Dote Agency, Miami, FL (2025)

03/07/2023

Loving this quote today. What are some ways you can develop from the negatives in your life?

10/04/2022

In my little world, Tuesday is fake Monday.

I’m a good business owner Sunday night. I plan my Monday and get in the mindset for the week. I literally map out my day down to the specific emails I need to send, my outfit, and what I’ll cook for dinner. All that work and my Mondays no longer suck! But my Tuesdays usually do. I’m always filled with those intrusive thoughts, the inability to focus, and the desire to chill instead of work. Tuesday is fake Monday. The Monday struggles hit me a day late.

UNTIL I remembered the pomodoro method! It’s so simple and keeps me really on task when Tuesdays (or Wednesdays…or Fridays….) feel like Monday. Here’s how I do it:
- I pick my top 3 goals
- I choose my most important one and map it into the smaller steps needed
- I set a timer for 25 minutes and work work work work work (those Apple Watch users there’s a pomodoro app with vibrations and the cutest bear illustrations)
- When the timer goes off I stop what I’m doing, stand up and set another timer for 5 minutes and chill.
- I sent another 25-minute timer…and work more.
- RINSE & REPEAT
The pomodoro method also recommends that you stop after 4 chunks of work (2 hours) for a long 30-minute rest.

This is my favorite productivity tip and I’ve used it for years. Do you have a favorite productivity tip?

09/30/2022

Act as if what you do makes a difference, it does. - William James

When we’re in the trenches of developing our businesses, goal setting, and our to-do lists are never-ending….
When we’re still not getting enough traction, still not achieving like we want to…

It might start to feel like “why even bother” and that it doesn’t really matter.

But, William James is here to tell you (and I’m here to remind you) that you need to treat every task like it is important. It all matters. You’re not only building a business, you’re building relationships, and a future - and it’ll all be worth it.

(Oh you made it this far, well buckle up for some nerdy talk 🤓)
For those of you who are new here, I’m not just a designer! I also have my degree in psychology and implement that in all the designs dote does. So, it’s time for a bit of a history lesson:

Who exactly was William James?
William James is the Father of American Psychology. His primary focus was on functional psychology. Functional psychology is all about our behavior and why we do certain things. It works to understand human thinking.

This is one of my favorite things to talk about and I love just how much this specific type of psychology is intimately involved with branding and (bonus points if you can guess this) user experience.

Another cool fact about William James is his little brother was jammed novelist Hey James (Portrait of a Lady, The Ambassadors). Makes you wonder if deep thinking is genetic.

What ways can you improve the experience surrounding your company or brand? Sound off in the comments below!

Happy Friday and keep making those little differences in the world around you!

09/28/2022

Say "hello" to Forest & Beyond! They're an outdoor provision store all about inspiring adventure.

They needed visual clarity and help to identify and reach their audience.

Dote worked to help them dig into their goals, understand their vision, and put together an entire brand for them! This includes not just the visuals (take a swipe through to see print ads, store graphics, and hang tags) but also the language they use, how to reach their customers, and how to level up their marketing to reach their target audience.

Here is a sneak peek at some of those more abstract parts of their brand that came together to create the visuals you see:

🎯 Target audience:

1. 🧑‍🤝‍🧑 Young “outdoorsy” people (ages 25-35) who have the flexible income to devote to their outdoor hobbies.

2. 👪 Families with children ages 8+ who go on hikes together.

3. 🪹Empty-nesters/retirees getting back into their outdoor hobbies to share with the next generation.

🎯 Target audience location:

1. Social media primarily Instagram and TikTok, podcasts, and email marketing.

2. Social media, primarily Instagram, streaming services after bedtime, and email marketing.

3. Email marketing, Facebook, and word of mouth.

📍Regionally specific: The owners found a great spot for a billboard - it’s close to a state park turn-off! We’re doing some brand awareness billboards there initially, then potentially expanding to more product-specific billboards.

Brand keywords: outdoor, adventure, go, and beyond, more, forest, inviting, park, quick journey, long hike, fishing, camping, hunting, all are welcome, it’s everyone’s outdoors

👓 Vision: Families getting back to nature. All ages enjoying the outdoors, sharing traditions, making memories, and connecting with each other.

🚀 Mission: To help people enjoy the outdoors by giving them great quality gear that they love to use. Using Forest & Beyond gear customers get professional advice and recommendations so they can enjoy the outdoors worry-free.

❤️Emotional Inspiration: That feeling when you’re looking out over the overlook you just hiked to: it takes your breath away. That feeling when you see those brown signs on the highway signifying a park nearby…and you just HAVE to stop and go to it. That feeling of “adventure is out there”. We wanted it to have a “the mountains are calling” vibe but also not exclude fishing, hunting, and other outdoor activities. That feeling of being totally satisfied and proud when you achieve your outdoor goal.

🔗Opportunities for collaboration: reach out to the national parks and state parks for a colab, reach out to vendors for the products Forest & Beyond sells, invite followers to participate in virtual competitors (involving tagging your account with unique hashtags)

09/27/2022

Fresh new visual mood board for Forest and Beyond. I love taking the highlights of the mood board and turning them into a video that builds to a logo!

This brand was so fun to build. Inspired by Yosemite Park, that call to adventure hikers feel, and family fun - Forest & Beyond was built! It's an outdoor store providing folks with everything they need to go on an adventure - whether it be hiking, fishing, kayaking, hunting, camping or literally anything "under the sun".

Stay tuned tomorrow for a look at the brandboard for this amazing project including a full description of the brand strategy for Forest & Beyond.

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Fresh new visual mood board for Forest and Beyond. I love taking the highlights of the mood board and turning them into a video that builds to a logo! This brand was so fun to build. Inspired by Yosemite Park, that call to adventure hikers feel, and family fun - Forest & Beyond was built! It's an outdoor store providing folks with everything they need to go on an adventure - whether it be hiking, fishing, kayaking, hunting, camping or literally anything "under the sun". Stay tuned tomorrow for a look at the brandboard for this amazing project including a full description of the brand strategy for Forest & Beyond. #design #graphicdesign #branding #aesthetic #logodesigner #branddesign #forest #outdoor #adventure #letsgetoutside #floridasmallbusiness #brandstrategy #moodboard #visualboard #brandboard #smallbusiness #graphicdesigner #graphicdesigncommunity #brand #ecommercebrand #smallbusinessbranding #logodesigner #smallbusinessdesign

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