Blue Canopy Marketing

Blue Canopy Marketing Digital marketing company offering custom web development and cohesive online marketing strategies. Why Choose Blue Canopy?
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Marketing in the digital space can be overwhelming and oftentimes businesses’ efforts are disjointed and inconsistent. Our team has helped 100s of independent pharmacies get the word out about their unique services since 1993. In recent years, we have begun working with companies in other industries and decided to rebrand as a separate company to better meet their needs. Keeping up with the ever-c

hanging digital landscape can be a full-time job. Most small businesses cannot support an in-house marketing staff. Blue Canopy Marketing truly cares about your success and can become an extension of your business team. Our dedicated group of experienced, US-based professionals continuously follows the current trends and adapts our strategies to optimize your online brand to help you succeed and grow. We see you; we understand you, and we're here for you!

Check out one of our latest projects! We enjoyed working with the ALFA Endurance team to develop this website for them. ...
12/12/2024

Check out one of our latest projects! We enjoyed working with the ALFA Endurance team to develop this website for them.

The goals behind the design of the site were to:

- Promote health and wellness by highlighting endurance sports/activities and providing opportunities for community members to engage in endurance activities like triathlons, running, and biking.

- Create a local community for adventure and growth by showcasing the endurance events ALFA offers and fostering a sense of camaraderie.

- Share knowledge and inspire others by pointing visitors to the ALFA Endurance podcast.

Visit the site for yourself ➡️ https://alfaendurance.com/

As 2024 comes to a close, take a look at the top marketing trends from the year ⬇️1. Artificial Intelligence (AI) 2. Sho...
12/10/2024

As 2024 comes to a close, take a look at the top marketing trends from the year ⬇️

1. Artificial Intelligence (AI)
2. Short-form Video Content
3. User-Generated Content (UGC)
4. Community Efforts/Genuine Branding
5. Quality Editorial Content
6. AI-powered Chatbots
7. Personalization

We are in the Christmas spirit over here at Blue Canopy Marketing!🎄
12/09/2024

We are in the Christmas spirit over here at Blue Canopy Marketing!🎄

Your brand message is the heart of your business, shaping how people perceive you, what they can expect from you, and wh...
12/07/2024

Your brand message is the heart of your business, shaping how people perceive you, what they can expect from you, and why they should trust you. Incorporating these must-haves into your brand message, you will create a strong, cohesive, and impactful narrative that resonates with your audience and drives business success.

1. Clear Brand Purpose
2. Unique Value Proposition (UVP)
3. Brand Voice & Tone
4. Target Audience
5. Brand Story
6. Brand Values
7. Emotional Appeal
8. Call to Action
9. Consistency Across All Touchpoints

If you're investing time and money into redesigning your organization's website, make sure you avoid these mistakes! ❌⬇️...
12/06/2024

If you're investing time and money into redesigning your organization's website, make sure you avoid these mistakes! ❌⬇️

1. Ignoring User Experience (UX)
2. Not Considering Mobile First
3. Overcomplicating the Design
4. Not using clear Call-to-Actions
5. Using too much text

6 steps for building your 2025 social media goals 📈📲
12/05/2024

6 steps for building your 2025 social media goals 📈📲

Friendly reminder to get out and support local business today and every day!⁠ 💙
11/30/2024

Friendly reminder to get out and support local business today and every day!⁠ 💙

Happy Thanksgiving from the Blue Canopy Marketing team!Reminder: Our office is closed today and tomorrow, but will reope...
11/28/2024

Happy Thanksgiving from the Blue Canopy Marketing team!

Reminder: Our office is closed today and tomorrow, but will reopen on Monday.

Blue Canopy Marketing will be CLOSED for Thanksgiving on Thursday, November 28th and Friday, November 29th. Our regular ...
11/26/2024

Blue Canopy Marketing will be CLOSED for Thanksgiving on Thursday, November 28th and Friday, November 29th.

Our regular hours (9 AM - 5 PM EST) will resume on Monday, December 2nd.

We hope you have a wonderful Thanksgiving spent with friends and family! 🦃🧡

With our latest website project for Homestead Family Health and Wellness, our goal was to capture Homestead's profession...
11/25/2024

With our latest website project for Homestead Family Health and Wellness, our goal was to capture Homestead's professional yet friendly aesthetic, creating an online space that feels as welcoming as the practice itself.

We also had the objectives to:
- Tell the Homestead story to help create a deeper connection with site visitors, establish trust, build brand identity, and ultimately, make the "why" behind the practice apparent to visitors
- Ensure the site transparently displays services and prices

Check it out! ➡️ https://homesteadfamilyhealthandwellness.com/

Tis' the season of thankfulness, and we feel extra thankful for our amazing clients. Your trust and collaboration are th...
11/22/2024

Tis' the season of thankfulness, and we feel extra thankful for our amazing clients. Your trust and collaboration are the cornerstones of our success.

Each project, each strategy, and each marketing campaign we've embarked on with you has not only fueled our growth but also deepened our passion for digital marketing. Your unique visions and goals inspire us daily, and we are truly honored to be a part of your business journey.

