Exverus Media

Exverus Media is an independent media agency based in Los Angeles. exverus is a new breed of media agency for a new breed of marketer.

We enable small-mid-sized brands to grow through advertising without losing their authenticity. exverus means "about the authentic" in Latin. We work between the United States and international communities on media, advertising and communications strategy. Then we make that strategy tangible through ex*****on. exverus integrates into media, planning, brand and consulting teams.

08/23/2024

You’ve had sushi, but have you had a SUSHI YACHT?! 🍣🚢 Big thanks to for having us at the lovely in the Hills ⛩️✨

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08/14/2024

Mark your calendar for 8/29! will be sharing her expertise on blending brand-building with performance in your annual media plan - register at the link in Stories 👆🏻

This will be a live conversation with Jesse Math of where you’ll learn:

- Actionable Strategies: Discover methodologies to demonstrate the effectiveness of your marketing efforts.

- Expert Guidance: Hear from industry leaders on balancing and measuring different marketing tactics.

- Transform frustration into focus and achieve a winning strategy.

Take advantage of the opportunity to learn from an ADWEEK Media All-Star of 2024! ✨

08/13/2024

We’re proud to be one of 5000 fastest-growing companies in the US - again! ✨🥳 These haven’t been easy years, but we’ve kept outpacing the competition by investing in the top talent and top tech. Advertising is changing every day, and we’re here to pave the way. Congratulations to all the honorees; great work! 🙌

08/12/2024

Our kind of gold and silver medals 🥇🥈

07/26/2024

Building out-of-the-box, creative ideas into effective media campaigns is the heart of what we do. 🏆 Last year (and again this year!) our and team blew the rest of the Grocery category out of the water on Prime Day by building new paths to purchase while the competition was still doing the same old Amazon ads. We made Premier Protein shakes the top-selling F&B item 2 Prime Days in a row now as a result! ✨ It’s a perfect example of planning, social, and retail media working together as one. 🤝 Congratulations to our smart-working teams, and thanks again to for the recognition! 🥳

07/25/2024

We are floored and beaming to be Small Media Agency of the Year: Gold AGAIN! Third year in a row awarded silver or gold in this category. 🥇🥳✨

Our incredible staff of media planners & buyers, performance marketers, ops technicians, and data analysts have shown yet again they’re the best in the biz, and we couldn’t be more proud or grateful to you all. Sincerely, thank you. 🙌🏻

And thank you to the judges at Ad Age for recognizing our talent and hard work; thanks to Lindsay Rittenhouse for another great write-up. 🥂 Time to celebrate!!

07/24/2024

The industry is buzzing about Google keeping cookies after all! 🍪 Our own Michael Robbins spoke to Emarketer about why they made this decision and what it means for advertisers and consumers going forward.

Read here: https://www.emarketer.com/content/google-abandons-cookieless-chrome-ad-experts-say-industry-will-likely-end-up-same-place

07/22/2024

Our media team had a great time touring the Fort Collins brewery and watching get made! 😍 Thanks to our tour guides for having us. 🍻

07/08/2024

Last year's summer party in the Hills ☀️Where should we go this year? Need space for 40.

07/04/2024

Wishing everyone a safe and fun holiday weekend. See you on Monday! ✌️🇺🇸

02/20/2024

Big day at the office! Honored and humbled.

The Los Angeles shop utilizes data and creativity to help challenger brands rise.

09/06/2023

When we shift our perspective and start viewing retail media networks as comprehensive whole-funnel solutions, we open up a world of untapped possibilities!

By recognizing their full potential, we can harness the power of RMNs to drive awareness, consideration, and ultimately, conversion.

Brands can leverage the buyer data to create personalized messaging for segmented audiences. For example, if you know your audience shops at a particular chain of stores, you could run an exclusive opt-in campaign via QR codes or SMS offers to pull future buyers into your funnel.

From there, you can start retargeting campaigns or omnichannel nurture sequences, all while gaining invaluable insights into who your shoppers are and what they want.

And to maximize your reach, you can build lookalike audiences with RMNs or on other platforms, with the data you collect from your top-of-funnel tactics.

By thinking of RMNs as whole-funnel solutions, brands can create more meaningful connections with their audiences from discovery to purchase. 🤝

09/05/2023

Clinging to summer 🍃 [take us back to the soiree] ☀️🪩

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08/17/2023

Brand marketers, don't fall into the trap of SHORT-TERMISM:

Short-termism is the marketing fallacy of focusing too heavily on acquiring new customers and activating sales, at the expense of building long-term customer retention and loyalty.

