The data is crystal clear on this: advertising campaigns do not perform with a day-trading approach; they perform with long-term investing in mind! 💸
@taliasana discussed this on The Current Report podcast, and we’ll have details on how to master campaign planning coming soon! Stay tuned.
@thetradedesk #mediaplanning #mediabuying #mediaagency #advertising #paidmedia #marketingcampaign
Brand safety tools aren’t perfect - that’s why WE take responsibility for our clients’ campaigns! We don’t leave them in the hands of robots.
@taliasana explained the 2 basic ways we think about brand safety on The Current Report podcast by @thetradedesk
Talia and Chris also discuss media planning as a long-term investment, not a day trade, and the importance of consistency in messaging.
Listen to the full episode at thecurrent.com! (Link in Stories under Press) 👆🏻
#marketingpodcast #advertisingpodcast #businesspodcast
#programmatic #mediabuying #digitaladvertising
Many brands think changing their media plan daily is the best strategy, but tons of evidence shows it’s NOT. ❌
@taliasana explains why on The Current Report podcast by @thetradedesk this week. She also discusses:
- brand safety
- media planning and buying
- advertising against the news in an election year
Listen at the link in our Stories! (Press highlights) 👆🏻
#mediaplanning #mediabuying #mediastrategy #mediaagency #digitaladvertising #advertisingagency #adagencylife #brandsafety #brandmarketing #cmo #cpg
Let’s talk about it. Everyone’s worried about brand safety platforms this week, but there’s no need to worry when you’ve got professionals overseeing your campaigns! The robots aren’t in charge here.
Industry rock star @jerseygirlie4580 is here to explain how her teams are keeping clients safe and suitably placed in programmatic display ads.
How are you feeling about it?
#digitaladvertising #digitaladvertisingagency #mediaagency #programmaticadvertising #brandsafety
It’s Tall Boy Summer, and we’re loving this OOH collab w/ @nprpmedia for @voodooranger 😍🍻
Thanks for being such loyal partners; pour yourselves a cold craft beer on us!
And stay tuned for more exciting news about our paid media campaigns with @newbelgium 👀
#tallboys #tallboysonly #newbelgiumbrewing #voodooranger #craftbeer #beverageindustry #mediaagency #adagency
It was a glittery summer night at the Bel Air Bay Club!! ✨🎷🌴 Hats off to @thinkla for another brilliant summer soiree, and big thanks to CausalIQ and @thetradedesk for sending us 🎩👠 See you next year!
#adagency #adagencylife #advertising #marketingagencylife #mediaagency #belair #pacificcoasthighway #pacificpalisades #losangeleslife
Here’s a glimpse at the explosive media campaigns that made us THREE-PEAT @adage winners! 🏆🏆🏆
Big thanks to our partners at @premierprotein and @dymatize @stellaandchewys @newbelgium and @voodooranger - we couldn’t do it without you. 🙌
#adagency #adagencylife #mediaagency #mediabuying #cmo #cpg #foodbrand #snacks #beverageindustry #marketingstrategies
It’s road trip season; drop your fave podcast recs below! 👇🎧🚘
Half of Gen Z buyers say they discover new brands on social before searching for them elsewhere! 😱
So how can advertisers take advantage?
Our social media advertising expert @chris_cheever is here to break down how to treat your social media platforms like search engines. 🔍
For more details, visit exverus.com/blog! 🙌
#socialmarketing #socialmediaagency #socialmediastrategist #searchenginemarketing #searchengineoptimization #brandmarketing #cmo #mediaagency #losangelesagency
New client alert🚨 We've been secretly working with multi-platform hit TV show The Chosen, whose streaming app is already Top 10 in AppleTV and iOS! 🎉
Exverus Media was selected to support the app launch, season premiere, and merch sales through a tailored combination of digital advertising and creative marketing channels.
"The Chosen" is the largest crowdfunded TV project ever and streams on Amazon @primevideo, Disney+, Peacock, Apple TV, and The CW.
The global phenomenon has garnered over 200 million viewers from 175 countries, 770 million episode views worldwide, and rave reviews from Forbes and The Hollywood Reporter.
Follow @thechosentvseries for the latest show news & interviews!
#mediaagency #accountwin #digitaladvertising #streamingtv #ctv #primevideo #appletv #thechosen #adagency