Xpedition

04/21/2025

✨Global excellence from Xpedition’s experiential team✨

Xpedition curated and activated premium experiences for Google at key global industry events in 2024 - including POSSIBLE, Cannes, DMEXCO, and Advertising Week.

These programs delivered maximum impact through jaw dropping innovations, brand relevant activations, seamless logistics, and one-on-one connections. We saw attendance skyrocket from 57% to 200%, a testament to our undeniable presence.

Our Xplorers are dedicated to crafting exceptional attendee experiences, and we're excited to push the boundaries even further for our clients in 2025.

04/10/2025

At Xpedition, we’re 100% remote.
It’s not only a commitment to our Xplorers but also at the very core of our agency’s identity.

Hear from Xpedition Event Manager Nancy Hargrow and VP of Creative Production Nandi Smythe as they share their insights on the benefits of remote work and how we stay connected.

03/31/2025

On this , Xpedition stands with the transgender community.

We commend organizations such as the Advocates for Trans Equality (Advocates for Trans Equality), Transgender American Veterans Association (Transgender American Veterans Association), and Parents, Families, and Friends of Le****ns and G**s (PFLAG National) that continue to stand up for trans rights as we see discrimination against the community building in the U.S.

There are currently 821 bills under consideration across the U.S. that would negatively impact transgender and non-conforming people. On an optimistic note, consumer prioritization of diversity and inclusion in marketing is on the rise.

Let's harness our influence to genuinely amplify transgender voices, champion their rights, and ensure our campaigns mirror their diverse realities. Visibility demands action.

03/12/2025

To celebrate , Xpedition helped Google spotlight Asutra, a female-led wellness brand.

Xpedition's end-to-end production – with a crew that was 60% women – included constructing narratives and storyboards, talent collaboration, managing a 3-day film shoot (in the snow!) at multiple locations in Chicago, and providing post-production services.

The result? Three documentary-style case study videos showcasing owner and CEO Stephanie Morimoto's experience growing her brand.

02/25/2025

Helping YouTube Creators take over the 🏅Paris Olympics 🏅

During the 2024 games, Xpedition orchestrated 3 exclusive events for YouTube hosting over 100 influencers and elevating the "Creator Collective" brand.

Situated within Club France (the center of celebrations for French Olympic fans), these events provided a unique platform for creators to connect, collaborate, and experience the Olympics and Paralympics firsthand.

From navigating Olympic Committee regulations to securing VIP access and gathering a global creator audience, Xpedition was on the ground to ensure a seamless and unforgettable experience.

We can’t wait to see what we get into when the Olympics come to our home turf of Los Angeles in 2028!

02/21/2025

✨ Giveaway Alert! ✨

Celebrate World Kombucha Day with us and our newest client, bruusta! They are giving away a bruusta kombucha system!

bruusta is revolutionizing homebrewing kombucha with their innovative tap system. Imagine enjoying fresh, homemade kombucha straight from your fridge in just 6 days! 🙌

We're thrilled to be working with bruusta on their social media, affiliate marketing, paid media, and email marketing. Xplorers are loving the fresh flavors, variety, and easy, mess-free brewing. 😊

bruusta officially launches in Summer 2025. You could be one of the first to own one NOW! Enter the giveaway for a chance to win! 🎉

For more info and details on how to enter, check out Bruusta Kombucha on Instagram here 👉 https://bit.ly/3Qsx2IL

02/20/2025

Ahead of Super Bowl LIX, Hunter Johnson and Niki Herr brought their marketing expertise to New Orleans for ADWEEK House, The Big Game!

Celebrating advertising’s biggest weekend, they joined other industry leaders discussing relevant topics like Super Bowl campaigns and how immersive experiences can pay off.

Find out more about what was discussed among brands including Spotify, Uber, MSC Cruises, PepsiCo, and NerdWallet by reading Adweek’s latest articles from the event:

https://bit.ly/3CZy5g6

https://bit.ly/41loTfy

Thanks to Adweek for hosting!

Bringing success to Big Game ads

02/18/2025

Xpedition and Google made a splash at IAB ALM 2025 in Palm Springs, delivering two unique experiences over three days that left a lasting impression for attendees.

In partnership with Google Ads Marketing, we facilitated approximately 50 meetings, creating connections and fostering meaningful discussions with customers in private Google branded spaces.

For the second activation, our Xplorers created “Privacy Sandbox @ The Pointe” which featured four free-standing structures, including brand centric private meeting rooms and specialized “Sandstone Suites.” The team also provided keynote presentation support and crowd-favorite branded gifts!

Partnering with Google to bring these prestigious events to life is always a highlight, and we can't wait to see what we create together next!

02/11/2025

Xpedition's 2025 kickoff was a resounding success! 🎉

Xplorers got together across the globe, both virtually and through local events, to focus on connection, learning, and growth.