When budgets are tight, many marketers feel the pressure to close the sale and place a disproportionate emphasis on short-term performance metrics -- that's understandable! But be careful not to lose sight of the long-term brand trajectory.

“You have to produce results in the short term. But you also have to produce results in the long term. And the long term is not simply the adding up of short terms.” - Peter Drucker, The Practice of Management

Tips for balancing the two objectives are below:
https://www.exverus.com/post/brand-marketers-don-t-fall-into-the-trap-of-short-termism

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

08/01/2023

Food & bev brands, you can cash in on back-to-school spending! It's all about how you position your products in the consumer's routine and the KEYWORDS you use in your retail media targeting.

Our resident retail media specialist Monique Jimenez talks more about this over at The Food Institute.

Link in our bio! 👆

07/31/2023

Food & bev brands, our programmatic mktg expert has a tip: Up your ad spend! Learn why in his article linked in our bio. 🔗

07/24/2023

Our team had a blast touring the raw pet food factory in Milwaukee last week! 🐶 Thanks for being a great host 🐱

07/05/2023

Hiking, skating, boating, swimming, grilling, chilling…the global Exverus team made the most of this long weekend! ☀️🇺🇸🎆

How did you celebrate the time off? ⬇️

06/28/2023

We love working with the folks at dymatize to bring a healthy lifestyle to every BODY 💪🏻 Thanks for the kind words, and here's to a long and successful partnership! 🧋

06/27/2023

Prime Video will soon roll out an ad-supported tier of its streaming service, according to the This means a huge, new set of ad inventory for brands to reach over 100 million subscribers on their living room couches.

The downside, of course, is that Amazon is a walled garden, so brands will get the scale and reach but not the granular analytics.

Read more at the link below or drop a 📺 in the comments if you think this will be a good advertising opportunity!

https://www.exverus.com/post/amazon-prime-video-plans-ad-supported-tier-bittersweet-news-for-marketers

06/20/2023

Ahh, we're reminiscing about all the rose' and croissants last year... Though we're not attending this year, here are our top 3 tips for all of you at Cannes LIONS 🦁:

📆 Set up a calendar link to schedule 1:1 meetings with people, otherwise, you may never catch them!

🎉 Think outside the conference itself -- many of the meaningful relationships we've formed were at tangential breakfasts, lunches, parties, etc.

👟 ...and wear comfortable shoes!

Any other advice from someone who's been??

06/05/2023

Big brands like and are pulling back their loyalty programs, even though a study clearly shows they help retain customers over time. What gives?

If you haven't had luck with loyalty programs, the problem may be the nature of your offers. A purely transactional "points for purchase" relationship trains customers for deal-seeking behavior rather than inspiring true brand loyalty. Think longer-term and show the customer you're thinking about their pain points. Loyalty goes both ways!

Tell us whether you've had good experiences with loyalty programs (as a seller or a customer) and read more below!

https://www.exverus.com/post/rip-loyalty-programs-the-future-is-uncertain

05/26/2023

Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel? The platform has been aggressively positioning itself in opposition to other social media platforms' negativity and divisiveness with a focus on positive images, social commerce, and data clean rooms. Learn more below.

https://www.exverus.com/post/pinterest-ads-new-challenger-identity-is-working

Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?

05/16/2023

We published a full article in today about the pros & cons of retail media vs paid social! Read at the link in our bio. 🔗

05/13/2023

Whether it's a happy day, a wistful day, or a grieving day for you, take a minute to say thanks for all that moms do. We appreciate you, moms!!

05/09/2023

Roku's contextual AI integration sets a new standard for the whole ad-supported streaming ecosystem! Learn what this means for marketers and brands here:

https://www.exverus.com/post/roku-reformulates-digital-ad-buying-with-contextual-ai

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.

05/02/2023

Are you a marketer targeting consumers aged 18-28? You're probably approaching them wrongly. 🤔

This microgeneration called Gen Zennial has unique consumer buying & media habits, distinct from millennials or Gen Z. 🎯

Learn a few crucial tips from our original market research in our new whitepaper, free at the link below! ⬇️

https://info.exverus.com/the-generation-you-dont-know-enough-about-zennials/

04/28/2023

Download our new whitepaper FREE! Thanks Digiday for exclusively publishing it. Marketers may be overlooking a generation of consumers that are neither millennials nor Gen Z: “Generation Zennial,” or those born between 1995 and 2005, are considered a microgeneration that possesses some unique consumer habits and is therefore worth closer scrutiny.

