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Canvana Studio

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Canvana Studio

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12/02/2021

💪 Here is this week's challenge to build our businesses. This one may take 30 minutes or more, but your gains could be huge with increased productivity.

🗓️ DAY 14: Check out new features with the business apps or tools you are already using. Software apps are constantly coming out with new and improved ways to save you time.

👩‍💻 You might also consider learning or improving a skill with your business app by viewing YouTube or other sources from experts in that industry.

Do the same with other tools that you've already been using, but not at full capacity. For me, I know that my accounting software has functions I've never explored, so I'd make time to see how it could help me.

🤔 Is there a tool you'd like to learn more about but haven't made the time to get to it yet?

12/01/2021

💎 Here’s a nugget of truth from Gary Vee , otherwise known as Gary Vaynerchuk. He urges us to stop trying to convert the unconvertable 🧏‍♀️.

🗣️ Instead, take that time and reach out to as many people in your industry as you can. Give valuable content to the ones that are intrigued, and spend your time there, with the ones who cared.

Gary legitimately wants anyone to be able to text 📲 him for anything, and he responds! His number is posted right there on his homepage.

📈 Gary continues to tell us social media platforms are hugely valuable for getting your business’s content and message out to the world because it’s so incredibly affordable. He grew his family’s wine business 🍷 this way on a shoestring budget, and continues today to market his own brand using all the platforms.

So go ahead and give 🎁 to people without expecting anything in return, knowing that developing people-to-people relationships will have a future return.

💗 And hey, I'm here and ready for any marketing questions or struggles you wanna throw at me. Book a free discovery call with me here 👉 https://bit.ly/32revDS, I'd love to help!

11/30/2021

🎄 When do you put up your Christmas decorations? Mine are going up today! My daughter is home, and we’re gonna decorate and celebrate this calm time together before the Christmas activities hit!

☃️ We’re rapidly heading into the Christmas season, AND the end of the year. It’s also time to start reviewing what worked and what didn’t work out well with this year’s marketing strategy. Did it go well, or was it lacking?

This year has been quite the ride 🎢 for many of us, don’t you agree? I think it’s ok to say we got through the year, and that is enough in and of itself.

🌟 Now let’s start looking ahead at next year, and figure out what we learned, and where we want to head.

And in this reflection🕯️, I don't want to forget to cover all the important bases for Christmas too! 🎁 Are you a last-minute Christmas prep person, or have you finished it already?

11/29/2021

👩‍🏫 Your customer acquisition cost (CAC) is the cost of convincing a potential customer to buy a product or service. Tracking this is important for your business, as you can see whether your marketing dollars 💰 are being spent wisely or not. You may discover you need to reallocate some of those dollars toward a more successful channel.

🧮 The CAC can be calculated by simply dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers gained in the period the money was spent.

To get an accurate report, don’t forget to add these costs into your formula:

🔹 Ad costs
🔹 Contractor and employee costs
🔹 Creative costs (SEO, blogging)
🔹 Technical/software costs
🔹 Publishing costs
🔹 Production costs
🔹 Inventory upkeep

💰 So, let's say you've spent $100 last month on acquiring 1 customer. Your CAC is $100. If the gain is a $500 service purchased, that's a $400 profit, a good investment. If the gain is a $10 product, that's a loss of $90, not a good investment. 💸

🙌 Some of the best returns on your valuable marketing investments are in repeat buyers and loyal customers. Keeping them happy should be a high priority.

🥰 I love helping people with their marketing strategies. Do you have any marketing questions for me? DM me, or leave them in the comments,👇 I'd love to hear them.

11/25/2021

🍁 Here is this week's challenge to make our business stronger. This one buys you a much-needed break from daily repetitive tasks.

🗓️ WEEK 13: Spend an hour with your new productivity app. See how it can help you grow your business, and practice using it. If it takes more time than it's worth, ditch it and go find a different one.

🖥️ Technology helps us in so many ways. Keep trying new things, you'll find one that suits your style of working.

🦃 And HEY, don't forget to have a GREAT Thanksgiving 🥧, if you're in the States. I am so grateful for all of you! 🥰

11/23/2021

💝 Giving my clients an easy plan to market their business is my guiding principle! This is what I went to school for, what I got my Master's Degree in!

