Honest Media

Honest Media A globally-focused brand agency whose mission is elevate ideas that matter.

Gathered back in our old digs at our secret spot to celebrate some big team wins!!! We had a lot to cheers to this eveni...
10/31/2024

Gathered back in our old digs at our secret spot to celebrate some big team wins!!! We had a lot to cheers to this evening!!!

These are the only pictures I have (taken with an old smart phone) when I worked with community based organizations and ...
10/17/2024

These are the only pictures I have (taken with an old smart phone) when I worked with community based organizations and the UN in response to the earthquake in Haiti in 2010. We were on the ground 8 days after the earthquake and were there for the large aftershock that brought further devastation. I ran out into an open field in my underwear because it hit right at dawn. It was a transformational experience being in the presence of such need.

One of the simple questions lurking behind Honest Studios is this, “why don’t organizations and people doing incredible work that could alleviate human/environmental suffering have the same quality (if not better) storytelling as big consumer brands?” And in 2004, when we first began asking this question, there was a major gap - and there still is.

This is why Honest exists. To help for-impact groups get their message out to the world so they can maximize their impact. Sometimes 10-20-100X.

This year we are excited to be continuing this focus by working with a client on scaling a revolutionary new model for hyper-local crisis response. A model that dignifies local leaders and recognizes the people on the ground knows best how to get resources to where the real need is and FAST.

This is one of many new projects we are moving into 2025 with and we are excited! Thanks for following our journey these last almost 7 years. Got some exciting new things coming up. 💪🏼🙏🏼

We crossed an INCREDIBLE milestone at Honest this year…From a kid raised by hippies in a log cabin in the Puget Sound (t...
09/26/2024

We crossed an INCREDIBLE milestone at Honest this year…

From a kid raised by hippies in a log cabin in the Puget Sound (this is writing) and whose change-making career started in little surf chapels in Hawaii and tiny rural villages in Alaska, it is wild to be able to say that since moving to Minnesota 7 years ago and launching Honest we have partnered with over 100 unique change-making organizations!

These are:

100+ organizations that have been branded and launched or rebranded and repositioned to powerfully communicate their vision and establish a strong foundation for their future impact.

100+ organizations whose messaging needed to be crafted for the first time or had become so outdated they were languishing in confusion in need of an overhaul from the ground up across complex communication platforms and technology.

100+ organizations who were wanting to mobilize a generation nationally and globally towards their cause through both events and digital campaigns but had no practical plan to execute this and be effective at that scale.

100+ organizations who fight day and night to serve their communities and effect positive change with their unique missions whose story has now been told in compelling new media pieces and captured in transformative content and curriculum.

100+ organizations whose fundraising had slipped behind and required fresh life, vision, and strategy to get their sustainability back on track for a new season of historic growth.

I could go on and on. In reality there are 100+ stories because each of our clients has had unique needs and were impacting the world in ways only they could.

Excited for the next 100! But it might take longer because we seem to be working with fewer groups for longer. So we’ll see!

I love what we do through Honest. We have the BEST team. It truly consider this work both a career and a calling. 📈🙏🏼💪🏼

I am looking for talented, professional website designers/developers to hire for few projects this fall through Honest S...
09/12/2024

I am looking for talented, professional website designers/developers to hire for few projects this fall through Honest Studios. 🎉🧑🏻‍💻👀

We are looking for people who work primarily in Wordpress but also Webflow and Shopify.

If that is you or you know of anyone please put a comment below!

Go ahead, Make Mistakes - Embracing the Path of Innovation Pioneering Honest from nothing into a growing business has be...
09/08/2024

Go ahead, Make Mistakes - Embracing the Path of Innovation

Pioneering Honest from nothing into a growing business has been an epic journey of trial and error, of pushing boundaries and humbly learning from every single phase. If ever we had just said “this is it, we don’t need to change again” we would have been dead in the water. As entrepreneurs we can often fall into the trap of wanting to execute flawlessly. But here’s the real raw truth: It’s not about getting it perfect; it’s about moving forward, failing, learning, and iterating in a way that is continuously improving.

As Elon Musk instructs all his teams, we must strip things down to their core, removing unnecessary layers of complexity until we are left only with what must be added back in. He says don’t stop removing and simplifying until it at least 10% of what was removed needs to be added back in. (10% were mistakenly removed) If not that much needs to be added back, then not enough was removed. Mistakes then are a signal/sign of right progress and a necessary part of the plan.

