Souvenirs, Gifts & Novelties

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Souvenirs, Gifts & Novelties

Souvenirs, Gifts & Novelties Souvenirs, Gifts and Novelties magazine is America’s most trusted publication for the souvenir and resort gift industry.

interview staff at inspirational, party, Hallmark, country and general stores to get the complete story on gift and merchandise trends. Readers also get access to all of the top merchandise in the country through the magazine's advertising companies. For advertisers, the publication affords access to a readership of over 42,000 that includes all of the top buyers, managers and owners in the industry. The magazine's readers decide on which goods will be stocked in their stores, and are always looking for fresh merchandise and an innovative approach to serving their customers.

02/28/2025

Spring is RIGHT around the corner! 🌻🐰🐦 We’ve got some great ideas for Easter and spring-themed merchandise to try in your shop.

Check out “Spring fever” in SGN’s Fresh Ideas section. Our latest issue is available in print and online at www.sgnmag.com/magazine

02/26/2025

For many destination retailers, peak season is JUST around the corner! Now is a great time to prepare and make sure to maximize sales. 💲💵🤩

In her latest Savvy Shopkeeping column, Kathy Cruz of Savvy Shopkeeper offers her 5 strategies to ensure a successful peak retail season. Read this column and more in the January-February issue of SGN in print and online at https://sgnmag.com/article-13599-Five-strategies-for-a-successful-season.html.

02/24/2025

Want to incorporate more color in your merchandise mix? Check out these colorful 🌈 new product options in “Rainbow revival” in our latest Fresh Ideas section!

We’ve got a lot of new products you can check out in SGN’s January-February issue in print and online at www.sgnmag.com/magazine

02/21/2025

Stock up for the spring season 🌷🐇🌳 by connecting with new vendors on the SGN Online Marketplace Directory!

This FREE resource can help independent souvenir retailers connect with new, relevant wholesale vendors for their shop. These vendors can help you find new, trending merch, from apparel to jewelry to plush and more!

Some vendors include Impulse Souvenirs, Ocean Jewelry Store, Souvenir Avanti, Xplorer Maps, Souvenir Source and Natural Selections.

✨ Check out the SGN Online Marketplace Directory today at marketplace.sgnmag.com.

02/20/2025

Did you know jewelry 💎 makes for a great impulse buy for park and nature retailers? Hikers and nature enthusiasts often go into these shops with the goal of buying a T-shirt or magnet, but oftentimes a strong jewelry selection will help boost impulse sales.

We’ve got tips and tricks for selling jewelry at park stores 🌳 in “A gem at the park.” You can check out this story and more in the January-February issue of SGN in print and online at https://sgnmag.com/article-13607-A-gem-at-the-park.html.

02/19/2025

Want a simple way to meet new wholesale vendors? The SGN Online Marketplace Directory has you covered! 🤩

Independent souvenir retailers can use this FREE resource to connect with relevant vendors for their shops. 🛍️ The directory is full of great vendors with apparel, accessories, souvenirs and more.

Some vendors include Zizo USA, Stickers Northwest, Dune Jewelry, Dutch American Imports, TownPride USA and Wildthings Snap-Ons.

➡️ Check out the SGN Online Marketplace Directory today at marketplace.sgnmag.com.

02/18/2025

Did you miss out on any vendors at recent trade shows? It’s never too late ⏰ to check out vendors on the SGN Online Marketplace Directory!

The Online Marketplace Directory is full of wholesale brands and product ideas. You can find out all you need to know about new vendors from the comfort of your shop (or 🏠 home).

Some of our great vendors include Silver Streak, First & Main, Trees to Seas, Mountain Graphics, Rudolph & Me and Signs 4 Fun, Inc..

👉 Check out the SGN Online Marketplace Directory at marketplace.sgnmag.com.

02/17/2025

People LOVE taking a trip down memory lane with nostalgic toys, accessories and more. ❤️❤️❤️ Stocking nostalgic merchandise can be a powerful marketing approach for just about any retailer.

In her latest Trend Talk column, Melody Caban shares some tips for incorporating throwbacks into the merchandise mix. Read her column and more in the January-February issue of SGN in print and online at https://sgnmag.com/article-13600-Leverage-nostalgia-to-drive-sales.html.

02/14/2025

Love is in the air today, and we love 🥰 all the great souvenir finds on SGN’s Online Marketplace Directory!

Destination retailers can browse all different kinds of wholesale brands on the directory for merchandise 💡 inspiration. The pages will tell you all you need to know about the vendors and how to connect with them.

Some of our great vendors include LaserGifts, Purr-Fection, Desperate Enterprises, Extol Ltd., Little Critterz and Pennybandz. Give these vendors some love 💗 on Valentine’s Day and check them out!

‼️Check out the Marketplace Directory at marketplace.sgnmag.com.

02/14/2025

Happy Valentine’s Day! We are so grateful for all our readers and advertisers. Valentine’s Day is also a good time to show your customers that you care by offering unique and memorable gifts to create a special experience for your visitors. ❤️💗❤️

How are you celebrating Valentine’s Day in your store? Let us know in the comments!

