"Mastering Testimonial Videos: Crafting Seamless Edits for Genuine Customer Transformations"
How do you handle video editing and post-production for testimonial videos? Start by going through your video footage with your script. Make sure you've hit everything you want included - paying particular attention to the customer transformation working with you: - before working with you - during working with you - after working with you
How did they pick you? Have the entire framework and then just start layering the soundbytes and answers so that it flows nicely and seamlessly - and as little cuts as possible is always preferred because it shows genuine answers.
One take is ideal, but not required.
Add captions
Use b-roll footage to "show don't tell" - and that can help smooth out transitions.
The main difference is you try to get everyone in one take or at least so that it looks like one take to the viewer.
#VideoEditing #PostProduction #TestimonialVideos #CustomerTransformation #VideoFootage #SeamlessEditing #OneTake #BRoll #Captions #VideoTips #ContentCreation #videotestimonials #videotips #editingtestimonials #testimonialheros
"Unlocking Success: Your Ultimate Guide to Captivating Video Testimonials!"
How do you get started with video testimonials?
It can be daunting but it doesn't have to be!
Just start with your KEY (or IDEAL) customers who you want to have more like.
- they have the best budgets
- they are your repeat customers
What do they look like?
Identify those customers you've already worked with that have had really amazing outcomes.
Put THOSE people into your video testimonials!
Next, come up with questions that your customers (or potential customers) have about the likelihood of success.
What are those questions they have?
What are their fears?
What does the process of working with you actually look like?
Create a list of the entire process from the perspective of the customer.
Lastly, SCHEDULE your filming day that works with your business and your camera crew.
This could be an annual event, a gala, a company meeting, etc.
Pick a big event that everyone is in-town for anyways and you can just pull people away for 10 to 15 minutes of their time and get dozens of testimonials recorded in one day.
#VideoTestimonials #CustomerFeedback #BusinessGrowth #ClientSuccess #TestimonialTips #CustomerExperience #MarketingStrategy #ClientStories #VideoMarketing #BusinessTips #testimonialvideotips #videomarketingtips #providfilms
"Crafting Authentic Testimonials: How Real Stories Drive Engagement and Sales"
How do you film testimonials that don't feel so salesy? Start off by sharing genuine stories. You're not sharing made-up stories!
1) You are sharing what it was like for customers BEFORE working with you
2) What was it like working WITH you
3) What was the outcome AFTER working with you.
Share real customer challenges and real outcomes. It shouldn't be boring to the potential customers who are actually considering hiring you.
Most website visitors and "potential customers" may not watch the video on your website. But looking at the numbers, most potential customers who end up actually hiring you or purchasing your product - did watch your video.
So don't worry about the 99, worry about the 1.
#TestimonialTips #CustomerStories #AuthenticMarketing #VideoMarketing #CustomerExperience #BusinessGrowth #ClientSuccess #MarketingStrategy #SalesTips #CustomerJourney #videotestimonialtips #testimonialvideos
"Full Circle: Grateful Reflections at Saint Michael Cinema This Thanksgiving"
This Thanksgiving. We were at the Saint Michael cinema about to watch a movie and I realized the last time I was here. We were watching a film I was the Director of Photography for. Pretty crazy feelings and gratitude to the amazing team that made it happen #JackWalterman and #ChristianCalabrese #collettefilm #CinemaExperience #MovieNight #Grateful #Filmmaking #DirectorOfPhotography #BehindTheScenes #FilmCrew #SaintMichaelCinema #MovieMagic
"Unlocking Trust: How Video Testimonials Drive Buyer Decisions and Boost Your Business!"
How do video testimonials impact the buyers decision?
First off, let's say you have a HUGE proposal.
Hopefully you've built an emotional connection through your video testimonials so people KNOW, LIKE, and TRUST you.
Through your video testimonials you've accomplished a few things:
- This is what it's like to work with you.
- This is the outcome we can expect working with you.
SOCIAL PROOF:
It's just that! PROOF
-- You've done this before.
-- You KNOW how to do this.
-- You're reducing the barrier of trust because you've done it before.
-- You're increasing the likelihood of achievement because you've done it before.
Follow for more :)
https://www.providfilms.com
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"Mastering Video Testimonials: Organize with Google Calendar for Seamless Filming!"
How do you organize multiple video testimonials?
It happens from the beginning all the way through to the end.
You can use project management software, Google calendar, Google Sheets, CRMs, etc.
One thing we suggest is utilizing your Google Calendar invites to include all the pertinent details for everyone who will physically be there or should be available remotely on the days of your filming.
Make sure your calendar invite has the following:
- Project name
- Client name
- All Crew name, phone, email
- Tag the location as the calendar event location (so crew can click and navigate exactly to your location)
- List any 2nd, 3rd, or more locations you're filming at.
- Include up to 5 (no more than 5) links in the description. Things like: model release waiver link, reference video, link to group order for Chipotle or craft services, event schedule, etc...
