LG Ad Solutions

06/18/2024

Cannes 2024 has officially kicked off! We are excited to have great conversations with our clients, partners, and industry leaders in our LG Ads apartment this week. Be sure to come say hello! 😎🌴

04/10/2024

CTV viewer behaviors are changing as rapidly as the CTV space itself. 📈 In fact, contrary to popular belief, our latest research found that ad-supported CTV models are preferred by more viewers over subscription models.

Stay informed on the shifting behavior of CTV viewers by downloading our Big Shift III report: https://hubs.ly/Q02sgrlG0

04/05/2024

If Content is still King then discoverability is Queen 👑

Ryan Afshar's latest piece in The Drum dives into how as the content options continue to grow the one place is becoming increasingly important to audiences – the home screen.

In our recent research we found that the home screen is the second most important place for content discovery for US audiences, after family and friends. and over half of viewers (53%) in the UK say they use the home screen as their primary source for new content.

2024 research on connected TV (CTV) has revealed the top trends for advertisers. Read now to find out what they are.

04/04/2024

Exciting News: The Latest Big Shift Research is Now Available! 📺📑This edition delves deep into the evolving preferences and behaviors of CTV viewers, revealing interesting trends and challenging some
common assumptions.

Key Insights Include:

👉 High Preference for Free Streaming: An overwhelming 70% of CTV users favor free, ad-supported streaming services over paid subscriptions.

👉 Subscription Habits: A notable 63% of viewers are inclined to subscribe to streaming services for specific content, with a tendency to cancel or pause their subscription once they've consumed the desired content.

👉 Decision Time: The average time viewers spend deciding what to watch has doubled in the last year, now standing at approximately 12 minutes.

These findings underscore the dynamic nature of viewer preferences and the importance of adapting to these changes.

For a deeper dive into these insights and more, download the full Big Shift 3 report here: https://hubs.ly/Q02rQ8680

04/02/2024

The Women's March Madness tournament is heating up, and LG TV viewers are tuning in! 🏀🔥 At the halfway mark of the tournament, we are seeing a 75% YoY growth in viewership as fans watch the ladies take the court—making it an excellent opportunity for brands to connect with a passionate and engaged audience.

For more insights on how to advertise to sports fans, check out our recent Stadium to screens sports research: https://hubs.ly/Q02rvrCh0

03/22/2024

🏀 In celebration of the kickoff of March Madness we looked at tournament viewership trends for both the Men’s and Women’s Tournament using our ACR data, which uses privacy compliant technology to identify what households are watching.

We found that 1 in 3 March Madness watchers tune-in to both the Women’s and Men’s Tournament. Not only does this audience represent super College Basketball fans, but advertisers have twice as many opportunities to connect with them! 🏆

For more insights, check out our blog here: https://hubs.ly/Q02ql4dp0

03/21/2024

Great piece by Alan Wok on what trends to look for at this year's NewFronts! What are your biggest predictions for this year?

Our CMO, Tony Marlow shared this year we will see a larger focus on ad-supported CTV and the emergence of Shoppable TV as a significant trend, more specifically integrating shopping experiences into TV viewing. 🛍️📺

The Vernal Equinox is almost upon us, and that can only mean one thing: Upfront and Newfront season. So to celebrate, we asked our esteemed TVREV Thought Leaders Circle members to give us their thoughts on what you should be looking out for this year.

03/20/2024

65% of likely voters prefer streaming environments over linear environments, meaning that how we reach voters has shifted quite a bit even from the 2020 election.

