Mustard Seed Media

12/17/2024

I’ve thought a lot about this day.

The fear of judgment.
The sadness of failure.
The finality of the decision.

The joy that another dream is moving in my life.
The confidence in His will.
The peace in knowing that seeds were laid and will day be reaped.

It is time for me to say “See ya later” to Mustard Seed Media. It is beyond bittersweet and I feel like I could write a book simply on my gratitude for what this business has meant to me.

Mustard Seed replanted confidence in my heart. It reminded me that I am worthy, that He is more than able, that no matter how the world may try to tear me down, that I have the capacity to carry joy in my heart and plant seeds of gratitude and kindness everywhere I go.

While praying over the words to share, I saw a testimony from someone I admire discussing the lense through which he views failure. “I choose not see failure as the world sees failure, because I don’t see my life the way the world does. I see it through the eyes of my Creator, and His word tells me that ALL things work together for the goodness of those who have been called by Christ Jesus for a purpose.”

I want to see my life through the eyes of my Creator and step confidently into this next season knowing that this business worked for the good.

Thank you friends for all of the support, the kindness, the encouragement, and the sharing of my business.

Thank you to all of my clients who trusted me with their brands and businesses — you were a gift to me in more ways than you know. I hope you walked away feeling happier, more secure, and more grateful for the important work you do every day as a small business owner.

Because you are so very important.

To my beloved small business community, please do not give up. Please keep going, keep believing, and know that you are seen and so, so loved. If there is EVER anything I can do for you, please let me know. I will always be your #1 fan.

See ya later, Mustard Seed. I’m not sure if and when I’ll be back, but I’ll count it all joy either way.

12/03/2024

What a JOY to build a website for an organization that serves so many in our community!! Thank you Shoals United Stars, INC for creating spaces and giving opportunities to EVERY kid in the Shoals and helping SHINE their brightest!! ⭐️

🌟 Head on over to their website and GIVE TODAY for !!

because every star deserves the chance to shine shoals united stars Shoals United Stars, Incorporated (SUS) is a 501(c)(3) nonprofit organization dedicated to bringing sports and social opportunities to students and young adults with special needs across the Shoals. We’re a community united by the...

09/09/2024

What a JOY to speak to my dear friends at Studio 23! 🌟

For more than 7 years, Studio 23 has served as a market for makers across the Shoals to showcase their talents, give classes, and sell their creations. Besides providing them with this space that markets itself so well, the owners offer makers the opportunity to network, connect, and grow as business owners.

Thank you April & Trina for allowing me the opportunity to share my thoughts and expertise on branding / marketing for small businesses. It was wonderful to meet the faces behind so many of my favorite booths, but also to act as a resource for these makers to continue building their brands and honing their crafts.

This is my heart behind Mustard Seed, and I'm so thankful for those who continue to welcome me into their spaces.

09/07/2024

🔥Welcome to the Shoals, Russell Barbecue!🔥

We've been working with Josh + Ashley for the last several months to help them get ready to change the Shoals' BBQ landscape with their Texas-style menu, and we are SO excited they are OPEN!

Check out their menu and website: www.russellbarbecue.com, and make sure you get there early to get your pick of the best meats!!

Thank you Josh + Ashley for trusting us with your website and brand!

Mustard Seed FAM -- You know what to do!! Give them a follow and 🔥

05/09/2024

One of our favorite events every year!! 🛻 THIS SATURDAY!!

🚛 𝑰 𝑳𝒊𝒌𝒆 𝑩𝒊𝒈 𝑻𝒓𝒖𝒄𝒌𝒔 𝒂𝒏𝒅 𝑰 𝑪𝒂𝒏𝒏𝒐𝒕 𝑳𝒊𝒆! 🚚

🚨 Touch A Truck is this Saturday, May 11th! 🗓️

Over 40 pieces of equipment!

10:00-11:00 - Quiet Hour - No lights, horns, etc.
11:00-12:00 - Have your picture made with Sparky the Dog!
11:00 - Air Evac will and a helicopter around 11:00!

Don't let this opportunity roll away! 🎟️ Get your tickets now! https://www.zeffy.com/en-US/ticketing/699d9798-71bc-4360-9681-1782187c2e20?fbclid=IwZXh0bgNhZW0CMTAAAR1yLo7s74nvUcpLkSVdcTdUV6BpU3dwzkMkSL5aFr0KTgby0INC0LBT7Rk_aem_AQwuh9BZyiivqG0o3O5BWN180F3o7f-y3Ntj6fi3E8kwTi9GN-1HYqj5rDY0fScLl2TT8eoeiM3IYL5V576Pnpas

04/02/2024

🫖 Our girls at Complete Aesthetics Care know how to put on a party! 🌸 Grab your tickets NOW and do not miss this beautiful event!!