Include ALL the details you need in the calendar invite that people of all roles may need - to minimize situations of people needing to dig for emails or the call sheet for AT-A-GLANCE details.
Yes, use a call sheet. But also - use a Calendar invite.
Follow for more details about video production for business
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#TestimonialVideos
#ClientTestimonials
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"Video Testimonials: The Perfect Length for Impact—Not Too Long, Just Engaging!"
How long should video testimonials be?
There is no such things as TOO LONG!
But there is such a thing as TOO BORING :)
Key Questions: Do you share relevant details that transforms the story of what it's like to become a customer and what achievement has looked like becoming a customer...
And is this info RELEVANT to your customers?
30 seconds to 2 minutes?
Great!
Video Case Stories can definitely be longer - think of those more like mini documentaries.
#CorporateVideography
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#ClientTestimonials
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"Lights, Camera, Success: Your Ultimate Guide to Preparing for Video Testimonial Shoots!"
How do you prepare for a video testimonial video shoot?
1) SET EXPECTATIONS.
Is there going to be a camera crew coming?
Are they bringing a lot of gear?
How's it going to work from a technical standpoint?
2) CREATIVE QUESTIONS:
Write out a 30-60 second script.
A script helps people understand not only the topics they want you to talk about, but how long - AND - how it connects to other elements of their testimonial.
You can also tweak that script a lot easier as a company - and with your customer.
You can practice all of this stuff and make the shoot day go so much smoother.
#CorporateVideography
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"Unlocking Success: How to Choose the Right Customers for Impactful Testimonials Today!"
How do I choose the right customers for my testimonials?
First off: remember that this isn't a FOREVER thing.
So if you don't have the ideal customer today - this is to help you
win more deals and
decrease your advertising costs
increase your proposal conversion rates
The goal is to win more deals TODAY.
Next year you may have a better example client who's more specific to your niche, but that's ok!
You just need to make sure your clients have had:
Amazing transformation
Loved working with you - and vice versa
Look like other customer you're targeting
Don't stress about finding the "perfect customer".
Instead, focus on getting 5, 10 or 20 customers today.
Update it a year down the road after you've seen an incredible ROI from your video testimonials THIS YEAR.
A friend recently said they wanted one video done RIGHT so they could charge an extra $5,000 PER PROJECT to potential customers.
She procrastinated for 5 years making that one video until the end of 2024 because she wanted the perfect video... How much did that cost her?
#CorporateVideography
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"Unlocking Trust: How Genuine Customer Stories Transform Sales and Boost Your Brand"
Can testimonials build trust if you capture genuine customer stories, sharing their experiences working with you and their transformation / outcome of working with you... Would this help your sales people? How much would it help them?
So yes - testimonials build trust!
#CorporateVideography
#TestimonialVideos
#ClientTestimonials
#VideoMarketing
#BusinessVideography
#BrandStorytelling
#CorporateStorytelling
#CustomerSuccessStories
#CustomerTestimonials
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#VideoContentCreation
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"Unlock Sales Success: How Genuine Customer Testimonials Can Transform Trust and Boost Your Business!"
Can testimonials build trust if you capture genuine customer stories, sharing their experiences working with you and their transformation / outcome of working with you... Would this help your sales people? How much would it help them?
So yes - testimonials build trust!
#CorporateVideography
#TestimonialVideos
#ClientTestimonials
#VideoMarketing
#BusinessVideography
#BrandStorytelling
#CorporateStorytelling
#CustomerSuccessStories
#CustomerTestimonials
#TestimonialMarketing
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#MarketingVideos
#ProfessionalVideographer
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"Unlocking Success: Why Video Testimonials Are Your Secret Weapon for Social Media Marketing!"
Did you know that video testimonials are one of the most effective tools for social media advertising? Here’s why companies use them to reach new customers:
#Trust and #Credibility: According to a study by Nielsen, 92% of consumers trust recommendations from people over branded content. Video testimonials offer a real voice, helping to build that trust.
#HighEngagementRates: Social media algorithms favor video content. A report by HubSpot shows that video generates 1200% more shares than text and image content combined. Video testimonials leverage this trend, making it more likely that your content reaches a wider audience.
#IncreasedConversions: Video testimonials can increase conversion rates by up to 34%, according to research by Wyzowl. Potential customers are more likely to take action after seeing someone else’s positive experience with your brand.
#EmotionalConnection: People make decisions based on emotions, and video is the perfect medium to tell an authentic, compelling story. Testimonial ads let your satisfied clients do the talking, creating a connection that words alone can’t achieve.
Using video testimonials as ads isn’t just about showcasing happy customers; it’s about creating powerful, relatable stories that drive results.
Want to use customer testimonials in your social media strategy?
Go to www.ProvidFilms.com or DM us!
#VideoTestimonials #SocialMediaStrategy #CustomerEngagement
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