The Other Day

05/23/2024

Lettuce!

We visited Church Brothers Farms in Monterey, California for a behind the scenes tour of their fields.

Delicious doesn’t capture how good it was.

Four hours from field to boxed, chilled, cleaned items ready for delivery.

Impressive. Efficient. Hand-picked. Fresh.

05/09/2024

This is a great article! Congrats to Boxcar BBQ - we are fortunate to have you in Lufkin!!

In the bustling heart of Lufkin, Texas, a local culinary gem is making waves. Boxcar BBQ, founded by chef-turned-pitmaster Jeremy Staggs, has quickly become a cornerstone of the community, bringing […]

05/09/2024

Taking my coffee for a little grounding stroll this morning. 🌳

05/02/2024

We just completed this project for Faithful & True Bridal House with updated logos and a new website.

www.faithfulandtruebh.com

For those in the Bertram/Liberty Hill/Georgetown area, check out this cute shop for your bridal gown. You get a total private shopping experience.😍

04/25/2024

Thank you, Wendie, Dead Tree Dreams for finding this amazing pristine copy of The art of looking sideways by Alan Fletcher! He is a master designer and this book captures a lifetime of his reflection and observation.

04/24/2024

I had the pleasure of talking with Erica Sutton Sprague about my business. It was such a fun conversation about branding vs. marketing and the importance of planning for your exit!

And I should totally wear this color more often! :-)

Thank you, Erica!

Melissa Day, owner of The Other Day Marketing firm, shares with us her insight on marketing, branding, creating a marketing strategy and starting with the en...

04/24/2024

I had a great time last night at the Fork and Femme gathering at Salt & Sugar Gastro Bar. It’s a beautiful woman-owned restaurant with amazing food- and the cocktails looked delicious!

The women who attended are all wonderful and I’m so happy I got to meet you all! Her Texas

04/23/2024

Today is a big day for women-owned restaurants, bakeries, coffee shops, and bars in Texas and you can help support one or two or three! :-) Make a day out of it! Let's get more places on the map, too!

​No matter what city you are in, your support is inspiring for everyone who will be tuned in to see what we do together as a statewide community today.

Use the hashtag and they will track us all!

​Text Fork and Femme a photo of your receipt or a summary of what you purchased for the day (including the restaurant name) to (866) 792-2426. They will post all money earned today by women-owned restaurants—bakeries, coffee shops, bars!

​You can send multiple texts throughout the day or you can add up everything and send in one text if you end up making several purchases today.

04/17/2024

What all do I do? Well, that's a big question!

Throughout my career, I have worked on a plethora of marketing materials: email, content, websites, programs, events, social media, campaigns, strategy, logos, branding, and design.

What do I love? All of it - especially helping a business take ownership of its brand.

Here is a sampling of my most recent work. I like to make things pretty and consistent.

For more samples, visit our webpage at https://www.theotherdaymarketing.com/work - and call me for your branding and design needs!

04/14/2024

Nacogdoches Wine Swirl was last night and what a gorgeous night to be outside! 🍷

Nacogdoches Wine Swirl 2024

04/13/2024

Hair cut day! ❤️ I think I finally found my stylist in East Texas.

04/12/2024

Spent the day with my honey. Started with lunch at Iron Grill today. Sushi, Pad Thai, and Boba Tea. All delicious!

04/09/2024

What’s in your background?

I recently moved my desk around to face a different direction in my office.

With all of the video calls, you really have to notice what’s in your background. Believe it or not, it’s part of your brand.

So before you go live or meet someone via video chat, take notice of what’s behind you. People pay more attention than you might think. 😊

And yes, that’s is 1960s grassy wall paper. 😂

04/08/2024

It was overcast here at home but we were able to catch some of the eclipse! 🌖🌗🌘🌑🌒🌓

Gave us a reason to take a break and lay down this afternoon. I’ll take it! 😆

04/07/2024

We have been so fortunate to meet some amazing people who love their work as much as we do.

We have added a page on our website of businesses we feel are professional in their craft, can help with your vision 📷, and are complimentary to our services.

Simple Vintage Photography Laura is based in North Houston and specializes in brand, portraits, and events.

Virginia Hernandez Photography based in Austin, she specializes in corporate, events, portraits, and concerts.

Either one of these two women can help with your photography needs! Give them some love and follow their journey.

We will add more businesses as we discover them! 🥰

We have been so fortunate to meet some amazing people who love their work as much as we do. Below are some businesses we feel are professional in their craft and can help with your vision.

04/04/2024

As a marketer, I am supposed to know all the tricks, trends, and ways to beat the system. But let's be honest: who the f*ck can possibly do all of that?

And as a business owner, sometimes (most times), it's hard to think through ALL THE STUFF!

Katharine, owner of Phoenix 8:18, helps you find the clarity you need to help build your marketing strategy and story brand.

