Magic 98

12/20/2024

Your Elf on a Shelf is only hanging around for a few more days before Santa heads to town...

Show us what your elf has been up to this season for a chance to win $500 to Middleton Jewelers! 🧝🏼✨ Submit your photos HERE: www.magic98.com/2024/12/01/share-your-elf-on-a-shelf-adventures/

12/20/2024

The Run Santa Run 5k is tomorrow in downtown Madison…so a couple of running songs for you to choose from this morning. Flock of Seagulls, ‘I Ran So Far Away’ or ‘Running Up That Hill’ by Kate Bush. Vote below and then unofficially kickstart the weekend with the, ‘8:00 Honk.’ -Lanette/Pat

12/19/2024

ROAD CONDITION UPDATE ⚠️
Make sure you give yourself some extra time this afternoon. The roadways are reported to be pretty slick especially on the ramps and bridges. No issues with any major crashes but there have been a few slide-offs so take it easy on your afternoon commute.

12/19/2024

No Blue Christmas around here — can you guess which doors the Magic Team decorated?! 🎄

12/19/2024

Every family has traditions, and so does Magic 98! ✨
Every year, 98 Hours of Christmas Magic puts Madison’s biggest and best Christmas music library on the air, from Burl Ives and Bing Crosby to Pentatonix and Mariah Carey, along with everything in between. Fun songs, quiet carols, holiday hits from long ago, and new tunes to enjoy—all the music that makes the holiday perfect.

Tune in or download the Magic 98 app to enjoy 98 Hours of Christmas Magic starting at 10PM on Saturday, December 21st through midnight on Christmas night thanks to Genesis Painting, Lake Ridge Bank River Rink, Stoughton Health, The Bruce Company, Downtown Madison, The Fields Family at Jaguar Land Rover Volvo and Impact Life.

12/19/2024

If your office is doing a Christmas door decorating contest…here’s an idea! (It’s not ours…we’re not this creative ☹️.) -Lanette

12/18/2024

At Tom Foolerys Adventure Park, the fun never ends! From our thrilling XD Motion Theater to nearly 200 arcade games, there's something for everyone in your family to enjoy. 🕹️✨ Test your skills, win prizes, and make memories that last a lifetime.

📍 100,000 sq. ft. of indoor attractions
🎯 Laser Frenzy for action-packed challenges
🏆 Redeem your tickets for treasures in our Trophy Room

Bring the whole crew and experience the adventure! 🎉

Circle of Friends Members - login NOW to score a 4-pack of tickets! Not a member? Sign up for FREE at magic98.com

12/18/2024

The elves are putting final touches on toys 🚂
Reindeer are fueling up on magic oats 🦌
The sleigh is getting polished ✨
And Santa is almost set to spread joy around the world in less than a week 🎅🏻

Download the Magic 98 App to follow Mr. Clause throughout Christmas Eve as he makes his way to Madison with the Santa Tracker thanks to SWITA Metal Roofing, LLC!

https://www.magic98.com/santa-tracker/

12/16/2024

UPDATE: A school shooting at Abundant Life Christian School on Buckeye Road has left 3 dead including the suspect. A reunification site is set up at SSM Health Dean Medical Group, 1821 S Stoughton Road, for parents. Students will be shuttled to the pick up site.

12/16/2024

Incidents listed are selected by the Officer In Charge of each shift that may have significant public interest. Incidents listed are not inclusive of all incidents. To view Calls for Services information, please visit communitycrimemap.com. Requests for information can be directed to the MPD Records...

12/16/2024

The kids and I made this Christmas present over the weekend for our slime-loving niece/cousin, Evelyn. Post and show off your home-made holiday creations in the comments! -Lanette

12/15/2024

I talked to Santa at the Elvehjem Neighborhood Holiday in the Park celebration today. He didn't say I'll be getting coal in my stocking this year. But he also didn't say I wouldn't be.

PS: Saturday at the 70 is on now til midnight. Come on over. //Jim

12/13/2024

It’s National Violin Day today! Two songs that feature violins… They Might Be Giants, ‘Istanbul (Not Constantinople)’ and Annie Lennox, ‘Walking on Broken Glass.’ Vote below and unofficially kickstart the weekend with the winning song and the, ‘8:00 Honk.’ -Lanette/Pat

12/12/2024

Remember this? 13 years ago, I couldn’t wait to tell you I was a mom! Everett is a teenager! 🤯-Lanette

12/10/2024

IT'S TIIIIMEE 🧝🏼
Every Christmas your family grows by one very important Elf on a Shelf. They report back to the Big Guy so your kids are on their best behavior, but your elf usually gets into some trouble of their own. Share your elf’s naughty or nice adventures with us for a chance to win a $500 Middleton Jewelers gift card!

📸 SUBMIT YOUR PHOTOS HERE: www.magic98.com/2024/12/01/share-your-elf-on-a-shelf-adventures/

12/10/2024

I caught Imogene writing her Christmas list last night. She wants makeup. 🙇🏼‍♀️. What does your kid want? -Lanette

12/07/2024

Arifa and Katy have been friends since high school. They've had each other's backs through thick and thin, and now both of them are moms continuing to look out for each other.

We are winding down on our Holiday Wish Fundraiser so make sure to get your donations in soon at magic98.com!

Arifa and Katy have been friends since high school. They've had each other's backs through thick and thin, and now both of them are moms continuing to look out for each other.