We dove deep into strategies for the year, handed out our 2025 Culture Awards, and even had some laughs with creative team-building activities, including a boy band photo competition and niche trivia! 🙌

It was the perfect way to align on goals and celebrate Xpedition’s culture as we take on 2025!

02/07/2025

"If you don’t authentically show up and champion America for what it truly is and what Americans really want, you will be leading your company in the wrong direction. This is not the time to give into fear and run.”

Xpedition Founder and CEO Hunter Johnson shares how he moved from despair to hope as a progressive CEO in the aftermath of Trump’s election.

Resisting fear in a politically divided landscape.

02/04/2025

This Black History Month, let's recognize the power of representation in marketing and its economic impact. Supporting Black businesses and prioritizing authentic representation are crucial steps towards creating a more equitable marketplace.

Unfortunately, we've seen a pullback on purpose-driven marketing and DEI efforts. But, better representation directly affects how consumers connect with your brand. Investing in diverse marketing not only expands your reach but also unlocks increased consumer spending and stronger loyalty, especially among Millennial and Gen Z audiences.

This month, and every month, let's actively lean IN to DEI marketing. Let's celebrate the rich tapestry of Black history and culture through meaningful action and impactful campaigns.

01/29/2025

A work environment where people can show up as themselves is essential for good mental health and great work. At Xpedition, we foster a culture that celebrates our diverse and overlapping backgrounds, embracing our intersectionality, so Xplorers can be themselves and still feel valued, safe, and that they belong.

Join us in committing to create a more inclusive and supportive work culture and 👉 read more insights written by our very own Xplorer Claire Paluzzi here:

How Xpedition Prioritizes Employee Well-being and Inclusive Practices

01/23/2025

Los Angeles, we love you 🩷

The wildfires in California have been heartbreaking especially for many of us at Xpedition who call this beautiful place home.

Our company was born in Los Angeles, and we've been deeply touched by the outpouring of support, volunteering, and donations from across the US, Mexico, Canada, and beyond.

Thank you to the LAFD for their tireless efforts to keep our community safe.

12/17/2024

Gypsy on Broadway is back December 19!

Starring record breaking six-time Tony Award winning actress Audra McDonald, Gypsy’s revival will be the first time Mama Rose has been played by a Black actress on Broadway.

The show is reopening in the newly restored, historic Majestic Theatre in New York, which has been closed since 2023.

Xpedition’s success with producing spectacular Broadway shows continues!

Get your tickets here: https://bit.ly/49JeuwU

12/10/2024

At Xpedition, we believe that sustainability isn't just a trend—it's the future. This is why we are committed to reducing our environmental impact in everything that we do!

Here are a few of the ways we’re actively prioritizing sustainability in 2025 and beyond:

💻 Remote Work & Reduced Travel: By embracing remote work and hosting sustainable, local annual retreats, we significantly reduce emissions and prioritize thoughtful travel.

🌿 Sustainable Production Practices: We reuse 20–25% of materials for our experiential events and cut waste by leaning into digital-first solutions.

🌴 Sustainable Partnerships & Virtual Production: We partner with local teams and utilize virtual production to minimize travel and our carbon footprint.

Sustainability is a journey, not a destination, so let’s commit to building a greener future together in 2025!

12/05/2024

🎁 The holiday shopping season is here 🎁

At the heart of Xpedition is a passion for supporting LGBTQ+ owned businesses. One of our favorite companies we’ve featured is Beekman 1802, a goat milk-based skincare company centered around kindness. In partnership with Google, Xpedition led this case study project beginning to end, through the scripting, production, and post-production.

We agree with co-founder Josh Kilmer-Purcell that “a rising tide lifts all boats. If one of us succeeds we all succeed,” so let’s support this incredible company this holiday season. They even have a Wicked Movie-inspired line that’s perfect for your musical-obsessed loved ones!

Visit their website here 👉 https://bit.ly/4iiRFUp

11/22/2024

YouTube Connect 2024 was a hit! 🚀 We helped make it happen, from inviting 800+ industry leaders to marcomm development, managing on-site registration and conducting post-event analysis.

The invite-only event, combined with exclusive on-site insights, elevated the experience for in-person attendees.

11/19/2024

At Xpedition, we believe that remote marketing agencies are the future. See why Xpedition’s remote-first culture helps to create a win-win scenario for our Xplorers and clients alike:

🌎 Global and Diverse Talent Pool: Without the limitations of a physical location, agencies can attract top talent from around the world, bringing diverse perspectives and global expertise to your campaigns.

💰 Cost-Effective Solutions: Remote agencies can leverage geographic distribution to eliminate travel costs and scale teams efficiently, maximizing the budget for impactful work.

🤝 Resilience and Adaptability: Working remotely ensures business continuity and flexibility, so teams can pivot seamlessly to meet your needs and deliver results no matter the challenges.

Read more about the power of fully-remote agencies in our latest blog 👉 https://bit.ly/3OgEy8E