Lure Digital

02/18/2025

Warm tones, cool vibes with Mint & Lily ✨

02/05/2025

For 40 years, the Santa Barbara International Film Festival has been a cornerstone of Santa Barbara’s creative culture. We’re honored to collaborate with Roger Durling and the SBIFF team to celebrate this incredible milestone — catch our video playing before every film at the festival!

01/07/2025

Hi. We're Lure 👋

We make commercials, tell stories, and create content that actually stops the scroll

12/17/2024

That's a wrap on 2024 🤙🎬

12/10/2024

Small details, big impact 💪

Production doesn't stop when the camera turns off. Post-production is just as crucial as the shoot itself, especially when going the extra mile to make our client's products look good. Lure's Jonathan Blanton worked in post to add logos, fix blemishes, and even eliminate corrosion for Pelco, elevating the overall message and keeping the brand front and center.

Client: Pelco, Inc. & Motorola Solutions

Learn more about the project here: https://www.luredigital.com/pelco

12/05/2024

Mint & Lily’s first video ads are officially streaming thanks to yours truly ✨

Here's your reminder that holiday gifting should always feel personal. By the way, these :30 and :15 spots (now live on Peacock and digital platforms) were created in record time by our in-house creative team ⬇️

Lure Digital
Creative Director - Bria
Executive Producer - Ky
Director of Photography - Chris
Producer - Jamie
Editor & VFX - Jonathan

Talent - Sarah Plantz

MINT & LILY
Creative Director - Angela Bertalotto
CMO - Anuj Vedak
CEO, Co-Founder - Arjun Ohri
Co-Founder - Andrew Huang

11/26/2024

Bringing stories to life is what we do best — and now the Davey Awards have shown some love to our small but mighty team 🏆✨

These awards celebrate the creativity and passion of smaller shops, and we couldn’t be prouder to be part of it. Here’s to our team, our clients, and creating videos that make an impact.

Small shops really do rock 🤘

11/22/2024

In our latest Soberlink campaign, we focused on stories of transformation. Daniel’s journey to rebuild trust and Evan’s fight to prove his sobriety are testaments to the impact of Soberlink’s technology.

With compelling visuals, candid interviews, and a focus on humanity, we turned personal challenges into powerful stories. As Samantha Gianetti, Marketing & Advertising Manager, said:

"Our clients, many of whom have sensitive and personal stories to share, always feel at ease, knowing they are in caring, capable hands."

We’re proud to help highlight these powerful voices 🫶

11/13/2024

Creating captivating videos takes a great storyline, vibey cinematography AND creative post-production with purposeful VFX.

At Lure, our in-house VFX pro Jonathan Blanton works his magic with photo compositing, motion tracking, and color matching to take raw footage to the next level, turning crucial frames into polished visuals that enhance the story and showcases the product.

Our commitment to delivering industry-leading quality helped earn Hoosier Racing Tire 4 awards at this year's The SEMA Show 🔥

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11/01/2024

We joined the Hoosier Racing Tire team to create a product launch video for their first street-to-track tire: the Track Attack Pro. Working on an ultra-fast timeline, creative production and collaboration became key elements to making this project a success.

Thanks to this video launched ahead of The SEMA Show, Hoosier was able to build brand excitement, announce their newest product and debut a new look & feel that redefines their brand identity. Stoked to be a part of this new era for Hoosier.

Lure 🎬
Creative Director - Bria Little
Executive Producer - Ky Schultz
Director of Photography - Chris Kas
Producer - Jameson Connors
VFX - Jonathan Blanton

Hoosier Racing Tire 🛞
President & CEO - Joerg Burfien
VP of Sales - Paul Menting
Head of Marketing - Nic Moncher

10/29/2024

Kelsey Cearnal ❤ Lure Digital

Introducing our 2024 limited release collab featuring designs by Kelsey Cearnal, tattoo artist and printmaker from Santa Barbara!

Kelsey was born and raised in Santa Barbara. She tattoos full-time at 805ink, specializing in American traditional tattoos. When not tattooing, she can usually be found painting or working on a woodblock print in the company of her husband and black lab. With an emphasis on traditional tattoo imagery and traditional printmaking techniques, Kelsey strives to create work that feels new and refreshed while maintaining a sense of familiarity and comfort.

Kelsey created this design for Lure to nod to film and production viewed through a Victorian lens. This image is inspired by the traditional and antiquated tattoo imagery that she is focused on. These collabs are meant to support local artists and we encourage you to visit Kelsey's profile and book an appointment at 805 Ink *now*

10/15/2024

We're getting a lot of questions about how we produce some of our jobs with tight budgets and even tighter deadlines — enter "The 5 Golden Rules of Creative Producing" by Lure's own Jamie Connors.

"At the end of the day, creating content is hard work. It takes manpower, coordination, communication, and a whole lot of patience. But I love this job so much because of how hard the work is, not in spite of it." We love it, too!

Read it here: https://www.luredigital.com/post/the-5-golden-rules-of-creative-producing

"Creative producing” can mean saving money on a project, finding ways to make 1 location work for 3 and much more. Here's how to do it best!Jameson Connors

10/10/2024

Loved teaming up with Santa Barbara's own Guava Health to create a video that highlights their mission to help people better understand and improve their health. From showcasing their new Guava Tags to launching the brand with their first ever marketing video, we made it happen — on time and on budget 🫡

Big thanks to Dylan Wenzlau, Alex Yau and Emily von Weise for having us.

10/03/2024

captured by our friend Tony Modugno featuring tons of joy, teamwork, and commitment to our craft.

Thank you for another good one Montecito Bank & Trust 🥰

09/24/2024

Coastal California vibes captured in these stills from our latest campaign with Montecito Bank & Trust ☀️✌️

Featuring:
Brighten Solar Co.
Pacific Pride Foundation
Santa Barbara Botanic Garden
Solvang Festival Theatre
RecWest Outdoor Products

09/18/2024

Our *third* commercial campaign for Montecito Bank & Trust is now live! Proud of our longstanding partnership, collaboration, and commitment to the Central Coast.

Featuring local businesses, nonprofits, and institutions:

Brighten Solar Co.
Pacific Pride Foundation
Santa Barbara Botanic Garden
Solvang Festival Theatre
RecWest Outdoor Products

09/06/2024

More with the best🔋

Learn how we did it with our behind-the-scenes blog breakdown: https://www.luredigital.com/post/https-www-luredigital-com-post-a-tall-order-for-a-short-commercial

Lure Digital
Director - Bria Little
Executive Producer - Ky Schultz
Producer - Jameson Connors
Director of Photography - Chris Kas
VFX - Jonathan Blanton
+ many, many more

Energizer
Global Marketing Director - Michele Woolever
Associate Manager - Leanne Gasior

08/15/2024

of our national broadcast commercial for Rayovac 🎥

This project was a labor of love involving so many talented individuals, and we couldn’t be prouder of the final result.

From concept to creation, to huge set builds and complex shooting days, every stage of the process highlighted the dedication and expertise of our amazing team of collaborators.

Thank you to Rayovac for trusting us with this project 👏 and watch now to see the .

Lure Digital
Director - Bria Little
Executive Producer - Ky Schultz
Producer - Jameson Connors
Director of Photography - Chris Kas
VFX - Jonathan Blanton
+ many, many more

Energizer
Global Marketing Director - Michele Woolever
Associate Manager - Leanne Gasior