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01/06/2022
Branding is the emotional yang.
Positioning is the practical yin.
They don't work without each other ☯️
If you're trying to figure out your brand, decide where you see yourself in that particular market first.
This will help you figure out who you are and why you're needed.
What do you offer that no one else does?
How are you different?
Lena said "The Futur inspires me to read and learn" so she read The Business of Expertise by David C. Baker, which inspired this post.
Source: https://www.facebook.com/theFuturisHere/