Lange Digital Solutions

02/16/2025

To all of our Kewaunee County friends, the Kewaunee County Fair is offering half price 4-Day passed w/rides TODAY ONLY!

That is $15 for the entire fair week, with rides! It is in celebration of Kewaunee Couty's own Megan Salentine being named Wisconsin's Fairest of the Fairs!

Join Us July 10-13, 2025 For the 108th Annual Kewaunee County Fair Home Home Buy TicketsExhibit Join Us July 10th-13th 2025 For the 108th Annual Kewaunee County Fair Buy TicketsExhibit FAIR COUNTDOWN Day(s) : Hour(s) : Minute(s) : Second(s) Fair Info The Kewaunee County Fair is an annual event that....

02/14/2025

Happy Valentine's Day to Mrs. Lange! 20 years and many memories between photos!

02/14/2025

❤️ "𝗦𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗟𝗼𝘃𝗲" 𝗧𝗵𝗶𝘀 𝗩𝗮𝗹𝗲𝗻𝘁𝗶𝗻𝗲’𝘀 𝗗𝗮𝘆! 💖

This Valentine’s Day, we’re feeling the love—and we’d love to hear from YOU!
If have helped you with a project, or even just some general advice over the past few months, let us know!

✨ We would love it if you could leave us a review on Google or your favorite social platform, and help other small businesses discover us so we can help them too! Your feedback truly means the world to us and keeps us motivated to serve our local community even better!

❤️ You can click here to leave a Google review: https://g.page/r/CcuTxISdZ6CDEBM/review

❤️ You can use the Review tab to leave us a review on FB: https://www.facebook.com/LangeDigitalSolutions/reviews

💬 Drop a few kind words, share your experience, and let’s spread the love this season. ❤️

Reviews really help small businesses be found, so thank you for supporting small businesses like ours!

To show my appreciation, I would like to give you something in return.
If you click the link below and fill out the form with your name and email address, when you click submit you will receive a PDF version of a free mini-book that I wrote called, 𝗔 𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿’𝘀 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗪𝗼𝗿𝗹𝗱 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

https://link.langedigitalsolutions.com/widget/form/nMcMbJpcvNJvgSVij1ps

It's only a 'mini-book' about 10 pages long, but it will give you a starting point for learning digital marketing.

Reviews really help small businesses be found, so thank you for supporting small businesses like ours!

Gratefully,
Dr. Travis Lange

02/13/2025

𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗽𝗹𝗮𝗻 𝘀𝗲𝘁 𝗳𝗼𝗿 𝗦𝗽𝗿𝗶𝗻𝗴?

It may not seem like it, but the weeks are moving fast and Spring is only about a month away! That means it’s the perfect time to refresh your marketing!

Here’s a quick checklist to get ready for a strong March:

✅ Review your website – Is everything up to date? Are you being found?
✅ Plan your promotions – Any spring sales or special offers? What email campaigns are you running?
✅ Refresh your content – Update blog posts, social media, and ads.
✅ Check your analytics – What’s working? What’s not?
✅ Engage with your audience – Respond to comments and reviews! And ALWAYS ask for new reviews!

Staying ahead of your marketing plan is what keeps your business growing. Need help with your marketing strategy? Let’s make March your best month yet!

Right now we still have time to get March campaigns up and running before the 1st of the month! Drop a comment below ⬇️ or fill out the contact form on our website (https://langedigitalsolutions.com/contact) and we will connect!

02/12/2025

I had a meeting recently with local business owners and we discussed a lot of ideas regarding how we could create events to bring more people to their businesses rather than just driving by.

It made me think for the rest of the day.

➡️What do we buy online from stores like Amazon that we could get locally?
➡️What do we not do because we don't think it is possible, but with just a little help from friends could be easily accomplished?
➡️How would it benefit our local community if we were better connected with each other to be able to use these connections?

