Gigawatt Media

02/14/2025

Today, we want to show appreciation for our amazing clients, partners, and colleagues who inspire us every day. Your trust and collaboration make all the difference! Here’s to continued growth, meaningful connections, and shared success. Wishing you a Valentine’s Day filled with appreciation and moments that remind you just how loved you are!

01/31/2025

The Gigawatt team went offline today for a dose of creativity inspo with Bay View Printing Co. celebrating National Have Fun at Work Day!

Our Ink & Drink workshop with Scott was an incredible experience, learning the rich history of this time-honored business while getting our hands in the mix of printmaking. Plus, we got to take home some custom prints as a lasting reminder of an inspiring day. Big thanks to Bay View Print Co. for hosting! 🎨✨

01/20/2025

On a day like today, we are reminded of the enduring power of Dr. Martin Luther King Jr.’s words—words of hope, unity, and a vision for a brighter future. In moments of reflection and change, let us carry forward his message of justice and equality, ensuring his dream remains a guiding light for America’s path ahead.

🇺🇸 ☮️ 🫶
https://www.rd.com/list/the-best-quotes-of-martin-luther-king-jr/

01/17/2025

We’re saddened by the loss of a Milwaukee legend, Bob Uecker, but endlessly grateful for the unforgettable moments he gave us throughout his incredible lifetime. "Mr. Baseball" brought joy, laughter, and timeless memories to so many. As we honor his legacy and commitment to our city, we’re sharing a that captures one of his truly classic moments. You’ll always hold the front row in our hearts, Bob. ❤️

https://youtu.be/2A_QyOIfEAk?si=-qeOyLfPxUpNZVmi

Classic spot from a classic campaign. Featuring Bob "Mr. Baseball" Uecker. Directed by Bob Giraldi. The guy whose seat Bob stole is Peter Jurasik of "Babylon...

12/25/2024

Wishing all who celebrate a happy and peaceful Hanukkah. May this Festival of Lights bring warmth, joy, and meaningful moments to you and your loved ones. 🕎✨

12/24/2024

🎁✨ Wishing you a season filled with warmth, joy, and moments that make you smile. Whether you're celebrating big or simply enjoying some downtime, here's to peace, connection, and a bright start to the new year! ❄️🌟

12/18/2024

What an incredible morning spent volunteering at The Salvation Army Milwaukee County Toy Shop! 🧸 🚂 🎁 It was truly heartwarming to help bring the joy of toys to so many families and children this holiday season. A huge thank you to the amazing Salvation Army team for their tireless dedication and exceptional organization. Their patience, warm welcome, and meticulous planning created a seamless experience for families in need and volunteers like us. Grateful for the opportunity to be part of such a meaningful cause!

11/30/2024

We’re happy to see that Small Business Saturday is still going strong after 15 years! Remember to today and support the fellow businesses of West Vliet Street.

Or check out this handy local business finder by American Express to find one near you!
https://www.americanexpress.com/en-us/maps?country=US&near=Milwaukee,WI,53208&cat=Shop-Small&cl=43.0499798,-87.962884&intlink=us-GABM-ShopSmallLP

11/28/2024

Today, we pause to express our gratitude for the many blessings that enrich our lives. We're thankful for the relationships that inspire us, the family and friends who ground us, and the opportunities to rest and recharge. From our team to yours, we wish you a Thanksgiving filled with love, joy, and gratitude. Here’s to family, friends, and all the things that truly matter. 🦃❤️

11/15/2024

We are getting ready for holiday cheer – West Vliet Street Holiday Happenings kicks off tonight and we are glad to be sponsors of this fun & festive event that celebrates our vibrant neighborhood. Cheers and have a great weekend all!

Holiday Happenings kicks off tonight! Come to West Vliet Street and enjoy the festivities between 43rd to 60th. Explore the vibrant local shops, enjoy a horse-drawn wagon ride, grab a delicious bite or a cup of hot cider to keep you warm. HINT: stop at LUCE Lighting + Luxuries , BarcelonaMKE or Washington Park Media Center for a special holiday cookie exchange treat!

