08/20/2021
From concept to color, this was one of our most complicated projects to pull off. We loved the experimental nature of this film. One of the most important elements for us was the lightning itself. It’s what creates the Taycan.
We went through different iterations and visual experiments to find and create a unique look and character for the lightning. As it strikes down and begins to create the Taycan, the beam of light breaks down into different prismatic color spectrums. We see what the lightning itself is made of when seen up close, and in a diluted time. A single entity moves in a frozen world - light.
After different location scouts and concept art explorations, we had found our crater. We then meticulously sculpted and groomed dozens of wildebeests and storks. The final film is visually not a car spot but in a way an opening scene into a superhero movie. And that’s what we set out to achieve.