DGTL Holdings

08/23/2023

🌐 Social Media Does Not Predict Offline Conversation (Part 2) 🗣️

Democrats are slightly more likely than Republicans to use every form of electronic communication, from voice phone calls (18% of their consumer conversations) to text messaging (8%), video calls (5%), email (3%) and social media (3%).

Those face-to-face conversations about brands are especially valuable because they tend to be more positive than conversations that occur via other modes of communication. Face-to-face conversations have an average net sentiment of +52, with little difference among Republicans and Democrats. At the other end of the spectrum, the net sentiment in social media is just +36 across all categories and brands measured in TotalSocial.

https://bit.ly/3ss2DkY

08/23/2023

The study from Engagement Labs also shows differences by party in terms of communications channels, overall sentiment, and volume of conversations.

08/23/2023

🌐 Social Media Does Not Predict Offline Conversation 🗣️

Both Republicans and Democrats communicate about brands face-to-face much more often than through electronic modes of communications, a fact we’ve measured consistently for more than a decade. In fact, about two-thirds of all brand conversations happen face-to-face, nearly two decades after the launch of Twitter and Facebook. This is why marketers can’t assume that measuring social media conversations alone will provide the insights they need about consumer conversations, which can vary quite a lot between online and offline.

https://bit.ly/44kTZST

08/23/2023

The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that

08/23/2023

Download Engagement Labs' report, Brand Marketing Amid Political Polarization. Uncover the impact, discover insights and lessons for marketers.

07/19/2023

NEWS RELEASE - DGTL Holdings Inc. Secures New Annual PaaS Subscription Contract with National Leader in Mortgage Lending Products.

Toronto, Ontario–(Newsfile Corp. – July 19, 2023) – DGTL Holdings Inc. (TSXV: DGTL) (OTC Pink: DGTHF) (or the “Company”) is pleased to announce that its wholly owned subsidiary Engagement Labs Inc. has secured a new Platform-as-a-Service (PaaS) subscription licensing agreement from a large...

06/12/2023

Excellent article on the power of combining on and offline tracking data for brands - especially in times of adversity

Uncovering the impact of offline and online sentiment on sales, using Bud Light's TotalSocial data and a controversial influencer story.

06/12/2023

Excellent article from Engagement Labs on the power of combining on and offline sentiment tracking for Fortune 500 brands - especially in times of adversity.

Uncovering the impact of offline and online sentiment on sales, using Bud Light's TotalSocial data and a controversial influencer story.

06/07/2023

NEWS RELEASE - DGTL Holdings Inc. Reports New PaaS Contract with Fortune 500 CPG Conglomerate.

Toronto, Ontario–(Newsfile Corp. – June 7, 2023) – DGTL Holdings Inc. (TSXV: DGTL) (OTC Pink: DGTHF) (or the “Company”) is pleased to announce that its wholly owned subsidiary Engagement Labs Inc. has secured a new Platform-as-a-Service (PaaS) contract from a NYSE listed multinational food...

03/15/2023

Check out the 2023 annual ranking report of TotalSocial's "Most Loved Brands".

Engagement Labs released its sixth annual ranking of America’s most loved brands ranking more than 650 brands across all consumer categories.

02/28/2023

NEWS RELEASE - Global Leader in Audio Streaming Selects Award-Winning Data-Analytics Platform, TotalSocial for New Service Contract Valued at $365,000.

Global Leader in Premium Audio Streaming Services Selects Award-Winning Data-Analytics Platform, TotalSocial for New Service Contract Valued at $365,000 New York, New York–(Newsfile Corp. – February 28, 2023) – DGTL Holdings Inc. (TSXV: DGTL) (“DGTL” or the “Company“) is pleased to an...

02/24/2023

Click here for our Q2 2023 CEO Update.

Q2 FY 2023 Shareholders, stakeholders and partners, On behalf of the board, and executive, please find the latest CEO Update below. The following update provides corporate and operational highlights from Q2 of fiscal 2023. Each section contains hyperlinks to supporting materials for your reference,....

02/21/2023

Top Super Bowl 2023 Advertisers That Dominated the Buzz: Who Made the Cut?

Discover which brands made the biggest impact with their 2023 Super Bowl ads. Read our analysis and find out which ones scored a touchdown in driving buzz.

02/21/2023

NEWS RELEASE - NASDAQ Listed Publisher Selects Award Winning Data-Analytics Platform for Fifth Consecutive Audience Segmentation and Competitive Intelligence Study.

NASDAQ Listed Publisher Selects Award Winning Data-Analytics Platform for Fifth Consecutive Audience Segmentation and Competitive Intelligence Study New York, New York–(Newsfile Corp. – February 21, 2023) – DGTL Holdings Inc. (TSXV: DGTL) (“DGTL” or the “Company“) is pleased to announ...

01/31/2023

NEWS RELEASE - DGTL Holdings Inc. Reports Q2 FY2023.

Initial Results from Ongoing Financial Restructuring Initiatives Produce Positive Developments in Q2 FY 2023 Financial Statements TORONTO and NEW YORK, January 30th, 2023 (NEWSFILE) — DGTL Holdings Inc. (TSXV:DGTL) (US:DGTHF) (FSE:A2QB0L) (“DGTL” or the “Company”), a digital media technolo...

01/25/2023

Interview from our CCO on a recent signing with a leading social media brand.

DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) announced it has signed a contract with an entertainment development and production company led by an unnamed...

01/25/2023

NEWS RELEASE - DGTL Holdings Inc. Signs New Advertising Study with Media Entertainment Development Brand - https://bit.ly/3XSWicS.

Deep Diagnostics Study Utilizing DGTL’s Flagship PaaS TotalSocial New York, New York–(Newsfile Corp. – January 25, 2023) – DGTL Holdings Inc. (TSXV: DGTL) (“DGTL” or the “Company“) is pleased to announce the signing of a new contract with a cutting-edge entertainment development and...