🥲 I know marketing a business is overwhelming, time-consuming 🕰️, and expensive. I want to help you love your business again, and find joy in marketing.

I've developed a service specifically to attack 👊 all your marketing needs in one day, it's called BOOK MY DAY.

👩‍💻 We can cover branding, strategy, design a logo, design and launch your website, create your social media and business systems, the list could be anything and everything you need.

🕵️‍♀️ Find out how we can get your marketing done together at BOOK MY DAY here at https://bit.ly/32revDS

11/22/2021

🤑 In case you missed it, today is officially 'Buy Nothing Day.' Oh, and yes, it's also Black Friday 🛍️. Hmm, these days might have some issues with each other, lol.

📰 Buy Nothing Day was first celebrated in 1992 as a protest against consumerism💰 (and, duh, Black Friday). In contrast, Black Friday dates back to the 1950s and promoted sales in Philadelphia before Saturday’s big Army/Navy game. 🏈

Funny how those days started. I don't know about you, but I'm going to do a little deal surfing 📦, and then depending on the weather, either take a hike 🥾 in the crisp Colorado weather with the kids, or hit up those Christmas movies 🎄 everyone is talking about. You know, the sappy ones that never fail to make you feel happier with the world.

💝 What are you doing on Black Friday?

11/22/2021

📣 NEW Black Friday statistics are in for this year, and can I say WHOA….??

🔸 55% of Americans will start their holiday shopping before Thanksgiving

🔸 24% will spend more this year than last year.

🔸 50% will use search engines to shop for gifts.

🔸 31% will use Facebook and 22% will use Instagram to look for products.

Say what?

So much is now riding 🚗 on Google search engines where people go for gift shopping and reviews. Blogs and social media channels are going to ROCK the spending this year.

🗣️ Let me emphasize this again: BLOGS, Facebook, and Instagram are the BEST ways to get your services and products out there for people to find using Google! 🙌 They will be looking, trust me. Let's get ready for them!

11/19/2021

🐶 My evening routine is simple and only a few steps, but it helps me wind down for bed 🥱 and feel like my day is truly finished. Here’s what I do.

👩‍🍳 Evening wind-down: Workout, shower, cook dinner (I love cooking). After dinner I watch 📺 something with my hubby (Ted Lasso, Only Murders In The Building, 9 Perfect Strangers, The Morning Show, etc). Usually my pups 🐶🐶 are cuddled on my couch with me.

Then we get ready for bed, I wish my kids goodnight and I am off to dreamland.💤

🛌 What do you do at the end of each day❓

11/18/2021

💪 Hello challenge people! Here ya go, your 12th task. Remember, these tasks grow a stronger business week by week.

🗓️ WEEK 12: Remember the app or software program from last week that can make you more productive? Spend an hour each day really getting to know this solution.

It's too easy to just use the basics of a new tool without diving in and realizing all its benefits.

⏰ Does it actually save you time once you've mastered how to use it? Is it worth investing in? How can it help you grow your business?

🕵️‍♀️ A willingness to try new things will pay off as you discover what works best for your own work style. And every day, new apps are being invented to help businesses succeed.

🕺What app or software helps you be more productive?

11/17/2021

🤩 Mark Twain just never disappoints on stating how things are, doesn't he?

This ties into my emphasis on checking in with your BUSINESS GOALS, breaking them down into bite-sized steps, and keeping after them. 🌠 2022 is coming up fast, and it's time to analyze what's working and what didn't work out that great in your marketing strategy this past year.

🎢 Or maybe things are so crazy busy you're just hanging on for dear life right now?

Which is it 🤷, are you feeling reflective and dreaming about how to rock this next year, or are you just holding on to the faucet until Christmas is over? I'm kinda somewhere in between.