In our group, we all have very different businesses, but I feel like the skill set that we bring together as a group is just enough that we could be dangerous at just about anything that we wanted to do...

I guess my point is to reach out. Talk to people. And if there is something that you want to get done, ask someone for help. You never know when someone may play at what you work at, and it could be accomplished easier than you think!

Just my two cents as I sit at home with a sick kid, sipping my coffee.

Best wishes,
Dr. Travis Lange

02/12/2025

"𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗪𝗶𝗻𝘀 𝗘𝘃𝗲𝗿𝘆 𝗧𝗶𝗺𝗲"

Want to know one of the biggest mistakes small businesses (including me!) regularly make?

Posting on social media only when they feel like it.

Your audience needs to see your content regularly to remember you when they need your services. It's called staying 'front-of-mind', and it's important!

Here’s why consistency matters:

📌 Builds trust—People buy from brands they recognize.
📌 Boosts engagement—Platforms reward businesses that post regularly.
📌 Keeps you front-of-mind—The more they see you, the more likely they’ll think of you when they need your service.

Not sure what to post? That’s where we can come in. We can help you create a plan that makes staying consistent almost effortless, or we can completely do it for you! If this is something that you struggle with, drop a comment below ⬇️ and we will connect!

02/11/2025

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?

If you’re investing in a marketing budget, you want to know it’s working, right?

Sometimes the 'campaign goals' (or key performance indicators - KPI) are not directly related to sales. It could be building a larger audience, or gaining engagement on social media. However, in the long-run the end goal almost always comes back to some sort of a monetary return for the money invested.

So here are some simple metrics for you to measure:

💰 Website Traffic – Are more people visiting your site after you start running a campaign?
💰 Lead Generation – Are you getting more calls, emails, or inquiries than you normally would?
💰 Sales Growth – Are you closing more deals?
💰 Customer Engagement – Are people interacting with your brand?

Marketing should not just be another expense on a spreadsheet — it’s an investment that should pay off. If you are struggling to get a return on your current marketing plan, or maybe you don't even have one, it is time to get some quick wins!

Leave a comment below ⬇️ and we will connect and talk about what we could do to help you see a result! 👍

02/10/2025

𝗛𝗲𝗹𝗹𝗼 𝗙𝗿𝗶𝗲𝗻𝗱𝘀! 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗼𝗺𝗲 𝗶𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻!

𝟭) 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿:
I plan to start putting out a 1-2x per month newsletter with digital marketing advice, tips & tricks, blog posts, live events, etc. If you want to make sure that you are on my mailing list, go the this link and just enter your name and an email address! https://link.langedigitalsolutions.com/widget/form/hydVrqmJDpF7ObsHFHRb

𝟮) 𝗩𝗶𝗱𝗲𝗼𝘀:
My goal is to start to create more short-form video content, and I am looking for some content suggestions! Of course, I will have some preplanned strategic topics, but I would also really like to start to make a list of topics that are important to you so that I can provide some value to my fellow local small businesses! If there is something that you would like to learn about, share in the comments!

𝟯) 𝗣𝗼𝗱𝗰𝗮𝘀𝘁:
I am looking to schedule some guests for short podcast episodes that will come out and hopefully be posted regularly by the beginning of Summer. These could be video chats or maybe even in-person conversations, but I really want the focus to be on local small businesses, and what they do for marketing in today's world. The goal is to share tips/tricks that are being tested in the field and can be shared with other business owners so that they can start to boost their marketing today! If you run a business and would like to be featured, or maybe you know someone who does, I would love to set up a time to chat with you!

That's all for now! Talk to you soon!

Dr. Travis Lange

02/10/2025

𝗪𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗰𝗵𝗲𝗰𝗸𝗲𝗱 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀?

Your online reputation is often the first impression potential customers get of your business.

