Souvenirs, Gifts & Novelties

Souvenirs, Gifts & Novelties Souvenirs, Gifts and Novelties magazine is America’s most trusted publication for the souvenir and resort gift industry.

Souvenirs, Gifts & Novelties magazine is America's Most Trusted Publication for the Souvenir & Resort Gift Industry. Each issue, the magazine offers the best in insightful editorial crafted by a dedicated team of contributing writers. Regular sections includes coverage of stores at zoos, aquariums, museums, hospitals, colleges, minor league baseball ballparks and more. The writers also regularly

interview staff at inspirational, party, Hallmark, country and general stores to get the complete story on gift and merchandise trends. Readers also get access to all of the top merchandise in the country through the magazine's advertising companies. For advertisers, the publication affords access to a readership of over 42,000 that includes all of the top buyers, managers and owners in the industry. The magazine's readers decide on which goods will be stocked in their stores, and are always looking for fresh merchandise and an innovative approach to serving their customers.

Saddle up, SGN readers! 🤠 In our latest issue, Scottsdale Southwest shares its best practices for creating a southwester...
04/21/2025

Saddle up, SGN readers! 🤠 In our latest issue, Scottsdale Southwest shares its best practices for creating a southwestern vibe through store displays and merchandising. The Scottsdale, Arizona, gift shop has Southwest ambiance 🏜️ that all its customers love.

“We want guests to find something in our shop that is memorable from their trip here.” – Joy Weber, co-owner, Scottsdale Southwest - Send Greetings From Arizona

Check out “A slice of the Southwest” in the March-April issue of SGN in print and online at https://sgnmag.com/article-13646-A-slice-of-the-southwest.html

Happy Easter from SGN Magazine! We want to wish all our followers a “hoppy” Easter, filled with joy, renewal and love. 🐰...
04/20/2025

Happy Easter from SGN Magazine!

We want to wish all our followers a “hoppy” Easter, filled with joy, renewal and love. 🐰💜🥰 We also hope this spring season has been blooming with opportunities for your stores.

People visiting the Smoky Mountains get to walk on the wild side 🐵🐯🐍 when they visit Rainforest Adventures and its Amazo...
04/18/2025

People visiting the Smoky Mountains get to walk on the wild side 🐵🐯🐍 when they visit Rainforest Adventures and its Amazon Traders Gift Shop in Sevierville, Tennessee.

The zoo shop ties many of its product displays to zoo exhibit encounters and invites visitors to take home souvenir reminders of their experiences at the attraction. Manager Amanda Wilson shares that the store has been very successful over the years by offering souvenirs in a variety of price points and offering merchandise tied to animals at the zoo.

Check out “A wild adventure in the Smokies” in the March-April issue of SGN in print and online at https://sgnmag.com/article-13645-A-wild-adventure-in-the-Smokies.html

People visiting the Smoky Mountains get to walk on the wild side when they visit Rainforest Adventures and its Amazon Tr...
04/18/2025

People visiting the Smoky Mountains get to walk on the wild side when they visit Rainforest Adventures and its Amazon Traders Gift Shop in Sevierville, Tennessee.

The zoo shop ties many of its product displays to zoo exhibit encounters and invites visitors to take home souvenir reminders of their experiences at the attraction. Manager Amanda Wilson shares that the store has been very successful over the years by offering souvenirs in a variety of price points and offering merchandise tied to animals at the zoo.

Check out “A wild adventure in the Smokies” in the March-April issue of SGN in print and online at https://sgnmag.com/article-13645-A-wild-adventure-in-the-Smokies.html

Destination retailers with western vibes won’t want to miss SGN’s latest Fresh Ideas section! We share some cool cactus ...
04/14/2025

Destination retailers with western vibes won’t want to miss SGN’s latest Fresh Ideas section! We share some cool cactus creations that are sure to stick out to customers 🌵

We feature vendors including Barry-Owen Co., Inc., Aurora World Inc., Tourist Courts, Impulse Souvenirs, What's The Point? - The Cactus Card Game, The Lipco Group, Uncommon Flame, Cape Shore and LazyOne, Inc.

Check out these ideas 🏜️ and more in SGN’s March-April issue in print and online at www.sgnmag.com/magazine.

