Sway Digital

01/31/2023

Pandemic trends will continue to impact consumer behavior in 2023 with , spending habits, and savviness continuing to grow and shape how people go about their daily lives. Political advertisers should be attentive to these trends to reach voters in new ways based on their behavior! Read more here:

During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise. 

01/24/2023

Advertisers are expected to spend an estimated $509 billion in 2023, up 6% from last year, according the Winterberry Group. With that, is expected to be a big receiver of those investments, indicating political advertisers should shift ad spend accordingly to reach more voters! Read more from Marketing Dive:

Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.

01/17/2023

Free ad-supported tv will soon dominate the ad spend market. With current growth rates, FASTs will generate more ad revenue than cable, broadcast or subscription streaming services by 2025. Political advertisers can use this medium for mass reach of voters to get their message out! Read more here:

FAST services' share of total U.S. TV ad revenue is projected to jump from 17% in 2023 to 35% by 2025.

01/10/2023

2023 is set to have many changes regarding the , , and programmatic landscape. These will effect voters’ viewing habits in which political advertisers could benefit greatly from if they gear their media strategies towards the advancements to reach more audiences! Take a look at some transitions here from Digiday and Unruly and how they may impact the ecosystem of planning and buying:

Jessica Cobbe, vice president, product, Unruly With new advancements and improvements in programmatic ad buying and targeting, 2023 looks like a year set for a great deal of change in the world of connected TV (CTV) and over-the-top (OTT) environments.  These changes will significantly impact the p...

01/03/2023

As a political advertiser, it is highly important to be engaging with the right audience. See the 2022 TV trends we as an industry needed to pay more attention to. Taking some of these trends into consideration for 2023 may be just what you need to reach the right voters! Adweek

From measurement shakeups to the power of live broadcasts.

12/27/2022

As 2022 comes to an end, it is important to start thinking about the 2023 programmatic landscape. Take a peak at these trends to consider from StackAdapt for next year as they can help guide political advertisers to connect with the right voters!

Learn 6 key trends that media buyers should keep in mind in 2023 to drive campaign performance and increase return on investment.

12/20/2022

Integrating into any media plan is a smart way to establish brand presence and political advertisers can use this medium to reach mass voters and capture the market’s attention! This channel allows marketers to place relevant ads in precise locations making this a valuable add to any political agenda. Read more about the benefits in this Ad Age article here:

As out-of-home technology expands, programmatic DOOH has become a smart buy for brands across ad categories including finance, e-commerce, sports and travel.

12/15/2022

A study from Spectrum Reach and MAGNA Global revealed that a multiscreen approach increases ad attention, retention, & purchase intent for consumers, with 41% of survey respondents claiming better recall when they saw the same spot across , and . Targeting voters across many platforms is the strategy needed to sway the vote. Read more here:

You would think seeing an ad everywhere is plain annoying, but research shows people actually engage better when they see an ad on several platforms.

12/06/2022

The average person spends 8 hours a day online -- and 44.7% of consumers are increasing their internet use, according to the 2022 Internet Usage Report by HighSpeedInternet.com. Check out this article to see where consumers are browsing and where you can target those specific audiences to get your message out!

Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.

11/29/2022

Overall October TV usage is now 2.8% higher versus a year ago, according to Nielsen’s The Gauge, with streaming being the major reason for the increase. Political advertisers leveraging streaming TV to get their message out will be able to reach more voters! Stay connected with us at [email protected] and check out the article for more!

Overall October TV usage from all legacy and digital platforms is now 2.8% higher vs. a year ago, according to Nielsen's The Gauge measure of total day viewing. Streaming is the major reason for the increase.

11/22/2022

CTV is expected to lead the 2023 ad growth at 14.4%, the highest rate of any medium, while linear TV spending is expected to decline by 6.3% , according to the Interactive Advertising Bureau’s 2023 outlook report! As continues to become more relevant, it is important for political advertisers to use the medium to reach more voter segments!

The contrasting ad spending projections reported by buyers sync with the opposing viewership trends for streaming and traditional TV.

11/17/2022

CTV ad spending among political advertisers increased by 1,500% during the first half of 2022 compared to the same period during the 2020 elections, according to eMarketer. See this Digiday article for more information about the landscape before, during, and whats to come after the midterms!

This campaign season, advertisers have been spending more to reach people across CTV devices.

11/15/2022

Political marketers need to build on the momentum of the following media learnings from the midterm elections and leverage the clear advantages of and programmatic advertising to secure votes! See this Adweek article for more about how an effective CTV strategy may emerge victorious.

If you want to stay one step ahead of opponents, a CTV-infused strategy is crucial.

11/11/2022

Happy Veterans Day to our military veterans and service members! Thank you for showing bravery, giving the ultimate sacrifice, and serving our country.