Our 3rd annual Beauty and Brunch Event is here 🌸🌷✨

Presale tickets has officially started! Presale will end Wednesday 4/3 at 6am. Presale tickets start at $115 per ticket and will increase to $175 per ticket once presale is closed. You will have 24 hours to access these tickets.. run don’t walk!!!

✨How do I purchase my ticket?✨
Tickets will be available for purchase on our website (completeaestheticscare.com) located on our home page, titled “CAC 3rd Annual Beauty and Brunch”.

If you have any questions or have trouble purchasing online, give us a call!

See you there ladies 😉🩷🌷

03/11/2024

ROAR LIONS! We are proud alumni of UNA Sanders College of Business and Technology and supporters of the Women in Business program! They are doing great work to prepare students for entrepreneurship, business development, and so much more!

02/27/2024

💭 If a picture is worth a thousand words, and a video is worth a million… then an interaction is priceless.

What an honor to lead a workshop with the University of North Alabama Women in Business RSO! We discussed what a personal brand is and why it’s important to develop one that you can communicate consistently and confidently!

02/13/2024

WELCOME TO THE MUSTARD SEED FAMILY, Refine Home Store & Design ✨

REFINE Home Store & Design creates aesthetic spaces by cultivating unique items to elevate the appeal and comfort of your home or office spaces. They offer design services, bridal registries, and our storefront showcases home decor, gifts, and women's clothing.

REFINE was operating with a basic Shopify template, and unfortunately, the original web designer didn't even finish some of the coding to fill in basic front-facing sections! While the owners and team have worked diligently to curate a stunning store and build a brand known for its attention to detail, the website was simply not matching their standards. After one conversation, we fell in love with their team and wanted to do all we could to HELP!

With a little SEO refinement and code magic, we were able to update this simple Shopify site to match the stunning BEAUTY that is the brand of REFINE. Now, there are new collections, registries, and an entire BOUTIQUE launching soon, and we know you're going to love it ALL!

FAM - Please help us support these precious people!
🔗 Shop: https://shoprefinehome.com/
👋 Follow them on FB / Insta
🛒 300 2nd St. Ste A | Muscle Shoals

02/02/2024

Recently, I spoke at a conference and received the question: “How do you balance professionalism and authenticity?”

The context of this question existed within the digital space, but honestly, it’s a question that I’ve personally struggled with my whole professional career.

In my first professional job, my female supervisor told me that “I was too much of a cheerleader with a southern accent to ever be taken seriously.” If I wanted a career in the music industry in Nashville, I need to project the persona of a stiff, unbreakable female.

Don’t get me wrong, she was successful and I learned immense resilience from her.

But as a 22 year old from the south who had just left working at Disney, this was defeating.

Throughout the next few years, I worked on my accent. I worked on toning down my presence. I learned to conform. I quieted my spirit to match the silence of stiff board rooms.

Then I realized that my spirit, my job, my excitement, my energy is what makes me, ME.

I began to wear it proudly, carry it boldly, and discern how I can walk in that same board room professionally, but authentically me.

Now, the digital space is the new board room. The image and persona you project on social platforms is the expectation your audience holds for when they meet you in the physical room.

The content and messaging you share on social platforms sets the expectation for your customers, audience, and future relationships.

It holds true for showing up inauthentically too.

So how do you balance professionalism and authenticity on social platforms?

✨ Read the room.
✨ Know your audience.
✨ Understand their expectations.
✨ Be confident in your presence.
✨ Communicate your value.
✨ And wear that accent, that joy, that peppiness proudly.

XOXO

🏷️ Brand, Brand Messaging, Digital Marketing, Marketing Strategy, Communications, Social Media

02/01/2024

📆 ARE YOU A PLANNER?

If not, let’s change that! Your strategy doesn’t have to be complicated, but it does have to be intentional.

There should be three parts to every element of your communications structure:
👉 MESSAGE
👉 VISUAL
👉 ENGAGEMENT

Are you executing each piece of this puzzle with intention? Are you showing up authentically while doing it? Are you creating content that is specific to YOUR audience?

There is still lots of time this year to build a strong digital marketing strategy and it's easy to get started. All you need is a notebook, pencil, and your brain! You're already doing the hard work every day in your business by working it; all that's left is translating it to CONTENT.