“Make Mistakes” poster seen in the basement of

Have you ever noticed the “O” in Honest of our Honest Studios logo is slightly tilted?This is our nod to the reality tha...
07/09/2024

Have you ever noticed the “O” in Honest of our Honest Studios logo is slightly tilted?

This is our nod to the reality that no one is perfect with all the right answers.

“Honest” doesn’t mean being the rightest, it is more accurately the pursuit of healing your wrongness.

July 4th was my () 7th year anniversary of moving to Minneapolis. In that time we have experienced many different seasons and are in such a beautiful one now. But the important thing to remember as an artist/entrepreneur is that going back to what worked before isn’t always right, sometimes it is, but more likely the same pain, fight and material that led to your message years ago is generating in you a CURRENT message that will resonate now.

This is what it means to be Honest, to embrace who you are today. To truly love yourself as you are today as if you are caring for someone that you know could change the world.

Cheers to the journey of taking care of yourself so that you can take care of others! Cheers to staying humble hidden and hungry for more. Cheers to following your dreams and making a difference in the world because the world needs what you have! 🙏🏼

Have you ever noticed the “O” in Honest of our Honest Studios logo is slightly tilted? This is our nod to the reality th...
07/07/2024

Have you ever noticed the “O” in Honest of our Honest Studios logo is slightly tilted?

This is our nod to the reality that no one is perfect with all the right answers.

“Honest” to us doesn’t mean being the rightest, it is more accurately the passionate long-term pursuit of losing our wrongness.

July 4th was my () 7th year anniversary of moving to Minneapolis. In that time we have experienced many different seasons and are in such a beautiful one now. But the important thing to remember as an artist/entrepreneur is that going back to what worked before isn’t always right, sometimes it is, but more likely the same pain, fight and material that led to your message years ago is generating in you a CURRENT message that will resonate now.

This is what it means to be Honest, to embrace who you are today. To truly love yourself as you are today as if you are caring for someone that you know could change the world.

Cheers to the journey of taking care of yourself so that you can take care of others! Cheers to staying humble hidden and hungry for more. Cheers to following your dreams and making a difference in the world because the world needs what you have! 🙏🏼

Sorry we haven’t been super active on here recently, been busy and trying to prioritize real life over reel of life. 😉Fo...
06/05/2024

Sorry we haven’t been super active on here recently, been busy and trying to prioritize real life over reel of life. 😉

For us the secret high ground that drives our success that we will not surrender is staying grounded, centered, and honest.

Thats what resonates no matter the format.

We do believe in sharing and connecting on here tho, and we have some new work, business insights and behind the scenes stories to share in the coming weeks. Stay tuned.

Some cool things brewing in St. Paul. 🙏🏼
05/02/2024

Some cool things brewing in St. Paul. 🙏🏼

In this season of working from home we will have some familiar sights around. 😎Did anyone else see that our old studio i...
04/16/2024

In this season of working from home we will have some familiar sights around. 😎

Did anyone else see that our old studio in North Loop is now a a high end cannabis shop?? Weird. 😂

…..

“What if your electricity usage effected you the way it effects your environment?” Check out this concept poster we desi...
03/25/2024

“What if your electricity usage effected you the way it effects your environment?” Check out this concept poster we designed for a campaign World Wildlife Fund was leading out in Thailand.

We named, messaged, designed and developed an experiential exhibit in Bangkok to bring awareness to the deforestation and pollution happening in the Dawna Tenasserim Rainforest - some of the most biologically diverse land on the entire planet.

I was reflecting this weekend on what an INCREDIBLE journey it has been scaling Honest Studios for the last 6 years.

From nothing to millions of dollars in revenue and 100,000’s of people impacted all over the world in that time frame is nothing short of a miracle.

We started with no investors, just a team of young hungry talented friends with real trust-based relationships and we have GENERATED consistently good work, meaningful community, tangible impact, major fundraising, captivating stories, sales results, butts in seats and so much more.

I am so proud of what we have built and this year we are looking to scale further. Could your group be one of our next partners?

If your business or organization is in need of strategic support to architect real movement generation solutions hit me up: [email protected]

We have space for a new account going into the spring and summer. 💪🏼

Learn more about our services at honeststudios.com

This poster was not commercially used, the original photo is from the great and was only used as a proof of concept.

