In production, I prioritize practical solutions that yield favorable outcomes. As a director, I firmly believe in the significance of possessing extensive editing/effects acumen. Through editing and post-visual effects experience for numerous projects, I've gained insights into effective blocking and the resources essential for a successful shoot. Even with a dependable crew, I maintain that the director's firsthand experience elevates the project to new heights.
Content creation can come in many forms. A talking emoji was added to my skillset for this one.
#insureon #mckenziecreative #aftereffectsanimation
"Technology is supplemental to human interaction." In a world where so many of us have our heads buried in the cyber world, it's refreshing to know that there are still companies that understand the significance of human interaction. It's always a pleasure working to produce engaging content for Insureon.
#insureon #mckenziecreative #BusinessInsurancePolicy
When cupcakes meet chaos!
#mckenziecreative #insureon #commercialadvertising
Who knew 80’s love ballads and small business insurance went hand-in-hand?
#mckenziecreative #insureon #commercialadvertising #directorofphotography #director #adobepremierepro
Protect yourself from cyber attacks and boring marketing campaigns!
#mckenziecreative #insureon #commercialadvertising #blackmagic #premierepro #adobeaftereffects #adobe
Here's a one-man-band shoot and edit for this fast piece that I did a little bit ago. And yes, they fed me too! lol
#mckenziecreative #portillos
It's one thing to have a good idea. It's another thing to know how to execute it. To become a successful creative director, I believe it's vital to experience every aspect of production. I love getting my hands dirty and learning as much as I can because when it comes time to direct others, I know what's possible.
#mckenziecreative #experience #learning #creative #filmmaking #directing
Time is our most valuable asset. Indeed it rings true when it comes to filming high-end corporate pieces. So many of the people we film have very tight schedules and capturing their story must move like a well-oiled machine. Nothing makes me happier than when our due diligence pays off and it all comes together in the final product.
#mckenziecreative #filmmaking #corporatefilm #chicago #timelapse #blackandwhite
We created a series of pieces a few years ago featuring Texas cotton farmers. It was an honor to meet these hard-working Americans who take pride in their work. They were so welcome and inviting to us. Projects like this remind me how much I love what I do.
#mckenziecreative #rheakaiser #filmmaking #cotton #farming
Non-for-profit organizations have been part of our wheelhouse for several years now. Telling stories about organizations that positively impact the community is a refreshing departure from corporate work and it's nice to know that our work can help create awareness.
#mckenziecreative #nonforprofit #filmmaking #dare2tri
Weeks before I ever turn on a light or set up a tripod, I look for a story that has purpose. I look for a story that is unique and yet relatable. In the past 20 years have met so many amazing people that if not for what I do, I would have never encountered them otherwise, and for that, I am truly blessed.
#mckenziecreative #beewisefarms #highlinefast #highline #beekeeping #beekeepers #bee #militaryveterans #ptsdrecovery #honeybees #highspeedinternet #filmmaking #documentary #dji #blackmagicdesign #bmpcc6k #aputurelights #smallrig
Almost seven years ago, I had the privilege of interviewing Akbar Gbajabiamila, former NFL player and currently co-host of The Talk. Akbar shared his inspiring story about family, financial decisions and his strong work ethic. His piece was a part of a series of stories told by various influential people to positively affect teenagers on financial decisions that they routinely face. In all honesty, the production looks a bit dated, but in my humble opinion, the story is strong and I believe it still delivers a punch.
#mckenziecreative #akbargbajabiamila #nfl #thetalk #americanninjawarrior #documentary #filmmaking
This past summer, we created a series of videos for small businesses insurance company called Insureon. My client and I wanted to create something a little more unique than just another talking head video. Something that added a bit more warmth and charm, so this is one of the pieces that we came up with...
#mckenziecreative #armcommunicators #insureon #filmmaking #blackmagicdesign #adobe #aputure #edelkrone #venuslens
"Chance Favors the Prepared Mind."
- Louis Pasteur
I genuinely believe it's essential to pre-interview (cast) a handful of potential people way before filming day, even when creating a micro-documentary, to discover your top choice. If you leave it to chance and show up on the day of the shoot and film whoever the client places in front of you, you are at the mercy of whether or not they are engaging and if their story will resonate with your targeted audience. Finding a unique and yet relatable individual is vital to the success of your story. Here's one of our recent pieces, and you can determine for yourself if we succeeded.
#mckenziecreative #armcommunicators #documentary #filmmaking #blackmagicdesign #dji #adobe #easyrig #insureon
We recently completed a 15 and 30-second spot for Marvel Refrigeration. From concept to completion, it was a sheer pleasure working on it. Great crew and a great client! Thanks everyone!
