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The Branding Design

Creative work from the U.S. and around the world.

10/18/2022

OAX ORIGINAL®
Design: Bardo Industries

OAX Original is a collaborative artistic endeavor presenting the distinctive flavors and raw beauty of wild agave through three limited-edition expressions: Arroqueño, Tobalá, and Tepeztate.

Each of the unique small batch mezcales is made from agave plants found in the semi-arid Central Valleys of Oaxaca, which average 12 to-25-years to reach maturity. Once foraged, the hearts of the agaves are slow-cooked in the ground with oak and mesquite, stone-ground by horse, then wild yeast fermented in pine barrels before being double distilled.

OAX is a multi-sensorial experience, where the bottle embodies the mezcal in touch and sight—from its raw texture recalling dirt, bricks and adobe, to the pure volumes that define its form, size, and surfaces, as well as their interaction with light and shadows.

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09/09/2022

Eight Reserve by 818 Tequila by photographer and director Travis Rathbone with prop stylist Megan Caponetto

Photographer & Director Travis Rathbone Studio
Prop Stylist Megan Caponetto
Client Drink818 Kendalljenner
Retoucher Anonymous Retouch

09/08/2022

27 Rue De Fleur by Unspoken Agreement

Derived from the Parisian salon of Gertrude Stein, 27 Rue de Fleur is name of a bespoke floral design studio in Fort Smith, Arkansas that aspires to turn the southern state’s floral scene on its head. Aiming to evoke feelings of luxury and s*x appeal, the design serves as an invitation to the senses. Rich textures and sultry imagery combine to create a contemporary brand focused on offering a particular taste and experience unique to that of conventional florist.

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08/17/2022

The Public Spirit
Design by Studio Chong → https://www.chong.studio/

The Public Spirit is a special breed of booze brand. They believe that no one should go hungry, so they turn good times into good deeds. Every bottle sold feeds four people in need. Studio Chong came in to reposition and rebrand the liquour brand, from a nice craft rum to an honest, unambiguous drink for the people. A top shelf bevvie that stands out because it stands for something important.

The Public Spirit is here to be enjoyed with friends, whilst embracing the spirit of kindness; gifting a perfect stranger a vital meal. Nobody knew they could feel this great the morning after the night before.

05/28/2022

Hint
Design by Mark John Mangayayam, itsmarkjohn.com

Driven by our desire to provide the best gourmet food for everyday living, our aim to inspire and excite the imagination of all food lovers. With products sourced and selected from around the globe, Hint is a private label focused on providing natural ingredients for your connivence.

APPROACH
We wanted to approach the food industry differently, it’s not just about what you see. To do this, our research pointed us to an audience that is encouraged to cook for themselves. Hint can be described as an action or the quantity of something. We developed a system that could explain both definitions. Our goal was to create packaging that would engage our audience to cook more and also look good doing it. All of our containers were selected carefully in order to take minimal space and for easy arrangement.

TEAM
Elizabeth Khuu, Jihae Gu, Mark John Mangayayam, Hyunjin Yoon

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05/01/2022

Makeready L&L
Design by Peck Design Associates

A hard day's work calls for a hearty meal and a stiff drink—and brand that champions them both. Makeready plays home to the rough and tumble crowd that finds their way into Printers Alley nightly for libations and liberation.

Photography by Brett Warren

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04/05/2022

California Olive Ranch by Design Womb, designwomb.com
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California Olive Ranch is the #1 brand of domestically produced extra virgin olive oil in the United States. The San Francisco Bay Area brand challenged us with seeing their redesign through on the brand’s identity and packaging design. In addition we delivered a library of brand assets which include a custom branded tagline graphic, flavor iconography, and packaging labels for an array of new products.
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The new packaging design feels fresh, Californian, and is somewhat rooted back to the original labels to avoid confusion with loyal customers. To achieve this Design Womb designed a modernized interpretation of the rancher icon for the logo and carried over the existing color palette with subtle updates that feel vibrant and welcoming. The strategic use of a secondary color palette and special effects such as a gold foil, metallic ink, embossing, and premium papers helps draw a line between different product price points and keeps the branding cohesive.
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California Olive Ranch's market share rose over 20% within the first 6 months of the new label and packaging launch in early 2016. The olive oil is sold at over 20,000 stores nationwide, including national retailers such as Target, Whole Foods, Costco, Kroger, Mariano's, Meijer, and more. You can also find their sample olive oil in Xela packs served in first class flights on JetBlue Airline.
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03/20/2022