Event Hours:
Friday • November 15, 5-8pm
Saturday • November 16, 10-4pm

Thanks to all our sponsors and businesses who make this event possible.
LUCE Lighting + Luxuries
Square One Art Glass
Wy'east Pizza
Hayat Pharmacy
Charles E. Fromage
SPRUCED57
Denizen MKE
VISTA 59 Artisan Boutique & Gallery
BarcelonaMKE
Gigawatt Media

11/05/2024

In an age where every voice counts, we're happy that digital media has played a crucial role in building an informed, engaged, and empowered electorate. But we can't say we'll miss the barrage of candidate ads as is finally here! 🇺🇸

11/01/2024

FRIDAY FIND: With Amazon now the top U.S. digital media seller, the value of advertising on its platform has never been clearer—especially as we head into the holiday season. Leveraging Amazon’s powerful ad solutions means reaching high-intent consumers where they’re most active and engaged. For brands, it’s a direct line to boost visibility and conversions during the busiest shopping period of the year. Don’t miss the chance to capture holiday shoppers’ attention!


https://www.mediapost.com/publications/article/400664/amazon-dethrones-google-as-top-

10/31/2024

Ready to make your skin crawl?! 🕷️ We're sharing the scariest thing we can think of this Halloween...it’s time! 🎃👻

Creepy or cringey? You decide! Drop your own spooky dad jokes below if you dare... 👀

10/25/2024

After completing another in-depth update of our programmatic digital video ad specs—meticulously tailored to accommodate publishers' nuances—we’re excited to see IAB Tech Lab’s new initiative tackling a key industry challenge: standardizing video ad practices across platforms.

Their creative approach, turning the process into a Talent Show, has us curious. Will it successfully engage all the players needed to bring consistency to the fragmented video ad landscape? 🌟

While we wait to see the results, we appreciate the insights from IAB’s latest report, which sheds light on the inconsistencies in formats, delivery, and measurement. The report also highlights the value of a streamlined digital video ecosystem for advertisers and publishers alike.

For those interested, dive into the full report, “CTV Video Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation,” available here: https://www.iab.com/guidelines/ctv-video-ad-format-landscape-standardization-programmatic-growth-and-innovation/



(Bonus points to whoever at the IAB decided to use AI-generated imagery like this one for the first slide of the report! There are subtle clues that it’s AI-crafted, but this one’s pretty well done!)

10/14/2024

Happy Indigenous Peoples' Day! Celebrated annually on the second Monday in October, this day is a national recognition of the rich history, culture, achievements, and contributions of Native Americans and their ancestors in the United States.

10/11/2024

: DirecTV is taking a bold step into the world of free ad-supported streaming (FAST), launching a new service aimed at delivering a wealth of free content to users. This shift reflects a growing trend where ad-supported models are gaining traction in the streaming industry, offering viewers access to quality programming at no cost while generating revenue through targeted advertising.
By embracing the FAST model, DirecTV aims to stay competitive in the evolving streaming landscape, where consumers are increasingly seeking alternatives to traditional paid subscriptions. The service offers a variety of content, from TV shows and movies to live channels, catering to diverse audiences who may not want to commit to long-term subscriptions.
For advertisers, this development opens up fresh opportunities to reach engaged audiences in a growing ad-supported environment. With more viewers flocking to FAST services, brands can leverage advanced targeting to deliver relevant ads, enhancing the overall user experience.
As DirecTV steps into this space, it not only broadens its reach but also aligns with the broader industry shift toward flexible, ad-supported viewing options. This move highlights the importance of innovation in content delivery and the growing role of advertising in shaping the future of streaming.

DirecTV announced plans to launch MyFree DirecTV, a free, ad-supported TV streaming service with 'Duck Dynasty' reruns, Fox Weather, and more.

10/10/2024

Today is World Mental Health Day. This day is meant to raise awareness of mental health and to show support for ourselves and those around us. Remember, be kind to your mind. Take a break today to enjoy an activity like a walk, journaling, or your favorite hobby.

10/04/2024

: Roblox is making significant strides in the realm of programmatic advertising, signaling a new era for brands aiming to engage with younger, digitally native audiences. As one of the leading platforms in the metaverse space, Roblox's enhanced focus on programmatic ads offers marketers a unique opportunity to reach users in immersive, interactive environments.
By integrating programmatic advertising, Roblox allows brands to deliver targeted, personalized content that resonates with its vast user base. This move not only streamlines the advertising process but also leverages data-driven insights to optimize campaign performance in real time.
For advertisers, this development opens doors to innovative ad formats that blend seamlessly with the gaming experience, enhancing user engagement without disrupting gameplay. It's a chance to be at the forefront of a marketing frontier where creativity meets technology.
As the lines between gaming, social interaction, and commerce continue to blur, embracing platforms like Roblox for programmatic advertising could be a game-changer. Brands that adapt to this shift stand to gain a competitive edge in capturing the attention of the next generation of consumers.

Roblox is ramping up its programmatic advertising strategy, hiring key roles and partnering with PubMatic to offer immersive ads. Learn how this move positions Roblox to compete in the evolving ad landscape.