Lure Digital

07/25/2024

Our series for A/C Pro’s Training Program won the Bronze Telly Award in B2B (Branded Content). Why? Because training videos don’t have to be boring (or look boring) 🎬

Tasked with creating training videos for their retail partners (like AutoZone), we aimed for a cool, contrasty, and moody vibe. The result? An engaging, educational series that equips sales reps to confidently recommend A/C Pro products. Proud of our best-in-class work!

Lure Digital
Director - Bria Little
Executive Producer - Ky Schultz
Producer - Jameson Connors
Director of Photography - Chris Kas
Edit - Jonathan Blanton

Energizer Holdings
A/C Pro Brand Manager - Mike Sherman
A/C Pro Assistant Brand Manager - Ross Ballot
A/C Pro Director of Marketing - Jake Fahsbender

07/20/2024

Where education meets nature 🚌

At Lotusland, we ensure that every visit fosters a deeper connection to the environment. Serving more than 80 schools across the county, our educational outreach programs are nurturing the next generation of environmental champions.

Take part in the Lotusland Celebrates online auction and help support vital programs that nurture community engagement through plants by visiting: www.lotusland.org/celebrates2024

This video was created in partnership with Santa Barbara’s Lure Digital a proud supporter of Lotusland’s mission of environmental stewardship and plant conservation.

07/17/2024

"All children need nature, regardless of race, class, culture, gender, identity, language and ability." This motto of Santa's Barbara's Wilderness Youth Project inspired our video campaign, which has now earned a Silver Telly Awards in the Not-For-Profit (Branded Content) category! 🌱🌳

Today we're celebrating this award, our dedication to impactful storytelling at Lure, and the mission of Wilderness Youth Project.

Learn more about how WYP fosters a life-long love of learning through outdoor experiences (and how video can help your nonprofit tell your story) here: www.luredigital.com/wilderness-youth-project

07/15/2024

We are extremely proud to announce that our video for Pelco’s Chesapeake Bay Bridge-Tunnel Case Study earned us the Gold Telly Awards in Branded Content (B2B)🏅✨

We created a compelling, high-stakes customer story to communicate how Pelco’s product works for the CBBT, while keeping the human component at the center of this award-winning work.

Swipe to see more stills or (re)watch the video at the link in our bio.

Lure Digital
Director - Bria Little
EP & Photographer - Ky Schultz
Producer - Jameson Connors
DoP & Edit - Chris Kas
Assistant Camera - Alex Velasco
VFX - Jonathan Blanton

Pelco, Inc.
Uday Keshvala
Kendra Wingerter
Lindsay McLain
James Segil

Chesapeake Bay Bridge-Tunnel
Ray Wood
Edward Spencer
Paige Addison

07/09/2024

Our commercial campaign for Santa Barbara City College (SBCC) won us the Silver Telly Award in B2C (Branded Content)!

Collaborating with Santa Barbara City College and 3fold Communications showcased our ability to deliver quality content under pressure, encouraging potential students to “Find your place in the world” with Santa Barbara City College.

We loved learning about fellow SBCC alums who work at so many amazing local businesses: Backyard Bowls, Santa Barbara Independent, Sansum Clinic, and even SBCC.

07/01/2024

Let's talk storyboards. Every frame planned, every detail considered, worth every effort? We think so ⬇️

When working with complicated technologies and specific use cases, storyboards help us visualize each shot, formulate the sequence of events, and ensure we're telling the story of the product accurately. From initial sketches to the final cut, this process is a testament to our commitment in bringing creative visions to fruition for our clients.

Check out our last post to see these boards in action 🎥

Storyboards, as always, by Michael Yakutis for Avigilon (Motorola Solutions).

05/31/2024

Lights, camera... Armor All?

Energizer projects are some of our favorites to shoot, from social media content to e-comm productions *like this one*, and even commercials for some of their brands. We do it all 💪📸

Swipe to see the photos from our latest e-commerce shoot.

05/16/2024

When the set vibes are vibing. Thanks, Armor All 🥰

04/30/2024

Meet Elise Wine (real last name), our Content Strategist at Lure and the passionate baker & stylist behind Loyal Olive Oil. If you've been on set with us in the last year or so, you may have been so lucky as to try her brown sugar cookies. Elise wrote Lure's latest blog on food photography, sharing her tips and tricks for making food look irresistible in photos.

So grab your camera (and a cookie) and read the full blog at the link in our bio 🍪📸

04/04/2024

A little never before seen BTS. Swipe for the ✌️✌️

02/23/2024

Turning concepts into reality 🪄

Watch to see how 3fold Communications's storyboards guided us in creating the look and feel of the final videos for the Santa Barbara City College "My SBCC" campaign.

02/08/2024

✨ 26 ✨ was the magic number of lighting fixtures it took to bring this set to life. But it wouldn’t have been possible without a pre-light day, and a determined crew.

