11/24/2014
The 4k evolution, deal me in...
The first time I heard the term "4k" I had no idea what it was, and I really didn't care much either. It wasn't until I saw the first images coming from a prototype Panasonic GH4 that I could hardly believe what I was seeing. In the last decade, I've only been astounded 3 times by images I've seen coming off various cameras. The first was the Sony EX1, the second was the Canon 5D MarkII, and the third was the Panasonic GH4 - 4k image. Having worked with many ENG Sony Digital Beta cameras, then making a jump into HD-DV cams, namely the Sony PD150, to the stunning imagery of the Sony EX1, to the camera that changed the video acquisition world as we knew it, the Canon 5D MarkII, to the 4k world of the Panasonic GH4, it has been one jaw dropping experience after another. Who hasn't seen Bryan Harvey's "Light of the Yucatan" shot with a prototype GH4, that wasn't astounded? And, this was a video being played off Youtube. Nothing I'd ever seen on Youtube looked quite like this, in terms of the resolution being depicted. A mirrorless camera that would be priced at $1600 dollars, producing that image, deal me in.
The Panasonic GH4 - 4k capabilities are quite impressive when you consider it is recording the compressed 4k image internally to inexpensive SD cards. The 4k workflow is relatively simple, and even if you have an aging iMAC, like myself, working with proxy media isn't the end of the world, however, 4k media can get daunting quickly, so the more horsepower you can muster, the better. What about 4k delivery you ask. Good question. In a recent webinar featuring Michael Cioni, CEO of Light Iron, he stated, and I couldn't agree more, that 4k delivery will come much faster to the internet, than it will to broadcast television. I think it's much to early to even guess what delivery mechanism will be offered for 4k. 4k offers many benefits over 1080, namely resolution, and of course the ability to reframe in a 4k to 2k timeline. Currently, none of my clients are requesting a 4k project, however I have no doubt that will change in the near future. Even if it's not being seen on a true 4k playback device, seeing it over Youtube's 2160 - 4k option on my 27" iMAC is nothing short of stunning. The workflow for getting your masterpiece uploaded to Youtube's 2160 - 4k option is pretty much straight forward. Master file, compression, upload, there is no voodoo here. Youtube may not be viewed upon as the most professional playback platform, but at the moment, nothing else on the internet, that I know of, comes close to it's playback resolution in 2160 - 4k.
The debate whether 4k is a cinematic image, and the dynamic range numbers game will rage on and on. In my own personal opinion, I don't put 4k in a cinematic category. 4k is a resolution animal and a breed, if you will, all of it's own. I do however feel with the right lighting, and the right filtration, it can definitely look cinematic, but you're going to have to work a lot harder to achieve that look.
Any way you look at it, these are exciting times. I don't think there is a doubt 4k is here to stay, and I for one will embrace it, and I think you should too.