02/13/2025

Have you seen the SGN 🖥️ Online Marketplace Directory? The directory is full of great ideas to help you freshen up your store’s inventory this upcoming spring 🌻 season!

Browse trending products from all different kinds of wholesale brands, from apparel to beach accessories to decor, drinkware, gifts and more! Each page tells you all you need to know about vendors and provides an easy way to connect 🤝 with them.

Some of our great vendors include Wayne Carver, the beach and back, Wikki Stix One of A Kind Creatables, Jack Russell LLC, Stuffed States USA and EarthArt International. We’ll be sharing more love for all of these vendors in days and weeks to come!

✨ Check out the Marketplace Directory at marketplace.sgnmag.com.

02/12/2025

Apparel and accessories at museum gift shops align with the exhibits and institutions’ missions. It’s also a good idea for these retailers to be bold with their apparel 👕 selections.

In “Wearing the experience,” we share insights on apparel trends from the Spy Museum in Washington, D.C., and the Johnny Cash Museum in Nashville, Tennessee. As a fun fact, the Johnny Cash Museum is currently up for a USA Today’s Readers’ Choice Award for “Best Music Museum,” which you can learn more about here: https://ow.ly/FiFc50UMOsX

Read apparel insights in the latest issue of SGN in print and online at https://ow.ly/FeYj50UMOsZ.

02/11/2025

Are you looking to freshen your store’s inventory with unique products? 🌟 Head over to the SGN Marketplace Directory for inspiration!

You can browse countless trending products from leading wholesale brands, all from the comfort of your shop (or 🏠 home)! Each page tells you all you need to know about a vendor and gives you an easy way to connect 🤝 with them.

We love all the vendors featured on the Marketplace. Here’s just a sampling of some great vendors we feature, including Capsmith, Better Magnets // By Everyone Loves Buttons, Ben Kaufman Sales, Amish Kraft Company, Art by Elowyn and Avalon Meat Candy.

Stay tuned — we'll be sharing our love for all the great vendors on our Marketplace Directory in the coming 🗓️ weeks!

➡️ Check out the Marketplace Directory at marketplace.sgnmag.com.

02/10/2025

Rob Kobrzynski’s passion for Lake Wallenpaupack developed into a souvenir brand and eventually a full-fledged retail business for the Pennsylvania lake community.

“It’s so rewarding as a graphic designer that my art is going into customers’ homes and I see people wearing Lake Art gear and they express their joy and stories.” – Rob Kobrzynski

Read this great story on Lake Art in “If you build it, they will come” in the January-February issue of SGN in print and online at https://sgnmag.com/article-13605-If-you-build-it-they-will-come.html

02/07/2025

Tourists LOVE ❤️ buying personalized souvenirs and gifts for loved ones while on vacation. 🏖️

Our latest Fresh Ideas section has some unique personalized souvenirs that you’ll want to try this year! Check out these ideas and more in the January-February issue of SGN in print and online at www.sgnmag.com/magazine

02/03/2025

Park-themed gifts help park-goers keep memories alive after their trip 🌳🐻⛰️

Try out some of these fun park-themed products featured in our Fresh Ideas section in our latest issue. Check out these ideas and more in our January-February issue in print and online at www.sgnmag.com/magazine.

02/02/2025

The Philadelphia Gift Show starts today! Will you be in Philly for the show? 😀

Attendees can pick up a FREE copy of SGN while they’re at the event! Our January-February issue is full of great retailer stories, merchandising tips and more. We’ve also got a lot of great advertisers in the issue, many of which will be at the show this week. Be sure to say hi 👋 to our advertisers at the event!

We hope you enjoy your time in Philly and get great new product ideas for your store ❤️

01/30/2025

Want to know what merchandise is trending at aquarium shops? 🐟 Our souvenir focus on aquarium shops found a few trends at these shops, including:

🌊 Sea-themed plush are always a hit
🌊 Axolotl-themed merchandise continue to sell well
🌊 Sustainably made gifts are popular
🌊 Mini tumblers and shot glasses are bestsellers

Find out trending merchandise for aquarium shops in “Souvenirs making waves at aquariums” in our January-February issue in print and online at https://sgnmag.com/article-13606-Souvenirs-making-waves-at-aquariums.html

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Souvenirs, Gifts & Novelties magazine is America's Most Trusted Publication for the Souvenir & Resort Gift Industry. Each issue, the magazine offers the best in insightful editorial crafted by a dedicated team of contributing writers. Regular sections includes coverage of stores at zoos, aquariums, museums, hospitals, colleges, minor league baseball ballparks and more. The writers also regularly interview staff at inspirational, party, Hallmark, country and general stores to get the complete story on gift and merchandise trends. Readers also get access to all of the top merchandise in the country through the magazine's advertising companies. For advertisers, the publication affords access to a readership of over 42,000 that includes all of the top buyers, managers and owners in the industry. The magazine's readers decide on which goods will be stocked in their stores, and are always looking for fresh merchandise and an innovative approach to serving their customers.

Souvenirs, Gifts & Novelties

02/28/2025

02/26/2025

02/24/2025

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02/12/2025

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02/07/2025

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01/30/2025

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