Collins:

A brand consultancy for the Convergence Era. We design the journeys that matter. wearecollins.com
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We create experiences between brands and their customers – the indelible moments that invite new relationships, inspire behavior, build new value, and shape the future.

01/09/2024

In 2023, Equinox did something shocking for a gym: it forbid new signups on January 1, traditionally the most important membership signup day of the year.

That was the message of the “WE DON’T SPEAK JANUARY” campaign we developed in partnership with their incredible team.

They just returned to run the idea again.

You can see the case study, here:
http://bit.ly/41RzsWg

08/30/2023

What do you get when 19 of New York’s most influential, vibrant institutions come together to throw a block party?

Let’s see…

Free admission to places like the Whitney, the Rubin and Poster House.
A dance party at The Shed.
Letterpress lessons on the water.
A Ballet matinee.
Poetry readings on the High Line.
An outdoor performance of Arthur Russell’s “City Park” at the NYC AIDS memorial.
And, somehow, much more.

They’re calling it West Side Fest. We’re calling it mandatory attendance.

It’s all happening Saturday, September 30.

We were thrilled to provide the visual identity for the festival — you’ll be able to see the work around the city, at the event and, soon, in a case study on our site.

We’ll see you there.
In the meantime, you can see details, here:

https://www.westsidefest.nyc/

COLLINS
Kristina Bartosova
Lynn Oh
Alex Athanasiou
Jade Kuzak
Joseph Han

08/18/2023

“Fitness” makes most of us think of a relentless, complicated, unforgiving journey to some imaginary, unattainable future state.

It’s time to change that.

Instead, why not a fulfilling practice that helps us enjoy the body we have now?

We worked closely with Bowflex to transform how people perceive fitness into something simpler – an approach that can strengthen us from the inside out, keep us in tune with what feels physically and mentally rewarding and fuels our joy of moving every day.

Case study coming soon.

01/16/2020

No other conscious creature can think about the future in the ways that humans can. That gives us an extraordinary gift: the ability to imagine. Tonight, we are excited to be with our friends at the to talk about why the future only belongs to the imaginative.

12/19/2019

Timeline Photos

12/19/2019

Link in bio to see our work with our friends at Target.

12/18/2019

Jim Henson said “yes" to life. Yes to aliveness of all kinds–love, magic, whimsy, mischief. So when The Museum of Moving Image in New York City and the Jim Henson family asked us to partner with them to create a permanent exhibition to immortalize this timeless work, it was an instant “yes."
⠀
For over three years, our team collaborated on all aspects of the exhibition including the design of the gallery environment, the design system, storytelling for the layout of the show, interactive technologies and installations in the gallery, and external marketing and communications.
⠀
With original artifacts ranging from puppets, film clips, projections, drawings, set models, costumes, robotics, and more–we organized the story of Henson’s career into six key chapters, in collaboration with the Senior Curator of Collections and Exhibitions, Barbara Miller. Our team designed faceted architecture and a spatial system referencing the geometries of the museum—hinting at the boundless energy of Henson’s team itself. Much like how Kermit the Frog tries to hold The Muppet Show together before things fly off the rails, our system marries chaos with control; constant motion with a ringmaster’s sense of showmanship.
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Click the link in the bio to see our case study (better yet, if you’re in NYC, bring your friends and family to The Museum of Moving Image and experience this boundless display of creativity.)

12/18/2019

"I really do believe that all of you are at the beginning of a wonderful journey. As you start traveling down that road of life, remember this: There are never enough comfort stops. The places you're going to are never on the map. And once you get that map out, you won't be able to re-fold it no matter how smart you are. So forget the map, roll down the windows, and whenever you can pull over and have picnic with a pig. And if you can help it never fly as cargo.” — Jim Henson

12/18/2019

"As children, we all live in a world of imagination, of fantasy, and for some of us that world of make-believe continues into adulthood.” — Jim Henson