If you are a political marketer at the C&E Reeds event this week, don't miss Keith Norman's panel session on "Navigating the Streaming Voter Era. It is one you won't want to miss!


https://hubs.ly/Q02pYddW0

03/19/2024

Our TV viewing habits have drastically changed over the past few years, with 93% of people are reachable by CTV now. If you are at ARF this week, be sure to stop by Mike Brooks session, diving into the latest shifts in TV viewing behavior.

https://hubs.ly/Q02pY7Lw0

03/13/2024

🏟️ From the record-breaking Super Bowl viewership to the eagerly awaited 2024 Summer Olympics, this year's sporting events are capturing the global spotlight like never before - all on Connected TV (CTV). Dive into our latest Sports Research to discover how fans are now choosing to experience their favorite games. Don't miss out on understanding the shift that's reshaping the sports broadcasting landscape.

https://hubs.ly/Q02nZcX60

03/12/2024

☀️We had a phenomenal time coming together as a team in Goa, India, a few weeks ago. Our focus was on building camaraderie, connections, and memories. With "The Power of Change" as our theme, we explored new ideas and perspectives, strengthening our team spirit along the way.

What an incredible week with our team, and we're looking forward to the year ahead! ☀️🌴

03/08/2024

Happy International Women's Day! Today we are celebrating the significant strides women have made and acknowledging the many steps to go🌟

To celebrate, Helen Keelan, LG Ad Solutions Senior Sales Director shared her perspective with Mediashotz: “It’s incredible to see the presence of more senior female role models establishing themselves in the UK media industry, demonstrating that women can occupy top positions and normalizing the expectation that they can be great business leaders."♀️💪
https://hubs.ly/Q02nLNtp0

03/08/2024

Are you attending AdExchanger's CTV Connect next week?

Make sure to attend Tony Marlow's session, 'Homescreen Reimagined: Navigating the CTV Revolution from Passive to Active User Engagement.' It's your chance to hear the latest research on the next major shift in streaming, including exclusive insights into how these trends are viewed by TV audiences. https://hubs.ly/Q02ns10l0

03/07/2024

As advertisers navigate the complexities of balancing linear with CTV, understanding the role of OEMs becomes crucial. Join Ryan Afshar at AdWanted's CTV World Summit for a panel about recapturing lost broadcast audiences and highlighting OEMs' integral part in bridging this divide. This session is essential for those looking to master the evolving ad landscape. 📺

03/06/2024

🇨🇦 Our Canadian Stadium to Screen report is officially available today, finding that 3 in 4 Canadian CTV users watch live sports via streaming applications. ⛷️🥅

“As live sports content continues to take the streaming landscape by storm, advertisers have an opportunity to reach engaged audiences, drive connections, and maximize outcomes.” said Jason Randall, Country Manager, VP Sales, Canada at LG Ad Solutions.

👉Download the report for more insights here: https://hubl.li/Q02nmrKP0

This report uncovers Canadian consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

03/06/2024

🇬🇧 UK sports fans are excited about streaming their favorite games. Our latest sports report Stadium to Screens takes a deep dive into consumer behaviors around streaming their favorite sporting events, which revealed:

⚽ 72% of UK consumers are increasingly comfortable streaming live sports. Over a third use three or more streaming apps to watch live sports.

⚽ 52% will stream the 2024 UEFA Euro Cup Finals.

👉Download the full Stadium to Screen report for more insights: https://hubl.li/Q02nkQ6h0

02/29/2024

This year the newest thing in sports is streaming. ⚽🏀🏈🏐 Our latest piece of research, out today, dives into sports fan behaviors around streaming their favorite sporting events. A few top findings include:

👟 74% of CTV users opt for streaming applications, a notable increase from 68% in 2023.

👟 Intended streaming-only viewing for the upcoming March Madness tournament and Summer Olympics are expected to rise 29% and 21% YOY, respectively.

👉Download the full Stadium to Screen report for more insights: https://hubs.ly/Q02mBl0C0

02/28/2024

When executed effectively, ads play a crucial role in audience discovery, an inherent aspect of the TV-watching experience. Shoppable ads, however, serve to bridge the final gap, transforming discovery into action. Dive deeper into consumer preferences and future predictions for the shoppable landscape in Tony Marlow's recent article on The Drum. 🛍️📺