Still unsure? We can help! Send us a message or email and let us help you feel confident in your marketing strategy this year!

XOXO

🏷 Marketing Strategy, Digital Marketing, Social Media, Content Tips, Content Creation, Strategy, Communications, Education, Creator

01/30/2024

"The key to success is continued life-long learning." - Stephen Covey (Author)

Remember when I mentioned that I joined a business coaching program?

Meet the mastermind behind 'BUILDWELL' and my new friend, Eloise!

Eloise, founder and owner of Eloise DesignCo, began her journey as a soloprenuer on a mission to help businesses better grasp the value of owning their brand.

She has helped hundreds of businesses develop and market themselves strategically to remain in alignment with their mission. She has grown her company to employ several marketing and branding professionals and has watched her clients reach new heights of profit, influence, and growth.

I am beyond excited to be a participant in the inaugural BUILDWELL program, alongside 12 other businesses who are choosing to invest in their personal and professional development. Eloise

It doesn't hurt that Eloise Design Co is located on the Auburn Plains either...

Cheers to continuing to sow the seeds 🌱

XOXO | O

🏷 Branding, Brand Development, Business Coach, Entrepreneur, Communications, Marketing, Community

01/23/2024

Let’s talk: CONTENT CREATION ✨

Last week, I had the opportunity to present to more than 100 small businesses, marketing professionals, nonprofits, and individuals on the topic of Content Creation.

The ‘All Things Marketing Summit’ by the Opelika Chamber brought together local and regional experts to discuss all aspects of marketing to drive organization growth and success.

Speakers shared their expertise on community branding, brand messaging, digital & traditional advertising, video storytelling, email marketing, and content creation. I was fortunate to participate in every aspect of this day, sharing my thoughts on ‘How to Make Your Content Shine,’ and listening to my fellow presenters, gleaning nuggets from their banks of knowledge.

Pouring into small business owners and marketing professionals is my passion, a gift I am immensely grateful to utilize. I know that the idea of constantly creating content to share can be burdensome, but I have worked to build a 5-step process that allows you to strategically and effectively create content that converts sales and reaches your target audience. I can’t wait to share more!

Thank you again to the OCOC for the honor of participating in your summit, alongside Eloise DesignCo, MAK Media Team, Red Cape Agency, Lina Trivedi, Chandlerthinks, and more! It was perfectly executed and such a joy to see your chamber bringing valuable programming to your business community!

I’ll be back soon, Opelika! ❤️

XOXO | O

01/19/2024

It was a JOY to meet you, Boss Mom Enterprise! You are a star and we can’t wait to watch you shine! Let’s Boss Up Together! 🙌

01/19/2024

Many incredible moments at the ATM Summit by the Opelika Chamber, but the neatest part was getting to know Lina.

Lina Trivedi was one of the marketing geniuses behind the success of TY’s Beanie Babies in the 90s. If you’ve seen the movie “Beanie Bubble” on Apple TV, the character Maya was based on Lina!

She is fascinating, talented, and has shaped the way that we act as consumers today. She created the first front-facing consumer website, and helped lead tech integration into marketing strategies, contributing to the massive success of a pellet-filled toy known as the ‘Beanie Baby.’

As someone who still believes her Princess Diana Beanie Baby will be worth something someday, but more importantly, as a woman in this industry, it was an honor to meet Lina and hear her story in real life.

⭐️

01/18/2024

WELCOME TO THE MUSTARD SEED FAMILY, Wee Swap 💜

Wee Swap, established in 1991 in The Shoals, is the oldest and largest consignment sale in North Alabama. The semi-annual sale has become a fun tradition for families, consignors, friends, and shoppers, and it offers the best bargains on children's clothing and accessories in town.

We had the privilege of updating Wee Swap's website, to provide them a refreshed design, while maintaining the beloved brand that the Wee Swap family has known for the past 3 decades.

We hope you'll take a moment to:
💜Check out their website
💜Follow them on social media
💜SHOP their Spring Sale, happening April 6-20 at the North Alabama Fairgrounds

Thank you for trusting us with your brand, Wee Swap!!

01/16/2024

2024 GOAL 👉 To create a clear, concise mission, vision, and services statement that clearly communicates our brand.

See 'Our Services' and let us know how we can help you this year!

🏷Brand, Brand Consistency, Engagement, Social Media, The Shoals

01/16/2024

❄️ Small favor ❄️

When all the snow & ice clears up, support / shop / eat your favorite small businesses first. They’ve likely missed at least 2 days of work, which could make or break their bills for this month. They need you, and honestly, your community needs them.