Blue Canopy Marketing

02/19/2025

While once a popular tactic, aggressive pop-ups have largely fallen out of favor.

Today, aggressive pop-ups do more harm than good, and they often result in ⬇️
- A poor user experience
- Increased bounce rates
- Penalties from search engines

02/14/2025

Roses are red,
Violets are blue,
We love marketing,
And helping you! 💘

HAPPY VALENTINE'S DAY! Our hearts are full when we see YOUR business thrive. 🫶

02/13/2025

Visit our Friends at Me Again Boutique for their soft opening today at noon and tomorrow from 9am - 6pm! Located in the Downtown Mall in Meadville.

Join us for our Galentine’s Sneak Peek at Me Again Boutique. Opening TODAY, Thursday February 13th, at noon and on Valentine’s Day, Friday February 14th: 9:00 am-6:00pm.

Questions- call 814-MeAgain.
Located in the Downtown Meadville Mall opposite Fox’s Entrance.

02/11/2025

Use common inquiries from customers to guide your content.

This is a great way to keep content flowing while providing value to your audience. You can even point them to your website for more information at the end of the post to drive some extra traffic (if you don't have a website... we can help you with that)!

02/10/2025

Can you remember the last time you updated your business's social media profiles?

Think your "about" section, services, contact information, cover photo, etc.

If you can't pinpoint when it was, you may want to spend 15 minutes reading through your profiles and make some much needed updates. ✨

02/07/2025

Are you valuing your customers' time?

Convenience is king, and if it's not easy, fast, and hassle-free, your customers will go somewhere that is.

You can capitalize on convenience through:
1. User-Friendly Website Design
2. Online Booking & Ordering Systems
4. Local SEO for Quick Discovery
5. Social Media Engagement & Customer Support

When you make life easier for your customers, they'll keep coming back!

Interested in learning more? Contact us today ⬇️
BlueCanopyMarketing.com/contact
814.375.2583⁠
[email protected]⁠

02/05/2025

MAKE. YOUR. CONTENT. SCANNABLE! 👏

In a world where attention spans are shorter than ever, scannable content is the key to keeping your audience engaged.

Scannable content has:
✅Short Paragraphs
✅Bold Headings
✅Bullet Points
✅Eye-catching visuals

Your audience is scrolling fast - give them what they need at a glance.

02/03/2025

Valentine's Day is right around the corner 💘

Check out these Valentine's inspired content ideas ⬇️
- Create Valentine's themed gift guides & share them on your platforms
- Share content promoting self-love and Galentine's Day
- Show appreciation

01/29/2025

No Commitments. No Cost. Just Strategy.

Our free consultation is all about YOU—your goals, your vision, and the roadmap to getting results. Whether it’s web design, SEO, social media, or all of the above, we’re here to craft a plan that works for your business.

📅 Don’t wait—book your free consultation today and let’s get started!

01/28/2025

Happy Data Privacy Day! 🔒

Today, we’re reminded of the importance of protecting personal information in an ever-connected world. Whether it’s safeguarding passwords, enabling two-factor authentication, or reviewing privacy settings, small actions can make a BIG difference.

💡 Tips for Better Data Privacy:
- Use strong, unique passwords for every account.
- Update software regularly to patch security vulnerabilities.
- Think twice before sharing personal details online.
- Be cautious of phishing scams—don’t click suspicious links!

Your data is valuable. Let’s work together to keep it safe. 💻💙

01/24/2025

The hero section on your website should accomplish these 3 things in a matter of seconds:

1. Capture your site visitors' attention
2. Clearly convey the core value proposition of your organization
3. Direct them where you want them to go with a clear call-to-action (CTA)

Ensure your site visitors have a positive user experience and create a hero with a visual hierarchy that guides the visitors' eyes.

01/23/2025

While traditions and proven methods have their place, clinging to this mindset can hinder the growth and improvement for your organization's marketing and strategies.

Shift the mindset by doing the following ⬇️
- Encourage questions like "Why?" and "How can we do this better?"
- Promote a culture of continuous improvement and adaptability
- Regularly evaluate processes to ensure they're still effective
- Emphasize learning from mistakes and taking calculated risks

01/21/2025

🗣️ "If it's not measured, it can't be improved" 🗣️

We can't say it enough times, tracking data from your marketing efforts is essential for achieving success and continuous improvement.

You don't want to keep spending money on campaigns that aren't yielding results, do you!? With tracking, you can quickly identify underperforming efforts and pivot before wasting any more time/money.

01/17/2025

Cross-promoting: one of the many things our community does so well!

If you aren't sure what cross-promoting is, we can almost guarantee you have seen it done before, and maybe even participated in it!

To keep it short and sweet, cross-promoting is a collaborative marketing strategy where businesses work together to promote each other. It's a ""win-win"" approach that aims to mutually benefit and help all parties.

When done successfully, the benefits should look something like:
- Expanded reach
- Cost-effectiveness
- Improved credibility
- Increased engagement

If your organization hasn't been utilizing the possibilities of cross-promotion, it may be high time you do! Get creative, choose the right partner(s) (ensure alignment in audience, values, and goals), track your results, and see what happens!

01/15/2025

Join us in wishing Braeden, one of our talented Software Engineers, a very happy birthday!

Braeden's approach is always geared towards innovation and precision, and we look forward to seeing the projects he will accomplish this next year.

Have a great day!

01/13/2025

What better way to kick-off the new year than with building your dream website?!

We're ringing in 2025 with fresh designs, bold ideas, and websites that work as hard as you do.

Contact us today and let us help you elevate your online presence 📈

814.375.2583
[email protected]
https://bluecanopymarketing.com/contact/

01/10/2025

Reputation is one of the most important assets an organization can have. In our most recent blog post, we dive deeper into this concept and why safeguarding and enhancing your organization's reputation should be a top priority in the coming year.

Check it out ⬇️

In today’s hyper-connected world, your business’s reputation is not just a facet of your success—it is the foundation of it.

01/09/2025

Why should customers choose your business over competitors?

Your answer to that question is your Unique Value proposition (UVP). UVPs highlight the unique benefits your organization offers, the problems you solve, and the value customers gain when they utilize your services/products.