Sage Communications

11/25/2024

Happy Monday!

We all know that feeling too well, starting Monday with fresh energy only to have an unfinished project on your shoulders.

At Sage, we believe in turning these moments into an opportunity to rest and refocus. Whether it's collaborating with your team for a quick brainstorm or finding new ways to inspire creativity. Every challenge brings a chance to strengthen our commitment to impactful work.

11/21/2024

Earlier this month Sage attended the March of Dimes Heroines of Washington Awards Gala. This event honors and recognizes women in the D.C. Metro Area for their dedication to community service. This year Sage was honored to nominate Dr. Kader Gümüs, who was recognized as an award finalist.

11/19/2024

Is a press release necessary?

PR Account Director Mike Atkinson shares tips on when one is essential to boost brand trust, visibility, and SEO...but not every story requires one.

Learn more about effective press release strategies here: https://www.aboutsage.com/articles-news/2024/8/2/should-i-issue-a-press-release-a-modern-look-at-the-age-old-question

11/13/2024

We're honored to announce that our team received two MarCom Awards for their work with USDA Food and Nutrition Service and the DC JazzFest. 👏🏆

The DC JazzFest team was awarded platinum for its work developing a unique logo to celebrate and promote the 20th anniversary of DC JazzFest. The new logo was designed to be used in advance, onsite and post-event and provided the ideal match to the energy and vibe of the festival that drew records to the Nation's Capital.

USDA FNS' BPA supports various FNS initiatives, including the National School Lunch Program. Sage's USDA FNS team received gold for its efforts in helping celebrate National School Lunch Week 2024. Sage ideated and produced three one-minute illustrative videos highlighting students' favorite school meals, each featuring voiceovers from real students.

Huge congratulations to both teams! Check out a few of the award-winning designs below.

11/11/2024

Today we honor and recognize the heroic individuals who have served our country. Thank you to our Veterans for your service and commitment to our country, today and every day.

11/07/2024

Sage supported the U.S. Department of Agriculture Food and Nutrition Service (FNS) in the development of three animated videos highlighting meals in elementary, middle, and high schools; which resulted in the win of a 2024 Gold MarCom award! Click here to view the School Meals Are Great videos.

Elementary School: https://www.youtube.com/watch?v=cJhoQWMxUuU
Middle School: https://www.youtube.com/watch?v=SZZBLYJsghA
High School: https://www.youtube.com/watch?v=VlrjAQBnT0c

11/05/2024

Last week, we celebrated Halloween by painting mini pumpkins in our office!

It’s always so wonderful to spend time together in person and bond as a team. We’d like to thank our Culture Crusaders team for planning this activity, as well as all the Sagers who participated in the event.

We hope you’re all having a wonderful fall season 🍂

10/31/2024

Spooky season is here, and so are those pesky writing “ghouls” that love to haunt communications professionals.

Here are a few classic slip-ups that can sneak up on even the best of us:

🕸️ Passive voice lurking where strong active voice belongs
👻 Jargon that makes readers poof—disappear
💀 Run-ons that just won’t quit (scary, right?)
🧛 Subject-verb disagreements that drain the life from your message

Sometimes all it takes is a second look and a little polish. What’s your go-to trick to keep those writing ghouls away?

10/30/2024

The U.S. presidential election is less than a week away, and states across the country are taking final steps to ensure they’re ready.

James Coyle, U.S. Public Sector CTO at Lookout talks to Bloomberg about the growing global crisis and what it means for election security ahead of the big day.

Read more here: https://shorturl.at/dnhsw

A lawsuit accusing Wisconsin’s voter website of cybersecurity vulnerabilities put its finger on growing identification challenges for organizations across industries—but its timing two weeks before the presidential election realistically leaves little time for an overhaul.

10/29/2024

Sage takes pride in helping our clients reach federal audiences and impact the public sector.

In 2021, we helped Purchasing Power develop an outreach campaign to raise brand awareness with its federal government customer audience. The multi-faceted campaign consisted of geotargeting, social media ads, direct to consumer messaging and more.

As a result, Purchasing Power gained over 20 million impressions, 50,000 clicks and visits to its website and 98 new user registrations.

To read the full case study, click here: https://www.aboutsage.com/results/purchasing-power

Situation / Challenge Purchasing Power is a buy now, pay-over-time purchase program sponsored by affiliated brands and organizations. It empowers customers to regain financial control and buy the items they need and want. Purchasing Power came to Sage with a task to reach its federal government c

10/24/2024

Did you know that women make up less than 25% of the cybersecurity workforce?

Executive Director Debbie Sallis recently spoke with ABC7 News about the cyber industry’s gender disparity, and The Cyber Guild’s work to support and advance women in the industry.

Earlier this month, the Cyber Guild held their annual Uniting Women in Cybersecurity (UWIC) event. This event brings leaders together from across the public and private sectors to discuss current cyber workforce challenges and strategies.

To watch Debbie’s full interview with ABC7 or learn more about The Cyber Guild’s new inclusive mentoring program, click here: https://bit.ly/3UgZrUC

There is an effort to empower more women to get into cybersecurity.

10/22/2024

The most important factor in sustaining high valuation is stakeholder loyalty. At Sage, we help our clients foster standards that earn loyalty and build net promoters. Our strategists help identify and define factors that determine what winning performance looks like for each client.

Allow us to help you elevate your stakeholder experience : https://www.aboutsage.com/stakeholder-experience

10/17/2024

Congratulations to our clients who were recognized as WashingtonExec’s Top National Security Executives to Watch in 2024!

🏆 Tish Mossman, Vice President of National Security and Safety, RELI Group
🏆 Jessica Maloney, General Manager of Civilian Division, Sev1Tech

Learn more about the profound impact these leaders are making in the national security landscape: https://washingtonexec.com/2024/10/top-national-security-execs-to-watch-in-2024/

National security leaders play key roles in modernizing, protecting and defending the technologies that drive missions on land, sea, air and space. These le ...

10/15/2024

The Sage team is at this week, helping support our clients while staying up to date on the latest trends impacting the U.S. Army and defense sector.

If you’re around, stop by and say hello! 👋

10/14/2024

Interested in starting a career in ? Our Assistant Account Coordinator, Abigail Allen, shared three necessary skills to start out in the field in a recently published PR News article.

Read the full article with her insights here: https://www.prnewsonline.com/three-ways-to-know-if-pr-is-the-right-career-for-you/

If you possess transferable skills, can confidently adapt to new situations, and are looking for a dynamic new career path, you’ll have everything you need to get started on a successful transition to PR.

10/11/2024

Yom Kippur, the Day of Atonement, is the holiest day in the Jewish faith. This holiday is centered around reflection and repentance.

This year, Yom Kippur begins on Friday, October 11, at sunset, and ends at nightfall on October 12.

We wish everyone observing Yom Kippur a meaningful time of reflection and connection.