Get it at the link below:
https://info.exverus.com/the-generation-you-dont-know-enough-about-zennials/

04/20/2023

Our office has hands-down the best view in the biz! ☀️

Address

7080 Hollywood Boulevard
Los Angeles, CA
90028

Website

http://exverus.com/

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Videos

The data is crystal clear on this: advertising campaigns do not perform with a day-trading approach; they perform with long-term investing in mind! 💸 @taliasana discussed this on The Current Report podcast, and we’ll have details on how to master campaign planning coming soon! Stay tuned. @thetradedesk #mediaplanning #mediabuying #mediaagency #advertising #paidmedia #marketingcampaign

Brand safety tools aren’t perfect - that’s why WE take responsibility for our clients’ campaigns! We don’t leave them in the hands of robots. @taliasana explained the 2 basic ways we think about brand safety on The Current Report podcast by @thetradedesk Talia and Chris also discuss media planning as a long-term investment, not a day trade, and the importance of consistency in messaging. Listen to the full episode at thecurrent.com! (Link in Stories under Press) 👆🏻 #marketingpodcast #advertisingpodcast #businesspodcast #programmatic #mediabuying #digitaladvertising

Many brands think changing their media plan daily is the best strategy, but tons of evidence shows it’s NOT. ❌ @taliasana explains why on The Current Report podcast by @thetradedesk this week. She also discusses: - brand safety - media planning and buying - advertising against the news in an election year Listen at the link in our Stories! (Press highlights) 👆🏻 #mediaplanning #mediabuying #mediastrategy #mediaagency #digitaladvertising #advertisingagency #adagencylife #brandsafety #brandmarketing #cmo #cpg

Let’s talk about it. Everyone’s worried about brand safety platforms this week, but there’s no need to worry when you’ve got professionals overseeing your campaigns! The robots aren’t in charge here. Industry rock star @jerseygirlie4580 is here to explain how her teams are keeping clients safe and suitably placed in programmatic display ads. How are you feeling about it? #digitaladvertising #digitaladvertisingagency #mediaagency #programmaticadvertising #brandsafety

It’s Tall Boy Summer, and we’re loving this OOH collab w/ @nprpmedia for @voodooranger 😍🍻 Thanks for being such loyal partners; pour yourselves a cold craft beer on us! And stay tuned for more exciting news about our paid media campaigns with @newbelgium 👀 #tallboys #tallboysonly #newbelgiumbrewing #voodooranger #craftbeer #beverageindustry #mediaagency #adagency

It was a glittery summer night at the Bel Air Bay Club!! ✨🎷🌴 Hats off to @thinkla for another brilliant summer soiree, and big thanks to CausalIQ and @thetradedesk for sending us 🎩👠 See you next year! #adagency #adagencylife #advertising #marketingagencylife #mediaagency #belair #pacificcoasthighway #pacificpalisades #losangeleslife

Here’s a glimpse at the explosive media campaigns that made us THREE-PEAT @adage winners! 🏆🏆🏆 Big thanks to our partners at @premierprotein and @dymatize @stellaandchewys @newbelgium and @voodooranger - we couldn’t do it without you. 🙌 #adagency #adagencylife #mediaagency #mediabuying #cmo #cpg #foodbrand #snacks #beverageindustry #marketingstrategies

who can relate? 😇

It’s road trip season; drop your fave podcast recs below! 👇🎧🚘

Half of Gen Z buyers say they discover new brands on social before searching for them elsewhere! 😱 So how can advertisers take advantage? Our social media advertising expert @chris_cheever is here to break down how to treat your social media platforms like search engines. 🔍 For more details, visit exverus.com/blog! 🙌 #socialmarketing #socialmediaagency #socialmediastrategist #searchenginemarketing #searchengineoptimization #brandmarketing #cmo #mediaagency #losangelesagency

New client alert🚨 We've been secretly working with multi-platform hit TV show The Chosen, whose streaming app is already Top 10 in AppleTV and iOS! 🎉 Exverus Media was selected to support the app launch, season premiere, and merch sales through a tailored combination of digital advertising and creative marketing channels. "The Chosen" is the largest crowdfunded TV project ever and streams on Amazon @primevideo, Disney+, Peacock, Apple TV, and The CW. The global phenomenon has garnered over 200 million viewers from 175 countries, 770 million episode views worldwide, and rave reviews from Forbes and The Hollywood Reporter. Follow @thechosentvseries for the latest show news & interviews! #mediaagency #accountwin #digitaladvertising #streamingtv #ctv #primevideo #appletv #thechosen #adagency