#2024

Last week. Let’s just say it doesn’t hurt to have lots of friends and client projects in Hawaii. 🌺•
03/22/2024

Last week. Let’s just say it doesn’t hurt to have lots of friends and client projects in Hawaii. 🌺

Today is Honest’s 6 year anniversary! 1.11.18 —> 1.11.24. •What words could describe such an incredible adventure? What ...
01/11/2024

Today is Honest’s 6 year anniversary! 1.11.18 —> 1.11.24. •
What words could describe such an incredible adventure? What could we say that would give justice to the people and relationships we have formed along the way? What could we say to describe how much real WORK it has been? To say how much fun and how many memories have been made?

What could be said that would do justice to how much we have learned and grown as people? What could we say to fully articulate our GRATITUDE to God and to everyone who has shared in this story and supported us along the way?

THANK YOU for 6 incredible years! Here’s to 6 more!!

The name of our very first website for Honest Media now Honest Studios in 2016 was “Live Honest.” That was a full 2 year...
01/05/2024

The name of our very first website for Honest Media now Honest Studios in 2016 was “Live Honest.” That was a full 2 years before we officially started full time in January 2018.

It was a really tough season of life, a lot was changing and I was really reaching for what I knew to be true to ground myself. Building the Live Honest website was just as much n avenue for portraying my vision for a way of life as it was a business idea. It was idealistic dream full of aesthetic beauty, community, change making and purpose. This spirit I think has always been present with our group, and I hope that it is just going to continue to grow.

Our 6 YEAR ANNIVERSARY is in a few days and we love to go back and remember our foundations and why we do what we do.

DEAR PHOTOGRAPHERS Do you have a heart to use your gift to impact the world and highlight important causes? If so we wou...
12/19/2023

DEAR PHOTOGRAPHERS Do you have a heart to use your gift to impact the world and highlight important causes? If so we would like to invite you to get in touch with us! We are looking for photography that highlights FAMILY.

This can be domestic or international photos. We are looking for submissions that beautifully convey: play, connection, memories, parenting, trust, love, nurturing, coaching, and deep relationships. If you have content like this and would like to submit your work we would love to hear from you! This is a paying gig. And if chosen your work would be published in a transformative curriculum we are producing for to strengthen families all around the world!

If you are interested please DM us or email us at [email protected]. We look forward to getting connected with you!

Example Photos by the 🐐

A season of EXPANDED IMPACT. 💪🏼•We are thrilled to share that  will be expanding his responsibilities and has accepted t...
11/03/2023

A season of EXPANDED IMPACT. 💪🏼

We are thrilled to share that will be expanding his responsibilities and has accepted the role of US Executive Director of !! This new role will include a deep integration with Honest and as such Jeremy will remain in his current role however, there will be an elevation of everyone on our team into new levels of leadership as we specialize and align for a new season of impact and fruitfulness!

Part of this expanded season our Partner & President Austin Tofte will be continuing to lead Honest Studios operationally which has already been the case, but will be increasingly so! Austin is a seasoned agency professional with over 10 years of experience. He also deeply understands large scale mobilization and events as an architect of campaigns and as a performer that toured nationally on multiple projects. If you have primarily known Jeremy, we are excited for you to meet Austin, and vice versa. 🙌🏼

Thank you for your continued support as we have some incredible new projects and partners to share about going into 2024. 😱 In this new season we are expecting continued growth and planning to be able to serve more of you! Please do not hesitate to inquire if you have a project or would just like consultation from our team.

With vision for a future of for-purpose impact and fruitfulness. - Honest Studios Team.

There is something so simple yet so powerful about color. It is one of the most important aspects of a visual brand. It ...
10/05/2023

There is something so simple yet so powerful about color. It is one of the most important aspects of a visual brand. It is conveys emotion, signals positioning and ultimately gives you guardrails for future expression that builds consistency and memorability.

For our Honest team, when we were Honest Media (and now that we are Honest Studios) our colorway has always been extremely simple. This is because our brand is like a picture frame, it serves by highlighting a diversity of different work and styles. It needs to fall to the background and be supportive.

The story of “honesty” is one of transparency and starkness. A story of authenticity where there is nothing to hide. This is why Honest Media’s color way was only black and white…

In this new season now that we are Honest Studios we are growing up a bit and felt it was time to build in a particular direction. The truth is we cannot be everything to everyone but we seek to focus and be ourselves with more of a point of view. In that spirit, as of last fall we have added this beautiful green to our colorway.

