Magnet Media, Inc.

11/15/2024

✨ Thrilled to see our CEO & Founder, featured in !

She’s sharing insights on innovative QR code strategies, including how we help brands create AR treasure hunts and gamified customer journeys that seamlessly connect digital and physical touch points. 🌀📱

Don’t miss Megan’s expertise alongside other industry leaders! Read the full article: bit.ly/MagnetForbes

10/09/2024

✨ What a morning! The State of the Story Breakfast Club brought together some of the most innovative minds in marketing and storytelling, and we’re still buzzing with inspiration. 🎉 From insightful discussions to meaningful connections, this event was all about rethinking the future of brand communication.

A special thank you to everyone who joined us – we couldn’t have asked for a more engaging group of storytellers! 🙌 If you were there, we’d love to see your favorite moments – share them with us by tagging and using . Let’s keep the conversation going! 💬✨

📸 Swipe to relive the highlights!

10/12/2023

Join us in celebrating the relaunch of our collaboration with J.P. Morgan Wealth Management’s Zone In podcast! Follow New York Giants linebacker Kayvon Thibodeaux, UCLA quarterback Chase Griffin, and Samuel Palmer from J.P. Morgan as they explore the power of name, image, and likeness, personal branding, and building generational wealth for college students in this six-episode podcast series. Click the link below to listen now.

https://podcasts.apple.com/us/podcast/zone-in/id1670160256

05/03/2023

Missed hearing about how storytelling can drive purpose, advocacy, and understanding to shape the future of business and culture? Head to the link in our bio to watch our Salon Series on demand.

03/16/2023

TikTok is taking over the headlines, as governments look to rein in Chinese company ByteDance's influence and access to account information. As the app's popularity increases, so will concerns. But can forced sales, bans or restrictions actually happen or work?

03/08/2023

We like to focus on the positive. In our creative work with Chief, we get to do that a lot.

On this International Women's Day, with acknowledgement of all we have yet to achieve, we want to share a video we created with Chief members about why they're optimistic about the future of female leadership. See why women executives and leaders are hopeful about what's to come and why they stay motivated to push for professional parity.

03/07/2023

Want actionable tech insights? Attend 15 Non-Obvious Trends Shaping Our Future Normal at on Saturday. Rohit Bhargava covers need-to-know developments like biophilic skyscrapers to generative AI to haptic interfaces, straight from his extensive research and new book. Link in bio.

02/27/2023

Is what NOT to buy as important as what to buy? has been trending online in a big way in 2023. Social personalities now guide their fans with negative reviews of products and services that can just as measurably impact bottom lines.

Yea or nay, are you into it?

02/22/2023

Have already expired? It depends how you're using them. Here's how successful creators and businesses can leverage the technology to create brand community and loyalty.

The many headlines and much furor attest that NFTs can be big business. But even those that dabble in their trade may not fully understand what they are, or how they can be used and manipulated.

02/13/2023

We know we weren't the only ones moved by Amazon's tale of rescue puppy love in the time of the pandemic. Kudos to Walter Frye and everyone involved for their genuinely relatable storytelling that puts people and their pets before product.

Amazon's new commercial tells the relatable story of a family and their rescue dog adjusting to life when everyone returns to work and school.

02/10/2023

We're ecstatic for CEO Daniel Shugar and all our friends at Nextracker on this occasion of their IPO. As a provider of intelligent, integrated solar trackers and software solutions, Nextracker is poised to revolutionize clean energy technologies and make solar more easily adopted across the globe. Magnet Media is proud to have been a creative partner to them on this journey.

Find Nextracker on Nasdaq under the ticker symbol NXT.

02/02/2023

Despite challenges at the box office for indie films, Sundance remains as relevant as ever. The celeb-favorite festival offers brands and streamers a flourishing marketplace for next-generation artists and filmmakers. And while the movie medium will forever be in a state of flux, nothing will replace the impact of good storytelling.

From insights shared at the Brand Storytelling conference in Park City, to the film premieres at the Egyptian Theatre—with insider conversations and previews of pioneering technology sprinkled in between—Michael Horvitz, Magnet’s director of marketing, strategy, & development, shares his Sundance experience and takeaways for storytelling.

Michael Horvitz, Magnet’s director of marketing, strategy, & development, shares his Sundance experience and storytelling takeaways.

02/01/2023

Our entire team came back from raving about Rada Studio's new documentary, Going to Mars: The Nikki Giovanni Project. Giovanni is one of America's greatest living poets and commentators. This film travels through time and her legendary career to construct a moving, compassionate portrait of the poet, American history, and the artist's place in the struggle for personal and social justice.

01/24/2023

The FQ's Equality Lounge dinner at proved riveting and motivating. Thanks to Shelley Zalis, Linda Yaccarino, Becky Quick, Jill Kramer, and Sarah Franklin for sharing your insights. More important conversations were had during the Wie Suite gathering--gratitude to Dee Poku Spalding for hosting and Sara Kate Ellis of GLAAD for continuing the inclusion and representation discussion with a remarkable group of women. Excited to put all this valuable information to use for our clients and partners.

01/18/2023

Predictive analytics, AI, and machine learning will help many institutions get even more knowledgable about their customers in 2023. While standard personalization segments customers into targeted audiences, hyper-personalization can create content specific to individual customer geographies, search terms, and behavioral data to provide relevant information at the right touchpoints.

Done well, personalization can lead to a 10 percent lift in revenue for banks, according to Boston Consulting Group. McKinsey found that it can also decrease acquisition by 50 percent, and increase marketing efficiencies by 10 to 30 percent.

01/17/2023

World Woman Agenda Davos is just over a day away. If you're at , don't miss this stage. In addition to the Equality Moonshot Agenda panel moderated by Adrianne C. Smith with Magnet's CEO Megan Cunningham, hear from presenters like actress and activist Jane Fonda, entrepreneur Sara Blakely, CEO Kirthiga Reddy, astronaut Christina Hammock Koch, Nobel Laureate Jennifer Doudna and more advocates working devotedly on issues of gender, equity, and capitalism, all hosted by WORLD WOMAN FOUNDATION.

01/16/2023

Each year, on the third Monday in January, we recognize the birth and legacy of leader and activist Martin Luther King Jr. This day reminds us to reflect on racial equality and strive toward nonviolent political expression when confronting injustice with the principals practiced by King himself.

1. Nonviolence is a way of life for courageous people.
2. Nonviolence seeks to win friendship and understanding.
3. Nonviolence seeks to defeat injustice, not people.
4. Nonviolence holds that suffering can educate and transform.
5. Nonviolence chooses love instead of hate.
6. Nonviolence believes that the universe is on the side of justice.

01/13/2023

Almost ⅔ of the US population, or 225.8 million people, will listen to digital audio at least once per month in 2023. Though Spotify continues to be the largest provider in the digital audio market, we may see YouTube Premium subscribers surpass Apple Music’s this year–a surprising new order.

Do you have audio in your marketing plan yet?