Magnet Media, Inc.

10/12/2023

Join us in celebrating the relaunch of our collaboration with J.P. Morgan Wealth Management’s Zone In podcast! Follow New York Giants linebacker Kayvon Thibodeaux, UCLA quarterback Chase Griffin, and Samuel Palmer from J.P. Morgan as they explore the power of name, image, and likeness, personal branding, and building generational wealth for college students in this six-episode podcast series. Click the link below to listen now.

https://podcasts.apple.com/us/podcast/zone-in/id1670160256

05/03/2023

Missed hearing about how storytelling can drive purpose, advocacy, and understanding to shape the future of business and culture? Head to the link in our bio to watch our Salon Series on demand.

03/16/2023

TikTok is taking over the headlines, as governments look to rein in Chinese company ByteDance's influence and access to account information. As the app's popularity increases, so will concerns. But can forced sales, bans or restrictions actually happen or work?

03/08/2023

We like to focus on the positive. In our creative work with Chief, we get to do that a lot.

On this International Women's Day, with acknowledgement of all we have yet to achieve, we want to share a video we created with Chief members about why they're optimistic about the future of female leadership. See why women executives and leaders are hopeful about what's to come and why they stay motivated to push for professional parity.

03/07/2023

Want actionable tech insights? Attend 15 Non-Obvious Trends Shaping Our Future Normal at on Saturday. Rohit Bhargava covers need-to-know developments like biophilic skyscrapers to generative AI to haptic interfaces, straight from his extensive research and new book. Link in bio.

02/27/2023

Is what NOT to buy as important as what to buy? has been trending online in a big way in 2023. Social personalities now guide their fans with negative reviews of products and services that can just as measurably impact bottom lines.

Yea or nay, are you into it?

02/22/2023

Have already expired? It depends how you're using them. Here's how successful creators and businesses can leverage the technology to create brand community and loyalty.

The many headlines and much furor attest that NFTs can be big business. But even those that dabble in their trade may not fully understand what they are, or how they can be used and manipulated.

02/13/2023

We know we weren't the only ones moved by Amazon's tale of rescue puppy love in the time of the pandemic. Kudos to Walter Frye and everyone involved for their genuinely relatable storytelling that puts people and their pets before product.

Amazon's new commercial tells the relatable story of a family and their rescue dog adjusting to life when everyone returns to work and school.

02/02/2023

Despite challenges at the box office for indie films, Sundance remains as relevant as ever. The celeb-favorite festival offers brands and streamers a flourishing marketplace for next-generation artists and filmmakers. And while the movie medium will forever be in a state of flux, nothing will replace the impact of good storytelling.

From insights shared at the Brand Storytelling conference in Park City, to the film premieres at the Egyptian Theatre—with insider conversations and previews of pioneering technology sprinkled in between—Michael Horvitz, Magnet’s director of marketing, strategy, & development, shares his Sundance experience and takeaways for storytelling.

Michael Horvitz, Magnet’s director of marketing, strategy, & development, shares his Sundance experience and storytelling takeaways.

02/01/2023

Our entire team came back from raving about Rada Studio's new documentary, Going to Mars: The Nikki Giovanni Project. Giovanni is one of America's greatest living poets and commentators. This film travels through time and her legendary career to construct a moving, compassionate portrait of the poet, American history, and the artist's place in the struggle for personal and social justice.

01/24/2023

The FQ's Equality Lounge dinner at proved riveting and motivating. Thanks to Shelley Zalis, Linda Yaccarino, Becky Quick, Jill Kramer, and Sarah Franklin for sharing your insights. More important conversations were had during the Wie Suite gathering--gratitude to Dee Poku Spalding for hosting and Sara Kate Ellis of GLAAD for continuing the inclusion and representation discussion with a remarkable group of women. Excited to put all this valuable information to use for our clients and partners.

01/18/2023

Predictive analytics, AI, and machine learning will help many institutions get even more knowledgable about their customers in 2023. While standard personalization segments customers into targeted audiences, hyper-personalization can create content specific to individual customer geographies, search terms, and behavioral data to provide relevant information at the right touchpoints.

Done well, personalization can lead to a 10 percent lift in revenue for banks, according to Boston Consulting Group. McKinsey found that it can also decrease acquisition by 50 percent, and increase marketing efficiencies by 10 to 30 percent.

01/17/2023

World Woman Agenda Davos is just over a day away. If you're at , don't miss this stage. In addition to the Equality Moonshot Agenda panel moderated by Adrianne C. Smith with Magnet's CEO Megan Cunningham, hear from presenters like actress and activist Jane Fonda, entrepreneur Sara Blakely, CEO Kirthiga Reddy, astronaut Christina Hammock Koch, Nobel Laureate Jennifer Doudna and more advocates working devotedly on issues of gender, equity, and capitalism, all hosted by WORLD WOMAN FOUNDATION.

01/13/2023

Almost ⅔ of the US population, or 225.8 million people, will listen to digital audio at least once per month in 2023. Though Spotify continues to be the largest provider in the digital audio market, we may see YouTube Premium subscribers surpass Apple Music’s this year–a surprising new order.

Do you have audio in your marketing plan yet?