12/18/2019

Jim Henson said “yes" to life. Yes to aliveness of all kinds–love, magic, whimsy, mischief. So when The Museum of Moving Image in New York City and the Jim Henson family asked us to partner with them to create a permanent exhibition to immortalize this timeless work, it was an instant “yes."
⠀
For over three years, our team collaborated on all aspects of the exhibition including the design of the gallery environment, the design system, storytelling for the layout of the show, interactive technologies and installations in the gallery, and external marketing and communications.
⠀
With original artifacts ranging from puppets, film clips, projections, drawings, set models, costumes, robotics, and more–we organized the story of Henson’s career into six key chapters, in collaboration with the Senior Curator of Collections and Exhibitions, Barbara Miller. Our team designed faceted architecture and a spatial system referencing the geometries of the museum—hinting at the boundless energy of Henson’s team itself. Much like how Kermit the Frog tries to hold The Muppet Show together before things fly off the rails, our system marries chaos with control; constant motion with a ringmaster’s sense of showmanship.
⠀
Click the link in the bio to see our case study (better yet, if you’re in NYC, bring your friends and family to and experience this boundless display of creativity.)

11/19/2019

Self, Made via . l

11/19/2019

Frank Oppenheimer: “Scientists and artists are the world’s noticers. Their job is simply to notice what other people cannot.”

See our latest work with the , link in bio.

11/07/2019

The futures that our friends at , , and have grown into has kept us in awe—especially when design has been at the center of reimagining their new futures. We’re so honored to have worked with these great teams.

Cheers to our friends and the other honorees for winning the inaugural Type Champions Award by , which recognizes and celebrates brands from around the world that are committed to excellence in design and typography.

08/23/2019

ESPN's new identity for their award-winning documentary series, 30 for 30, unifies inspiration from legendary sports stadiums with title sequences from classic American films.

To envision the next generation of sports storytelling, we created a new system that enables the brand to stay ahead while remaining true to its vision. Click here to read the full case study - bit.ly/collins30for30

07/26/2019

Happy Summer Fridays!

The COLLINS Sound Vol. 6 is live. Tap the link in our bio to hear the Summer playlist with 50 songs curated by the team.

Image credit: Kristine Lim.

06/14/2019

Since the 1920’s, Naturalizer has crafted beautiful shoes with the perfect fit for women. We recently reimagined their brand, led their new product innovation and designed their flagship stores in NY and Chicago.

Read on to learn more - bit.ly/collinsnaturalizer.

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Videos

In 2023, Equinox did something shocking for a gym: it forbid new signups on January 1, traditionally the most important membership signup day of the year. That was the message of the “WE DON’T SPEAK JANUARY” campaign we developed in partnership with their incredible team. They just returned to run the idea again. You can see the case study, here: http://bit.ly/41RzsWg

What do you get when 19 of New York’s most influential, vibrant institutions come together to throw a block party? Let’s see… Free admission to places like the Whitney, the Rubin and Poster House. A dance party at The Shed. Letterpress lessons on the water. A Ballet matinee. Poetry readings on the High Line. An outdoor performance of Arthur Russell’s “City Park” at the NYC AIDS memorial. And, somehow, much more. They’re calling it West Side Fest. We’re calling it mandatory attendance. It’s all happening Saturday, September 30. We were thrilled to provide the visual identity for the festival — you’ll be able to see the work around the city, at the event and, soon, in a case study on our site. We’ll see you there. In the meantime, you can see details, here: https://www.westsidefest.nyc/ COLLINS Kristina Bartosova Lynn Oh Alex Athanasiou Jade Kuzak Joseph Han

“Fitness” makes most of us think of a relentless, complicated, unforgiving journey to some imaginary, unattainable future state. It’s time to change that. Instead, why not a fulfilling practice that helps us enjoy the body we have now? We worked closely with Bowflex to transform how people perceive fitness into something simpler – an approach that can strengthen us from the inside out, keep us in tune with what feels physically and mentally rewarding and fuels our joy of moving every day. Case study coming soon.

Happy Summer Fridays! The COLLINS Sound Vol. 6 is live. Tap the link in our bio to hear the Summer playlist with 50 songs curated by the team. Image credit: Kristine Lim.

JoyLab

JoyLab seamlessly balances your fitness goals and life goals by combining street-style details with the technology of a true performance-wear line. Read the case study on our site to learn more about Target's new exclusive athletic brand - http://bit.ly/collinsjoylab

COLLINS @ CES 2018

Dizzying and giddy at the best of times, the COLLINS team is on the ground at CES and learning all we can. Stay tuned next week for our digest of CES Signals for 2018.