Xpedition

02/20/2025

Ahead of Super Bowl LIX, Hunter Johnson and Niki Herr brought their marketing expertise to New Orleans for ADWEEK House, The Big Game!

Celebrating advertising’s biggest weekend, they joined other industry leaders discussing relevant topics like Super Bowl campaigns and how immersive experiences can pay off.

Find out more about what was discussed among brands including Spotify, Uber, MSC Cruises, PepsiCo, and NerdWallet by reading Adweek’s latest articles from the event:

https://bit.ly/3CZy5g6

https://bit.ly/41loTfy

Thanks to Adweek for hosting!

Bringing success to Big Game ads

02/18/2025

Xpedition and Google made a splash at IAB ALM 2025 in Palm Springs, delivering two unique experiences over three days that left a lasting impression for attendees.

In partnership with Google Ads Marketing, we facilitated approximately 50 meetings, creating connections and fostering meaningful discussions with customers in private Google branded spaces.

For the second activation, our Xplorers created “Privacy Sandbox @ The Pointe” which featured four free-standing structures, including brand centric private meeting rooms and specialized “Sandstone Suites.” The team also provided keynote presentation support and crowd-favorite branded gifts!

Partnering with Google to bring these prestigious events to life is always a highlight, and we can't wait to see what we create together next!

02/11/2025

Xpedition's 2025 kickoff was a resounding success! 🎉

Xplorers got together across the globe, both virtually and through local events, to focus on connection, learning, and growth.

We dove deep into strategies for the year, handed out our 2025 Culture Awards, and even had some laughs with creative team-building activities, including a boy band photo competition and niche trivia! 🙌

It was the perfect way to align on goals and celebrate Xpedition’s culture as we take on 2025!

02/07/2025

"If you don’t authentically show up and champion America for what it truly is and what Americans really want, you will be leading your company in the wrong direction. This is not the time to give into fear and run.”

Xpedition Founder and CEO Hunter Johnson shares how he moved from despair to hope as a progressive CEO in the aftermath of Trump’s election.

Resisting fear in a politically divided landscape.

02/04/2025

This Black History Month, let's recognize the power of representation in marketing and its economic impact. Supporting Black businesses and prioritizing authentic representation are crucial steps towards creating a more equitable marketplace.

Unfortunately, we've seen a pullback on purpose-driven marketing and DEI efforts. But, better representation directly affects how consumers connect with your brand. Investing in diverse marketing not only expands your reach but also unlocks increased consumer spending and stronger loyalty, especially among Millennial and Gen Z audiences.

This month, and every month, let's actively lean IN to DEI marketing. Let's celebrate the rich tapestry of Black history and culture through meaningful action and impactful campaigns.

01/29/2025

A work environment where people can show up as themselves is essential for good mental health and great work. At Xpedition, we foster a culture that celebrates our diverse and overlapping backgrounds, embracing our intersectionality, so Xplorers can be themselves and still feel valued, safe, and that they belong.

Join us in committing to create a more inclusive and supportive work culture and 👉 read more insights written by our very own Xplorer Claire Paluzzi here:

How Xpedition Prioritizes Employee Well-being and Inclusive Practices

01/23/2025

Los Angeles, we love you 🩷

The wildfires in California have been heartbreaking especially for many of us at Xpedition who call this beautiful place home.

Our company was born in Los Angeles, and we've been deeply touched by the outpouring of support, volunteering, and donations from across the US, Mexico, Canada, and beyond.

Thank you to the LAFD for their tireless efforts to keep our community safe.

12/17/2024

Gypsy on Broadway is back December 19!

Starring record breaking six-time Tony Award winning actress Audra McDonald, Gypsy’s revival will be the first time Mama Rose has been played by a Black actress on Broadway.

The show is reopening in the newly restored, historic Majestic Theatre in New York, which has been closed since 2023.

Xpedition’s success with producing spectacular Broadway shows continues!

Get your tickets here: https://bit.ly/49JeuwU

12/10/2024

At Xpedition, we believe that sustainability isn't just a trend—it's the future. This is why we are committed to reducing our environmental impact in everything that we do!

Here are a few of the ways we’re actively prioritizing sustainability in 2025 and beyond:

💻 Remote Work & Reduced Travel: By embracing remote work and hosting sustainable, local annual retreats, we significantly reduce emissions and prioritize thoughtful travel.

🌿 Sustainable Production Practices: We reuse 20–25% of materials for our experiential events and cut waste by leaning into digital-first solutions.

🌴 Sustainable Partnerships & Virtual Production: We partner with local teams and utilize virtual production to minimize travel and our carbon footprint.

Sustainability is a journey, not a destination, so let’s commit to building a greener future together in 2025!

