04/24/2024
Radio...It's been here for over 100 years and it's still the BEST medium to reach potential clients for your business! The stats don't lie.
+ Radio is the #1 reach medium.
+ 213 million Americans listen every single week.
+ 83% of those are 18 to 49.
+ Radio is the top source for the discovery of new music.
+ Radio is the most-used audio source in the car and at work.
The key reasons for radio’s staying power: It’s convenient, free, and offers unparalleled opportunities to make connections on the local level.
In most metros, radio is the #1 local medium. Nine out of ten listeners engage with their local DJs – either by phone, by text, on social media, or in person at different events. In addition to music, people listen to radio for news, weather, and traffic and to learn about what’s going on in their community.
Radio is easy to use, especially in the car. Despite the rapidly changing nature of the dashboard, radio trounces Sirius XM for time spent listening on an average weekday, with 54% for AM/FM radio vs. just 19% for Sirius XM. 81% of Spotify and Pandora listeners still listen to local radio.
Radio is targetable. It allows advertisers to speak to demographics and consumer lifestyles that they want to reach.
Radio is cost-effective. You get maximum reach and frequency for less than most other major media.
Radio has lower production costs, which allows you to have multiple formats, multiple commercials for multiple formats, and really engage with that listener. Radio offers a great return on investment.
While only 2% of the population wakes up on any given day proactively looking to make a specific purchase, radio reaches the remaining 98% before they even think about buying. Radio has top-of-mind awareness, perfect for when they’re ready to purchase.
AM/FM is the #1 reach medium, and radio increases brand recognition.
*Posted from the Lund Consultants and Edited from the NAB session, “Why radio 2024, Do your presentations break through the clutter” with Natalie Marsh of Lotus and Tricia Gallenbeck of Cumulus.