The only place it is strongly seen currently is on the hoodies our team wears, but we get so many compliments on them I thought what the heck, let’s just make a post talking about our color.

This green to me (Jeremy) is a centering color. It reminds me of forests and moss, living things in all their diversity growing and filling their callings. This green anchors us in the natural order where a timeless wisdom shines forth in both a beautiful yet unforgiving way. No matter how much we like to live in a fantasy/digital world, this green calls us home. Back to the earth. Back to reality. That is what this green means to me.

Now you’d have to ask other members of our team what it means to them.

We celebrate Mastery in all its forms. It is something we are captivated by. The power of a human given in full devotion...
09/01/2023

We celebrate Mastery in all its forms. It is something we are captivated by. The power of a human given in full devotion to their craft is awe inspiring. We are in awe of the passion and dedication of as they are boldly sticking their necks out and showing the world truly who they are this year. The tenacity and focus they are pouring into their up coming sculpture art show has truly impacted us.

Coming soon we will be launching the work we have been creating together for the past almost year. Stay tuned and follow to see what the fuss is about.

We are a FOR-PURPOSE agency. It is our passion to help nonprofit and mission-driven for profit groups alike effectively ...
08/17/2023

We are a FOR-PURPOSE agency. It is our passion to help nonprofit and mission-driven for profit groups alike effectively communicate.

Big things in the works! ✨🙏🏼🙇🏻‍♂️

A Mission Driven Revolution: Purpose-Forward Brand Positioning is Essential to Thrive in this Modern MarketIn these conf...
07/21/2023

A Mission Driven Revolution: Purpose-Forward Brand Positioning is Essential to Thrive in this Modern Market

In these confusing & noisy times, consumers increasingly crave brands focused on their greater purpose beyond profits. Those organizations who transform their messaging to lead with mission stand to connect deeply and drive growth.

We have witnessed this revolution firsthand through our work with Gratus Funds an alternative investment group expanding real estate and private equity access to the masses including non-accredited investors.

By working with them to framing their narrative around democratizing opportunity and empowering communities, Gratus transformed their identity. Investing does not need to be about lining our own pockets, it can be fuel for us to take our mountains and achieve out calling to better the world around us.

We developed messaging that authentically conveyed their goal of responsible stable-performing investments for ALL people.

Within a year of repositioning as a mission-driven brand, Gratus had exponentially grown assets under management and helped hundreds allocate finances into proven investment vehicles such as multifamily real estate.

Their success coming to market illustrates the power of purpose-forward brand stories. Because, for them it is true. Not just a bolt on marketing message, but a true reflection of their culture and the people involved.

Is your messaging still product-focused or are you ready to inspire change? By authentically re-centering your brand narrative around purpose, you can drive exponential growth and make incredible impact.

Let’s discuss how to craft your purpose-forward story!

Please reach out if you need support transitioning your brand to be increasingly mission-driven. I’m happy to advise on defining and sharing your organization’s purpose and values tastefully & powerfully. The revolution starts from within and then shines out to the world and Ill tell you this, people can tell the difference.

Honest Studios: Empowering Change-Making Groups to Embrace Their Honesty to Create Brands That Work.™

Driving Real-World Impact: Why Non Profits Must Invest in their Communications.For many nonprofits, spending their limit...
07/19/2023

Driving Real-World Impact: Why Non Profits Must Invest in their Communications.

For many nonprofits, spending their limited resources on branding, marketing, and excellent storytelling can feel daunting or unnecessary. But failing to do so directly hinders your ability to advance your mission and drive change.

We experienced this dynamic firsthand through our work with Honest Studios launching 1MillionHome, an innovative nonprofit reforming orphan care globally. Early on, the founders realized that launching with an old name and old brand identity could undermine their goals of creating a new season of impact.

So we spearheaded a comprehensive branding and messaging process including a new name "1MILLIONHOME." This name and the subsequent core messaging provided the boldness and scale we were looking for. Emphasizing "Home" as the differentiator, and a numeric emphasis implying a goal oriented effort. We also produced targeted promotion materials and secured high-profile partnerships to increase their exposure.

Within 5 years of their launch, 1MillionHome has scaled to dozen of countries launched online and tech based tools to empower social workers to deliver care safely and effectively to children. In part because of its impressive modern brand presence and intentionality in telling their story and communicating their reformational message well.