Head over to my website for help hitting your marketing goals. It’s not too late! Hit this link to get there.👉 https://www.canvanastudio.com

Leave a comment and let me know how you are thriving/surviving. 👇👇👇

11/16/2021

🥳 Let’s celebrate🥂!
This day honors people like us who've built an empire 🏰 from absolutely nothing. According to the latest data, 31 MILLION Americans are starting or running new businesses. That’s 20% of working Americans! And if you’re one of them, give yourself a big high-five 🙌 , we’re in the company of entrepreneurs like Oprah, Walt Disney, Steve Jobs, and more, and we're gonna change the world!

🎉 I absolutely LOVE the ability to work while having the flexibility to put my family’s needs first. What are you especially proud of?

11/15/2021

🤔 How often do you review your business goals? Just your friendly coach here reminding ya to check this! We're heading towards the end of the year quick, and one thing I see is small business owners so busy they forget to check in on the progress of their goals.

I recommend reviewing your goals at least once a week. 📆 Post them up near your desk so you can see them every day.

🤷‍♀️ If you only think about your goals sporadically, guess what, they won't happen!

I use the SMART Goals strategy👌, which helps me focus and take action steps that are within a specific timeframe. Renee Ferguson has a great blog explaining SMART Goals and is a helpful resource for learning how to create them.

🎯 Don't let small distractions stop you from achieving your goals, re-focus and start again this week, it's not too late!

11/12/2021

🎥 SPOILER ALERT: No one out there is reading every single post you EVER post. 🙇‍♂️

Instead, I believe if we focus on consistently providing valuable content, mixing in some fun and personal stories that show who we are, potential customers will begin to trust us.

🤳 Instead of mindlessly scrolling today, take a minute to focus on what you have to be truly grateful for, and let that soak in. I'm BIG on being thankful and counting up all my overflowing blessings.

We're in this together, friend, and we're all doing the best we can -- I'll be here like a dance mom 💃, rooting for you every step of the way! Reach out if there's anything I can do for you, K?

11/11/2021

Hello 💪 challenge people! The 11th challenge task is ready for you. Take 10 minutes a week to strengthen your business, and enjoy the results!

🗓️ WEEK 11: Find just one app or software program that can make you more productive (hint: look back at those time-suck tasks as a place to start). Sign up for a free trial. That might include:

🔵 Accounting software

🔵 Social media management

🔵 Customer relationship management

🔵 Inventory software

You know there are plenty of apps and tools out there geared toward small businesses, but it's hard to take the time to research them or try them out. This is your week to do just that.

I've been working on this one, and am happy with my results. Anyone else loving Evernote? 💖

11/10/2021

🤪 Are things getting crazy, and you're finding yourself feeling 🌪️ out of control? According to "The Art of War" by Sun Tzu, chaos is good because it means you have momentum, which you can use to work in your favor. It's an opportunity.

Speaking of chaos, I've designed my BOOK MY DAY service for people to gain control over their marketing challenges in just one day. We take the biggest and hardest chores and check them off those crazy to-do lists.✔️

👩‍💻 From branding to website creation, we take great pride in providing our clients EXACTLY what they want, even if they don’t know exactly what that is. We design together in real-time via Zoom to ensure every detail is taken care of. And you get a full hour of work time with us for follow-up needs after your day. Your satisfaction is 💯 percent guaranteed.

Things we can do in a day:
✅ Full branding design and strategy

✅ Build a simple website

✅ Create graphics and copy that supports your strategies

✅ Work on automating your business admin

✅ PITCH an idea, we may just be able to score a win!

👩‍🍳 Also lunch is on me! 😋

Helping people gain control and momentum in their marketing is what 💡 lights me up💡 and gets me excited to go to work!
Find out more about BOOK MY DAY here 👉 https://bit.ly/32revDS

11/09/2021

🎄 You know it's coming at ya, the holidays, amirite? It’s not too late to craft your strategy, and boost your end-of-year bottom line, woot-woot🍾 . Here are 10 ideas for promoting your business for the holidays.

🌠 1. Revisit last year’s holiday performance.

🌠 2. Create a timeline.

🌠 3. Decide on offers, and craft your message to fit.

🌠 4. Review target audience, has it shifted from last year?

🌠 5. Plan your marketing message around the needs of your audience.

🌠 6. Create a sense of urgency.

🌠 7. Run a contest or giveaway.

🌠 8. Create a holiday themed quiz.

