08/25/2023
Top 10 Lessons from the Book: HOW TO SELL WHEN NOBODYโS BUYING (AND HOW TO SELL EVEN MORE WHEN THEY ARE) by DAVE LAKHANI
1. Economies and industries change; that โ s not your fault. But responding to the change profi tably is your responsibility. For exceptional salespeople, reality is not simply looking at what is happening in the economy or in the market. Reality involves, in fact, taking in everything that is happening in your industry, in your market, and in your company and developing a powerful plan for leveraging that material in your favor to help your prospects while getting what you need as well.
2. When nobody is buying, it is time for you to analyze the problem, get focused, and take action. The faster, more specific action you take, the more successful youโll be.
3. You can โ t build relationships with invisible people. You Have to Be Seen to Sell. Ask yourself this question right now: โ When someone searches my name in Google, what are the top 10 search results? Go ahead, type your name in Google right now and see. If the top 10 searches don โ t include your name and something related to what you sell, if one doesn โ t include some video of a client who is thrilled with what you did for her, you need look no further to understand why customers are not buying from you.
4. Improve your voice and your vocabulary and you โ ll increase your sales as well. Well - spoken people appear more intelligent than those who are not well spoken. You don โ t need to use a whole dictionary of 50 - dollar words, but you do need a vocabulary that gives you the ability to use language that is precise and clear.
5. Social media are technically referred to as a microblogging platforms, Use them to your advantage. use http://search.twitterDOTcom and find prospects! You can search keywords and โindustry jargonโ to connect with prospects!
6. If you don โ t currently have an e - mail list, you need to start building one immediately. Use a service such as Aweber (budurlDOTcom/elist ) to create e - mail campaigns, store and manage subscribers, stay in compliance with the Can Spam act, and send e - mails to all or part of your list at one time.
7. Innovation increases compensation. Get creative! Open new doors in new ways! list your top 100 prospects, and ask yourself what you could do, say, offer, or use to ethically induce them to say yes to talking to you. Desperate times call for desperate measures; be creative and be bold and youโll be shocked at how many yeses you get.
8. There is always a crowd of people in any economy who will find the money to buy a product or service that makes their lives easier, their riches more sure, or their job secure. Pitch your product to the story they tell themselves in their minds and you โ ll never have a lack of buyers who will say yes right now. Understand Buyer Psychology to Sell More Now.
9. One of the fastest ways to make more sales when sales are slumping is to sell more to those people who are buying or to make your offer so irresistible that they must say yes because they โ ll lose more by saying no.
10. Dress for every of your presentation. In an age of business casual, a suit stands out and commands authority. It is a uniform and a clear indicator of who is in charge in the room. Use it to subconsciously control your environment from the very beginning.
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