Squaretree

Welcome to Squaretree LLC: a design-forward marketing agency for companies with social impact. Led b

02/02/2022

🌟 Meet Ruth! 🌟 As Squaretree CEO, Ruth manages everything from projects to design to the many systems that make up a business.

Ruth created Squaretree after 9 years working in nonprofit communications, development and stakeholder engagement. Her background blends research, leadership development and the arts. More recently she has worked with founders to launch crowdfunding projects.

Strengthsfinder: Context, Developer, Input, Intellection, Individualization

Reach Ruth at [email protected].

GET TO KNOW RUTH

🟩 BIO: I love dancing, playing music with friends, and learning the background behind words.

🟨 WHAT IS A CAUSE YOU CARE ABOUT? Mental health and mindfulness underlie our ability to move through the world with grace, joy and effectiveness.

🟧 WHAT'S SOMETHING YOU'VE LEARNED AT SQUARETREE, WHICH YOU THINK EVERYONE SHOULD KNOW? How beneficial business ownership is for individuals and communities. There is a huge value to setting all the terms for the culture, values and systems of your own company.

🟪 FUN FACT: I galloped ba****ck on a horse through the woods—at night!

🟥 WHAT WOULD YOU LIKE TO DO NEXT? I'd like to build a health-oriented tech service. I would also like to build Squaretree to be a larger agency. But first things first! I am focusing on my own health before building out new initiatives.

🟦 WHAT YOU HOPE PEOPLE WILL TAKE FROM YOUR WORK: When I left my full-time job with a research organization, I felt a strong curiosity to explore or create the overlap of beauty with analysis. So, right away, I decided everything related to Squaretree would be beautiful in form and function. It felt indulgent to choose beauty as a company priority. Now I have seen the value it brings to products, services and the spirit of our work.

12/12/2021

"There are opportunities even in the most difficult moments." - Wangari Maathai, Nobel Laureate

12/02/2021

Goodbye 2021! 👋 Still not sure what to think about you. This time of year we like to do a life audit and think through what has happened, what brought value, and what we'll build on moving forward. This year we're not running an event, but do encourage everyone to give it a try. We drew on 's framework in past years. Find it at 🌟 www.annualreview.life 🌟 and be sure to toss him some $ if you find it useful. Formats: Google Docs, PDF, Notion or your own notebook.

If you decide to do an audit please tag us or DM, we'd love to know how it goes for you!

11/25/2021

Where have you made critical connections? Which will you invest in?

"In this exquisitely connected world, it’s never a question of ‘critical mass.’ It’s always a question about critical connections."
- Grace Lee Boggs

11/09/2021

What early step is easy to skip but hard to make up later? It's defining success: figuring out when, exactly, you'll be done. Take it from me, a continual "Just a little more" perfection-izer of projects. If you want to finish a lot of work, and finish well, it's worth taking the time to understand what "finished" will look like.

This doesn't mean forcing the future into a too-tidy box. It's more like understanding what you can know and not know about that future, giving a name to the questions, and planning ahead for the uncertainty and emergence that may be present.

Or, in some cases, you will have that neat and tidy box, a set of numbers, a dashboard, an emotion, a law passed, a dollar amount raised.

What's on your to do list?

02/18/2021

Whether you're working with clients, partners or teammates—or designing for people you'll never meet—always make a point to meet people where they are. From there, you can work to create something beautiful.

“Don’t push people to where you want to be; meet them where they are.” Meghan Keaney HubSpot

02/11/2021

"When we plant trees, we plant the seeds of peace and hope." From Wangari Maathai's speech for UC Irvine School of Social Sciences, this phrase brings to mind ideas of hope in a future that we do not currently see.

What are you seeing? What do you hope to see?

02/03/2021

"We can thrive in our own tradition, even as we learn from others, and come to respect their teachings"
- Kofi Annan, Former Secretary-General of the United Nations

01/08/2021

🌎🌍🌏

"We never know how our small activities will affect others through the invisible fabric of our connectedness."
- Grace Lee Boggs

01/07/2021

While we’re in the driver’s seat, our values are holding the map, directing us toward a destination that has personal meaning for us. Values are a Northern Star, helping us calibrate our course.

"You already have values. And they influence everything about your business." - Ruth Hamberg

01/07/2021

Think back on moments that you’ve felt most ALIVE or ENGAGED. What do those moments tell you about what values you may be acting on?

“When I think back to moments I’ve felt most ALIVE or ENGAGED, those moments tell me my values may include…” - Ruth Hamberg

01/07/2021

Who are your critical connections? Where have you made critical connections? How can you maintain these connections?

"In this exquisitely connected world, it’s never a question of ‘critical mass.’ It’s always a question about critical connections."
- .boggs

01/06/2021

Values aren't an add-on. Rather, they're core to everything your business does. How will you make decisions based off of your values today?

"How values-aligned are my decisions?" - Ruth Hamberg

01/06/2021

"When you can lead with authenticity. When you share your vulnerable moments, it opens up everyone else to share their real life too."
- Thasunda Brown Duckett

Think of people you admire as leaders. What kind of traits do they have? Do the express authenticity and vulnerability like Thasunda Duckett? What other traits make a good leader?

01/05/2021

You will find that one’s values typically align with others within the working world. When you’re creating contacts and relationships, your values will lead you to like minded team members.

"Values-driven leaders attract values-driven teams." - Ruth Hamberg

01/05/2021

Here are Squaretree LLC, we use our values to influence our decisions as an organization. No matter what project we take on, we make sure our values are consistent.

"Values are consistent in nature, and flexible in application." - Ruth Hamberg

01/05/2021

We cannot move forward in the fight against racism until we are honest with ourselves — ready and able to talk about racism. This is a skill we can build, if we don't yet have it. If we don't build it, there will be consequences for our impact. As Angela Davis states, "If we do not know how to meaningfully talk about racism, our actions will move in misleading directions."

01/04/2021

"Culture is a matrix of infinite possibilities and choices. From within the same culture matrix we can extract arguments and strategies for the degradation and ennoblement of our species, for its enslavement or liberation, for the suppression of its productive potential or its enhancement"
- Wole Soyinka, Nobel Laureate Nobel Peace Center

Address

1400 Van Buren Street NE, Suite 200
Minneapolis, MN
55413

Telephone

+16512450076

Website

http://www.squaretreellc.com/

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Get a free interactive tool to help incorporate a values lens into decision-making at all stages. https://bit.ly/3cmmmX8 This is the next best thing to holding a values strategy session with Squaretree.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Created for Twin Cities Startup Week's #Sustainability Track—an audience of investors and entrepreneurs—this Google Sheets tool will be useful for nonprofits, social enterprises, boards of directors and cause-based entities of all sizes.

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