12/20/2022

In the week leading up to the Christmas holiday there are usually lots of parties and festive hours. Our New York colleagues will be getting together, but for those around the globe with whom we're unable to gather, we'd like to propose this toast: the Magneta.

As you probably know, selected Viva Magenta as the color of 2023--it's a shade of which we're particularly fond. Especially in beverage form.

Have one with us. And cheers!

The Magneta
1 ½ oz cranberry juice
1 ½ oz gin
½ oz fresh orange juice
3 oz club soda
Cranberries for garnish

12/15/2022

Magnet senior producer Orr Bortman is pretty much our resident movie buff, which is saying a lot since film is sort of the universal language around our office. But that means when we have Orr's movie picks of the year, they really are the best of the best.

We've made sure to add these to our holiday watch list--and so should you.

The Fabelmans–A surprisingly raw examination of director Steven Spielberg’s own childhood, tumultuous family life, and infatuation with moviemaking. Great performances across the board–Michelle Williams is exceptionally good.

Pearl–Ti West’s horror sequel to X is a coming-of-age nightmare about a psychopathic murderer’s tireless pursuit of acting stardom. A fantastic freakout with well-developed characters and amazing performances.

TÁR–Todd Field’s expansionist, playful and modern story about the downfall of world-famous (and fictional) conductor Lydia Tar is a riveting character study that plays like a planned demolition.

The Banshees of Inisherin–’s poignant and funny chamber drama about male friendship and the violent fallout that ensues when one side terminates it non-consensually.

Jeanne Dielman, 23, quai du Commerce, 1080 Bruxelles–Chantal Akerman’s slow cinema masterpiece may have debuted in 1975 but in 2022 it was voted #1 on Sight & Sound Theatres’s Best Movies of All-Time list and is every bit as powerful, revelatory, and audacious as it was 47 years ago.

12/06/2022

With 2022 soon drawing to a close, we're looking ahead to 2023 and what to expect in storytelling and media.

In 2023, Gen Z will be the customer to appeal to with obvious, proven practices like social media, but also in more unlikely areas like financial services. Not only are these two topics individually on our radar, but as a pairing as well. Financial literacy media is being absorbed by Gen Z at a younger age than any other generation—take for instance “FinTok” and “StockTok” videos that can be found all over social media, but were uniquely coined by TikTokers!

11/28/2022

Shoppers are online more than ever before. This year a majority will shop the Cyber Monday events. What's your business doing to capture this expanding audience?

11/21/2022

Last week's in-person The State of the Story Summit proved to be an extraordinary opportunity to connect with skilled storytellers across disciplines for frank conversations and analysis of the craft.

shared how artful storytelling shaped a presidency and history. Lola Bakare, , Malea Otranto (), and Dr. Marcus Collins () spoke powerfully about how thoughtful narratives can have social impact. Thanks to Carolyn Murphy () at for her profound data and insights on the effectiveness of brand storytelling as well.

Stay tuned for videos of all these presentations and more. We’re excited to share them with you!

10/26/2022

We’re thrilled to announce our highly anticipated, annual event—The State of the Story Summit 2022! Happening on November 15 & 16, this year’s summit features speakers from , Black Star Fund, , and more discussing high-impact storytelling. Topics include the metaverse, the creator economy, innovative technologies, and representation. With exclusive networking opportunities, this is an event you don’t want to miss.

RSVP via the link in our bio.

10/20/2022

As the VP of Production and Activation at , Nicole DeLaRosa is seated at the nerve center of some of the publisher’s most exciting forays into experiential and partner content. Projects like Vogue World and much of the highly produced video work that comes from Condé Nast rely on advertiser partnerships. This is DeLaRosa’s domain. She tells us why branded content is becoming a bigger deal and equal to the task of editorial content. Link in bio.

10/18/2022

Earlier this month, our Magnet team gathered in NYC for two days of planning, ideation, creative inspiration, karaoke battles, and arcade games. With members spread across the country--in Puerto Rico, Houston, Los Angeles, and Seattle--our quarterly gatherings are an important opportunity to connect over a group lunch, during brainstorming sessions, afterhours at a Lizzo concert, and while working in tandem, literally elbow to elbow.

We’re sharing candid shots of our cute crew in action, in New York. Our karaoke pics are staying put on our private server—for now.

07/26/2022

Advertisers have found immense success with the podcasts’ ability to target niche audiences. As the medium continues to grow, brands have countless options to create communities of listeners.

Want to hop on the podcasting train? Learn more about sponsoring an existing series, or even producing and developing your own podcast, with our trend report.

07/19/2022

Want funding advice from CEO of Techstars Maëlle Gavet? Or to learn about the emerging world of cryptocurrency and Web3 from VaynerNFT President Avery Akkineni? Produced for JPMorgan by Magnet Media, the Women on the Move podcast features host Sam Saperstein in conversation with some of culture’s most interesting and successful women. Hear about their struggles and triumphs in finance and life. 
 
So many fascinating women are just clicks away!
 

09/23/2019

Don’t miss your chance to be a part of the conversation! Join us as we welcome and including Jalina Stewart, EVP and Executive Producer at VRAccelerator to The State of the Story Summit 2019 this Wednesday.