🌠 9. Consider collaborating with a related business or influencer.

🌠 10. Partner with a charity (💝 my favorite idea).

Take the time and try something new! You may be surprised at what works this year. 😜 Let me know what you find helpful in the above list, thanks!

11/08/2021

🏴 Black Friday is November 26! This is consistently the busiest shopping day 🛍️ in the US since 2005. But just in case you missed it, there's Small Business Saturday on Nov. 27, and Cyber Monday on Nov. 29.

🤑 And if you have a problem with the consumerism focus on all the above days, there's something for you too, the Buy Nothing Day, a day of protest of overconsumption which is also held on Black Friday.

✴️ Generally, it's best to start notifying your prospective customers about your promotions a few weeks before Black Friday. Use your email list, post about your specials on social media, and use , , and to draw more traffic. Try a sneak peek if you are able, and offer 📦 free shipping if you sell products.

🎁 One new trend I'm seeing is offering to donate a portion of your sales to a charity. This sends a positive message to your audience and may help you stand out in the midst of all that Black Friday consumerism mentioned above.

⬛ Have you created a Black Friday marketing strategy?

11/05/2021

🍂 FALL BACK this Sunday! The sun’s setting early on Sunday, and I’m ready to go to bed at 9pm. It’s cozy season here in the San Juan Mountains at 4,000 feet -- can’t wait to watch college football 🛋️ on Saturday with my hubby. Go Dawgs! It’s time to start getting ready for winter.

🌬️ What’s your favorite way to snuggle up?🧦🧦

11/04/2021

Hey 💪 challenge people! As promised, here is our 10th challenge task. Taking on a new task each week to strengthen our business is a good investment💰💰. And who doesn't want more people attracted to their business?

🗓️ Day 10: Block off a couple of hours to write several blog posts, then schedule them. Ya, this will take more than 10 minutes, but blogs are free leads to your website. They sit there for years continuing to show up in SEO searches, directing customers to find you.

📣 This is such a valuable way to prioritize your content marketing; when you schedule your blogs in advance, you ensure that an unexpected event won't keep your content from being published ⏰ on time.

🙇 And content is what draws your target customers to your business. I know I've got to do a better job of posting blogs, how about you?

11/03/2021

🍂 “There is no season when such pleasant and sunny spots may be lighted on, and produce so pleasant an effect on the feelings, as now in November.”🍂
-- Nathaniel Hawthorne

I mean, ol’ Nate was right, because fall sunlight dancing across my window is making me catch feels. 🤗

Love my job and clients so much! 🍁

11/02/2021

🗣️ "Social media is about word-of-mouth," says , a social media marketing expert.

He states businesses need to understand how to capitalize on 👄 word-of-mouth 👄 marketing through social media.

Brands are now democratized and consumers depend on the opinions of friends and people they know, not paid advertisements anymore when making purchasing decisions.

💬 Creating online relationships and collaborating with followers and viewers is what the 'social' in social media gives us. Social media allows us to have this dynamic relationship between our customers and our business.

🎙️ This is why social media is such a crucial part of your marketing strategy. Develop your brand’s social media voice and become an influencer in your own right!

11/01/2021

💁 The first thing I recommend small business owners do to find customers, is to develop and refine your business persona.

🦸‍♂️ Your business persona is your target customer, your prospective client. What would the person who would enjoy your product or services the most be like? Who has the problem your business solves? This hypothetical person is your persona.

Your persona has feelings, 😰 pain points, thoughts and views. Each time you make a marketing decision, ask yourself: “Would my customer persona like this?” And where does this person hang out? Make sure to run all of your business and marketing decisions by your persona first.

I’ve put together a 💯 FREE Persona Development Worksheet to help you figure it out. Click this link 👉 http://www.canvanastudio.com/persona1 to get yours and find your ideal customer!

10/28/2021

💪 Here is this week's challenge to make our business stronger. This one takes more time, but buys you a much-needed break from daily repetitive tasks.

🗓️ WEEK 9: Spend less time managing social media🙇‍♀️. Schedule your updates in a social media dashboard like Buffer, Hootsuite or PLANN. They allow you to choose your date and time to post,📬 and you can post a whole month at one time, or even a quarter.