Read our new blog post to learn how we accomplished one of our proudest projects of 2023: https://www.luredigital.com/post/how-we-used-26-lighting-fixtures-to-create-moody-lighting-for-a-c-pro

02/02/2024

We had such a positive response to our merch, we couldn't help but share a few images from set 🎬

- Designs by Chris Austin
- Lure logos by Lauren Jacobs
- Vibes by our amazing crew

Stills from various projects with clients & collaborators Montecito Bank & Trust, Brighten Solar Co., Santa Barbara Botanic Garden, Santa Barbara City College, Energizer, Motorola Solutions, Avigilon, Hillside Santa Barbara, Backyard Bowls

01/23/2024

The power of the animatic 🎥✨

Take a look into the creative process from storyboarded animatic to final commercial for this Eveready spot. The animatic serves as a great visual tool for creative discussions, market testing and more, ultimately transforming a simple concept into a stunning result.

Storyboards by our frequent collaborator Michael Yakutis

Telly Awards

01/17/2024

Behind the scenes for Santa Barbara City College's "My SBCC" campaign 🎓

📸 by Tony Modugno and featuring, Santa Barbara City College, 3fold Communications, Lure Digital 👋, Sansum Clinic, Backyard Bowls, Santa Barbara Independent and more!

12/12/2023

As the holidays approach and temperatures cool down, we can't help but look back at our A/C Pro YouTube shoot this year and think... we miss summer?

Swipe for BTS of the team ↔️

Energizer

11/01/2023

Training videos can be... boring. And A/C Pro was looking for training videos that were, well, not boring.

So when they approached us for a comprehensive video series for A/C Pro's Training Program, we jumped at the opportunity to make something a little more visually entertaining.

Our mission was more than just that, however. Our goal was to empower sales reps with the knowledge, enthusiasm, and confidence needed to recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.

Watch the full series at the link in our bio 🎥



Energizer RED Digital Cinema The Camera Division Wooden Camera SmallHD Easyrig Aputure Canon Manfrotto The Tiffen Company Anton/Bauer Teradek SmallRig Kondor Blue

10/31/2023

We produced the video for Women's Economic Ventures (WEV)'s annual fundraiser this year. And we love seeing our names in the press release! 👇

“We are honored to produce the Empowerment is Priceless video, featuring stories about WEV’s unique ability to cultivate the power within each individual to realize their entrepreneurial dreams.” - Ky Schultz & Bria Little

Thanks to our entire Lure Digital team for their efforts to support marginalized individuals and drive toward a culture where all people can achieve their economic goals.

Read the full press release here: https://www.wevonline.org/news/inspiring-women-business-owners-and-community-partners-honored-at-empowerment-is-priceless-event/

Hosted by Women’s Economic Ventures (WEV), the event raised funds to help sustain and support entrepreneurship in Ventura and Santa Barbara Counties.

10/18/2023

It's fall. And it's still 90 degrees. Sooo we're throwing it back to our A/C Pro Training Program Video(s) production earlier this year to remind you to this "fall" season.



Energizer RED Digital Cinema Red Camera Users

09/25/2023

From concept to creation with Montecito Bank & Trust 💭➡️🎥

This side-by-side video shows how we brought our vision to life for the commercial campaign “Imagine What’s Possible with Montecito Bank & Trust.” This brand video set the tone for the entire campaign, with several seamless edits and hidden graphics meant to be discovered upon multiple viewings. We’ve said it once and we’ll say it again: pre-pro 👏 is 👏 everything 👏

Do you utilize a pre-vis in your pre-pro process?



Santa Barbara Botanic Garden The Granada Theatre The Camera Division

09/08/2023

Chris Austin 🤝 Lure Digital. Introducing limited release artwork, merch and stickers featuring designs by Chris Austin, artist, illustrator and muralist from Santa Barbara!

We love working in the Santa Barbara community and working with collaborators in our hometown. Chris really came through with some Santa Barbara-based designs while leaning into his work with Powell-Peralta, and Lighthouse Skateshop in SB (and now Lure 🤙). Proud to be added to that list of local legends.

Printing by Foundation Press located in Old Town Goleta for some more hometown love. DM us if you want to reserve a shirt, crew neck, or a holographic sticker (obviously those are in hot demand and not pictured here). Check out our highlights for all the available merch!

Lure logo by Lauren Jacobs.

08/25/2023

Sometimes you have months to prepare for a single, one second shot for a commercial. And sometimes you have a single morning to prep for two interviews on a remote site with a plan to capture cinematic B-Roll later that afternoon...

If you're us, you use Cadrage Director's Viewfinder in tandem with your director's pre-interview process to make decisions about where to film which subjects, while ensuring your subjects are comfortable, WHILE also learning about the engineering marvel you're about to discuss.