11/10/2022

As viewership grows, mixed with superior targeting capabilities, advertising becomes a crucial channel for political advertisers to engage voters and reach those that would not be via traditional TV. Stay connected with us as we can provide CTV solutions for your political needs!

Growing viewership and superior targeting make CTV critical for any political advertising campaign. Learn how to prepare for the 2022 midterms.

11/08/2022

Today is the day! Get out and vote! See this site for more information about what you need!

My Vote

11/07/2022

Reminder that tomorrow is Election Day! Don’t forget to get out and vote! See this site for essential information.

My Vote

11/03/2022

Political advertising spend in sports programming will triple its previous revenue levels for these midterm elections, according to local video advertising-sales company Viamedia. See the article for more!

Political ad spend in sports programming will triple its previous revenue levels for these midterm elections, according to Viamedia. Across linear cable and related digital networks, political ad spend within sports programming grew 170% in 2020 vs. 2018, the company says.

11/01/2022

The month of November is dedicated and recognized nationally as Native American Heritage Month, also commonly known as American Indian and Alaska Native Heritage Month! It is a time to acknowledge and celebrate the rich history, culture, and contributions of our nation’s first people, and continue to honor beyond this month.

10/27/2022

According to a new survey from MediaMath, 41% of consumers have changed voting beliefs or have rethought a position because of a political TV ad! Check out this article for more stats about voter’s preferences when it comes to political advertising!

The study also found "accuracy" was a primary factor in engaging political advertising -- followed by political party backing of the message and presentation of the TV ad -- and 39% want TV ads to be less than 30 seconds long. More than half say governments should update laws on audience targeting a...

10/25/2022

Early voting for the 2022 general election starts today! See this link for more information on days, times, locations, and other details for the Milwaukee area.

Check the schedule to see when and where you can cast your vote early for the Partisan Primary. Check out the early voting stats as well!   

10/20/2022

CTV is on the upward swing in attracting political ad dollars as it brings data-driven solutions for campaigns. Political advertisers are choosing this medium to reach new audiences and potential voters effectively! See this AdExchanger article to read more about why is a hit for political advertisers!

The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle.

10/18/2022

According to a Samba TV and HarrisX survey, 49% of registered U.S. voters no longer have traditional linear TV subscriptions, while more than 80% of registered voters nationally and in key battleground states stream, meaning political advertisers should shift their focus towards ! The research also found 1 in 4 respondents who still have traditional TV say they plan to cancel within the next 6 months. Read more here:

Campaigns need to "radically rethink" their media approach in the weeks before the midterms, argues Samba TV, based on poll with HarrisX.

10/13/2022

political advertising spend is projected to hit $1.5 billion as campaigns aim to reach voters where they engage with content most, highlighting the consumer trend that media viewership continues to shift toward streaming platforms. The 2022 midterm elections give advertisers an opportunity to gain valuable insights that will inform strategies in the 2024 election cycle. See different ways they can start preparing for that moment now!

This year's midterm elections are a big opportunity for advertisers to prepare for the 2024 presidential race.

10/11/2022

According to AdImpact, fall’s political advertising for the midterm elections significantly increased in September with a massive $1.1 billion in political ad spending, making it the fourth-highest political ad spend of any month in history, and predicts October will exceed that! Read more from MediaPost here:

AdImpact predicts October will exceed the total for September -- the fourth-highest month for political ad spend -- with actual spending and reservations reaching $1.3 billion. October 2020 holds the all-time month record for political ad spend at $3.2 billion.

10/10/2022

Happy Indigenous Peoples’ Day, which is celebrated each year on the second Monday in October. This day is nationally recognized to celebrate and honor the deep, rich history, culture, accomplishments, and contributions of Native Americans, and their ancestors, in the United States.

10/06/2022

Check out this overview of how our premium media partner Xandr prioritizes political campaigns and needs as we get closer to the November primaries!

10/04/2022

According to BIA Advisory Services , the fastest growing media segment for local advertising is Over-The-Top ( ), with a lot of the growth fueled by political advertising. As marketers continue to find value in this product, especially , political advertisers can reach more voters than ever before!

OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broa...

09/29/2022

It’s almost voting time again! Check out this site for the early voting schedule for the 2022 election. Includes days, times, and locations for the Milwaukee area!

Check the schedule to see when and where you can cast your vote early for the Partisan Primary. Check out the early voting stats as well!   

09/27/2022

Viewability and attention metrics for political advertising continue to score better results compared to other TV advertising, according to TVision. When it comes to "in-view" TV watchers, political advertising gets 25.3 seconds of "viewability" versus 20.7 seconds for non-political TV advertising! See this MediaPost article for more:

For "in-view" TV watchers -- in the room while an ad airs --- political advertising gets 25.3 seconds of "viewability" vs. non-political at 20.7 seconds. For the "attention" measure -- eyes on the screen for 2 seconds or more -- political advertising has a 17.1 second average vs. non-political at 14...