Souvenirs, Gifts & Novelties

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Souvenirs, Gifts & Novelties

Souvenirs, Gifts and Novelties magazine is America’s most trusted publication for the souvenir and resort gift industry.

interview staff at inspirational, party, Hallmark, country and general stores to get the complete story on gift and merchandise trends. Readers also get access to all of the top merchandise in the country through the magazine's advertising companies. For advertisers, the publication affords access to a readership of over 42,000 that includes all of the top buyers, managers and owners in the industry. The magazine's readers decide on which goods will be stocked in their stores, and are always looking for fresh merchandise and an innovative approach to serving their customers.

01/06/2025

Need inspiration for the new year? SGN’s Online Marketplace directory can give you the ideas💡and connections you need for your shop!

Check out all the great wholesale vendors and their offerings online at marketplace.sgnmag.com.

01/01/2025

Happy New Year from Souvenirs, Gifts & Novelties!

2024 was an absolutely amazing year. We enjoyed all the stories we heard from many different retailers, and we enjoyed hearing about the latest trends from vendors. We can’t wait to see what’s ahead in 2025.

Cheers to everyone as we kick off 2025 🍾🎇🎉

12/26/2024

No matter the destination, there’s steady demand for pet-related gifts and souvenirs 🐶🦴🐱

SGN magazine talked to several different pet boutiques for their tips on how to merchandise paw-fect products 🐾 for our furry friends.

Check out “Gone to the dogs” in the November-December issue of SGN in print and online at https://ow.ly/ryfF50U8cHb

12/25/2024

🎄 Merry Christmas from Souvenirs, Gifts & Novelties! 🎄

We want to extend warm wishes to all the destination retailers and vendors who follow us this holiday season. We’re thankful for all the retailers and vendors we’ve met this past year. We hope your holidays are filled with joy, rest and inspiration for the upcoming year! ❤️💚❤️💚

12/23/2024

Magnets and keychains might be small, but they can lead to big sales 💲 for destination retailers

“Magnets and keychains are universal. The market demographic for magnets and keychains is broad. Anyone from children to adults can enjoy them.” – Joe Skorheim, Morris Magnets

Retailers and vendors share some top tips for merchandising magnets in the November-December issue of SGN. Read “Memories on display” in print and online at https://ow.ly/PV0h50U9ko2

12/20/2024

Congratulations to the North Carolina Zoo on winning SGN’s Sunshine Award! ☀️🏆

Director of Retail David Whitaker is passionate about raising money for sustainability and conservation efforts 🌎 at the zoo. Since 2012, his team has helped to raise $1.65 million through an animal button campaign and souvenir vending machines to go toward conservation efforts.

Read more about the North Carolina Zoo’s retail operations in “A hot button issue” in print and online at https://ow.ly/J1jw50U8cnX.

12/19/2024

Pets might not be visiting your gift shop, but pet owners certainly love to take souvenirs and gifts home to their beloved companions 🐶🐱🐰

In her latest Trend Talk column, Melody Caban of Melody Caban Consulting reports that U.S. pet owners spent about $136.8 billion 💵 on their furry friends in 2022 alone. Given these stats, she shares some of the hottest trends for pet products that retailers should consider. 🦴🐕🐾

Read her takeaways and more in the November-December issue of SGN in print and online at https://ow.ly/qBwo50U8c7c

12/18/2024

The latest issue of SGN has some “fun-gi finds” for destination retailers in our Fresh Ideas section 🍄✨

Check out some mushroom-themed merchandise in the November-December issue of SGN in print and online at www.sgnmag.com/magazine.

12/17/2024

Tourists love to spelunk for souvenirs and gifts at cave and cavern gift shops 🔦💎🎁

In the November-December issue of SGN magazine, we highlight some of the unique ways cave and cavern gift shops set their displays and merchandise apart.