Thank you for choosing us, for believing in our team, and for allowing us the privilege to help your businesses thrive.

Your success stories are our greatest reward!

At Blue Canopy Marketing, we know a website should do more than *just* look good—it needs to engage, inspire, and set yo...
11/21/2024

At Blue Canopy Marketing, we know a website should do more than *just* look good—it needs to engage, inspire, and set your business apart. Our unique, 8-step process ensures your website does exactly that:

1. Discovery
2. Content Creation
3. Design Layout
4. Development
5. Staging & Testing
6. Launch
7. Concierge Support
8. Continued Growth

Our streamlined process enables us to ensure you love your new site and helps you to grow your business.

Make 2025 the year your website stands out and drives real results. Click the link in our bio to connect with us!

Looking to maximize your engagement and revenue this holiday season? Check out these holiday marketing tips that may hel...
11/18/2024

Looking to maximize your engagement and revenue this holiday season?

Check out these holiday marketing tips that may help you do just that! ⬇️
1. Leverage Holiday-Themed Content & Visuals
2. Personalize Offers & Recommendations
3. Create a Sense of Urgency & Scarcity
4. Optimize for Mobile Shopping
5. Use Social Proof & Reviews
6. Offer Holiday Bundles & Gift Guides
7. Run Flash Sales or Exclusive Deals
8. Encourage Early Holiday Purchases with Shipping Incentives
9. Promote Gift Cards for Last-Minute Shoppers

With a proactive, customer-centered approach, these tips can help you make the most of the holiday season, leaving a positive and lasting impression on your audience.

Don't leave your marketing success to chance. By tracking ROI, you can refine your approach and maximize your impact!Mea...
11/15/2024

Don't leave your marketing success to chance. By tracking ROI, you can refine your approach and maximize your impact!

Measuring your return on investment allows you to:
- Evaluate the effectiveness of your campaigns
- Make informed decisions about where to allocate your budget
- Identity which strategies are driving the most results
- Optimize your marketing efforts for better performance

It's time to dive deeper into your marketing metrics.

Not sure where to start? Contact us today and let's chat!
BlueCanopyMarketing.com/contact
814.375.2583⁠
[email protected]

Did you know that globally, over 70% of Google searches come from mobile devices? Today's users expect seamless mobile e...
11/13/2024

Did you know that globally, over 70% of Google searches come from mobile devices? Today's users expect seamless mobile experiences. If they experience an "unfriendly" mobile site or ad, they will likely get frustrated, leading to negative brand associations and potentially losing customers to competitors with better mobile experiences.

If a website or ad isn't mobile-optimized, a large share of the audience might encounter a poor user experience, leading to higher bounce rates and fewer conversions. Not only does it impact the user experience (for better or for worse), but mobile optimization can also boost a site's SEO, helping it rank higher in search results, reach more users, and drive more organic traffic.

Mobile optimization is a foundational component for any digital strategy, which is why at Blue Canopy Marketing, we make mobile optimization a priority for all of our client websites!

Connect with our team at:
BlueCanopyMarketing.com/contact
814.375.2583⁠
[email protected]

Tomorrow is the Meadville-Western Crawford County Chamber of Commerce Chamber’s Member Services Auction! Attendance is o...
11/12/2024

Tomorrow is the Meadville-Western Crawford County Chamber of Commerce Chamber’s Member Services Auction! Attendance is open to both Chamber and Non-Chamber member businesses and we are happy to have donated a package that can help serve the success of your business!

The Business Online Analysis and One Hour Strategy Session package is open to both Members and Non-Members for bidding. The winner of this package will receive a digital analysis report completed by our experienced team that includes an assessment of your current online visibility with high-level recommendations to optimize your online presence.

The auction will take place at The Movies at Meadville on Wednesday, November 13th beginning at 6:00PM, be sure to stop by and take advantage of some amazing deals!

You can view the full auction catalog athttps://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/712/File/Chamber_Auction/2024/ChamberAuctionCatalog_2024FINAL1.pdf

Connect with our team at:
BlueCanopyMarketing.com/contact
814.375.2583⁠
[email protected]

In acknowledgment of our country’s veterans and those who continue to serve, we want to sincerely thank you for your ser...
11/11/2024

In acknowledgment of our country’s veterans and those who continue to serve, we want to sincerely thank you for your service and sacrifice in defending our country.⁠

We are especially proud to spotlight Software Engineer, Jacob Nicol, for his 4 years of service in the Army!⁠

On Wednesday, we had the pleasure of participating in the Manufacturer & Business Association’s Annual HR Conference.Hos...
11/08/2024

On Wednesday, we had the pleasure of participating in the Manufacturer & Business Association’s Annual HR Conference.

Hosted at the Bayfront Convention Center in Erie, the event offered a fantastic day of networking with professionals from over 150 companies, and hearing from keynote speakers Debbie Peterson and Andrea Bierer, who shared valuable insights with the audience.

We always appreciate opportunities like this to showcase our services and discuss with local businesses how we can help them thrive! ✨💙


Address

829 Market Street
Meadville, PA
16335

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18143752583

Website

https://www.linkedin.com/company/blue-canopy-marketing

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