Healthline Media

02/22/2023

Educating consumers can change health outcomes and adherence. Are you providing advice that consumers can trust — and connecting them to solutions that will save them money?

As the #1 health media property in the US, Healthline Media reaches 90MM unique visitors each month (Comscore, May 2020). We provide credible health information with a compassionate approach.

11/18/2022

Reach your audience with evidence-backed expertise, engage people in new ways, and build stronger connections across health and wellness. Subscribe to Healthline Insider for the next issue! 🗞 https://hubs.li/Q01sB72K0

The Healthline Insider newsletter covers medical marketing news, keeping you informed on how to make health a reality for everyone.

11/18/2022

What pictures of well-being emerge when looking across demographics? 📊 Two years ago, the In Health We Trust report examined key shifts during the . Now, the follow-up survey reveals the striking state of well-being today. Find out what's changed: https://hubs.li/Q01sB2xx0

As the #1 health media property in the US, Healthline Media reaches 90MM unique visitors each month (Comscore, May 2020). We provide credible health information with a compassionate approach.

11/17/2022

What is the state of well-being today? We surveyed 1400+ people to get a pulse on how well-being has evolved during the pandemic era. The good news is that enthusiasm for overall wellness continues to be a priority, but cost concerns have created a generational divide.

Find out what we learned on Ad Age: https://hubs.li/Q01sBb560

Healthline Media’s 2022 survey reports that the pandemic-era enthusiasm for wellness continues, yet cost concerns have exacerbated an economic divide.

11/15/2022

We have big news to share! If you're looking for hand-picked health and wellness marketing insights, you're in luck! We just launched a content hub on Advertising Week, where you'll find:
➡️ The latest audience trends and insights that bring culture, diversity, and empathy forward
➡️ Marketing strategies built on small steps and a whole-person understanding
➡️ On-demand videos from our sessions at 2022 and 2021

Take a look around: https://hubs.li/Q01sdBQ20

11/14/2022

Today is World Diabetes Day, and November is National Diabetes Month. Through our Bezzy T2D platform, we facilitiated 135,000 relationships, answered 35,000 questions, and launched 100+ new articles to support people living with type 2 diabetes. Bezzy T2D is a space for peer support, feel-good stories, and advice, bringing new meaning to the word "community": https://hubs.ly/Q01sdzRj0

Bezzy Community offers an opportunity to align with the core needs, hopes, and challenges of people living with chronic conditions. Reach out to your Healthline Media representative for more information on how your brand can get involved.

Discover a judgment-free community of others, like you, living with type 2 diabetes. Find support, get advice, & access expert content — all for free.

10/14/2022

Feeling distracted? As IRL hybrid events like and ramp up, it's important to be mindful of how you're engaging and networking with others face-to-face: https://hubs.li/Q01pmsqb0

Focusing on the present can help you live a more intentional and fulfilling life.

10/13/2022

Each year for breast cancer awareness month, we partner with Breastcancer.org to recognize, support, and advocate for people living with breast cancer. See this collaboration in action by visiting Being Real With Breast Cancer here: https://hubs.li/Q01pmqkq0

Through our A Line to Good program, Healthline partners with nonprofit organizations to create highly impactful content and resources for chronic condition audiences. For more information on how your nonprofit can be a part of the change, reach out to your Healthline Media representative for more details.

Being Real About Breast Cancer

10/12/2022

Brands need to step up for our youth and assure their voices matter beyond performative campaigns. Overall well-being has become a front-and-center topic, especially for younger audiences, and it's important to bridge the gap and infuse authenticity into a brand's messaging and larger narratives.

Join Faye McCray, Head of Health Equity and Social Impact at Healthline Media and Rebecca Eaves, Vice President at Advertising Week as they discuss how brands should address mental health while speaking to the next generation: https://hubs.li/Q01pmlwm0

10/11/2022

We are one week away from Digital Pharma East, Philadelphia's most innovative event for the global pharma marketing community. See you next week as we help shape the future of digital health marketing together! Will you be there? Let us know in the comments!

https://hubs.li/Q01pmp200

10/11/2022

Consumers are searching for skincare and beauty brands that see, support, and address the full context of their unique lived experiences. In fact, health brands that fail to evolve and meet consumer needs will lose trust and loyalty.

Hear from subject matter experts from Healthline, Neutrogena, and A-Frame next Tuesday on the Lifestyle and Health track at to learn how to take the whole-person approach in skin care: https://hubs.li/Q01pnlHh0

10/10/2022

To be sustainable, healthy eating has to be achievable and universal. The nutrition industry is changing, and consumers are looking for accessible, diverse information that supports the connection between healthy eating, cultural competency, and beyond.

