWL | Fresh off its recent “Agentforce. What AI Was Meant to Be” campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. https://adweek.it/42DYCdy

Salesforce has plans to release a new ad during the Big Game

01/31/2025

SUPER BOWL | The Muppets aren’t just taking Manhattan this time around in Bookingdotcom's fourth consecutive spot.

Agency: Zulu Alpha Kilo

01/31/2025

SUPER BOWL | Booking.com unveiled its fourth-consecutive Super Bowl ad today with The Muppets at the center of its “something for everyone” travel lodging strategy. https://adweek.it/4jABYbP

The travel company's fourth-consecutive Big Game spot asks Kermit and Miss Piggy to highlight its property offerings and app features

01/31/2025

SUPER BOWL | The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad.

Regional ad buys have led to nationally memorable moments in the past and we've rounded up some of the best regional creative for the Big Game. Check back often for updates leading up to Game Day.

Buying in key markets to can yield huge attention for a smaller investment

01/31/2025

Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google’s search antitrust case.

Apple filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday.

01/31/2025

Join us at the Swoop Duggins House on February 7 for ADWEEK House The Big Game. Grab a drink and celebrate a day of insights at our Big Game Tailgate in partnership with IRCODE. RSVP. https://adweek.it/4jH77uc

01/31/2025

SUPER BOWL | In Hexclad's debut, Gordon Ramsay is tasked with cooking for aliens including Pete Davidson.

Agency: Rosewood Creative

01/31/2025

SUPER BOWL | Post Malone and Shane Gillis are bringing “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game in Budlight's spot.

Agency: Anomaly

01/31/2025

SUPER BOWL | In Reese's 59 spot, fans are hungry for the wrong kind of lava.

Agency: Erich & Kallman

01/31/2025

SUPER BOWL | Bud Light hopes its ad will bring some “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game.

Peyton Manning also stars in ‘Big Men on the Cul-De-Sac’.

01/31/2025

SUPER BOWL | Reese’s new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its commercial.

Reese’s Super Bowl 59 ad reports from an active volcano, where fans are hungry for the wrong kind of lava.

01/31/2025

The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment.

With a subscriber base of nearly 50,000, the center-right title is now looking to build out its advertising business

01/31/2025

SUPER BOWL | UberEats has Martha Stewart and Matthew McConaughey making a Caesar salad in a SUPER bowl. 🥗 The brand is also launching an IRL stunt that toys with the logo on the Caesars Superdome in New Orleans.

Martha Stewart and Matthew McConaughey dive deeper into the food-football conspiracy in new Uber Eats Super Bowl teasers.