⭐ 93% of consumers say online reviews impact their buying decisions.
⭐ Responding to reviews (both positive and negative) shows you care about customer experience.
⭐ A single bad review isn’t the end—consistently providing excellent service will build a strong reputation over time.

Take a moment today to Google your business. What do people see? If your reviews need some love, we can help craft a strategy to encourage more positive feedback! Just drop a comment below and we will connect!

02/09/2025

It's time for this week's marketing blog: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀: 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗘𝗱𝗶𝘁𝗶𝗼𝗻! 🏈🏈🏈

❇️This week, I discuss some things that large companies will be doing to advertise in tonight's Super Bowl LIX commercials and some lessons that we can take away for our own small businesses!

Check it out here: https://langedigitalsolutions.com/post/marketing-insights-for-small-businesses-super-bowl-edition

01/29/2025

For those of you who do not know me well, my name is Dr. Travis Lange, and I am a college professor of digital marketing and the owner of Lange Digital Solutions, a digital marketing agency in northeast Wisconsin.

And I have a question for you...

Have you been struggling with consistency in your marketing plan?

Do you even have a marketing plan beyond just posting on social media?

Do you want to do something, but you struggle with where to even start?

For the past few months, I have been meeting with local businesses through the local Chamber of Commerce, Business Builder's Brainstorming groups, and just candid conversations, and I keep hearing the same frustrations:

1) Marketing is confusing!

2) You just don't have time to keep up with websites, social media, blogs, etc.

3) It just doesn't seem to be getting an appropriate return for the time and money it costs you.

As I look forward to what the next few months will look like in my own business, this may just be the perfect time to connect and begin to help provide you with solutions to those very problems. 👍

I want to start to help you all by offering you 5 tips for local SEO in a simple checklist in the comments below. ⬇️

This is not meant to be a profound piece full of 'ancient digital marketing secrets'...
..but it is a clear place for you to get started if you are stuck!

My hope is that this will help you take the first steps toward a quick win with your online visibility for your business.

Best wishes,

Dr. Travis Lange

01/27/2025

🎇 Here is this week's blog post 𝙒𝙝𝙖𝙩 𝙩𝙝𝙚 𝙋𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙏𝙞𝙠𝙏𝙤𝙠 𝘽𝙖𝙣 𝙎𝙝𝙤𝙬𝙚𝙙 𝙐𝙨 𝘼𝙗𝙤𝙪𝙩 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙞𝙣 𝟮𝟬𝟮𝟱 🎇

Did the potential of a TikTok ban have an impact on your business? Your daily life? If it was gone, how would you have adapted?

Access the blog post and share your comments below! ⬇️

01/26/2025

This is great story from a local business and friend! Drop by and give her page a LIKE/FOLLOW! Congrats Jessica!

Jessica Wegener of Whitelaw turned a healthy endeavor for her family into a business. She now creates customizable elderberry syrup kits.

01/13/2025

Here is this week's newest blog post, 𝙒𝙝𝙮 𝙀𝙫𝙚𝙧𝙮 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙉𝙚𝙚𝙙𝙨 𝙖 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙞𝙣 𝟮𝟬𝟮𝟱: 𝙔𝙤𝙪𝙧 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙎𝙩𝙤𝙧𝙚𝙛𝙧𝙤𝙣𝙩 𝙈𝙖𝙩𝙩𝙚𝙧𝙨.

📈Websites really are a vital tool in 2025! 📈If you are still only operating on social media, or if you need to update your existing website, just send me a message and we can connect to discuss your project!

The article is connected below ⬇️

12/31/2024

Happy New Year's Eve!

12/30/2024

Did you know 93% of small businesses set new goals for the upcoming year? Goals are the roadmap to success. What’s on your 2025 list? 🌟

12/26/2024

The week between Christmas and New Year’s is perfect for planning.

We can help with building websites, online visibility, social media, reputation management, or lead generation. Anything that helps your business reach your customers, we can help!

Give us a call at 920-255-8997 or send an email to [email protected]