12/05/2024

🎁 The holiday shopping season is here 🎁

At the heart of Xpedition is a passion for supporting LGBTQ+ owned businesses. One of our favorite companies we’ve featured is Beekman 1802, a goat milk-based skincare company centered around kindness. In partnership with Google, Xpedition led this case study project beginning to end, through the scripting, production, and post-production.

We agree with co-founder Josh Kilmer-Purcell that “a rising tide lifts all boats. If one of us succeeds we all succeed,” so let’s support this incredible company this holiday season. They even have a Wicked Movie-inspired line that’s perfect for your musical-obsessed loved ones!

Visit their website here 👉 https://bit.ly/4iiRFUp

11/22/2024

YouTube Connect 2024 was a hit! 🚀 We helped make it happen, from inviting 800+ industry leaders to marcomm development, managing on-site registration and conducting post-event analysis.

The invite-only event, combined with exclusive on-site insights, elevated the experience for in-person attendees.

11/19/2024

At Xpedition, we believe that remote marketing agencies are the future. See why Xpedition’s remote-first culture helps to create a win-win scenario for our Xplorers and clients alike:

🌎 Global and Diverse Talent Pool: Without the limitations of a physical location, agencies can attract top talent from around the world, bringing diverse perspectives and global expertise to your campaigns.

💰 Cost-Effective Solutions: Remote agencies can leverage geographic distribution to eliminate travel costs and scale teams efficiently, maximizing the budget for impactful work.

🤝 Resilience and Adaptability: Working remotely ensures business continuity and flexibility, so teams can pivot seamlessly to meet your needs and deliver results no matter the challenges.

Read more about the power of fully-remote agencies in our latest blog 👉 https://bit.ly/3OgEy8E

11/16/2024

Sold out success! All God's Children's ✨world premiere ✨ wowed DOC NYC as its Centerpiece.

In Ondi Timoner's latest documentary, we follow the journey of Rabbi Rachel Timoner and Robert M Waterman as they embark on the challenging journey of bringing their congregations together despite their differences. Xpedition is proud to have helped share such an incredible story that per Deadline Hollywood “gives us hope.”

Stream the film online through the festival until December 1 here: https://bit.ly/4e6axmp

11/01/2024

The reviews are in! Sunset Boulevard is an exhilarating, astonishing, electric, red-hot, Broadway musical phenomenon!

Don’t miss out on seeing Nicole Scherzinger in this incredible The Jamie Lloyd Company revival of Andrew Lloyd Webber's legendary musical that’s got critics talking! Xpedition is proud to have helped create such an exceptional theatrical production!

🎫 Grab your tickets here: https://bit.ly/3C851m5

10/29/2024

✨ World premiere alert ✨

We’re proud to share that our documentary All God’s Children, created in conjunction with and directed by Ondi Timoner, has been announced as the Centerpiece of DOC NYC!

This powerful film, that was part of Xpedition’s Doc Fund, shares the story of Rabbi Rachel Timoner and Reverend Dr. Robert M Waterman as they embark upon the challenging project of bridging their Brooklyn congregations, despite their differences.

Join us on Thursday, November 14 in New York for a screening and Q&A. Can’t make it? Watch online starting Friday, November 15!

Get your tickets here: https://bit.ly/4e6axmp

10/18/2024

For Advertising Week New York 2024, Xpedition helped Google make the Privacy Sandbox Soirée a can’t miss event!

An experience to remember, Privacy Sandbox treated guests to an exclusive executive reception with Talent Meet & Greet, signed autographs, premium event swag, and a fantastic performance from Mýa!

Check out the photos from this successful Google Privacy Sandbox partnership!

10/17/2024

🫱🏾‍🫲🏻 An inclusive culture that speaks for itself. 🫱🏾‍🫲🏻

At Xpedition, diversity isn't a checkbox, it's in our DNA! We celebrate the unique voices that make up our incredible company and prioritize creating a space where everyone feels seen, heard, and valued.

🎬 Watch Xplorers share their own insight on how this emphasis on inclusion makes Xpedition special.

10/04/2024

Building the perfect team isn’t just about finding the most qualified candidates—it's about creating a diverse and dynamic group that brings different perspectives, skills, and strengths to the table.

At Xpedition, we believe that the best teams are built through:

🔹Hiring with humanity – When we connect with people on a deeper level, we see their true potential beyond the resume.

🔹Understanding each superpower – Every team member brings unique capabilities. Understanding these strengths allows for more effective collaboration and growth.

🔹Focusing on both skills and diversity – Innovation thrives when teams reflect the diverse world they serve. A balance of unique backgrounds, experiences, and talents is what drives real success.

The result? A team that is committed to Xpedition and our clients and ready to not only perform but thrive in today's competitive market.