1MH has now been chosen by the Kenyan government as one of their official implementing partners for their new national orphan care reform initiative. What happens in Kenya with orphan care is seen as the catalyst to global adoption, putting 1MH in position to serve globally in similar ways. They have also successfully raised millions in funding and built out operational capacity to deliver with excellence.

1MillionHome's success illustrates that investing in communications directly enables real-world impact.

The question every non-profit or socially conscious enterprise should be asking: Is your brand investment matching your desire for impact?

Hey! 🫵🏼YOU are invited to Honest Studios' LAST PARTY in our Washington Ave location called, “Farewell North Washington.”...
07/14/2023

Hey! 🫵🏼YOU are invited to Honest Studios' LAST PARTY in our Washington Ave location called, “Farewell North Washington.”

The party will feature twice-fried Korean fried chicken and Asian street food. Attendance is free but come hungry and ready to purchase some Abang Yoli. It is of the best fried chicken in town!! 🐔🔥

DETAILS:
Name: Farewell North Washington Party
Location: 905 North Washington Ave
Date: Sunday July 30th
Time: 3-7pm
Price: Free admission and drinks. Food for purchase.

Farewell North Washington will be a casual time to hang out, reconnect and reminisce of the good times we have had at this studio! What a life changing season!

Honest Studios our team is not shutting down! We are growing and expanding in new ways. We are eager to share more of that story with you when we can!

Please RSVP AT LINK IN BIO so we can get a head count. Looking forward to seeing all of you! 🙏🏼🫶🏼

As a Brand Strategy & Design agency our 2nd core service after strategic planning is: copywriting. •Copywriting is the m...
07/10/2023

As a Brand Strategy & Design agency our 2nd core service after strategic planning is: copywriting.

Copywriting is the magic of a movement - the soul of a campaign. It is the persona of your brand shining forth that causes your community to align and resonate.

We love copywriting. The potential it creates and the worlds it opens.

We are always researching trends, and last week we came upon an article talking about the relevance of “text” in emerging platforms. Think ChatGPT or even Meta’s new Threads app, both of which are primarily text based. There is a HUNGER for good text right now. It is one of the most timeless and powerful ways to communicate. It is also undervalued, making it one of the easiest ways to differentiate yourself and stand out from the crowd.

At Honest we take a bold approach to helping you “embrace your honesty” and create messaging that engages and grips the hearts of those you are wanting to reach. This is part of our initial Brand Foundation process that leads to us launching not just something pretty, but a “Brand That Works.”

Taking a trip down memory lane…😭•Get ready for a few more posts like this as we prepare to leave this space the end of t...
07/08/2023

Taking a trip down memory lane…😭

Get ready for a few more posts like this as we prepare to leave this space the end of the month. I feel like we could spend the entire month recapping and remembering all the special moments we have had together here. 🙏🏼

We are throwing a LAST event in a couple weeks it will be our “Farewell Party” and will feature some special guests. If you want to know the details raise your hand in the comments 🙋🏻‍♂️ 🙋🏻‍♀️🙋🏼🙋🏾

As a brand strategy & design agency our first and most foundational service is: Strategic Planning.•Abraham Lincoln once...
07/07/2023

As a brand strategy & design agency our first and most foundational service is: Strategic Planning.

Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

This is so true when it comes to executing effective communications!

The truth is that we at Honest are able to create incredible creative work for you but if we are not aligned together at the strategic level we will not arrive where we set out to go. If your goal is real performance you cannot have creativity without strategy.

We partner from the beginning with our clients to architect for them robust strategic plans that will carry them towards their organizational and missional goals. Whether it is to increase loyality, sell a product, deepen a brand with value-adding content or mobilizing people into events it all starts with strategic planning.

In some ways It is a hard service to make look cool, but it is arguably the most important aspect of what we do with the most implications for performance increase and missional impact.

Check out our website at link in bio to meet our team, understand our values and see our full list of services.

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905 N Washington Avenue
Minneapolis, MN
55401

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

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“Honesty”

“Honesty” to us is not a statement of true or false, of right or wrong. “Honesty” signals our commitment to transparency, and is a representation of who we seek to work with. “Honesty” is not a claim we hold over others; it is a declaration of our intention as we pursue doing great work.

You see, modern consumers are not fooled by sales hype or gimmicks – they are savvy, reflective and looking for an authentic story to be amplified. It is in this climate that we see an opportunity to disrupt how media and marketing is done. We believe that “honesty is the revolution.”

Let’s tell your Honest Story.


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