And she's offering an amazing deal for April - check out her website and read the ways she can help you and your business.

https://impactacceleratorsessions.com/home?am_id=melissaday

And then, when you have a clear path, come back, and I will help make things look pretty and consistent. :-)

03/31/2024

I took the afternoon for myself.

I needed time to think through some obstacles happening right now. Which is part of entrepreneurship.. and life.

Sometimes, I need to reflex, listen to the trees, and read a good book.

How about you? What do you do to take time for yourself?

03/31/2024

💸Do you know where your money is?

It's important to know where your money is going in any business. But with a restaurant or bar, the industry can quickly overwhelm you if you don't stay on top of it.

Inventory, staff, utilities, sales, discounts... the small runs to the grocery store to the free desserts given for a patron's birthday. They can all add up to where your already tight profit margin is either non-existent or in the red. 😵

We can help you examine your numbers, understand where the issues may be, and make suggestions for a better outcome. The smallest things you do as an owner (employee discounts) could hurt your bottom line.

✅️Measure your sales against your costs.

✅️Optimize your restaurant finance management.

✅️Maximize your sales.

✅️Maintain a healthy cash flow.

Contact us for a free evaluation.

www.theotherdaymarketing.com

03/28/2024

We build websites! And the best part ~ we don't hold them hostage! ⁠
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We don't know why anyone would do that, but after your project is complete, we hand over the keys🗝️—after a bit of training, of course. ⁠
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We also listen to your needs as a business owner and don't put you on a platform that is too difficult to manage on your own. We will always be around to help with tasks and updates if you don't have the time or desire (trust us, we get it). ⁠⏱️⁠
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We also offer content creation, imagery, and clear messaging. Because there's nothing worse than getting on a website and not being able to navigate it. ⁠
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Call us - or better yet - check out our website! ⁠
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⁠www.theotherdaymarketing.com
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03/26/2024

🌟 Remember, no one is bestowed with a dream without being granted the power to turn it into reality.

Inside each of us lies the potential to make our dreams come true. It's not just about the aspirations we hold; it's about the unstoppable force each of us carries within to make them happen. 🚀💫

Let's embrace our dreams with open arms and take bold steps forward, knowing we're equipped with everything necessary to succeed.

🌻Your dream isn't just a dream; it's your responsibility to make it part of your future. Start building, start creating, and let the world see what you're made of.

03/24/2024

Attending the Women’s Business Expo in Houston today and making some great connections! ❤️

03/23/2024

As we all know, having an online presence is almost mandatory for business.

The Other Day recognizes this and offers digital resources, tools, and templates to streamline operations, enhance branding, and elevate customer engagement. Our commitment is to empower restaurant owners and culinary entrepreneurs with the digital prowess needed to thrive in a competitive market.

Here’s how we can help:

⭐️Brand Identity Creation with Canva Pro
We offer to set up Canva Pro accounts for our clients, tailored with their brand elements. Imagine accessing customizable templates for menus, social media posts, and promotional materials, all infused with your unique brand colors, fonts, and logos. This saves time, gives you the power to manage, and ensures brand consistency across all customer touchpoints. We can always be a part of your team to help with design elements and ideas.

⭐️Website Design and Development
A restaurant's website is its digital storefront. We provide website services that embody your brand's essence and meet your business needs. From online reservation systems to interactive menus and eCommerce capabilities for selling merchandise or gift cards, we ensure your website is visually appealing and also functional and user-friendly.

⭐️Digital Marketing Strategy
Effective digital marketing can significantly increase your restaurant's visibility and attract more customers. We help devise a comprehensive digital marketing strategy that includes social media management, email marketing, content creation, and SEO. By leveraging these tools, we aim to boost your online presence, engage with your audience, and drive more foot traffic to your establishment.

⭐️Customized Training and Support
The Other Day offers customized training sessions and ongoing support to ensure you and your team can fully leverage these digital resources. Whether it's mastering Canva Pro to create your marketing materials, managing your website, or implementing a new POS system, we're here to guide you every step of the way.

At The Other Day, we're your partners in digital transformation. Contact us today to get started. www.theotherdaymarketing.com

03/22/2024

I am attending the Women's Business Expo THIS Sunday!

Women-owned businesses and entrepreneurs from all industries gather to connect, be inspired, learn about each other as women, and share and learn about their businesses.⁠

Come and go from 1-5 PM. Center stage speakers will start at 2 PM!

If you go, say hi - I would love to connect! Tickets are available through the QR code.

03/20/2024

What's going on with the Olive Oil supply? 🤷‍♀️ Will the recent fires in the Panhandle of Texas affect our beef supply? 😯 And have you heard about avocados? 🥑

Sign up for our monthly newsletter to learn about industry shortages and price fluctuations and how they might impact you. We also have helpful tips on the trade, such as marketing and being a restaurant owner.

Dive into our monthly newsletter for the latest news and savvy marketing insights tailored for the restaurant industry. Stay ahead with trends, strategies, and tips to elevate your culinary venture.