In the Wee hours

An award-winning creative production company specializing in high-end branded content for film, television, and digital media. Let our brand help build yours.

Why Us

We originally founded In the Wee hours back in 1997, mostly to promote our incredibly popular, rapid-fire word game Thinking is Drinking®. In fact, our first home served as a place to turn to, late at night, or early in the morning, just to hang out, to explore, and discover.

Our very first commercial campaign in 2001 featured kids attempting to apply some rather puzzling facts to th

eir everyday lives, often to humorous effect, for the New Jersey State Aquarium. That television campaign landed us three ADDY’s, including Best of Video for “Breathe”, and we’ve been winning awards for our work ever since.

Centered on high creative standards, low overhead, and multifaceted talent, the next iteration of our company went on to produce first-rate narrative projects, collaborating with fresh, up-and-coming talent, as well as compelling ad campaigns for various creative shops across the country, often serving as the entire in-house production department at smaller ad agencies. Projects ranged from a single-day shoot with Ryan Seacrest for Coca-Cola and a trip to Germany to shoot Roger Federer for Wilson to an extraordinary nine-day shoot with a cast of hundreds for Transamerica and a week-long trip from New York to New Bedford, Massachusetts, to launch Joseph Abboud for Men’s Wearhouse.

Over the years, we’ve parlayed our individual expertise and collective experience into a reputation for crafting outstanding work in film, television, and digital media, with the inherent story always the primary driving force. Maintaining the same core values and guiding principles, we’ve since grown into a full-service creative production company able to handle everything from analytics, strategy, and creative development through production, translations, and final delivery.

While the competition in this industry is downright fierce, In the Wee hours distinguishes itself from the myriad of other companies with its deep-rooted and overarching focus on quality visual storytelling. As both seasoned advertising professionals and passionate indie filmmakers, what we bring to the table are the industry connections and global resources to fashion high-end, award-winning content across any and all media platforms. Essentially, a one-stop shop scalable to your precise needs.

Having been in business for 27 years and counting, we have steadily become a trusted, cinematic, boutique brand recognized for our strict attention to detail, high production values, and unique craftsmanship. Let our brand help build yours.

02/06/2025

Don’t forget to subscribe to our YouTube channel for the upcoming releases of our award-winning short films... https://youtube.com/

01.31 The Snow is Always Whiter (now streaming)
02.14 Dating Audrey
02.28 Domino Springs

01/31/2025

“An incredible short that combines outstanding acting, compelling storytelling, and impactful visuals to create a moving and socially relevant cinematic experience.” — Short Films Matter

The Snow is Always Whiter is now available at youtube.com/. Subscribe and click the Bell icon to receive alerts for our next short film premiere!

01/29/2025

“Huselbaatar’s authentic portrayal resonates with emotional depth” — Short Films Matter

From director/dp Dan Hertzog & producer Ganna Sanjperenlei, the inspirational drama The Snow is Always Whiter premieres 10:00a EST, Friday, January 31st at youtube.com/.

When her relationship turns unbearable, a rising New York fashionista plots a daring escape from her abusive fiancé to start anew in Mongolia.

01/29/2025

Thank you Script Symphony Awards for naming JÓLAKÖTTURINN Best Short Film for Season 10! To view our cautionary folk tale, just go to icelandicyulecat.com.

01/27/2025

With 23 wins and 1 nomination, The Snow is Always Whiter will be released on youtube.com/ 10:00a EST, this Friday, January 31st. Click on the Bell icon and select All to receive notifications for each commercial or narrative project we share!

01/23/2025

Please subscribe to our brand-new YouTube channel for the upcoming releases of our award-winning short films... https://youtube.com/

01.31 The Snow is Always Whiter
02.14 Dating Audrey
02.28 Domino Springs

01/17/2025

If you’d like to see exclusive content around Au Pair Girl, please help us build a following on both Facebook and Instagram!

01/16/2025

Fresh off the award-winning Yule Cat, DP Dan Hertzog is available again worldwide. See all his cinematography work here… danhertzog.com

01/15/2025

Want a glimpse of our coming-of-age thriller AU PAIR GIRL? Stay tuned for an extended peek and more news to come!

01/13/2025

Be sure to swing by intheweehours.com to view all the latest commercial and narrative work from our bicoastal team.

01/12/2025

Thanks to all those who came out for the Local Filmmaker Night with director/dp Dan Hertzog at the ACME Screening Room last night! It’s always great to share our work on the big screen, especially Ulziihuu Sanjaa seen here in The Snow is Always Whiter.

01/06/2025

More love for JÓLAKÖTTURINN from IndieX Fest in Los Angeles! Congrats to the Yule Cat team and director/dp Dan Hertzog for wins in Best Music Video and Best Male Director. If you haven’t seen our holiday folk tale by now, watch it here… icelandicyulecat.com.

01/05/2025

Looking for something fun to do this coming weekend? Join us for three of our award-winning short films at Lambertville’s ACME Screening Room, starting at 7:00p, Saturday, January 11th, followed by a filmmaker Q&A with writer/director/dp Dan Hertzog & producer Ganna Sanjperenlei. Please be sure to reserve your seat today… https://www.acmescreeningroom.org/now-playing/local-filmmaker-dan-hertzog.