“We have a rustic feel here, and so we’ve made necklace displays with a tree stump and branches, and I use wood blocks to establish different heights for my displays.” – Katie Meyerdirk, Olentangy Caverns

Check out “Mining the market” in the November-December issue of SGN in print and online at https://ow.ly/XpXP50U8bxU

12/16/2024

Children love merchandise that's both fun and easy to reach in the store 🧸🧩🪀

Check out some tips on how to create trendy displays for kids’ products in “Curated coolness for little trendsetters” in the November-December issue of SGN magazine. Find this story and more in print and online at https://ow.ly/faFc50U9kci.

12/11/2024

Across the country, tourists love showing off state pride ❤️🗺️

Check out some of these fun state-themed souvenirs in the Fresh Ideas section of SGN magazine. Find these products and more in our November-December issue in print and online at https://ow.ly/Q8TE50U878g.

12/10/2024

You can find gators 🐊 in their glory at The Great American Alligator Museum and its gift shop. The shop carries everything from plush to toys, prints, stickers, magnets, Christmas ornaments, T-shirts and more for guests wanting gator-themed souvenirs!

Read more about this attraction in SGN's latest 🚙 Next Exit feature. Read our November-December issue in print and online at https://ow.ly/mReO50U871Z

12/08/2024

We’re gearing up for the Grand Strand Gift & Resort Merchandise Show! 🤩

SGN Sales Managers Debby Nichols and Kristi Massey can’t wait to meet with vendors and see new products on the show floor. Be sure to say hi 👋 to our team at the show.

We hope everyone enjoys their time in Myrtle Beach 🏖️

12/06/2024

Theme park retailers step up their game with trendy apparel that double as great ride souvenirs. 🎠🎢🎡

“We really focus on trends, and we offer a variety of garments at our retail shops. We want something for everybody.” – Michelle Younger, Silver Dollar City

Check out tips on trending apparel 👕 and more in “Thrilling threads” in the November-December issue of SGN. You can find this story in print and online at https://ow.ly/HvAw50U9jCB

12/05/2024

Want to drive more tourist traffic 🚗 to your gift shop? Kathy Cruz of Savvy Shopkeeper latest Savvy Shopkeeping column has great tips on how geolocation targeting can boost store traffic.

She shares five ways geolocation targeting can help retailers increase foot traffic. Read these tips and more in the November-December issue of SGN in print and online at https://ow.ly/IvP750U7Y1c

12/03/2024

Want some retail inspiration? Our latest On the Road section features some unique destination retailers from across the country, from McKinney, Texas, to Saratoga Springs, New York and more. 🚗🗺️

Heart on Main Street shared some highlights from their latest travels with SGN. Get ideas from these retailers in the November-December issue of SGN in print and online at https://ow.ly/m5hA50U7Xfu.

11/28/2024

Happy Thanksgiving from all of us at Souvenirs, Gifts & Novelties magazine! 🍁🦃🥧

We’re so grateful 🧡 for the amazing destination retailers and vendors we’ve had the chance to connect with this year. Wishing you and your loved ones a joyful Thanksgiving holiday!

11/26/2024

Hats, caps and beanies make great souvenirs no matter where a store’s based 👒🤠🧢

“They’re useful souvenirs. Overall it runs about 7% of our business across our park locations.” – Cendy Sangermano, director of merchandise, Delaware North

Check out "Captivate with the caps" in the November-December issue of SGN to find out some of the latest trends our readers are seeing with hats, caps and beanies. Read this story and more in print and online at https://ow.ly/uglw50U8cO9

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Medina, OH
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http://www.sgnmag.com/

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Our Story

Souvenirs, Gifts & Novelties magazine is America's Most Trusted Publication for the Souvenir & Resort Gift Industry. Each issue, the magazine offers the best in insightful editorial crafted by a dedicated team of contributing writers. Regular sections includes coverage of stores at zoos, aquariums, museums, hospitals, colleges, minor league baseball ballparks and more. The writers also regularly interview staff at inspirational, party, Hallmark, country and general stores to get the complete story on gift and merchandise trends. Readers also get access to all of the top merchandise in the country through the magazine's advertising companies. For advertisers, the publication affords access to a readership of over 42,000 that includes all of the top buyers, managers and owners in the industry. The magazine's readers decide on which goods will be stocked in their stores, and are always looking for fresh merchandise and an innovative approach to serving their customers.