EAVES
Designed by Holotype, www.holotype.studio

03/13/2022

Minca Brand Identity
Design by Verena Michelitsch, verenamichelitsch.com

Logo, packaging design and print production for NY based bridal brand Minca

03/11/2022

Tom Bullock's Bourbon and Gin
Design by Stranger & Stranger, strangerandstranger.com

03/08/2022

Paris Baguette
Design by Apartment One, aptone.com

Paris Baguette’s bakery cafes, coffee shops, and restaurants, serve high quality French- and Asian-influenced pastries in Asia and the United States. They have over 3,000 stores in South Korea and more than 70 stores in the United States. The Paris Baguette team approached us to concept and develop the look and feel of their coveted specialty gift boxes. It was important for the collection of boxes to feel unified yet unique in each variation. As part of this effort, we developed four characters that embodied the wit, whimsy, charm and elegance of the brand. To bring our characters to life in pencil drawing, we enlisted the support of illustrator, Catherine Moore. The boxes showcased here are one of our proposed design directions and vary slightly from the final produced product.

02/21/2022

BRITTLE Visual Identity
Design by Keith Danelle, behance.net/keithdanelle

02/11/2022

Crafted Culture - Branding
Designed by Cubic Orange, cubicorange.tv

Client: Empress Family of Restaurants

Services: Brand Positioning, Visual Identity System, Brand Guidelines, Brand Story, Messaging and Taglines For Crafted Culture it was critical to spend a little extra time upfront developing a nuanced strategy to inform the branding.

Through the discovery process, we heard the specifics of what the clients envisioned — a comfortable, meet-up spot for the community that low-key conjured up San Diego pride. A lot of restaurants promise “craft” food and drinks but our goal was to convey the idea of “craft” and the hometown feeling of San Diego in one glance.

Our choice of fonts and colors reflected the clean iconic heritage of places like the Gaslamp Quarter and Sunset Cliffs, with a slight nod to Padres baseball nostalgia. In the end, the client was provided with a full set of guidelines for logo and identity use, including color palettes, fonts, and placement. We went wide with the application of brand graphics,
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01/08/2022

Miller Heritage Logo Update
Design by Richie Stewart, richiestewart.com

12/24/2021

New work by SAINT-URBAIN for Cottage M, a Los Angeles-based independent production house focused on developing films that push the boundaries of conventional forms in order to tell timeless stories.

Agency: SAINT-URBAIN, sainturbain.com
Creative Director: Alex Ostroff
Creative Team: Genaro Garmilla & Paige Smith

12/22/2021

Identity for Harlem Laundromat by Verena Michelitsch, verenamichelitsch.com

Brand identity for a friendly neighborhood laundromat in Harlem, NYC. We created a fun, lighthearted, approachable, easy-to-use and understand brand identity for the Wash. Laundromats in New York are places where diverse people meet and spend time. We made the space worthwhile to hang out while laundry is spinning, with a seating area and bar painted by Alex Proba.

12/19/2021

Tommy Shelby Whiskey
Design by Scott Biersack, youbringfire.com

I'm completely obsessed with the new hit Netflix series, Peaky Blinders. So much that I decided to design and develop an entire whiskey brand around the main character of the show, Tommy Shelby. Everything from the label, to the box, the wax seal and beyond was all created and completed by myself. But, I do have to thank Brian Dunham for the gorgeous photography. — Scott Biersack

12/17/2021

Marigold
Design by SAINT URBAIN, sainturbain.com

Marigold is a contemporary surf & turf restaurant, offering traditional American dishes with a modern twist. Opening in the heart of Las Vegas, Marigold harkens back to the city’s mid-century modern golden age in a celebration of the most colorful flavors, culture and history.

Owned and operated by a Las Vegas family who’s been in the hospitality business since the city’s inception, our clients asked tasked us with creating a modern, wholesome, and unpretentious brand that conveys authenticity and quality through design for both their restaurant Marigold and to-go area, Goldie’s.

Creative Director: Alex Ostroff
Creative Team: Véronique Lafortune & Agathe Morin
Photography studio: Vincent Castonguay
Photography food: Marigold
Other Photography: Oscar Nord, Sven Ciupk, Maison Mockup

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818 Tequila by Travis Rathbone

Eight Reserve by 818 Tequila by photographer and director Travis Rathbone with prop stylist Megan Caponetto Photographer & Director Travis Rathbone Studio Prop Stylist Megan Caponetto Client Drink818 Kendalljenner Retoucher Anonymous Retouch