In just one year, America turns 250! 😯 This is a milestone destination retailers won’t want to miss out on. In her lates...
04/10/2025

In just one year, America turns 250! 😯 This is a milestone destination retailers won’t want to miss out on.

In her latest Trend Talk column, Melody Caban of offers tips on stocking souvenirs that connect to America’s semiquincentennial. ❤️🤍💙

Check out her tips and more in SGN’s March-April issue in print and online at https://sgnmag.com/article-13637-Souvenirs-beyond-the-red-white-and-blue.html

Are you in Vegas at The Reunion this week? 😀If you’re at the show, be sure to pick up a FREE copy of the March-April iss...
04/08/2025

Are you in Vegas at The Reunion this week? 😀

If you’re at the show, be sure to pick up a FREE copy of the March-April issue of SGN! We’ve got great insights on trending products, merchandising tips and retail strategies.

Good luck 🤞 with your buying in Vegas!

Connect with vendors from the comfort of your own home 🏠 with SGN Magazine’s Online Marketplace Directory! Our directory...
04/07/2025

Connect with vendors from the comfort of your own home 🏠 with SGN Magazine’s Online Marketplace Directory!

Our directory has plenty of wholesale vendors with trending gifts, unique souvenirs and more.

Check out the SGN Online Marketplace Directory today: https://marketplace.sgnmag.com/

Travelers these days love connecting to nature, and we’ve got some great nature-themed finds in our latest Fresh Ideas s...
04/03/2025

Travelers these days love connecting to nature, and we’ve got some great nature-themed finds in our latest Fresh Ideas section. Help customers connect to nature with these fun, woodland-themed products 🌳🦊🦌🐿️

We've got some cute merch featured from vendors including Kittd, Violette Stickers, Doodle Pants, Bellzi, GP Originals, Hopper Studios, Little Critterz, First & Main: Plush, bags, accessories and more and Bucket Wonders.

Check out these ideas and more in SGN’s March-April issue in print and online at www.sgnmag.com/magazine.

Fun fact: Kennett Square, a small town in southeastern Pennsylvania, is the Mushroom Capital of the world 😲We promise th...
04/01/2025

Fun fact: Kennett Square, a small town in southeastern Pennsylvania, is the Mushroom Capital of the world 😲

We promise that's not an April Fool's joke! The town is one of the largest producers of mushrooms 🍄 in the world. Travelers visiting the world’s mushroom capital won’t want to skip a trip into The Mushroom Cap, a shop dedicated to all kinds of fungi finds and souvenirs.

Check out “Having a ‘fun’gi time at The Mushroom Cap” in SGN’s March-April issue in print and online at https://sgnmag.com/article-13641-Having-a-%E2%80%98fun%E2%80%99gi-time-at-the-mushroom-cap.html

Houston Zoo Store sure knows how to put a smile 😃 on kids’ faces. Every holiday season, the shop hosts a Love One, Give ...
03/31/2025

Houston Zoo Store sure knows how to put a smile 😃 on kids’ faces. Every holiday season, the shop hosts a Love One, Give One campaign to donate plush 🧸 to a local children’s hospital. The retailer had its best fundraiser yet this past winter.

SGN presented its latest Sunshine Award ☀️ to the Houston Zoo retail operations for its good work! Check out “Hugs from Houston Zoo Store” in our March-April issue: https://sgnmag.com/article-13638-Sunshine-Award-Winner-Houston-Zoo-Store.html

Have you ever considered hosting events at your shop? 🤔 In her latest Savvy Shopkeeping column, Kathy Cruz of Savvy Shop...
03/28/2025

Have you ever considered hosting events at your shop? 🤔 In her latest Savvy Shopkeeping column, Kathy Cruz of Savvy Shopkeeper shares how events help independent retailers become “must-visit” destinations. ❤️❤️❤️

“By hosting creative events and building strategic partnerships, you can increase foot traffic, enhance customer experience and ultimately boost sales for your store.” – Kathy Cruz

Check out her guide for events in her column in our March-April issue in print and online at https://sgnmag.com/article-13636-Become-a-must-visit-shop-with-events.html

With many museum stores located near the exit, the merchandise displays act like a “final exhibit” for guests. It’s impo...
03/24/2025