We believe happy, healthy employees produce the best work, not overworked and burnt-out ones. What's your agency culture like? #agencyculture #adagency #adagencylife #agencylifestyle #ooo

Wondering which CTV or video platform is the best to advertise on? 🤔 @taliasana has some expert advice based on plenty of Gen Z (and Gen Alpha!) observations 😁 What do you think; is there a significant difference in effectiveness between CTV & social? #ctv #socialmediaadvertising #socialmediamarketing #digitaladvertising #digitalmarketing

What's YOUR biggest frustration with streaming TV? Subscription fees, ad repetition, volume? Tell us in Stories! Think of us as your personal complaints hotline 😆 Thanks again to @dataxisresearch for having @taliasana onstage at this year's CTV Ad Days in LA 😎 #ctv #ctvads #streaming #streamingtv #netflix #hulu #paramountplus #hbomax #digitaladvertising #programmaticadvertising

Brands, here's how we're prepping your CTV ad strategy for stricter privacy regulation. 1. Contextual targeting 2. First-party (and zero-party!) data 3. Data clean rooms 4. New measurement solutions like marketing mix modeling For details about how each of these work to keep your ads compliant, visit exverus.com/blog #ctv #ott #dataprivacy #consumerdata #digitaladvertising #adagency #mediaagency #dataanalytics

Why are some advertisers still not prepared? Our MD Talia Arnold explained what might light a fire under everyone to collect first-party data and secure contextual targeting capabilities ahead of third-party cookie loss at the recent Digiday Programmatic Marketing Summit. #programmaticadvertising

When we shift our perspective and start viewing retail media networks as comprehensive whole-funnel solutions, we open up a world of untapped possibilities! By recognizing their full potential, we can harness the power of RMNs to drive awareness, consideration, and ultimately, conversion. Brands can leverage the buyer data to create personalized messaging for segmented audiences. For example, if you know your audience shops at a particular chain of stores, you could run an exclusive opt-in campaign via QR codes or SMS offers to pull future buyers into your funnel. From there, you can start retargeting campaigns or omnichannel nurture sequences, all while gaining invaluable insights into who your shoppers are and what they want. And to maximize your reach, you can build lookalike audiences with RMNs or on other platforms, with the data you collect from your top-of-funnel tactics. By thinking of RMNs as whole-funnel solutions, brands can create more meaningful connections with their audiences from discovery to purchase. 🤝 #retailmedia #retailmarketing #foodretail #foodbrand #retailers #retailtrends #ecommerce #ecom #consumergoods #mediaagency #healthyfood #healthysnack #beveragebrand

How many Exverians know what the word actually means? #mediaagency #adagency #adagencylife #hollywoodblvd #losangeles_city #agencylife

The AI Chatbot Recipe-Picker we designed with @padsquad_media for a @johnsoulesfoods campaign was featured in @digiday 🥳 Personalization in ads is big right now, so we built an AI-powered chatbot to ask home cooks for their unique preferences and generate a list of recipes using JSF products that fits their criteria. “The idea was centered around helping parents come up with cooking ideas, said @verge edia supervisor. “Really trying to give some time back to that busy parent. Taking the guesswork out of meal prep, or giving them some more time in their day through AI.” As part of John Soules’ larger master-brand campaign, we integrated retail media networks, paid social, paid search, and programmatic marketing to drive awareness of its meat products. Learn how other agencies like @sparkfoundry @socialelementagency and @bynderlove are using AI chatbots in campaigns and the challenges that still lie ahead at digiday.com. #adcampaign #marketingcampaign #ai #generativeai #masterbrand #retailmedia #searchenginemarketing #programmaticadvertising

When budgets are tight, many marketers feel the pressure to close the sale and place a disproportionate emphasis on short-term performance metrics — that’s understandable! But be careful not to lose sight of the long-term brand trajectory. #marketingtips #brandmarketing #cmo #cpg #foodandbeverage #foodindustry #beverageindustry #marketingandadvertising #mediaagency #adagency #marketingagency

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About Us

Exverus is a media and analytics agency specifically designed for brands who invest between $1MM-$30MM annually. That level is where the challengers live, and we have worked with hundreds of challenger brands across our team of paid media experts.

We work with brands who create culture. Brands who inspire and use creativity to drive growth. Brands who want to know exactly which parts of their media plan are working, and which parts are not.

So we built an agency with the most passionate and smartest people. People who infuse creativity into every media plan. People who care and make it their mission to see their partners succeed. ex verus means “from the truth” and that is ours.

E-mail our team today: [email protected]