At Advertising Week this year, we're cooking up a panel full of passionate health professionals that are championing the shifts we see in nutrition, addressing accessibility, and reclaiming cultural heritage as a healthy lifestyle for the future. Learn more about this session here: https://hubs.li/Q01plQYR0

10/10/2022

It's World Mental Health Day, and this year we're shedding light on the negative impact the pandemic has had on youth mental health. After two years of endless doom-scrolling, our findings show what families need for relief and how marketers can show up to support: https://hubs.li/Q01plXmx0

10/06/2022

We're seeing a shift away from quick fixes and diet culture as people continue to find solutions that fit with their wellness goals. Cultivating a more positive, sustainable lifestyle and relationship with food, consumers are leaning into the concept of healthy eating with a culturally competent approach to nutrition. Here's how: https://hubs.li/Q01p5VNY0

For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.

10/05/2022

Gone are the days of thinking about nutrition or mental health in a silo-- consumers are starting to think about their well-being journey as a holistic picture. As they strive to make progress with their wellness goals, big brands have an opportunity to speak to the new health perspective and create community along the way.

Join us as we kick off Advertising Week New York on Monday, October 17th to learn why the biggest names in health are focusing their narrative on this approach: https://hubs.li/Q01p20Rr0

Today, consumers look for solutions that speak to their holistic wellness goals. As they strive to make progress on their journey of well-being, many people recognize that small lifestyle changes give them the best chance of success. Now 56% of US adults want helpful hints of little things they can....

10/04/2022

People want a deeper relationship with their overall well-being, but need support reaching their big, holistic goals. Through the power of storytelling, we can help to better reach and understand these motivated audiences throughout their wellness journeys.

Here’s a step-by-step on how marketers can align with this approach: https://hubs.li/Q01nPpJq0

10/03/2022

We're back and excited to participate in Advertising Week New York 2022! Recognizing the enormous shift that has taken place over the last two years, we are proud to speak to marketers from all over the industry to rediscover culture, technology, and media as it relates to whole person health and wellness.

We'll be at the Innovation Factory Stage each day of the event! Take a look at the must-attend sessions: https://hubs.li/Q01nPgFz0

10/03/2022

Small changes toward wellness goals can lead to a big impact. Pharma advertisers have an opportunity to support those living with a chronic condition with solutions designed for real, sustainable progress. Learn more about how your pharma brand can adopt this powerful approach more effectively: https://hubs.li/Q01nNJWN0

Today, people living with chronic conditions aren’t looking for quick fixes, but for a deeper relationship with their overall well-being. | In health and wellness, micro changes add up to a big impact. With audiences seeking out small steps for an actionable path forward, pharma advertisers can st...

09/28/2022

It’s so easy to get caught up in others’ expectations that it can affect your judgment. Do you have trouble trusting your own intuition? If so, it might be time to reconnect with yourself — and practice self-compassion: https://hubs.li/Q01ntzL60

It may not be easy, but the more you practice building self-trust the more naturally it will come. Here are 5 methods to try.

09/26/2022

Don't miss our upcoming September newsletter!

We are committed to helping you stay in the know about changes in the health and wellness industry. Our monthly Healthline Insider newsletter delivers evidence-backed expertise and best practices to help you better connect with your health and wellness audiences. https://hubs.li/Q01n5cRZ0

The Healthline Insider newsletter covers medical marketing news, keeping you informed on how to make health a reality for everyone.

09/23/2022

Medical News Today's In Conversation was recognized in the Podcast of the Year category at last week's Medical Journalists' Association awards! Congratulations to all contributors who have supported this accomplishment. Learn more about the awards and the featured episodes here: https://hubs.li/Q01m_MXT0

Meet the winners and highly commended finalists for the 2022 MJA Awards, with thanks to principal sponsors Bristol Myers Squibb

09/23/2022

Fall season is upon us! 🍂 What are you doing to take care of yourself this season?

09/22/2022

Dr. Jenny Yu, Head of Medical Affairs at Healthline Media, was recently featured in MM+M's article about health misinformation on social media. She commented on the latest TikTok challenge and what federal agencies like the FDA need to do in order to combat the spread of health misinformation. Check out the full article and Dr. Jenny Yu's sentiments here: https://hubs.li/Q01m_Fjw0

The FDA is stepping up to counteract health misinformation on the most popular social media platform — but experts believe it could be more creative in its messaging.

09/22/2022

Here’s how our chronic condition audience insights sparked Healthline Lessons, a platform for step-by-step learning where pharma brands can align with target audiences. https://hubs.li/Q01mVSm40

As the #1 health media property in the US, Healthline Media reaches 90MM unique visitors each month (Comscore, May 2020). We provide credible health information with a compassionate approach.