With many museum stores located near the exit, the merchandise displays act like a “final exhibit” for guests. It’s important for these retailers to offer souvenirs that leave a lasting impression on customers.
“Museum stores offer a last impression of the museum. They offer a chance to take home a piece of the museum’s mission while also generating revenue museums need to stay open and involved in the community.” – Melody Caban,

SGN gathered some insights from the Science Museum of Minnesota, New Bedford Whaling Museum and Sacramento History Museum. Readers won’t want to miss “Leaving a lasting impression” in our latest issue. Check out this article and more in the latest issue of SGN in print and online at https://sgnmag.com/article-13644-Leaving-a-lasting-impression.html

Want to add some “school spirit” 📣to your store? Our latest Fresh Ideas section has trendy collegiate-themed memorabilia...
03/20/2025

Want to add some “school spirit” 📣to your store? Our latest Fresh Ideas section has trendy collegiate-themed memorabilia for destination retailers to add to their shelves! 🏫🎓🏈

We love these ideas from vendors such as Artisans Inc, Bogg Bag, SDS Design Associates, Inc., catstudio, Kendrick Home, Storm Striker, Happy by Rachel Walker Art, StadiumSpot and Baseball BBQ.

Check out these ideas and more in the March-April issue in print and online at www.sgnmag.com/magazine.

Do you know your store’s sales per square foot? If not, now might be a good time to start measuring 📏 to ensure success ...
03/19/2025

Do you know your store’s sales per square foot? If not, now might be a good time to start measuring 📏 to ensure success for your store this upcoming season!

In his latest Attraction Action column, Tommy Brown of the Saint Louis Zoo shares tips for increasing a store’s sales per square foot. Check out his column and more in SGN’s March-April issue in print and online at https://sgnmag.com/article-13635-Know-your-sales-per-square-foot.html

Looking for new products for your shop? 👀 Explore SGN Magazine’s Online Marketplace Directory for the latest wholesale v...
03/18/2025

Looking for new products for your shop? 👀 Explore SGN Magazine’s Online Marketplace Directory for the latest wholesale vendors and products!

Whether you’re hunting for trending gifts or unique souvenirs, we’ve got you covered! SGN’s Online Marketplace Directory 💻 makes it easy for destination retailers to connect with one-of-a-kind vendors to help your store stand out.

Check out the SGN Online Marketplace Directory today: https://marketplace.sgnmag.com/

Happy St. Patrick’s Day 💚 from SGN magazine! Whether you’re Irish or not, we hope your day is filled with a lot of luck!...
03/17/2025

Happy St. Patrick’s Day 💚 from SGN magazine!

Whether you’re Irish or not, we hope your day is filled with a lot of luck! 🍀

We’ve got “out-of-this-world” 🚀 finds in SGN’s latest Fresh Ideas section! In “Galactic goods,” we highlight some fun, s...
03/14/2025

We’ve got “out-of-this-world” 🚀 finds in SGN’s latest Fresh Ideas section! In “Galactic goods,” we highlight some fun, space-themed gifts and souvenirs that are trending with destination retailers. 🪐🌕🌠

We feature gift ideas from vendors such as Streamline Imagined, Jessica Frasz, Lantern Press, Nature Planet, Oooh Yeah Socks, LuxCups Creative, CoTa Global, Denik and GeoCentral.

Check out these ideas and more in the March-April issue in print and online at www.sgnmag.com/magazine.

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Souvenirs, Gifts & Novelties magazine is America's Most Trusted Publication for the Souvenir & Resort Gift Industry. Each issue, the magazine offers the best in insightful editorial crafted by a dedicated team of contributing writers. Regular sections includes coverage of stores at zoos, aquariums, museums, hospitals, colleges, minor league baseball ballparks and more. The writers also regularly interview staff at inspirational, party, Hallmark, country and general stores to get the complete story on gift and merchandise trends. Readers also get access to all of the top merchandise in the country through the magazine's advertising companies. For advertisers, the publication affords access to a readership of over 42,000 that includes all of the top buyers, managers and owners in the industry. The magazine's readers decide on which goods will be stocked in their stores, and are always looking for fresh merchandise and an innovative approach to serving their customers.