And, hopefully, you get some really great, really honest, and really accurate customer testimonials.

Swipe for of our latest interviews for Pelco, Inc. with Chesapeake Bay Bridge-Tunnel Director of Management Information Systems, Ray Wood, and Chief of Police, Edward Spencer.

08/03/2023

Trust us, you won't look at bridges or tunnels the same way again. Thank you to the Pelco, Inc. and Motorola Solutions teams for showing us the majesty of the Chesapeake Bay Bridge-Tunnel for this customer story.

Watch now to see how Pelco security systems have completely transformed safety and efficiency at the CBBT 👀

Lure
Director - Bria Little
EP & Photographer- Ky Schultz
Producer - Jamie Connors
DoP - Chris Kas
Assistant Camera - Alex Velasco

Client
James Segil - VP Marketing & Inside Sales - Video Security & Access
Kendra Wingerter - Marketing & Global Content Development Manager

CBBT
Ray Wood - Director of Management Information Systems
Edward Spencer - Chief of Police
Paige Addison - Marketing Specialist

07/31/2023

Lauren Jacobs 🤝 Lure Digital. Lauren did our *very first logo* in 2011 and helped us with our brand refresh & logo re-design in 2018. Today, we introduce our first limited logo release!

Lauren is an independent Illustrator and Graphic Designer who works with Nike, Planned Parenthood, LinkedIn, Lure ✋ — and more.

We absolutely love all of our collaborators from clients to crew on set to in-office staff AND our creative brand partners who help us try new things and have a little bit of fun. Because why not? And when we say we value our team, it means we’ll work together over and over again (going on 12+ years with Lauren).

Merch, stickers, and limited release artwork created with this logo coming soon

07/20/2023

Huge congratulations to Cinépolis on the unveiling of Cinépolis Luxury Cinemas Inglewood IMAX! We attended the event last night to see a preview of and watch our content on the big screen. What a success!


Barbie

07/11/2023

Say goodbye to these hot summer days and hello to A/C Pro. Still and BTS from our 2023 YouTube How To Videos with A/C Pro.

Lure Digital
Creative Director - Bria Little
Executive Producer - Ky Schultz
Producer - Jamie Connors
DoP - Chris Kas
1st AC - Alex Velasco
Photographer/BTS - Karla Espino
Gaffer - Juancarlos Amaya
Key Grip - Dominik Czaczyk
Sound Mixer - Alex Dawson
PA/Teleprompter - Austin Barrett

Talent
Rob Gill

A/C Pro (Energizer)
Ross Ballot - Assistant Brand Manager
Mike Sherman - Brand Manager
Jake Fahsbender - Director of Marketing

06/22/2023

We are so proud that our first is also an CAMPAIGN! Officially introducing Eveready's "Unplugged" as the Bronze Telly Winner in Regional TV - Campaign - Business-to-Consumer 🔋🏆

Lure acted as both agency and production company, working closely with Eveready's marketing team to create this 2023 campaign: Unplugged. Focusing on the power of Eveready to unite people, Lure honed in on the slogan "Life Runs on Eveready."

A heartfelt thank you to our entire team, both at Lure and at Energizer, for making this possible:

Director - Bria Little
Executive Producer - Ky Schultz
Producer - Jameson Connors
Director of Photography - James Wall
Edit - Chris Kas
Additional Graphics - Jonathan Blanton
Colorist - Arianna Shining Star Smaller
+ many more

Talent
Dad - Arsi Nami
Mom - Andrea Pazmino
Son - Michael Sifain
Daughter - Chloe Sligar

Energizer Holdings
Michele Woolever - Global Marketing Director
Samuel Peterson - Global Assistant Marketing Manager

Telly Awards

06/15/2023

Our social media work for just won the Bronze Telly in Social Video - Series: Auto & Auto Services!

At Lure Digital, we're all about crafting engaging content that drives results. With Armor All, we showcased the passion and power of automotive care through video. Huge thanks to the talented team at Armor All for their collaboration and trust in our vision. Together, we brought the world of automotive care to life for the everyday user 🎬💪

Stay tuned for more exciting projects and industry recognition. Thanks, Telly Awards!

06/08/2023

Our work for Leysin American School in Switzerland's "For The Experience of a Lifetime" is the Silver Telly Winner in Branded Content - Educational Institution 🏆🏆🏆

Thank you to the Telly Awards for selecting our project and congratulations to our entire team. Watch the full video here: https://www.lure-digital.com/leysin

05/02/2023

Our in-house cinematographer, Chris Kas, with some poignant comments on pre-production and how we set ourselves up for success:

"Pre-production is arguably the most important aspect of any production, it sets you up for success... or failure if you don't plan accordingly. Being able to approximate our framing and lens choice using the Cadrage App before we get on set with our cast and crew, has proven a vital tool in our pre-production arsenal."

What tools do you use for pre-pro? 🎥