01/05/2025

Congrats again to our amazing Yule Cat cast & crew and gracious partners & donors as JÓLAKÖTTURINN scores wins for Best Music Video and Best Producer at Indie Short Fest in Los Angeles!

01/04/2025

In the Wee hours’ director/dp Dan Hertzog rehearsing with actress Bayarmaa Huselbaatar high above Times Square, shooting the inspirational drama The Snow is Always Whiter on our Sony FX6. Reserve your seat at the Local Filmmaker Night Saturday, January 11th… https://www.acmescreeningroom.org/now-playing/local-filmmaker-dan-hertzog

01/03/2025

To wrap up another year of narrative work, we wanted to thank Short Films Matter for their glowing review of JÓLAKÖTTURINN (Yule Cat). Congrats to Steinunn Ósk Larsen, Dan Hertzog, Barry Atticks, Ganna Sanjperenlei and the rest of the Tell School of Music at Millersville University & In the Wee hours teams! Read the review on their site today... https://shortfilmsmatter.com/jolakotturinn/

01/03/2025

In the Wee hours’ producer Ganna Sanjperenlei on the set of the romantic comedy Dating Audrey in Paris. Meet her Saturday, January 11th, at the ACME Screening Room Local Filmmaker Night… https://www.acmescreeningroom.org/now-playing/local-filmmaker-dan-hertzog

Address

516 N Sepulveda Boulevard
Manhattan Beach, CA
90266

Telephone

+13103794931

Website

http://intheweehours.com/, http://linktr.ee/intheweehours

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Videos

AU PAIR GIRL teaser

If you’d like to see exclusive content around Au Pair Girl, please help us build a following on both Facebook and Instagram! #intheweehours #comingofage #thriller #aupairgirl #featurefilm #comingsoon

AU PAIR GIRL social teaser

Want a glimpse of our coming-of-age thriller AU PAIR GIRL? Stay tuned for an extended peek and more news to come! #intheweehours #comingofage #thriller #aupairgirl #featurefilm #comingsoon

JGW "Rockin' Out"

Our JG Wentworth Vikings rockin’ out with Juliet Rapture at Broken Goblet Brewing. Coming soon to a venue near you! #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #vikings #rockinout #julietrapture #brokengoblet #jgw

JGW "ATM"

Gunnar vs ATM. Not really a fair fight. #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #vikings #rockinout #guesswhere #jgw

JGW "Flyers"

Axel and Frida quietly “add” a little something to the Juliet Rapture flyers. #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #vikings #rockinout #guesswhere #jgw

JGW "Stickers"

Our Pennsylvania community theatre's "Opera Redux" is a long-standing hit, and the troupe just continues spreading the love wherever they go! #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #vikings #rockinout #guesswhere #jgw

DOMINO SPRINGS awards teaser

We invite you to experience the chilling world of Domino Springs on the big screen! Secure your tickets today and be part of the journey… filmfreeway.com/IndependentShortsAwards/tickets #intheweehours #independentshortsawards #dominosprings #shortfilm #annualawards #seriespitch #comingsoon

JGW "Amusement Park"

Our JG Wentworth Vikings perform “Opera Redux” at the Quassy Amusement & Waterpark Carousel Theatre. Enjoy the show! #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #quassyamusementpark #carouseltheatre #operaredux #jgw

JGW "Bumper Cars"

Maybe some Vikings shouldn’t be allowed behind the wheel. #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #quassyamusementpark #bumpercars #carouseltheatre #operaredux #jgw

JGW "Frantic"

Spin and flip high above the park. Ideally, before lunch. #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #quassyamusementpark #frantic #carouseltheatre #operaredux #jgw

JGW "Tidal Wave"

Three Vikings doing the wave. Tidal Wave. #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #quassyamusementpark #tidalwave #carouseltheatre #operaredux #jgw

JGW "Big Chair"

Our Pennsylvania community theatre's "Opera Redux" is a bona-fide hit. Catch the troupe on tour this summer! #intheweehours #jgwentworth #pennsylvaniaregionaltheatre #troupe #vikings #theyreback #guesswhere #jgw

In the Wee hours

02/06/2025

01/31/2025

01/29/2025

01/29/2025

01/27/2025

01/23/2025

01/17/2025

01/16/2025

01/15/2025

01/13/2025

01/12/2025

01/06/2025

01/05/2025

01/05/2025

01/04/2025

01/03/2025

01/03/2025

Address

Telephone

Website

Alerts

Contact The Business

Videos

AU PAIR GIRL teaser

AU PAIR GIRL social teaser

JGW "Rockin' Out"

JGW "ATM"

JGW "Flyers"

JGW "Stickers"

DOMINO SPRINGS awards teaser

JGW "Amusement Park"

JGW "Bumper Cars"

JGW "Frantic"

JGW "Tidal Wave"

JGW "Big Chair"

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