Yes there are things that we HAVE to do but most things are NOT actually required. 😘
When I look inside for answers, I’m able to make more intentional choices. When I make intentional choices, I can show up as the best version of myself.
When I go along with whatever it feels like the external world demands, I’m pulled in a million different directions. When I’m not intentional about how I spend my time, I get spread too thin.
How do you decide what to do and when to say no?
#noisacompletesentence #sayyes #obligation #desire #choices #lifestyle #everythingchangedwhen
Battling the wind and tears to get this message to you. ❄️
Is your website working for you? Is it showcasing your work? Is it telling viewers how to take action? Is it communicating clearly?
If it’s not quite there yet, let’s chat!
Comment WEBSITE and I’ll dm you a link to set up a meeting. 🔗
#helpingbusinessbloom #webdesign #websitecreation #midlandmi #greatlakesbayregion #baycitymi #saginawmi
Building Connections > Going Viral
Instead of trying to get ahead of the next trend, figure out what’s going on in the lives of your ideal clients so you can create content that they find relatable, that shows how you solve their problem, and that highlights the incredible work you are already doing.
It’s not that trends or viral videos don’t work, they can be a fun and raise brand awareness. They just don’t equal sales.
Figuring out what connects requires experimentation - so try out different things and see what lands with your community.
Your business is worth it. So are the future customers just waiting to find you!
Does that help?? Let me know.
😘😘
#localbusinessmarketing #smallbusinessmarketing #greatlakesbayregion #buildconnections #smallbusinessowner #marketingtips
Before people buy your products or invest in your services they want to feel as if they know, like, and trust you.
Building relationships with potential customers and clients is a JOURNEY!
You can’t snap your fingers and build a relationship over night. It requires showing up, time, and consistency.
Which type of content do you want to work on creating more?
👀 = know
🩷 = like
💰 = trust
#helpingbusinessbloom #socialmediamarketing #marketingtips #midlandmi #knowliketrust
Keep your photos on brand with Canva’s photo color edit tool!
Select photo then go to EDIT then ADJUST
There you’ll find other tools to help you edit photos but look for Color Edit.
You can only edit the colors that Canva identifies in your photos but this can be so helpful especially customizing stock images so they have the right tone for your brand!
Will you try this out?
#canva #canvatips #stayonbrand #coloredit #socialmediamarketing #betterbranding #helpingbusinessbloom
🩷 Drop your favorite women-owned businesses in the comments 💜
Bonus Tip: Use the words and language THEY use to talk about their problem/your solution! ✨
We can get pretty technical when it comes to our own industry and folks will connect better to what sounds familiar to them.
🩷 What changes when you start to think like a customer?
#smallbusiness #marketingtips #michiganbusiness #businesstips #contentcreation #socialmediamarketing
Memorable Brand Experiences ⬇️
….tailor these to your ideal client
- Evoke a FEELING - calm, joy, satisfaction, laughter
- Relate to something that’s already a part of their life - sports, activities, community, parenting
- Clearly explain your biz and how it helps people - “oh that’s what they do!!”
- Show a happy customer and how you’ve helped them
- Talk about how you got to where you are now
- Show them the behind the scenes process
- Collaborate with another account they already know, like and trust.
Memorable ➡️ sticks in their memory - related to what they already know
Brand ➡️ keep reinforcing your message with cohesive visuals and topics
Experience ➡️ show them your perspective but create with the recipient in mind
#marketingtips #memorablebrandexperience #branding #socialmediacontent #smallbusinessowners
That doesn’t mean sharing every thought and opinion you have! 🙅♀️
For guidance, answer these questions:
When it comes to your business…
▫️ what motivated you to begin in the first place?
▫️ what are your top priorities?
▫️ how is it creating a better world?
Yes you might ruffle some feathers but mostly people who don’t feel the same way will probably just keep scrolling.
For people who share or respect your perspective, it’s like a beacon saying “you belong here”
What keeps you from sharing?
#smallbusinessowners #startwithwhy #valuesbasedleadership #leadership #communication #midlandmi #baycitymi
Yes they have low prices…that’s a given. They also have systems that make it easy and encourage customers to keep coming back to shop with them - even when their products are low quality.
👩🏼💼To business owners: make it easy as heck for people to shop with your small business. That might mean investing more time and resources creating an online store, booking program, email marketing automations, or marketing more effectively so people know exactly what to expect.
🛍️To shoppers: let us realize that a little more effort or cost to support small and local businesses helps our community a whole lot more than shopping at these big box stores that funnel money into the pockets of billionaires.
When you shop locally:
▫️You get better products.
▫️You create a more vibrant community.
▫️You choose to live more intentionally.
▫️Your money circulates locally.
#shoplocal #billionaires #shopsmall #michigan #smallbusiness #sbo #liveintentionally #community
Please please please don’t believe the negative self-talk.
Don’t give up on yourself.
Don’t limit yourself.
Evolve
Grow
Pivot
But don’t stop. The world needs you.
#smallbusinessowners #selftalk #worthy #dontgiveup #keepgoing #midlandmi #clouds #zen #uplifting
