Andrei Isip

10/27/2024

Building your system could be the best thing you do to gain your freedom.

The purpose of setting goals is to win the game, but the purpose of building systems is to continue playing the game.

So when the game is over, you'll still doing what you started and eventually you'll start looking for other similar games to play.

For example, if the goal is to get in shape, once you've accomplished it you may stop training and come back to your previous habits.

But if you build a system that makes training part of your everyday life, you'll always be in good shape.

That's the power of having good habits and a system that keeps your good habits active.

10/11/2024

If you were in your potential client's shoes, would you agree to work with you?

Marketing grabs attention.

Branding earns trust.

It’s not enough to be visible. You need to create a connection, to offer an experience that sticks in people's minds.

In a crowded market, trust is what makes the difference.

And to earn that trust, you need to show people you know what you're doing. And have others confirm you're doing it right.

In short.

09/18/2024

You will remain the same until the pain of remaining the same is greater than the pain of change.

09/13/2024

💰 Here are 3 strategies Apple has been using for years that you can adapt to your business:

👉 1. Create desire early so that people are ready to buy at launch.

- note: desire ≠ demand;

- Apple starts creating "buzz" at least 6 months before the launch of a new - iPhone model, collaborating with various influencers;

- these influencers post about how they think the new iPhone will look or even "leak" information about the new models (these leaks are intentional);

- by doing this, people are already talking about the future product long before it’s launched, and they're excited to watch the launch event and get the new product.

👉 2. The "honey jar" sales technique.

- Apple "gives honey in portions, not the whole jar at once";

- this technique is brilliant because it allows them to release new features and updates every year without putting extreme pressure on themselves to be super innovative;

- they could have introduced all the specs of the iPhone 16 three or four years ago, but they didn't because it would have hurt sales;

- instead, people get something new every year and are willing to upgrade.

👉 3. The "lowering expectations" technique.

- this is a personal theory I haven't studied anywhere... it fits products/companies that innovate every year and are market leaders;

- every year, people have very high expectations for new iPhone models, especially when it comes to innovation;

- the reality is that it’s hard to constantly innovate while maintaining premium performance and quality without introducing frustrating bugs;

- that's why I think Apple made a compromise this time with the new model, which people don't seem too thrilled about;

- they released a "weaker" version compared to previous years because there’s not much difference from last year's model;

- but I believe this happened because they weren’t 100% ready to launch something very innovative;

- my premise is that next year they’ll come up with something great, but this year they chose to lower expectations so that next year everyone will be pleasantly surprised by the new model;

- it's all about psychology.

Which strategy do you think is the best?

04/26/2024

Money is a tool of exchange to get what you need + what you really want.

All people need money, and all must make efforts (less or greater, as the case may be) to get it.

02/22/2024

Have you changed your mind yet?

02/04/2024

01/28/2024

It looks like compounding effect

01/24/2024

I filmed a full marketing roadmap that can be used in any business.

It has 3 steps:

1. Strategy

2. Systems

3. Operations

Will post it on YouTube in the next days.

01/22/2024

📈 How to Increase Conversion Rate on a Landing Page?

- Remove the header: there's no need for visitors to click on other links on the site and lose focus.

- Eliminate the footer (keep only the bare essentials to be legally compliant).

- Ensure all links on the page lead to a single objective (e.g., adding product X to the cart, registration, subscription, initiating checkout, etc.).

- Keep the number of fields in forms to a minimum - preferably just the essentials: email and name.

- Provide information on only one main subject.

- Don't lengthen the page with unnecessary information; the shorter and more to the point, the better.

- If you want to sell directly, make sure visitors see everything they need to trust and make a purchase: social proof, testimonials, case studies, reviews, accreditations, etc.

- Create a funnel with multiple pages, an ad, and automations, which includes: freebies, information, limited offers.

✅ If you want to increase the conversion rate, contact me.

01/22/2024

The power of quiet people

01/14/2024

Who loves winter sports?

01/12/2024

My post description

01/10/2024

Social Media Platforms be like:

01/07/2024

A list of digital tools I use daily that make my life easier:

Gmail
- I use multiple Gmail accounts for different purposes.

Google Calendar
- I use it to schedule all my meetings and events.

Google Drive
- Used for storage and sharing documents.

Google Chrome
- I have several Chrome profiles to keep a specific list of websites/apps/extensions and browsing history for each type of activity I do.

WordPress and its plugins
- This platform is where I've created my websites.

Clickup, Discord, Telegram, WhatsApp
- Task & project management.
- Chat/meetings with the team.
- Communication with clients.

Zoom/Google Meet
- Online consulting/training sessions and/or client meetings.

Notion
- Used for personal organization (upload & share docs, notes, goal tracking, plans, etc.).

Figma/Miro
- For mapping strategies and funnels.
- Figma also for UI page design.

Mailerlite
- For email marketing.

Stripe
- For card payment processing.

Publer
- For scheduling posts on all social networks from one place.

Google Analytics, Hotjar, MS Clarity, Google Optimize
- For online marketing analysis.

Google Docs, Sheets, Forms
- For other related tasks.

Pocketbook (iOS/Android)
- For storing and reading PDF books.

Google Maps/Waze
- For navigation and location.

Inshot/Capcut (iOS/Android)
- For video editing on the phone.

Photoshop/Illustrator/Canva
- For photo editing and graphic design.

UrbanVPN/BitDefender
- For security and location change.

Calendly
- For scheduling meetings & reminders.

Google Ads Planner, Google Trends, RankMath, and other tools
- For SEO.

Pilliapp & lingojam
- For emojis & bold text.

Google Ads/FB Ads/TikTok Ads
- For paid online promotion.

OBS Studio
- For screen recording and live streaming.

Google Authenticator
- For two-step authentication.

ManyChat
- For automating replies to comments, story, and chat.

ChatGPT
- For various needs: texts/pictures/ideas/help.

Sendanywhere
- For rapid file transfer between nearby devices.

WhatsApp Business
- For discussions with clients.

Facebook
- For community, information sharing, free discussions, lead generation, sales.

Canva
- For basic post design.

Photoshop/Illustrator
- For advanced post/print design.

Revolut
- For payments, money management, quick transfers.

Pocketbook
- For e-reading.

What apps/tools do you use almost daily and recommend?

12/28/2023

At night, I often stay awake thinking when I can't sleep.

And suddenly, some cool ideas pop into my mind super randomly.

I've gotten used to jotting them all down so I don't forget them.

I quickly take my phone off airplane mode.

I go into notes and write them down.

And when I have time and feel like it, I start implementing these ideas.

I think a lot of people experience the same thing.

If this happens to you, make sure to note it down.

I consider them divine gifts 🙂

It would be a shame to forget them.

12/27/2023

What are yours? Let me know in the comments section