Facebook's Business Suite Creator Studio, which is free, also allows you to 📅 schedule postings. That's the one I use. With your new content calendar, you'll have all your posts mapped out so you can copy and paste those babies into your dashboard to schedule them.

These dashboards allow you to switch posts around or add a new post when you want to put something current in, the flexibility is terrific.

⏳ Experiment with posting times and run your analytics to check your traffic and see how effective they are. Saving time posting on social media gives you the freedom to focus back on your business.

10/27/2021

🗣️ I know, I know, this quote has been going around on people’s posts for awhile, and it sounds cheesy... BUT I LOVE this!! ❤️, and I believe it speaks truth to someone who needs to hear it. Even if it’s just me. 😘

🌤️ Hope you are all having a good week. Keep charging ahead with those dreams, you’re doing it! 🙌

10/26/2021

🌪️ We know that a top-performing sales funnel is the way to go to increase your customer conversion rate, but how do you create it? Build (or update) your sales funnel relationally. Who, What, Why, and How, referred to here as WWWH, are the questions to ask in your funnel stages, and the way to do it.

👥 You must relate directly with your customer. It’s important that anything your prospective client sees speaks to them on a personal and individual level. This can be done using WWWH.

WHO is your ideal customer, whom do they trust, and who should you put on the page to embody them (client reviews)?

WHAT do they want out of your product or service? What are they trying to escape from or find a solution to? Remember the hell 🔥 and the heaven 👼.

💬 WHY do they want it? What are the deeper emotional needs and pains, the hell, they’re currently experiencing? Why is the cost less than the benefit, or the heaven?

🤷 HOW can your images and words bring it to life? Remember, your customers don’t want to be sold to; they want to receive value.

🗣️ And they don’t want to put all that much effort into solving their problem either; they want you to make it easy for them. Introduce your CTA here.

Spend the time to ask these questions and to structure your sales funnel content with WWWH.👍

Address

16280 6765 Road
Montrose, CO
81401

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(970) 417-2033

Website

http://Canvanastudio.com/

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Videos

Hey Everybody, Let's Take a 20-Week Business Challenge!!

✅ Let's Have some fun with our planning! Tasks give us an easy way to take a tactical approach at reaching the BIG dreams! #20weekchallenge #buildabusiness

How Do You Turn Followers into Magical Unicorn Customers?

🦄 I ask myself this question, as I sit here sipping iced coffee and pondering my own marketing plan. My mind is checked out, on vacation. I struggle to refocus and check my boxes: Is my brand appealing to my magical unicorn customers? Website on point? Emails automated? Social media created and scheduled? Sales funnel converting? I breathe a sigh, looks like it’s all covered. How about you? Your marketing strategy is what I LOVE 💗 to do most!! We can get you caught up in one day. I call it Book My Day. Click this link https://bit.ly/32revDS if you'd like to schedule a day with Canvana. Let’s get it DONE together ❗❗❗Drop a comment and let me know how you chase your magical unicorn customers.👇

Do You Know Your Business Persona?

💁 If there is one thing I recommend any small business owner to focus on right now I'd say develop and refine your business persona. Your persona is your audience, your future customers, your unicorn. In a perfect world, what would the person who would enjoy your product or services the most be like? 🦄🦄🦄 This is your persona. I’ve put together a FREE Persona Development Guide to help you figure it out. Click this link https://www.canvanastudio.com/persona1 to get your guide and find your ideal customer!

Eating the frog

As a creative, I tend to procrastinate BIG TIME on administrative tasks. Here are the solutions that I have found that help me to keep on top of those pesky tasks so that I can get back to doing what I love most... helping clients just like YOU!

Don’t make the mistake of repeating last year’s marketing strategy.

⌛Times are changing, and just because it worked last year doesn’t mean it’s still awesome this year. And to be honest, last year was a dumpster fire, right? Your customers and clients have changing needs and wants. And trends, well, they come and go and there’s always a new one coming up. Is your brand keeping up with them? Keep charging ahead, and be open to trying something ✨ NEW ✨ to reach your target.