Zeru

01/21/2021

https://zeru.com/blog/predictions-for-social-media-trends

2020 has been quite the year…action-packed for some and dead in the water for others, and with it came a change to the social media landscape that’s here to stay. People the world over adapted to a “new normal”, and a big part of the new normal is time spent on platforms like Facebook, YouTu...

01/21/2021

https://zeru.com/blog/facebook-for-business-help

It’s been clear for a while now: Video marketing is here to stay. Just think of how you used the internet today. What content did you enjoy? What posts caught your attention on Instagram? What webpages did you visit? We bet video is a big part of your answers to all three questions, and right […...

01/21/2021

https://zeru.com/blog/7-instagram-trends

2020 has been a bit of a roller coaster ride…the year everything changed, including digital media as we know it. The pandemic has accelerated the shift to everything online, so much so that experts say COVID-19 has forever changed online shopping behaviors in both the emerging and developed econom...

01/21/2021

https://zeru.com/blog/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide

It’s a great time for businesses to be on YouTube right now! For a start, the platform has over 2 billion monthly active users. Additionally, every day, people watch over a billion hours of video, and each visit averages 6.5 pageviews. These are commonly known stats if you’re in the social media...

01/21/2021

https://zeru.com/blog/how-to-repost-on-instagram

One of the things people love about social media is the ability to reshare other people’s content. On a visual site like Instagram, this is even more appealing, where your feed can be almost distractingly busy with gorgeous photos and videos that you know can really add to your marketing strategy....

01/21/2021

https://zeru.com/blog/facebook-watch-and-facebook-marketplace

Facebook Watch and Facebook Marketplace are two rather obscure concepts of using Facebook for business. Facebook Watch, from the looks of it, is the platform’s attempt at taking on the likes of Amazon, YouTube and Netflix; Facebook Marketplace is its Craigslist. In this post, we look at these two ...

01/21/2021

https://zeru.com/blog/how-to-optimize-your-videos-for-instagram

For a while now, video has been taking over social media, be it Facebook, Instagram or even Twitter. For instance, according to Statista, people on Instagram spend 51% of their time watching videos while the number for Facebook stands at 46%. At the same time, social media analytics tool quintly rep...

01/21/2021

https://zeru.com/blog/how-to-use-twitter-dm-for-business

If the last few weeks taught us anything it’s that Twitter is a powerful and impactful tool to connect with what’s happening. It’s a way to reach valuable audiences and start conversations, and no one said it has to be a one-to-many model. Social media platforms like Facebook and Instagram hav...

01/21/2021

https://zeru.com/blog/who-has-the-most-subscribers-on-youtube-and-what-they-are-doing-right

Unlike the social media sites like Instagram and Facebook, it’s hard to analyze the most subscribed YouTube channels for takeaways. Often, record labels steal the show, or entertainment channels like WWE and Cocomelon, formerly ABCkidTV. In early 2019, even PewDiePie who held the record for the mo...

01/21/2021

https://zeru.com/blog/how-to-use-facebook-live-for-business-part-2

In Part 1 of this post, we saw how Facebook Live can deliver a whole bunch of benefits to businesses. You build a direct and personal rapport with your audience You create an experience that feels like being part of a special club It’s a proven way to engage people and drive leads to your […]

10/25/2020

You’ve probably heard it before: People who love your business are your best marketers! There is word of mouth, of course, and how loyal customers can get evangelical about your products and services. There is also something called user-generated content, which is a marketing goldmine with its sno...

10/25/2020

Are you looking to build an algorithm-friendly YouTube channel for your business? Do you want to attract more views for your videos and keep people binge watching your content? The answer lies in a little tool called YouTube playlists. Yes, building a visually branded and search engine-optimized cha...